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Lottoland Adds Two New UK Charity Partners to Win-Win Charity Lotto

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Prada-Willi Foundation and Blue Cross pet charity join the lotto betting game

Leading online lotto betting operator Lottoland, has added two new charity partners, The Prader-Willi Syndrome (PWS) Association UK and Blue Cross to its Win-Win Charity Lotto in the UK, where 20p of every pound bet is donated to its chosen UK charities.

Each bet on the Win-Win Charity Lotto costs £1 and the jackpot is fixed at £250,000 for every draw. The game format and results are based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls are drawn out of a total of 49, with 10 bonus balls up for grabs.

As a result of its success in 2020, Lottoland hopes to continue building on the Win-Win Lotto in support of the two new charities.

Lottoland CEO Nigel Birrell said: “We are delighted to welcome the Prada-Willi Syndrome Association UK and Blue Cross for Pets as partners for our Win-Win Charity Lotto. The PWS Association is a charity close to my heart and I have long been a supporter of the amazing work they do and as a devoted dog owner, it’s great to be able to support a charity that goes above and beyond to help sick, injured, abandoned and homeless pets. With the support of our players, we hope to be able to make a real difference to these amazing causes.”

Susan Passmore, CEO, at Prader-Willi Syndrome Association said; “Prader-Willi syndrome (PWS) is a rare genetic disorder that occurs in approximately one out of every 15,000 births. It causes low muscle tone, a learning difficulty, an emotional and social immaturity and an insatiable chronic appetite usually develops which can lead to life threatening obesity. The Association supports families to overcome the challenges that those with Prader-Willi syndrome face. With the help of Lottoland, we can continue our vital work to find strategies and treatments to help those with PWS.”

Natalie Paweleck, Corporate Partnerships Manager at Blue Cross noted that; “The money raised by Lottoland will be a big help with our work caring for sick, injured and abandoned pets through our veterinary services and rehoming homeless dogs, cats, small pets and horses and also supporting those who have lost their beloved pets.”

Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. In May 2020, Lottoland launched its first charity focuses Lottery – Win Win Charity Lottery. For more information, please visit https://www.lottoland.co.uk/winwin-charity-lotto

 

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Endorphina releases Zalatar online slot with Hold and Win jackpots

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Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.

The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.

Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.

The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.

Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.

The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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DuelBits says its Justin Gaethje UFC campaign drove 122m verified views

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DuelBits says its JUSTIN2026 campaign with UFC fighter Justin Gaethje generated more than 122 million verified clip views and contributed to “one of DuelBits’ strongest UFC betting events in recent memory.” The operator said the campaign exceeded its KPI target of 100 million impressions and was distributed through a network of more than 140 creators.

The campaign was framed by DuelBits as a challenge to the industry’s common approach to athlete and influencer partnerships, arguing that many operators wait until an athlete’s commercial value peaks.

Jasper Hoekert, Chief Marketing Officer at DuelBits, said: “Too many operators approach ambassador partnerships as sponsorship deals. They wait until someone has already become one of the biggest names in sport before trying to work with them. At that point, everyone is competing for the same audience, the same inventory and the same headlines.”

Hoekert added: “The real opportunity is identifying athletes who perfectly align with your audience before they’re the obvious choice. If you genuinely believe in someone, you can build something together rather than simply renting their reputation once they’ve already made it.”

DuelBits said the JUSTIN2026 activation was built around a “premium hero film” supported by six short-form edits, behind-the-scenes videos and photography, with creator-led distribution across social media and MMA communities. The operator also said the flagship content was integrated into Gaethje’s “Art of Violence” YouTube series to extend the campaign beyond a single event window.

The company positioned distribution strategy as a key lever alongside content production. Hoekert said: “A brilliant piece of creative means very little if nobody sees it. We’ve reached a point where distribution deserves just as much strategic attention as the content itself. Working with creators, community pages, and trusted media partners allows campaigns to travel much further than relying on your own social channels alone.”

DuelBits also argued that modern KOL and ambassador campaigns should be assessed beyond top-line reach. “Views are an important benchmark because they show you’ve earned attention, but attention isn’t the finish line,” Hoekert said. “What matters is whether that attention drives action. In our case, we saw strong promotional code engagement alongside one of our best-performing UFC betting nights. That’s when you know the creative has delivered genuine business value rather than just impressive headline numbers.”

The post DuelBits says its Justin Gaethje UFC campaign drove 122m verified views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO launches Reactoonz Blitzways with new Blitzways mechanic

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Play’n GO has launched Reactoonz Blitzways™ across its operator network, expanding the Reactoonz slot franchise with a new gameplay mechanic called Blitzways™. The release date is 23 July 2026.

The launch is also tied to a brand activation featuring Reactoonz character Garga, shown driving the TGR Haas F1 Team car ahead of the Hungarian Grand Prix weekend, according to the company.

Ebba Arnred, Chief Marketing Officer at Play’n GO said: “The Reactoonz are some of the most recognisable characters in online gaming, and few franchises have the heritage, audience loyalty, and cultural significance that Reactoonz has built over the years.

“Reactoonz Blitzways™ is about taking that legacy forward. We wanted to create something that feels immediately familiar to fans while introducing a genuinely new gameplay experience through Blitzways™. The result is a game that respects everything players love about Reactoonz while showing that great IP should never stand still.

“Garga’s journey perfectly reflects that philosophy. From space exploration to stepping into a Formula One car, we’re continuing to treat these characters as more than game symbols. They’re part of a living universe that can evolve, create stories, and connect with audiences in new ways. Reactoonz Blitzways™ is the next chapter in that story, and we’re incredibly excited for players to experience it.”

Play’n GO said Blitzways™ “seamlessly blends Dynamic Payways with Cluster Pays”. Each spin features between two and seven symbols landing on every reel, creating up to 16,807 Blitzways™. The company said wins are made via clusters connecting across at least three reels, with features including cascading wins, Wild creation, Bonus Symbols, the Cosmic Prize feature, and Free Spins with sticky and multiplier Wilds.

The post Play’n GO launches Reactoonz Blitzways with new Blitzways mechanic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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