Latest News
Lottoland Adds Two New UK Charity Partners to Win-Win Charity Lotto
Prada-Willi Foundation and Blue Cross pet charity join the lotto betting game
Leading online lotto betting operator Lottoland, has added two new charity partners, The Prader-Willi Syndrome (PWS) Association UK and Blue Cross to its Win-Win Charity Lotto in the UK, where 20p of every pound bet is donated to its chosen UK charities.
Each bet on the Win-Win Charity Lotto costs £1 and the jackpot is fixed at £250,000 for every draw. The game format and results are based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls are drawn out of a total of 49, with 10 bonus balls up for grabs.
As a result of its success in 2020, Lottoland hopes to continue building on the Win-Win Lotto in support of the two new charities.
Lottoland CEO Nigel Birrell said: “We are delighted to welcome the Prada-Willi Syndrome Association UK and Blue Cross for Pets as partners for our Win-Win Charity Lotto. The PWS Association is a charity close to my heart and I have long been a supporter of the amazing work they do and as a devoted dog owner, it’s great to be able to support a charity that goes above and beyond to help sick, injured, abandoned and homeless pets. With the support of our players, we hope to be able to make a real difference to these amazing causes.”
Susan Passmore, CEO, at Prader-Willi Syndrome Association said; “Prader-Willi syndrome (PWS) is a rare genetic disorder that occurs in approximately one out of every 15,000 births. It causes low muscle tone, a learning difficulty, an emotional and social immaturity and an insatiable chronic appetite usually develops which can lead to life threatening obesity. The Association supports families to overcome the challenges that those with Prader-Willi syndrome face. With the help of Lottoland, we can continue our vital work to find strategies and treatments to help those with PWS.”
Natalie Paweleck, Corporate Partnerships Manager at Blue Cross noted that; “The money raised by Lottoland will be a big help with our work caring for sick, injured and abandoned pets through our veterinary services and rehoming homeless dogs, cats, small pets and horses and also supporting those who have lost their beloved pets.”
Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. In May 2020, Lottoland launched its first charity focuses Lottery – Win Win Charity Lottery. For more information, please visit https://www.lottoland.co.uk/winwin-charity-lotto
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Fortune Factory Studios
Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion
Games Global has launched Gold Blitz Fortune Tower Fusion
in collaboration with its exclusive partner Fortune Factory Studios, the companies said on 25th June 2026. The new title expands the Gold Blitz
franchise and introduces the Wild Fusion multiplier tower.
In the base game, the slot features bi-directional Pays. The companies said landing a collect icon on reel three alongside Prize Activators triggers the Fortune Tower
, awarding prizes up to 15x for purple activators and 1,000x for blue activators.
Games Global said Gold Blitz
tokens and wilds are collected in separate pots during base play and can randomly activate one of two bonuses. Landing three bonus symbols triggers a bonus game where players choose between the Gold Blitz Fortune Tower
and Wild Fusion Fortune Tower
features.
The Gold Blitz Fortune Tower
uses the franchise’s Cash Collect mechanic, with Above Reel Interaction awarding prizes from the Fortune Tower
. In the Wild Fusion Fortune Tower
, cash values convert to multipliers of up to 20x, applying to wins containing wilds.
Alexander Monsma, Team Manager, Game Sales at Games Global, said: “Each new iteration of the Gold Blitz
franchise aims for subtle differentiation while staying true to its roots. This release pairs two Fortune Tower
bonuses and Prize Activators, adding a distinct twist on the Cash Collect mechanic.” Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Gold Blitz
is one of the most versatile and recognisable game brands across the industry, and Fortune Factory continues to find exciting ways to extend its lifecycle. Gold Blitz Fortune Tower Fusion
marks another milestone in one of Games Global’s best-performing series.”
