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CashtoCode announces new leadership team and record growth figures

Published

5 years ago

March 10, 2021

Reading Time: 2 minutes

CashtoCode, the instant cash payment service for online merchants, today announced its new leadership team following a hugely successful 12 months. iGaming is a key market for CashtoCode and by offering operators access to a new market sector of customers who prefer cash payments, CashtoCode grew revenues by 500% in 2020. It also added more than 100 new merchants to its platform and can now be used by customers across 150,000 retail locations in Europe (including thousands of Paypoint locations in the UK, as well as gas stations and supermarkets). CashtoCode’s unique approach is its highly controlled, closed loop cash deposit mechanism. The service is designed to make compliance easy for merchants and iGaming operators, and eliminate fraud/money laundering concerns – since its cash deposit codes can only be redeemed by customers verified by the merchant and cannot be transferred between individuals.

The new team consists of three accomplished payments and iGaming professionals, with vast experience building international payment products and navigating complex regulatory landscapes. The objective of the new leadership team will be to continue CashtoCode’s growth trajectory, winning more new merchants, new users, and expanding geographically:

Jens Bader – Chief Executive Officer
Payment industry veteran and entrepreneur. MuchBetter/MIR co-founder, ex-CCO at Secure Trading and paysafecard

Christian Machmeier – Chief Technology Officer
A technology-expert with previous senior roles at Gameforge and Audi

Patrick Lebenbauer – Director of Global Marketing
A marketing leader in the iGaming & payments space with previous leading roles at Tipico & KaFe Rocks.

“CashtoCode offers a second life to cash, which remains hugely popular despite the growth of card, open banking and online payments,” said CashtoCode CEO, Jens Bader. “We enable merchants to target a market sector that they couldn’t reach without an instant cash deposit partner. For example, in iGaming, helping operators capitalise on the growing intersection of iGaming and cash. During the pandemic, many venues and activities that would typically take cash payments were not open, but their customer-base never left. These are people who still prefer to pay by cash wherever possible, for privacy, self-control and security reasons. Many have not switched to online banking, but have instead utilised services like ours to pay with cash for their online activities.”

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

4 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

4 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

4 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.