Gambling in the USA
SoftSwiss Sportsbook launches in-play bets for American leagues
SoftSwiss announces the introduction of the new functionality on its recently launched Sportsbook solution. Now the platform will allow players to place live bets on the most popular American leagues such as NBA, NHL, NFL, MLB.
The National Basketball Association (NBA), The National Hockey League (NHL), The National Football League (NFL), Major League Baseball (MLB) are some of the most popular leagues which attract audience from all over the world. Previously, American league odds were available only as a pre-match bet option — now it is also provided as a live betting option (in-play betting), diversifying player engagement. As odds fluctuate a lot more frequently with in-play, it brings more variables to the game, whilst also increasing the value delivered when odds drift. The newly extended Sportsbook functionality will be of particular interest to both SoftSwiss B2B clients, as well as their players. The main odds feeds provider behind the platform is the industry leader Betradar.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We are continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients. With this new in-play bets option SoftSwiss Sportsbook will be able to maximise player engagement, as well as increase interest in the product from the side of operators. Our platform is actively expanding geographically and we would like to thank our partners for their trust”.
SoftSwiss Sportsbook continues expanding its horizons — just since its official launch in December 2020, the solution already signed 5 clients, and is currently in the process of launching several more in April, including third-party clients.
SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operators’ marketing needs.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
Powered by WPeMatico
eInstants
Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants
Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.
Strategic Milestone for Kansas iLottery
Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.
-
Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.
-
Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.
-
Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst
platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.
The “Catalyst” for Growth
The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.
“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”
Market Impact and Roadmap
| Feature | Details |
| Partner | Instant Win Gaming (IWG) |
| Integration | Pollard Catalyst Cloud-Native Platform |
| Target Audience | 235,000+ “PlayOn” Loyalty Members |
| Game Strategy | Retail-to-Digital “Scratcher” Mechanics |
| U.S. Context | 9th U.S. State to deploy IWG eInstants |
Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.
The post Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eInstants
Kansas Lottery Taps IWG to Deliver Retail-Inspired eInstants for Growing iLottery Program
platform, an effort completed in just a few weeks thanks to Catalyst’s modern, cloud-native architecture and the strong collaboration between both teams. This existing integration ensures a smooth, low-friction technical onboarding for the Kansas Lottery.The post Kansas Lottery Taps IWG to Deliver Retail-Inspired eInstants for Growing iLottery Program appeared first on Americas iGaming & Sports Betting News.
Arizona Department of Gaming
Arizona Sports Betting Hits New Record: $967 Million Wagered in October 2025
The Arizona Department of Gaming (ADG) has released its sports betting report for October 2025, revealing a record-breaking month for the Grand Canyon State. Total wagers reached approximately $967.1 million, marking a significant 22.2% increase year-over-year and a 13.6% jump from September 2025.
This performance solidified Arizona’s position as a top-tier U.S. betting market, ranking 6th nationally in total handle for the month, just behind Pennsylvania.
October 2025 Performance Breakdown
The surge in betting activity was driven almost entirely by mobile operators, which accounted for 99.4% of the total handle.
-
Total Handle: $967,141,269 (New State Record)
-
Mobile Wagers: $961.4 Million
-
Retail Wagers: $5.7 Million
-
Gross Revenue: $82.0 Million (Before promotional deductions)
-
Privilege Fees (Taxes): $5.2 Million collected by the state.
Top Operators by Market Share
The “Big Three” continue to dominate the Arizona landscape, with FanDuel and DraftKings locked in a tight battle for the top spot.
| Operator | October Handle | Mobile Handle | Adjusted Revenue |
| FanDuel | $317.1 Million | $317.1 Million | $13.4 Million |
| DraftKings | $297.8 Million | $293.7 Million | $22.7 Million |
| BetMGM | $102.9 Million | $102.0 Million | $5.0 Million |
| Fanatics | $88.2 Million | $88.2 Million | $4.8 Million |
| bet365 | $55.0 Million | $55.0 Million | — |
Note: While FanDuel led in total amount wagered (handle), DraftKings reported the highest adjusted revenue for the month at $22.7 million.
Fiscal Year-to-Date (FY26) Summary
Through the first four months of the 2026 fiscal year (July–October), Arizona has generated substantial revenue for state funds:
-
Total Privilege Fees: $20.7 Million
-
Event Wagering Fees: $20.2 Million
-
Fantasy Sports Fees: $462,576
The ADG also noted its continued focus on player protection, recently launching the “Too Young to Bet AZ” initiative to combat underage gambling and revoking Underdog Fantasy’s license due to concerns over its prediction market offerings.
The post Arizona Sports Betting Hits New Record: $967 Million Wagered in October 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
iGaming News 20263 days agoSpinomenal Rings in 2026 with Japanese-Inspired “Kami Reign Ultra Mode”
-
Hold and3 days agoPragmatic Play Rings in 2026 with Joker’s Jewels Hold & Spin™
-
Five Elements Slot3 days agoPG Soft Concludes 2025 with High-Volatility Launch: Mythical Guardians
-
Latest News3 days agoFrom ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025
-
Bespoke Gaming Studio3 days agoCreedRoomz and Casumo Forge Strategic Partnership to Elevate Live Casino Experience
-
B2B gaming software3 days agoGamblers Connect and BetOxygen Announce Strategic B2B Partnership
-
Aztec Slot2 days agoEvoplay Unveils Sunstone Riches: An Aztec Adventure Powered by the Sun
-
Latest News3 days ago‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch



platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.