Canada
PlayPennsylvania.com: Sports betting expectedly slows in April
Sports betting in Pennsylvania slowed to its lowest level since September 2020, an expected drop with a sports calendar absent the NFL or a major betting holiday such as the NCAA Tournament, according to PlayPennsylvania, which analyzes and researches the state’s regulated online gaming and sports betting market. Meanwhile, online casinos and poker continued their yearlong surge.
“Sports betting is following normal seasonal patterns seen in almost every legal jurisdiction, so it might be until September that the state’s sportsbooks begin to challenge the state record books again,” said Dustin Gouker, analyst for PlayPennsylvania.com. “With the Olympics and the NBA Playoffs later than usual this year, this will still be a summer that is better than a typical year. And that could be especially so if Sixers make a deep run into July.”
Pennsylvania’s online and retail sportsbooks accepted $479.4 million in wagers in April, according to official data released Tuesday, snapping a streak of four consecutive months above $500 million in wagers. April’s volume was down 14.4% from $560.3 million in March and the lowest since sportsbooks generated $462.8 million in September. Still, handle was up dramatically over the $46 million in bets taken in April 2020, the first full month sportsbooks were affected by pandemic-related shutdowns and the statistical low.
Sportsbooks won $36 million in gross gaming revenue of April’s wagering, up 1,025.1% from $3.2 million in April 2020 though down 13.9% from $41 million in March. April’s receipts produced $26.3 million in taxable revenue, yielding $8.9 million in state taxes and $525,930 in local share assessment.
Local interest in the playoff runs of the Philadelphia 76ers and Pittsburgh Penguins, coupled with the start of the Philadelphia Phillies and Pittsburgh Pirates seasons, actually helped shallow the seasonal lull for Pennsylvania. Colorado (-18%), Indiana (-25.4%), Iowa (-26.7%), and Michigan (-30.5%) all experienced more dramatic month-over-month declines in April, while New Jersey (-13%) and Tennessee (-13.6%) were slightly better.
“Local teams performing well, such as the Sixers and Penguins, are always a powerful incentive for bettors in any state,” said Valerie Cross, analyst for PlayPennsylvania.com. “In the case of Pennsylvania, it was a key difference between meeting expectations and falling short in April.”
Online sports betting accounted for $439.1 million of April’s handle, or 91.6%, down from 91.8% in March. FanDuel/Valley Forge led online operators again with $167.6 million in online wagering, down from $202.8 million in March. Those bets led to $13.75 million in gross revenue, up slightly from $13.72 million in March, and $11.1 million in taxable revenue. DraftKings/The Meadows was a distant second with $105.7 million in bets, down from $116.6 million in February. That action created $6.4 million in gross revenue, down from $7.7 million in March, and $5.4 million in taxable revenue.
Handle from the Barstool-branded Penn National/Hollywood Casino app fell to $57.2 million in April, down from $65.2 million in March and the third consecutive monthly decline. Those bets yielded $2.6 million in gross revenue, down from $6.2 million in March.
The online leaders were followed by:
BetMGM/Hollywood Morgantown ($33 million handle, down from $37.4 million; $2.5 million in gross revenue, down from $3.1 million)
BetRivers/Rivers-Pittsburgh ($18.8 million handle, down from $24.8 million; $1.8 million revenue, down from $2.3 million)
Fox Bet/Mount Airy ($15.2 million handle, down from $17.5 million; $1.1 million revenue, down from $1.3 million)
Parx Casino ($14.2 million handle, down from $18.7 million; $1.7 million revenue, up from $1.4 million)
PlaySugarHouse/Rivers-Philadelphia ($13.4 million handle, down from $17.2 million; $995,423 in revenue, down from $1.1 million)
Unibet/Mohegan Sun Pocono ($7.2 million handle, down from $10.2 million; $436,595 revenue, down from $620,357)
Betfred/Wind Creek ($2.7 million handle, up from $2.2 million; $49,074 revenue, down from $152,563)
Caesars/Harrah’s ($2.1 million handle, down from $1.7 million; -$75,375 revenue, down from $144,858)
TwinSpires/Presque Isle ($2.1 million handle, down from $1.4 million; $33,622 revenue, down from $436,828)
Meanwhile, as restrictions on brick-and-mortar casinos loosened, including the return of drink service on April 4, retail sportsbooks generated $40.3 million in handle in April. That was down from $45.9 million in March. April’s action produced $4.8 million in gross revenue, while Rivers-Philadelphia topped the retail market with $7.7 million in bets, just ahead of Parx Casino’s $5.3 million.
The entirety of the state’s gross gaming revenue — including online and retail sports betting and online and retail casinos — reached $404.1 million in April, the second consecutive month of total gaming revenue surpassed $400 million.
“Retail betting, whether casino games or sports betting, continues to inch toward normal, while the gains in online revenues made over the last year continue to hold,” Cross said. “That has created an overall gaming market that easily surpasses pre-pandemic level, even if retail betting is not quite where it was.”
Online casinos and poker
With $105.5 million in gross revenue and $92.7 million in taxable revenue in April, Pennsylvania’s online and retail sports showed more dramatic year-over-year growth. Taxable was up 115.2% from $43.1 million in April 2020 even as it fell short of the record $97.7 million set in March.
Online casino wagering hit $3.2 billion in April, up 128.6% from $1.4 billion in April 2020. And with new operators coming online, including BetMGM/Hollywood Casino earlier this year and late-April’s online launch of Borgata/Rivers Philadelphia, that growth shows few signs of stopping.
“Online casinos continue to thrive, even as retail casinos operate under few restraints and competition among online operators heats up,” Cross said. “New operators joining the mix shows there is still a belief that the online casino market in Pennsylvania has not yet reached its peak.”
Other highlights from April:
April’s revenue produced $25.5 million in state taxes and another $13.1 million in local share assessments and county grants.
Online casino and poker rooms generated $3.1 million per day in taxable revenue over the 30 days of April, down from the record of $3.2 million per day set in March.
Penn National, which includes the DraftKings, BetMGM, and Hollywood casinos, topped the market with $36 million in revenue on $1.2 billion in wagers. Rivers-Philadelphia, which includes PlaySugarHouse and BetRivers casinos, was second with $26.6 million in revenue on $846.7 million in wagers.
Revenue at Mount Airy/PokerStars, which was the lone online poker operator in the state, hit $2.3 million. While newly launched online poker rooms BetMGM, under the Hollywood Casino Grantville license, and Borgata, under the Rivers Philadelphia license, combined to generate $27,071 in the two days each operated in April.
For more information on the revenue generated by Pennsylvania, visit www.playpennsylvania.com/revenue.
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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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