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Alexander Martin (CEO SKS365) at ICE 365: “The Post-Covid Future in the Retail Betting Sector Is Omnichannel”
“Retail will remain a key part of the gambling ecosystem in Europe. In such a hard time for the betting shops, SKS365 has concentrated its energy to set up the best way to relaunch the shops, which will reopen with new and improved services “
The outlook for the retail betting shops in Europe, which have been affected by the Covid-19 lockdown and by local limitations in terms of the number of shops and distances from sensitives area, was the main topic of discussion during the virtual panel “The Future of Retail”. This online conference is part of the ICE 365 content series, a free-to-access deep-dive into sector-specific insight, analysis and exclusive content delivered by Clarion Gaming in partnership with recognised industry experts and thought leaders.
Alexander Martin, CEO at SKS365, sees the future still bright for the betting shops, despite the current challenges. He is confident in that retail will remain a key part of the gambling ecosystem, if the operators will adapt and evolve to their new circumstances. “The key to staying ahead of the game is linking the offering between the offline and the online channel and vice versa. Offering an omni-channel experience allows customers to have both options and therefore to choose which channel best suits them at that particular time. In addition, it raises security and trust by creating a cohesive, seamless, personalized gaming experience that makes interactions consistent, easy, and fun. For this reason, during the first lockdown we invested in new retail functionalities and products such as the self-service betting terminals to make our shops more interactive and digital. During the current lockdown we have taken a similar approach, so when our shops will be allowed to reopen, our customers will find again more innovative services, offerings in newly designed shops”.
Speaking about changes of the gaming scenario, that has registered an increasing popularity of online gambling, given the impossibility to play in the brick and mortal venues, Martin said: “Certainly, the lockdown has been an accelerator for the online transition. However, our recent survey, clearly showed that traditional shop customers will return to the shops. Many answered that they will use in the future our omni-channel offering, nevertheless some are very happy with the pure shop offering. Our land-based customers are very loyal and they like our shops, the atmosphere and enjoy the exchange with like-minded people. It is a hub for them to connect with each other as well as our entertaining services. Sports betting is very much sharing thoughts and ideas about teams and plays”.
Having said that, high-street bookies will certainly have to find new ways to attract customers back and according to Martin it is crucial to invest in the venues both from a design and from a technological point of view: “Our goal at Planetwin365 is to offer the most entertaining retail experience. We are ready to compete with all other places people can go to such as bars, restaurants, bowling alleys or cinemas. Our betting shops are places where people do not go only to place a bet, but also for the joy of being there. Nowadays, customers expect to find the same offer and features on each channel, and it is vital to keep investing in the retail channel, as we are doing, to bridge the gap with the online and enhance the customers experience in the shops”.
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Casino Guru, the leading online casino database and advocate for responsible gambling, has taken a further look into the success of the Gamalyze campaign it ran on the occasion of Safer Gambling Week 2024.
Hosted as a joint effort and collaboration with Mindway AI, a respected data science company with a particular focus on analyzing gambling behavior and integrating seamless technology-driven consumer protection measures.
The Gamalyze game, which sought to analyze and inform consumers about their gambling habits, was launched by 10,479 visitors, Casino Guru News previously reported, and 7,116 of the launched games were completed through the end.
Now, Casino Guru has dug into the newly surfaced data the collaboration has revealed and has carefully studied feedback from the campaign to help improve future iterations of the ambitious player protection initiative, discovering that the actual results were better than what was previously thought to be the case.
A total of 279,000 people saw the Gamalyze campaign on the Casino Guru’s website, with 65% of the people who visited the game detail deciding to play it – or some 13,000. Casino Guru was not only able to calibrate its initial numbers for how many people visited the game, or played it, but also derived other vitally important metrics.
First, the number of high-risk players has dropped to 15.6%, down from 17% in the previous campaign’s iteration. In contrast, the number of high-risk players, according to overall data, is 17.3%.
Upon completing the game, the players received advice and feedback on how to improve their gambling behavior.
Another interesting trend that Casino Guru noted was that for the most part, players were able to accurately predict the level of risk they were taking.
For example, only 15.6% of all players had underestimated their risk level – the same as the prior iteration of the Gamalyze campaign. In contrast, the overall average number is 15.2%. These players had too received advice on how to improve their gambling behavior and avoid unnecessary risk-taking.
