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Amusnet Strengthens its Role in Brazil’s Gaming Future at SBC Summit Rio

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Brazil’s gaming market is entering a new phase, driven by regulation, innovation, and a growing focus on sustainable player engagement. At SBC Summit Rio, Amusnet reinforced its commitment to the market through its exhibition presence and active participation in industry discussions shaping the future of gaming in the country.

A Hub for Industry Collaboration

During the event, the Amusnet stand became a meeting point for operators, partners, and industry stakeholders, creating opportunities to explore collaborations and commercial initiatives. The summit provided a valuable platform to strengthen relationships and discuss opportunities as Brazil continues to emerge as one of the most dynamic regulated gaming markets globally.

“Brazil is entering a very exciting phase for the gaming industry. As regulation continues to shape the market, we are seeing strong momentum around collaboration, innovation, and long-term sustainability. Events like SBC Summit Rio are essential for bringing the industry together to exchange ideas and move the market forward,” said Marco Pequeno, Country Manager Brazil at Amusnet.

Driving the Conversation on Game Innovation

A key highlight of Amusnet’s participation was the panel “Engineering the Next Generation of Casino Hits,” moderated by Marco Pequeno on the Tech Innovation Stage.

The discussion brought together leading industry experts, including Stefano De Andrade Lima, Country Manager Brazil at Brabet; Fernando Mora, Business Development Executive, iGaming at Sportradar Brazil; André Sapuca, Head of Product at BetMGM; and Marcelo Vazão, Head of CRM at BTT Group.

During the session, speakers explored how collaboration between operators and game providers, combined with advances in technology and data-driven design, is shaping the next generation of casino experiences. Player retention emerged as one of the industry’s key priorities, with panellists highlighting the growing importance of sustainable engagement strategies supported by reward mechanics, jackpot systems, and personalised gameplay experiences.

“Closer collaboration between operators and suppliers will be critical to building the next generation of successful casino products. By combining technology, data insights, and local market understanding, we can create experiences that truly resonate with players,” Pequeno noted.

Localisation and the Importance of Local Expertise

The conversation also addressed the importance of localisation in creating meaningful player experiences in Brazil. Panellists emphasised that engaging Brazilian audiences requires more than adapting visuals or themes, instead demanding a deeper understanding of cultural nuances and player behaviours.

“Localisation goes far beyond simply adapting themes. To truly engage players in Brazil, we need to understand the cultural nuances and everyday experiences that shape how audiences interact with games,” Pequeno added.

Strengthening Partnerships for Future Growth

Beyond the stage, the event generated strong momentum for Amusnet’s commercial activities in the region. The team held multiple strategic meetings with operators, aggregators, and partners to advance discussions on integrations, marketing collaborations, and future initiatives.

These conversations reinforced Brazil’s strategic importance within Amusnet’s global roadmap and highlighted the increasing demand for suppliers with certified portfolios, localised expertise, and experience operating within regulated markets.

As Amusnet enters its second decade, the company continues to focus on strengthening partnerships and expanding its portfolio of certified solutions.

“Brazil is a strategic market for Amusnet, and our focus is on growing alongside the local industry. By strengthening partnerships and expanding our portfolio, we aim to support operators in delivering engaging and sustainable player experiences,” Pequeno concluded.

The post Amusnet Strengthens its Role in Brazil’s Gaming Future at SBC Summit Rio appeared first on Americas iGaming & Sports Betting News.

Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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