Gambling in the USA
SoftSwiss Sportsbook launches in-play bets for American leagues
SoftSwiss announces the introduction of the new functionality on its recently launched Sportsbook solution. Now the platform will allow players to place live bets on the most popular American leagues such as NBA, NHL, NFL, MLB.
The National Basketball Association (NBA), The National Hockey League (NHL), The National Football League (NFL), Major League Baseball (MLB) are some of the most popular leagues which attract audience from all over the world. Previously, American league odds were available only as a pre-match bet option — now it is also provided as a live betting option (in-play betting), diversifying player engagement. As odds fluctuate a lot more frequently with in-play, it brings more variables to the game, whilst also increasing the value delivered when odds drift. The newly extended Sportsbook functionality will be of particular interest to both SoftSwiss B2B clients, as well as their players. The main odds feeds provider behind the platform is the industry leader Betradar.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We are continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients. With this new in-play bets option SoftSwiss Sportsbook will be able to maximise player engagement, as well as increase interest in the product from the side of operators. Our platform is actively expanding geographically and we would like to thank our partners for their trust”.
SoftSwiss Sportsbook continues expanding its horizons — just since its official launch in December 2020, the solution already signed 5 clients, and is currently in the process of launching several more in April, including third-party clients.
SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operators’ marketing needs.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Gambling in the USA
Gaming Americas Weekly Roundup – January 27-February 2
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Michigan Gaming Control Board has issued a cease-and-desist letter to Duranbah Limited N.V., the operator of MyBookie.ag, based in Curaçao. The site offers a variety of casino-style games, such as slots, poker and live-dealer games like blackjack, roulette and craps. It also allows users to place bets on sporting events and horse races. MyBookie.ag offers numerous payment methods for deposits and the funding of players’ accounts, including Visa, MasterCard, American Express, PayPal, various cryptocurrencies and MoneyGram. However, withdrawals can only be made via Bitcoin or bank wire transfer. The MGCB’s investigation revealed that MyBookie.ag’s operation of online casino-style games for paying customers, without a valid Michigan gambling license, breaches several state laws.
Altenar has increased its focus on the North American iGaming market with the appointment of Matthew Ferrara as Sales Manager. Based in Miami, Ferrara has previously spent two years working in Croatia as a live trader on US sports for Superbet before returning to the United States to join micro-betting provider Kero Sports as Business Development Manager, specialising in outbound sales and strategic partnerships. He now strengthens Altenar’s sales team and will focus primarily on the North American market as the sportsbook provider looks to expand its operation.
SUZOHAPP has announced the appointment of Jim Kirner as its new Sales Director for North America. With over 20 years of experience in the gaming industry, Jim brings a wealth of expertise to his role and will be pivotal in driving SUZOHAPP’s sales and product strategies across the region. Throughout his career, Jim has been instrumental in driving transformational changes in the gaming sector, helping companies innovate and enhance the player experience. Prior to joining SUZOHAPP, Jim held key leadership positions at IGT, DiTRONICS, Interblock and Aruze Gaming Global.
Partnerships
The National Football League has announced a partnership with the Responsible Gambling Council to develop and implement a comprehensive responsible gambling training programme specifically designed for university and college student-athletes. The RGC and NFL have identified student athletes as an important audience for targeted responsible gambling and problem gambling prevention initiatives, as previous research has shown their susceptibility to risky gambling behaviour. The programme will launch with a pilot phase at eight universities and colleges across Canada in the upcoming 2025 spring semester. Insights and feedback from this phase will be used to refine and improve the programme before its broader rollout to 30 university and college institutions in the 2025–26 school year.
The PGA TOUR, PENN Entertainment and ESPN are launching a live betting stream on PGA TOUR LIVE on ESPN+. The ESPN BET branded stream will provide key data, insights and live betting analysis during coverage of six marquee FedExCup events across the 2025 PGA TOUR season. ESPN BET on PGA TOUR LIVE, set to premiere at the WM Phoenix Open on ESPN+ starting Thursday, Feb. 6, is made possible by a new multi-year agreement between the PGA TOUR and PENN Entertainment, the operator of ESPN BET. The deal designates ESPN BET as an Official Betting Operator of the PGA TOUR.
The post Gaming Americas Weekly Roundup – January 27-February 2 appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – January 20-26
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Great Canadian Entertainment and Petroglyph Development Group announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation. The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada. The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency and a commitment to responsible gaming practices.
Partnerships
With the global social casino market projected to surpass $11 billion in 2028, MFC Games is seizing the moment with a groundbreaking partnership. Teaming up with TinyRex Games, MFC Games is combining innovation and expertise to redefine the social casino experience. This collaboration will bring TinyRex’s games to MFC Games’ highly innovative and anticipated 2025 multiplayer-first social casino platform, Clash Casino. Clash Casino is poised to set a new standard in iGaming by blending the thrill of competitive multiplayer gameplay with the thrill of reimagined classic casino experiences. Featuring real-time, multiplayer competition and social media, user network-driven mechanics, Clash Casino is designed to captivate a new generation of players and set the stage for the future of social casinos.
Global esports and gaming organisation Gen.G announced that it has established an official partnership with Logitech G, a specialist in advanced gaming gear, who will collaborate with Gen.G across the organisation to develop the optimal gaming environment for its professional players, academy students and fans. Logitech G will provide its latest innovative products like the PRO X SUPERLIGHT 2 DEX wireless gaming mouse and introduce customized solutions tailored to each team. Gen.G’s esports roster includes its highly successful League of Legends Champions Korea (LCK) team along with Rocket League and VALORANT.
Hard Rock Bet, Florida’s only legal sportsbook, is bringing jai-alai fans closer to the fronton as the World Jai Alai League (WJAL) opens its 2025 Battle Court Winter season. Through Hard Rock Bet, WJAL fans across the state of Florida will have access to an extensive range of betting options and be able to watch each match live on the app’s streaming hub for a dynamic wagering-viewing experience. Jai-Alai is among the over 20 sports available for Florida players on Hard Rock Bet’s top-rated and easy-to-use mobile app, which offers fast deposits and withdrawals, daily promotions and a free online Loyalty Rewards programme.
The post Gaming Americas Weekly Roundup – January 20-26 appeared first on European Gaming Industry News.
Gambling in the USA
Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest
The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.
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