51.7% of all players showed signs of normal loss sensitivity, which was down from 61% in the previous iteration of the campaign, indicating that players during this campaign showed less concerns over increased losses.
These findings highlight the meaningful impact of the Gamalyze campaign and reinforce the value of data-driven responsible gambling initiatives.
Encouraged by these results, Casino Guru and Mindway AI remain committed to refining their approach, expanding their reach, and continuously improving player protection efforts.
Each iteration presents new opportunities for Casino Guru and Mindway to empower consumers to make responsible gambling decisions.
The post Casino Guru breaks down Gamalyze Campaign data and success appeared first on European Gaming Industry News.
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Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy
Paul Gatt, who has played a crucial role in the company’s strategic expansion and corporate transition, will lead Gentoo Media’s legal and compliance function, reporting directly to CEO Jonas Warrer.
His promotion marks an important step in the company’s evolution, reinforcing its ability to navigate complex regulatory landscapes while supporting M&A activity and revenue-generating opportunities.
“Paul has been instrumental in shaping our legal framework during a period of rapid growth and strategic acquisitions,” said Jonas Warrer, CEO of Gentoo Media. “His leadership, legal expertise, and deep understanding of complex regulatory landscapes have been invaluable. We are confident that, as General Counsel, he will continue to steer our legal and compliance strategy with precision and foresight.”
Since joining Gentoo Media in 2022, Gatt has played a key role in supporting the company’s expansion, working closely with the corporate development team on M&A transactions and ensuring the seamless integration of acquired businesses. He was also instrumental in guiding Gentoo Media through its corporate separation from Gaming Innovation Group (GiG), securing a smooth legal and regulatory transition.
“I am thrilled to take on this role at such an exciting time for Gentoo,” said Paul Gatt. “Having been part of the company’s journey over the past few years, I look forward to continuing to support its growth and working alongside our talented team to navigate the evolving media and regulatory landscape.”
Gatt brings a wealth of legal expertise, having previously served as Legal Counsel at Lombard Bank and as a legal associate at Fenech & Fenech Advocates, specialising in corporate law. He is an Executive Committee member of the Malta IT Law Association and an Affiliate member of the International Masters of Gaming Law (IMGL).
He holds a Doctor of Laws degree from the University of Malta and is a qualified advocate admitted to the Maltese Bar. Additionally, he is an alumnus of the London School of Economics and the University of Glasgow, where he pursued further studies in sports, business, and corporate law.
The post Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy appeared first on European Gaming Industry News.
Scientific Games has been named one of Jombay’s WOW Workplaces of 2025 in the Information Technology, Information Technology Enabled Services and Global Capability Center category at its Bangalore, India, location. This prestigious accolade reaffirms the company’s commitment to fostering a culture of innovation, collaboration and inclusivity. The award highlights the global lottery leader’s dedication to providing an exceptional environment where employees thrive personally and professionally.
The WOW Workplace Awards are an annual listing of organizations with the most WOW reviews. The award substantiates how “great,” “best” or “exceptional” a company is through testimonials and feedback across the web (including employee review websites) using Jombay’s AI engine.
Pat McHugh, CEO of Scientific Games, said, “Being recognized as one of Jombay’s WOW Workplaces is an incredible honor and a true reflection of the remarkable culture our team in India has built. Our India team’s relentless dedication to innovation and excellence is inspiring and helps fuel our success with employees and customers worldwide.”
Scientific Games’ Bangalore operations, established in 2015, recently expanded to a new, state-of-the-art facility, underscoring the company’s growth and investment in its workforce. The center is a hub for research and development, software innovation, quality assurance and technology operations, contributing significantly to the company’s global mission.
Mahesh Nanjundappa, Managing Director of Scientific Games India, added, “This recognition is a testament to our employees’ hard work, creativity and commitment to making Scientific Games a fantastic workplace. At the heart of our success is the inspiring environment we’ve cultivated where every team member feels valued and empowered to achieve their best.”
Scientific Games operates across five continents, delivering a comprehensive range of retail and digital lottery solutions and lottery sports betting products and services to 150 lotteries in 50 countries.
The post Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces appeared first on European Gaming Industry News.
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