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EXCEL ESPORTS NAMES BEYOND NRG AS OFFICIAL ENERGY DRINK PARTNER

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British competitive gaming culture brand EXCEL ESPORTS is excited to announce Beyond NRG as the Official Energy Drink Partner for its League of Legends European Championship (LEC) and Northern League of Legends Championship (NLC) rosters as well as its newly launched VALORANT team. EXCEL and Beyond NRG’s partnership will be built on shared goals of elevating player performance through wellbeing and EXCEL’s “Power of Better” manifesto.

Beyond NRG will fuel EXCEL’s League of Legends and VALORANT players to help them perform at the highest level while also ensuring they are consuming healthy ingredients which meet their competitive demands and environments. Beyond NRG’s unique energy drink formula consolidates the best ingredients to help manage stress and pressure, increase reactions and central communication, delivering the body a blend of vitamins and nootropics. With a joint focus on both physical and mental wellbeing, EXCEL and Beyond NRG will work together on content and experiences that will showcase how improvement never stops.

This month EXCEL announced its entrance into VALORANT, one of the world’s fastest-growing esports, with the signing of rising David “Davidp” Prins who takes on the captain role. With a strategic focus on defining its leadership structure, EXCEL is set to announce its coaching staff and then its complete roster next week. Beyond NRG will support the team’s performance approach as they set ambitious goals for the VALORANT Champions Tour.

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Founded in 2014, EXCEL ESPORTS is a competitive gaming brand steeped in British esports history with a long-standing commitment to nurturing homegrown and European esports talent. As a fellow British brand, Beyond NRG will support EXCEL’s mission of growing the UK esports scene. This past weekend BTXL won its first ever NLC Spring Split cementing its place as the best team across the UK and Nordics. With a ticket to EU Masters, BTXL will now go head to head with some of the best regional teams in Europe.

“Energy drinks can be notorious for their high levels of sugar and unnatural ingredients so it’s great to be able to partner with Beyond NRG which focuses on natural caffeine properties and contains lots of vitamins. Maintaining the right focus can make the difference between winning or losing. Beyond NRG really understands the needs of professional esports players and have created a product that will not only allow us to maintain our values but fuel our players in a balanced and healthy way,” said, Fabian Broich, Head of Performance, EXCEL ESPORTS

“In our initial meetings with the Head of Performance, Fabian Broich, we understood that nutritional support is at the forefront of importance for both Beyond and EXCEL. I genuinely believe that our missions align in this way, healthy heart, healthy mind, and dominating in esports. I’m exceptionally excited to support the new VALORANT division of EXCEL. We believe this to be the fastest-growing competitive game in esports, and I’m thrilled we can back EXCEL with this from the very start of their new adventure.” commented Billy Webb, Founder & CEO, Beyond NRG

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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