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CogniGaming launches two new products to help connect casino operators and slot developers with affiliates and publishers

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iGaming product development company launches Casino Intel and Slots Intel products

Following the launch last year of their landing page tool, CogniLander, iGaming product development company CogniGaming have now launched two new portals called Casino Intel and Slots Intel. These products are designed to provide intelligence and data about online casinos and slots, with the casino operators and slot developers on one side of the system, distributing their information to publishers, affiliates, operators, writers, designers on the other side of the platform. The idea being to streamline the data flow between these parts of the industry, which will in turn maximise time and money efficiencies, as well as data accuracy to enable greater compliance with regulatory bodies’ codes of practice.

CogniGaming is a product development company that’s mission is to fill gaps in the market and resolve common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

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Allan Turner, Co-Founder of CogniGaming said “I’m very excited to announce the launch of Casino Intel and Slots Intel. We have been working on these products for quite a while now to ensure that when they’re launched, they’ll be extremely beneficial to the users and the industry as a whole”.

The Slots Intel product helps slot developers to distribute their game data points, image files, video files and more to affiliates/publishers in the industry for free. The Casino Intel product helps casino operators and their affiliate programmes to distribute their casino data points, significant terms, images, videos to publishers for free. On the other side of the system publishers can subscribe to use the product with various levels of subscription, giving different levels of access. Publishers also get a discount if they decide to use both systems simultaneously.

Not only do these products help provide accurate data, but because they use a full database solution CogniGaming also provide APIs to publishers, so that their sites can remain up to data in real-time. Clearly this also provides a huge opportunity for casino operators to bolster their efforts to ensure regulatory affiliate compliance, by supplying complete and accurate data themelves.

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Affiliate Industry

MetaBet inks Gentoo Media partnership to enhance flagship sites

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MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.

MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.

WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.

MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”

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Affiliate Industry

7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary

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Today, on 15 January, SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.

Launched in 2018, Affilka by SOFTSWISS has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the platform increased by 37% over the past year.

Providing cutting-edge tools like the newly presented Geo-Distributed Redirect feature, the trusted Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing, the platform ensures operators are aligned with relevant affiliate marketing trends, optimising affiliate program management and elevating operational efficiency.

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User Experience Optimisation with Geo-Distributed Redirect Feature

This feature aligns with the increasing focus on user experience optimisation and minimising friction in user journeys. Rapid, seamless redirects fastened by 2.5 to 5 times maximise user engagement, reduce bounce rates, and improve conversions, reflecting the industry’s shift toward prioritising customer-centric design.

Simulated tests conducted in one region showed a reduction from 1.5 seconds to just 300–500 milliseconds – ranking among the fastest response rates in the industry. As a result, the feature has driven a 3.5% to 7% increase in users successfully reaching casino sites, leading to higher registrations and deposits. 

Comprehensive Reporting for Data-Driven Decision-Making

Affilka by SOFTSWISS offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing reliance on complete actionable data. It provides a competitive edge, as both operators and affiliates can receive timely information to make informed decisions. The faster affiliates receive data on player activity, the quicker they can adjust their marketing strategies to attract higher-quality traffic.

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Flexible Commission Constructor Empovers Customisation

Affiliates and operators are moving toward highly tailored commission structures to better align with performance metrics. The Flexible Commission Constructor provided by Affilka by SOFTSWISS reflects this demand, enabling the creation of CPA, RevShare, Hybrid, and other bespoke models to meet diverse business needs.

Built-in Payment Processing for Seamless Financial Operations

As the affiliate industry expands globally, ensuring timely, secure, and multi-currency payment solutions is critical. Built-in Payment Processing aligns with the trend of streamlining financial workflows, fostering trust, and improving affiliate retention through hassle-free payouts.

Affilka by SOFTSWISS integrates multiple payment systems, including Neteller, Skrill, Cryptoprocessing, and bank transfers, facilitating efficient and timely affiliate payouts directly from the platform’s back office. This seamless payment processing enhances operational efficiency and ensures affiliates receive their earnings promptly.

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Sharing plans for 2025 Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights:  “We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform. We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”

Cohort Analysis will provide deeper insights into player behaviour over time. Traffic Report for affiliates will ensure comprehensive data on user clicks by click country, user agent, device, operating system, and other vital criteria. 

The Affilka by SOFTSWISS team anticipates insightful discussions and potential collaboration at iGB Affiliate on 21–22 January in Barcelona. Partners and customers can book a meeting at stand  C10 via the link.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post 7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary appeared first on European Gaming Industry News.

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Affiliate Industry

Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025

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SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.

iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.

Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands. 

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The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.

The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.

Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.

Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025 appeared first on European Gaming Industry News.

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