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ESIC Publicly Addresses False Narrative That the Commission Works for the Esports Betting Industry

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The Esports Integrity Commission has, over the past few years, mistakenly been accused of working for the esports betting industry or being an organisation formed by the betting industry for the betting industry’s purposes. Whilst we have historically tried to address this misconception privately, it has now surfaced again in a way that damages the integrity of esports and the Commission in a way that needs to be publicly addressed.

 

BACKGROUND CONTEXT OF STATEMENT

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First: In Nevada a Bill being sponsored through the State Senate by Senator Ben Kieckhefer, SB 165, seeks to establish an Esports Commission for the regulation of esports related activities in the State. In the sponsoring process, the Judiciary Committee considering SB 165 were told that ESIC, (who has worked with the Nevada Gaming Control Board since 2016 and was a founding member of the Nevada Esports Alliance) was in favour of the Bill. This is false. ESIC opposes SB 165 and has now taken steps to provide explanations to the Committee relating to its position. However, quite apart from certain parties purporting to speak on our behalf without authority, an underlying narrative emerged that: ‘ESIC’s views should be dismissed because the Commission is a servant of the betting industry’.

Second: The same false narrative was put forward to the Entertainment Software Association (“ESA”), the body representing most video game publishers and developers and all of those who publish titles prominently used in esports, by some of its members urging the ESA not to engage with ESIC because ESIC was alleged to “work for the betting industry”.

Third: Disaffected players banned by ESIC for betting related offences and some of their supporters have been reported to be coordinating a broad effort to spread this same false narrative that ESIC works for and serves the betting industry in an attempt to undermine the legitimacy of competitive integrity in esports. This coordinated effort has been reported to ESIC to include rhetoric such as ‘ESIC falsely asserting certain matches are fixed so that the betting operators don’t have to pay out the winning bets on those matches’. This is both an ignorant and damaging narrative not only to ESIC but to the integrity of esports broadly. Such assertions would be entirely antithetical to the purpose and demonstrated work ESIC has undertaken for the sake of competitive integrity in the esports industry for more than five years.

 

STATEMENT

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Despite the differing points of origin and the various malicious motives of those propagating them, all of these narratives need to be addressed and resolved and so ESIC Commissioner, Ian Smith, has considered it prudent to make the following statements:

“ESIC is neither for or against betting on esports. We are not advocates for betting nor crusaders against it.

It is noted, however, that betting on esports is a form of entertainment for most bettors and drives sponsorship revenue and fan engagement for the esports ecosystem. Conversely, the existence of betting opportunities does also raise challenges including, of particular concern to ESIC and central to our mission, the incentive for punters to commit betting fraud by match-fixing. In this respect, our role is to protect the esports industry from that danger.

ESIC exists for the esports industry; primarily for the protection of the players who would be the first and main casualty of any match-fixing scandal (please refer to the detrimental effects that match-fixing has historically had on the competitive Starcraft2 esports scene following the 2015/16 match-fixing scandals in Korea).

When betting fraud is perpetrated, competitive integrity is tarnished (among other negative outcomes). Coincidentally, the legitimate esports betting industry also suffers loss when betting fraud is committed. Therefore, it is of common and synergistic interest to both the esports industry and the betting on esports industry to address the issue of match-fixing through ESIC.

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In fact, it is impossible to combat match-fixing without working with the legitimate esports betting industry. Betting data is at the heart of determining whether or not a match might be fixed and betting data is the key evidence in any prosecution of a match fixer. Furthermore, every traditional sport works with the betting industry to combat match-fixing and relies upon such data in a similar manner. This approach is not unique to ESIC.

ESIC is a not for profit members association – we are owned by our members. We have two categories of membership: Our esports members (primarily Tournament Organisers) and our Anti-Corruption Supporters (primarily betting operators, but also government and state gambling regulators, law enforcement, monitoring companies, data providers and industry bodies). From a constitutional point of view, the two do not overlap. Only the Esports Members determine the strategic aims and priorities of ESIC. The Anti-Corruption Supporters participate in our Suspicious and Unusual Betting Alert Network in service of ESIC and our Esports Members. In other words, ESIC works with the betting industry on behalf of the esports industry; we do not work for the betting industry. Accordingly, this dynamic serves only to promote competitive integrity and legitimacy of esports competitions.

Contrary to some assertions, the betting industry does not use us to avoid making legitimate payouts. The primary benefit for betting stakeholders which engage with us is access to what our Suspicious and Unusual Betting Alert Network sees (a network which they also contribute data to).

Importantly, some players are asserting that their betting activity on the game that they play professionally was “innocent”. With respect, that is either naive or disingenuous. No traditional sport allows its professional participants to bet on the sport they play for a living. In the cases ESIC has dealt with, the players against whom we have taken action have bet on the game, league, tournament or match in which they have participated. There is no scenario in which this is acceptable and we will continue to prosecute players who do so where we have jurisdiction. At the highest level of any esports game, the players all know each other, have played with and against each other and have both inside information and the potential to influence each other in a way that gives them an unfair advantage in betting markets and undermines the perception of competitive integrity. In many countries it is also illegal or criminal. Consequently, we are unapologetic about our rule prohibiting betting on the game they play professionally or semi-professionally. This is for the protection of the esports ecosystem and the players in particular. It is not a service to the betting industry but a service to the esports industry broadly in the interest of youth protection, competitive integrity and commercial longevity.”

