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FUN token adds BETR technology and leadership

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FUN token is pleased to announce that it has reached agreement with the BETR Foundation to merge both party’s interests and work together to bring decentralised and peer-to-peer gaming to its huge and growing user base.

BETR raised funds in 2017 to build a peer-to-peer betting solution and proceeded to execute, with a fully-fledged betting client launching in time for the FIFA World Cup in 2018.  The technology developed included an in-game betting system with rich market coverage and peer-to-peer betting facilitated through a complex smart contract ecosystem based on the BETR ERC20 Ethereum token.  More recently it extended the system to offer casino gaming.

FUN is now able to take advantage of the technology and expertise developed for BETR as part of an agreement to merge the tokens.

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BETR holders will be able to switch their BETR for FUN through an automated swap system which will cause the BETR tokens to be burned in exchange for FUN.  Through an automated swap system BETR tokens will be swapped for Fun at a rate of 4 BETR = 1 FUN – system details to be released within the next week on https://betr.org.  BETR tokens acquired through the swap system will be burnt and BETR will be delisted from exchanges.

As part of the transaction FUN will acquire all technology developed for BETR and key personnel will join the new FUN team, building the future of decentralised gaming.  BETR CEO Adriaan Brink will assume the role of CEO of the FUN token and will grow the team and spearhead the new drive to grow opportunities for FUN.

Brink has a wealth of experience in the online gaming industry, starting in 1995 with lotteries and progressing through all gaming verticals over the past 25 years.  He also co-founded Earthport (now Visa Direct) in 1999 and his payments experience combined with gaming make him the ideal person to take FUN to the next level.

Brink said “I am truly excited to have this opportunity to take what we have learnt and combine BETR with the fantastic FUN community and the huge audience of Freebitco.in in order to deliver on what all of us always dreamt of – a decentralised gaming infrastructure more suited to the modern era”.

FUN will soon announce plans on how it intends to move forwards with a suite of products including side-chain and off-chain gaming engines to counter the issues of Ethereum gas prices, a new casino site with a rich suite of games, and other gaming opportunities including peer-to-peer betting.

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Freebitco.in has over 40M users and significant daily traffic and will play a pivotal role in expanding the FUN token user base.  The company intends to set aside a percentage of profits from activities to be burnt on a regular basis which will reduce the supply figures downwards.

3.75Bn of the cold storage FUN tokens were purchased recently by Freebitco.in.  This was the culmination of an ongoing exercise to accumulate tokens for use within their loyalty program.  As a consequence of this, these tokens are no longer in cold storage and the supply figures on Coinmarketcap will update shortly as follows:

Total supply                          : 10,999,873,621
Circulating supply                : 10,298,879,189

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Gaming Corps joins forces with Torrero to boost operator choice and content delivery

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.

Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.

Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”

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Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”

The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.

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Omnigame celebrates win at SBC Awards Europe

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Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

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The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.

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Former Swintt Marketing Manager Michela Pace joins GameOn

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Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division

GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.

Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.

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The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.

Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.

She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.

Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.

“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.

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“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”

Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.

“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”

The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.

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