eSports
Who will be crowned 2020/21 ePremier League champion?

The ePremier League (ePL) 2020/21 Online Finals take place from Tuesday 23 March, as some of the world’s finest EA SPORTS
The ePL is the only tournament to give players based in the United Kingdom the opportunity to compete as and represent their favourite Premier League football club in formal competitive gaming entertainment.
After the 20 Premier League clubs hosted thrilling ePL Playoffs, 40 competitors have advanced to the Online Finals, which begin with the Xbox One Group Stages and Quarter-finals on Tuesday 23 March (2-8pm). The PlayStation 4® Group Stages and Quarter-finals take place on Wednesday 24 March (2-8pm), with the eight best players making it through to Friday’s Finals Day (6-10pm). They will compete for the coveted ePL trophy, a prize pool of £40,000 and all-important seats in the EA SPORTS FIFA 21 Global Series European Playoffs this summer.
The ePL Finals are being hosted from the Gfinity Arena in London, with all gameplay taking place remotely. Fans in the UK can watch on Sky Sports, BT Sport, BBC iPlayer and BBC Sport online. The Finals will also be shown on Premier League channels (premierleague.com, Facebook, Twitter and YouTube) and http://twitch.tv/EASPORTSFIFA, as well as being made available to viewers around the world by international licensees. Over the last two seasons, the ePL Finals reached more than 22 million fans.
Among those to advance to the Online Finals are last year’s winner Thomas ‘Hashtag Tom’ Leese, representing Tottenham Hotspur, and inaugural ePL champion Donovan ‘Fnatic Tekkz’ Hunt, who is once again playing on behalf of Liverpool.
Hashtag Tom said: “I would love to retain my ePremier League trophy as I think the best players are the ones who can do it consistently and win numerous honours. If I could win back-to-back ePL titles, it would be a big statement and secure my place as one of the top players in EA SPORTS FIFA.
“I am a massive Spurs fan and I’m buzzing to represent them. It would be great to defend my title on behalf of the club I support, so I’m very happy to be able to represent them.”
Last season’s surprise ePL runner-up Marc Marley is once again through to the finals, this time representing Brighton & Hove Albion. Other established names from the EA SPORTS FIFA Global Series who will be competing include Spencer ‘HUGE GORILLA’ Ealing (Sheffield United), Diogo ‘Falcons Diogo’ Mendes (Chelsea), Tunahan ‘Bundled Unsal’ Ünsal (Wolverhampton Wanderers), Damian ‘Damie’ Augustyniak (Fulham), Olle ‘Ollelito’ Arbin (Leeds United) and Manchester City duo Ryan ‘MCFC Ryan’ Pessoa and Shaun ‘Shellzz’ Springette.
Premier League Commercial Director Will Brass said: “We are looking forward to the third ePremier League Finals, with some of the highest-ranked EA SPORTS FIFA players going head to head on behalf of Premier League clubs. It’s great to see familiar faces from previous years returning to fight for the title, alongside some new challengers.
“Sadly, we are unable to host the finalists at a venue for the second year running due to Covid-19 but, thanks to EA SPORTS and our broadcast partners, fans in the UK and around the world will be able to tune in live as the matches take place remotely with expert commentary and analysis from the live studio.
“There will be plenty of thrilling action on the way to finding out who will become this season’s ePremier League Champion, and I look forward to seeing who is going to be the latest star to get their hands on the trophy.”
The ePL 2020/21 Online Finals will consist of three tournament stages: a double-elimination group stage featuring 20 players per console, a single-elimination playoff bracket with the top eight players per console from the group stage, and the cross-console final which pits the top player from each platform against each other for the ultimate honour of ePL Champion and a £20,000 first prize.
Brent Koning, Group Director & Commissioner, FIFA Competitive Gaming said: “The Premier League is the most popular football league in the world and the ePremier League featuring the most-played sports game on the planet shows the unrivalled ability of EA SPORTS FIFA to connect fans to football at scale through esports.
“We believe competitive gaming entertainment is the number-one opportunity for growing the love of sports. The ePL and the involvement of all 20 world-renowned clubs illustrates just how much EA SPORTS FIFA is integrated into the future of football.”
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BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.
Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
BETBY
BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
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