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Lottoland Adds Two New UK Charity Partners to Win-Win Charity Lotto
Prada-Willi Foundation and Blue Cross pet charity join the lotto betting game
Leading online lotto betting operator Lottoland, has added two new charity partners, The Prader-Willi Syndrome (PWS) Association UK and Blue Cross to its Win-Win Charity Lotto in the UK, where 20p of every pound bet is donated to its chosen UK charities.
Each bet on the Win-Win Charity Lotto costs £1 and the jackpot is fixed at £250,000 for every draw. The game format and results are based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls are drawn out of a total of 49, with 10 bonus balls up for grabs.
As a result of its success in 2020, Lottoland hopes to continue building on the Win-Win Lotto in support of the two new charities.
Lottoland CEO Nigel Birrell said: “We are delighted to welcome the Prada-Willi Syndrome Association UK and Blue Cross for Pets as partners for our Win-Win Charity Lotto. The PWS Association is a charity close to my heart and I have long been a supporter of the amazing work they do and as a devoted dog owner, it’s great to be able to support a charity that goes above and beyond to help sick, injured, abandoned and homeless pets. With the support of our players, we hope to be able to make a real difference to these amazing causes.”
Susan Passmore, CEO, at Prader-Willi Syndrome Association said; “Prader-Willi syndrome (PWS) is a rare genetic disorder that occurs in approximately one out of every 15,000 births. It causes low muscle tone, a learning difficulty, an emotional and social immaturity and an insatiable chronic appetite usually develops which can lead to life threatening obesity. The Association supports families to overcome the challenges that those with Prader-Willi syndrome face. With the help of Lottoland, we can continue our vital work to find strategies and treatments to help those with PWS.”
Natalie Paweleck, Corporate Partnerships Manager at Blue Cross noted that; “The money raised by Lottoland will be a big help with our work caring for sick, injured and abandoned pets through our veterinary services and rehoming homeless dogs, cats, small pets and horses and also supporting those who have lost their beloved pets.”
Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. In May 2020, Lottoland launched its first charity focuses Lottery – Win Win Charity Lottery. For more information, please visit https://www.lottoland.co.uk/winwin-charity-lotto
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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