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Forest Green Rovers back campaign to end gambling ads

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Forest Green Rovers is backing a national campaign to end all gambling advertising and sponsorship in football.

The “Big Step” campaign is part of the charity Gambling With Lives – established to support those bereaved by gambling-related harm. It is calling for the end to sponsorship, promotion, and advertising of all gambling in football.

The campaign was founded to raise awareness of football’s growing dependence on gambling. Through campaigning, events and partnerships with football clubs delivering community education and awareness programmes, the Big Step aims to tackle this growing issue.

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James Grimes, Founder of the Big Step, said: “We’re delighted to have the support of Forest Green Rovers. This is a vital moment to secure meaningful gambling reform in the UK. As a recovering gambling addict and massive football fan, I’m passionate about ensuring the game is part of the solution to gambling harms.

“Our outdated gambling laws need to change, especially with the exponential rise of online gambling. Sponsorship of sporting events by tobacco companies is banned and we believe gambling should be the same. To be truly effective, shirt sponsorship, stadium promotions and other branding should not be visible during matches.”

Dale Vince OBE, Chairman of Forest Green Rovers, said: “It’s like gambling has taken over football.

“If you watch a game on TV you are inundated with ads – gambling logos are on almost half of Premier League shirts, and constantly flash up on pitch side boards. For me, the fun already stopped. This is an abuse of football and of football fans.”

Forest Green Rovers – who refuse to take on gambling sponsorship, has pledged its support to the campaign. They will also work closely with Gambling with Lives and the Big Step to put an end to gambling advertising in sport, during a pivotal time for gambling reform in the UK.

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There are thought to be 55 different gambling sponsorship or partnership deals with 44 football clubs in the top two divisions in England. Young people make up 25% of the audience of Premier League football and are exposed to gambling through shirt and league sponsorship, pitch side advertising, TV broadcast advertising, social media and endorsements by footballers.

Logos plastered across every fixture and ground are ruining the game for many struggling with addiction and risk drawing in more. There are 55,000 11-16 year old “problem gamblers” and 340,000 adult gambling addicts in the UK according to research.

The Big Step announced a partnership with Billericay Town FC in 2020 to highlight the dangers of gambling. Working with groups such as All Bets Are Off, Gambling with Lives and Gamban they aim to raise awareness of the ‘gamblification’ of football and seek to signpost people directly or indirectly affected by gambling addiction to the support they need.

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BETBY KICKS OFF FOOTBALL SEASON WITH NEW IN-HOUSE SOCCER TRADING MODEL FEATURING EXCLUSIVE MARKETS AND BIGGER MARGINS

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BETBY, a premium supplier of cutting-edge sportsbook solutions, has unveiled a game-changing addition to its product portfolio: a proprietary trading model for soccer, developed entirely by the provider’s in-house trading experts. This tool leverages advanced mathematical models to deliver exclusive, localized markets across all league tiers, offering significant competitive advantages to BETBY’s network of operators.

The new semi-automated model allows BETBY to generate precise and dynamic odds from raw data inputs, significantly reducing reliance on third-party feed providers. Once the data is inserted, the model autonomously creates accurate odds that require only minimal monitoring from the trading team. This streamlined process empowers operators to achieve new levels of efficiency, while unlocking unique markets that would otherwise be inaccessible.

Designed to support both top-tier leagues and underexplored competitions, the model opens the door to a broader and more customizable betting offering. With greater control over market creation, operators can now launch exclusive tournaments and leagues tailored to their user base, enhancing conversion, retention, and engagement.

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The rollout of BETBY’s in-house soccer trading model coincides with the start of most European soccer seasons, giving operators an immediate edge as betting activity surges.

“Our in-house soccer trading model marks a significant advancement in sportsbook flexibility and performance,” said Andris Backovs, Head of Trading at BETBY. “By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock the potential for exclusive tournament experiences, just in time for the kickoff of Europe’s top leagues.”

This latest product launch underscores BETBY’s ongoing commitment to technological excellence and market adaptability. It reinforces the provider’s position as a forward-thinking partner for operators seeking smarter solutions in the iGaming industry.

The post BETBY KICKS OFF FOOTBALL SEASON WITH NEW IN-HOUSE SOCCER TRADING MODEL FEATURING EXCLUSIVE MARKETS AND BIGGER MARGINS appeared first on European Gaming Industry News.

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Blueprint Gaming bolsters tailored slot rollout with exclusive bet365 launch

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Blueprint Gaming™, the leading UK slot supplier and member of the Merkur Group, has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus.

The latest move from Blueprint marks a standout moment in its exclusive content rollout for bet365, elevating its comprehensive library with its most compelling title yet.

The stylish new variant combines gameplay from the hit March 2025 release, Kong 3 Even Bigger Bonus, alongside the iconic bet365 name, with its first-class casino offering enjoyed by millions of players worldwide.

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The collaborative title has already achieved impressive numbers since its launch, with bet365 confirming that player stakes have significantly exceeded company expectations across all live markets. Its initial standout performance ranks it first in comparison to all previous Blueprint titles launched with the operator since 2023.

The 6×4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail. The latter concludes with the Super Kong bonus feature, which presents players with a choice of three modifiers promising extra bonus spins, frequent collects or a boosted trail.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.

Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customisation, when combined with strong brand recognition, can drive exceptional results.”

A spokesperson at bet365, said: “Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.

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“Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and even Bigger Bonus features!”

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Amusnet Releases Tiki Tiki Boo Boo

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Amusnet has released its latest video slot game, Tiki Tiki Boo Boo.

With a colourful theme and invigorating soundtrack, Tiki Tiki Boo Boo is the perfect summer adventure, complemented by a bunch of special features to guarantee an unforgettable experience. The video slot’s toppling reels mechanics and its 243 ways to pay make the game a fun alternative to slots with standard paylines.

Watch out for the Totem Wild symbol, which only appears on the second, third and fourth reels and substitutes for the rest of the symbols except for the Scatter. If players are lucky enough to land the colourful Toucan symbol and/or the Wild on all reels, they receive 5000x the total bet of the game.

Reel Ways Pay

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The Reel Ways Pay bet multiplied by the bet multiplier equals the total bet. Win combinations may contain only one symbol in an enabled position from each consecutive reel. All payments are for combinations of a kind.

Toppling Reels

During each base game, after winning combinations appear on the screen, all prizes are paid, and all winning symbols disappear. The empty reel positions are consequently filled with the symbols above them.

Gamble

Play the game and multiply the winnings through the Gambling feature.

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Jackpot Cards

The Jackpot Cards bonus game is triggered at random during gameplay to allow players to win impressive jackpots.

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