The post Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Toucan report: Casino.org leads AI search visibility among US iGaming affiliates
Casino.org ranks as the most visible US-facing iGaming affiliate across major AI platforms, according to a new AI Search Visibility report from Toucan International. The study tested 100 iGaming-related consumer prompts across ChatGPT, Gemini, Claude and Perplexity.
Toucan said it ranked 146 affiliates using four measures: the number of times a brand was cited, the number of prompts it was cited in, the total number of times the brand was mentioned, and the number of prompts mentioned in. Casino.org scored 96.8 out of 100, driven by 198 citations across 61 of the 100 prompts—giving it a 19-point lead over BettingUSA.com.
BettingUSA.com placed second with an overall score of 77.6. Toucan noted the affiliate had the most “times mentioned” (27) and “prompts mentioned in” (23), but appeared in fewer “prompts cited in” (50), which the report weighted most heavily. SportsLine ranked third with a score of 74.4, leading the study on “prompts cited in” with 64 and recording 178 total citations.
Covers.com (72.2) and RotoWire (69.8) rounded out the top five. Toucan said the top three affiliates accounted for 37% of citations from a total of 1,755 across the dataset, with the remaining 143 affiliates comprising the rest.
George Webb, Organic Search Director at Toucan International, said: “What the findings reveal is that there is a clear dominance among some of the top affiliates, there is a reasonably broad ecosystem, and dominance isn’t a foregone conclusion.
“We gave the number of prompts a brand is cited in the highest weighting, at 40 per cent, because it’s the best measure of authority in AI Search. Total citations tell you how often a brand shows up, but those can stack up inside a handful of answers. The number of prompts you’re cited in tells you how many different questions the AI trusts you to answer, and that breadth is much harder to earn and much harder for a rival to take off you. It’s also where the commercial value sits: the wider the range of prompts you appear in, the more of the real search demand you’re exposed to.
“Casino.org’s leadership in the report stems almost entirely from citation volume (198) rather than prose mentions (26), meaning it appears as a referenced source rather than a naturally embedded recommendation, whereas BettingUSA.com punches above its citation weight (94) by securing 27 prose mentions, suggesting more organic integration into AI reasoning.
“What I would express to the brands looking to make gains in AI search is that the results are not random and that best practice in terms of how you present onsite content, technical setup and targeting backlinks and coverage from the sources that LLMs are trained on, through Digital PR, can see you improve.”
The post Toucan report: Casino.org leads AI search visibility among US iGaming affiliates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-launch
Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio
Kendoo has launched 4 Fire Rockets, a new slot added to its 4 Pots portfolio, the supplier said on 25th June 2026. The title is now available for demo and real-money play across Kendoo partner platforms.
According to the company, 4 Fire Rockets builds on Hold & Win gameplay with an “upgraded 4 Pots system” and adds a Collect feature, random multipliers, a Life feature and a Double Reels mechanic. The Hold & Win bonus triggers by landing one or more Bonus symbols, locking values while players get a series of respins.
Kendoo said Multiplier symbols can apply 2x, 3x or 5x boosts to Bonus values, while Double Reels duplicates the entire bonus board so play continues across two sets of reels. The Collect symbol can appear during the bonus to gather the values of a specific type of Bonus symbol and remains locked until the round ends.
The Life feature may trigger when respins are running out, adding an extra Bonus symbol and refreshing the counter. Kendoo also highlighted four jackpot tiers from Mini to Grand, with the Grand paying up to 1,000x total bet; with Double Reels active, the company said players can potentially land two Grand Jackpots in a single bonus.
Olga Mugliett, Commercial Director at Kendoo, said: “When we introduced 4 Pots, the response from players showed there was real appetite for a format that offers multiple things to chase at once. With 4 Fire Rockets, we wanted to build on that while making every bonus round feel less predictable.
“The combination of Double Reels, Collect feature, Multiplier feature and the possibility of extending the action through Life creates plenty of moments where a feature can suddenly take a different direction. Those twists are often what players remember most, and that’s something we focused on heavily throughout development.”
The post Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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