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Parimatch, Juventus official betting partner Launches a New Global Campaign Featuring Arthur, Danilo, Morata, Ronaldo and Szczesny

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Parimatch, Juventus’s official betting partner, has launched a brand-new global video campaign featuring top Juventus stars: Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny. The campaign is infused with Parimatch’s yellow electric impulses and aims to increase brand awareness among the football club’s fans. The campaign highlights the transition into the online era.

The partnership of Juventus and Parimatch is beyond a signed contract. This collaboration is the fusion of two energies, two strong teams, two brands. The power of Juventus is in its remarkable history, a long list of titles, traditions, and unwavering support of millions of fans. The power of Parimatch is in its boldness, youth, ambition, and the absence of barriers.

Ivan Liashenko, CMO at Parimatch, said: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world. Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch. The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”

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The creators produced this campaign despite the limitations of the worldwide lockdown. Thanks to the professionalism and efforts of both teams, this commercial could come to life and bring such a legendary team closer to the audience. The partnership of Parimatch and Juventus has proven that anything is possible.

“This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions. Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly” says Kateryna Amirkhamova, CCO at Parimatch.

The spot was shot by the Ukrainian production house Electric Sheep Film. The directors working on the film were Andrei Copots and Macar Severin. The filming of the spot was carried out by Nikita Kuzmenko, an experienced cameraman who previously worked with Katy Perry and Cardi B. The music was created by Eugeniy Filatov, also known as “The Maneken” – a famous Ukrainian composer and sound producer of ONUKA band.

Electric Sheep Film also carried out the final visualization in collaboration with massa+ motion design boutique.

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Gaming Realms Appoints Lauren Bradley as Director of Account Management

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Gaming Realms, a leading provider of mobile-focused gaming content, has appointed Lauren Bradley as its new Director of Account Management, strengthening its growing team.

Lauren brings over a decade of iGaming experience to Gaming Realms, having held key leadership roles within the industry. Previously serving as the Head of Commercial at both Blueprint Gaming and Realistic Games, she has a proven track record of driving commercial success and strategic growth.

Before these positions, Lauren played a pivotal role in business development at Bede Gaming and honed her sales expertise as a Sales Manager at iSoftBet. Drawing upon her deep understanding of commercial success, Lauren will be instrumental in driving Gaming Realms’ continued expansion.

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Her strategic leadership will be key in sustaining the company’s recent impressive total revenue growth of 18%. Lauren’s appointment follows numerous other appointments as Gaming Realms expands its team to accommodate a surge in demand for its Slingo titles.

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “We’re delighted to welcome Lauren to the team. Her acumen and experience will prove valuable in ensuring we meet our commercial aspirations, maintaining our trajectory of growth in both existing and emerging regulated markets.”

Lauren Bradley, Director of Account Management at Gaming Realms, said: “Gaming Realms is a dynamic and rapidly growing brand. I’m incredibly excited about the opportunity to contribute to its success and aid in the ongoing expansion.

“Supported by a roadmap of fresh entertainment experiences for players to enjoy and numerous new market entries and developments on the horizon, it’s an exciting time to be joining the team.”

The post Gaming Realms Appoints Lauren Bradley as Director of Account Management appeared first on European Gaming Industry News.

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CT Interactive Achieves A1 Certification for Greece

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CT Interactive has achieved A1 Supplier Certification in Greece, awarded by the Hellenic Gaming Commission. This significant milestone underscores the company’s strategic commitment to expanding its presence in regulated European markets. The A1 certification enables CT Interactive to offer its top-tier gaming portfolio to licensed operators across Greece.

Focused on enhancing the player experience, CT Interactive delivers a meticulously curated selection of games that have proven successful in the market, including titles like Win Storm, Lucky Clover, The Big Chilli, Chilli Fruits and many others. By prioritising quality and player satisfaction, each game is designed to provide immersive, engaging experiences.

Continuously evolving to meet player preferences and utilising cutting-edge technology, CT Interactive ensures a seamless and rewarding gaming journey. This commitment not only fosters long-term player loyalty but also reinforces the company’s dedication to creating lasting value while maintaining the highest standards of performance and entertainment.

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Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer

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Betsoft Gaming has released Coins of Slotshammer – Hold & Win, a new 3×3 video slot crafted specifically for SlotsHammer. This branded title invites players to explore the mysteries of ancient Egypt, where treasures and timeless beauty come to life with dynamic spins and rewarding gameplay.

Featuring Betsoft’s enhanced Hold & Win mechanic, players can unlock exciting features by collecting BONUS and RA BONUS symbols. The RA BONUS symbols lock in place during the Hold & Win feature, while additional symbols reset the respin counter, creating extended opportunities for rewards. WILD symbols, appearing across all three reels, help complete symbol combinations, while the Chest of Gold offers a chance to activate the Hold & Win rounds during the base game, making every spin an engaging experience.

Fernando Van Velzen, Head of Account Management at Betsoft, said: “Coins of Slotshammer – Hold & Win showcases Betsoft’s dedication to delivering high-quality, exclusive branded content. It’s been a pleasure to collaborate with SlotsHammer to create a game that captures both the excitement of exploration and the innovation our players expect. We’re confident this release will resonate deeply with their audience.”

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George Merodoulakis, Group CCO of Campeόn Gaming, said: “We are thrilled to announce our latest project with Betsoft, underscoring the power of collaboration in driving innovation. Partnering with industry leaders like Betsoft enables us to deliver engaging, customized content to our players. By combining our strengths, we’re not only addressing the evolving demands of the market but also setting new standards for entertainment. We look forward to the exciting opportunities this collaboration will bring to our customers and partners.”

The post Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer appeared first on European Gaming Industry News.

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