Conclusion

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Individuals attempting to propagate the narrative that ESIC works for the betting industry either have their own adverse agenda or are naïve about the realities of betting and the relationship between esports and betting on esports.

ESIC accepts that the existence of betting in esports is a contentious matter for some people and that they would rather it didn’t exist, but that is not an excuse to ignore the challenges posed by its existence. Any extension of opposition to betting in esports which operates to prohibit or hamper ESIC from effectively engaging with and mitigating the issue of match-fixing through sourcing data from Anti-Corruption Supporters, however, should be entirely discouraged and expelled from the industry. The stark reality is that match-fixing poses a real and demonstrable threat to the youth, competitive integrity, and commercial viability of the esports industry globally. Accordingly, ESIC implores all stakeholders Interested in the common good of esports to work together to combat such threats. Indeed, that includes, of necessity, close cooperation, via ESIC, between the esports ecosystem and the esports betting industry.

 

NOTE: THIS STATEMENT DOES NOT CONSTITUTE THE INTENDED RELEASE RELATING TO THE AU CS:GO INVESTIGATION. A SEPARATE RELEASE WILL BE MADE RELATING TO THAT INVESTIGATION IN DUE COURSE.

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Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025

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The Esports World Cup Foundation (EWCF) today announced that Cristiano Ronaldo, one of the most celebrated athletes of all time, has been appointed as the Global Ambassador of the Esports World Cup 2025 (EWC), further solidifying EWC’s position as one of the world’s most prestigious sporting events.

Ronaldo’s appointment marks a defining milestone for the Esports World Cup and signals the continued rise of competitive gaming as a global sport. A five-time Ballon d’Or winner and a symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes.

“Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports.”

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Ronaldo has already played a formative role in the evolution of the Esports World Cup. He participated in the global announcement of the creation of EWC in 2023 and attended last summer’s Closing Ceremony in Riyadh, where he celebrated Team Falcons’ historic Club Championship win. With unmatched reach and fan engagement across every major platform, Ronaldo has helped elevate EWC’s profile since its inception.

As Global Ambassador, Ronaldo will headline the tournament’s global campaign leading up to and throughout the seven-week competition and festival in Riyadh. He also stars as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in this year’s Esports World Cup games lineup. With a social media following of over one billion, Ronaldo’s voice will help bring the tournament to new audiences, and introduce the next generation of fans to the elite players of competitive gaming.

Ronaldo’s participation will also highlight the Esports World Cup’s 2025 creative theme, “Rise Above,” a campaign celebrating unlocking human potential, pushing the boundaries and going beyond the norms in the pursuit of greatness — values exemplified by Ronaldo and mirrored by the athletes competing across 25 tournaments this summer.

“Sport is always evolving – and esports is one more frontier,” said Ronaldo. “The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

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The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets are now available at esportsworldcup.com.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn. “Esports World Cup: Level Up,” a five-part docuseries directed by Emmy winner R.J. Cutler that chronicles the inaugural EWC, is now streaming exclusively on Prime Video with new episodes released weekly.

The post Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025 appeared first on European Gaming Industry News.

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GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments

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GRID, an in-game data infrastructure platform trusted by the leading game publishers and sportsbooks, has unveiled GRID Insights — a new AI-driven product delivering real-time, predictive context to live esports broadcasts and betting experiences.

GRID Insights transforms raw gameplay data into dynamic, predictive insights in milliseconds — surfacing real-time narratives like player streaks, weapon stats and record chases, all tailored to the stream’s brand and audience.

“With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data. We use official in-game data and real-time pipelines to generate predictions, contextual stats, and behavioral patterns that previously required an analyst team. Now it’s automated and scalable, enabling our partners to create more immersive, informative, and engaging experiences that today’s digital-native audiences expect,” said Moritz Maurer, CEO of GRID.

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Thanks to GRID’s deep partnerships with top game publishers and tournament organisers, Insights is built on structured, official data, enhanced by large language models (LLMs) and available via plug-and-play SDKs or APIs. The product supports major esports titles including CS2, Dota 2, League of Legends and VALORANT, with full customisation across branding and output formats.

GRID Insights made its live debut during the Champion of Champions Tour Season 3 (CS2), with broader adoption already underway. Among early adopters is the European Pro League (EPL), now integrating GRID Insights into its tournament broadcasts.

“GRID Insights is a game-changer for how fans engage with the action. At EPL, we’re always looking for new ways to elevate the viewer experience—and with GRID Insights, the instant, story-driven context keeps fans both informed and immersed. Whether you’re a dedicated follower or a casual viewer, it makes every moment more exciting,” said Oleksii Krasnikov, CEO of EPL.

The post GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments appeared first on European Gaming Industry News.

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Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.

Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”  

A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.

Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”

Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.

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With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.

The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.

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