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CashtoCode announces new leadership team and record growth figures

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CashtoCode, the instant cash payment service for online merchants, today announced its new leadership team following a hugely successful 12 months. iGaming is a key market for CashtoCode and by offering operators access to a new market sector of customers who prefer cash payments, CashtoCode grew revenues by 500% in 2020. It also added more than 100 new merchants to its platform and can now be used by customers across 150,000 retail locations in Europe (including thousands of Paypoint locations in the UK, as well as gas stations and supermarkets). CashtoCode’s unique approach is its highly controlled, closed loop cash deposit mechanism. The service is designed to make compliance easy for merchants and iGaming operators, and eliminate fraud/money laundering concerns – since its cash deposit codes can only be redeemed by customers verified by the merchant and cannot be transferred between individuals.

The new team consists of three accomplished payments and iGaming professionals, with vast experience building international payment products and navigating complex regulatory landscapes. The objective of the new leadership team will be to continue CashtoCode’s growth trajectory, winning more new merchants, new users, and expanding geographically:

Jens Bader – Chief Executive Officer
Payment industry veteran and entrepreneur. MuchBetter/MIR co-founder, ex-CCO at Secure Trading and paysafecard

Christian Machmeier – Chief Technology Officer
A technology-expert with previous senior roles at Gameforge and Audi

Patrick Lebenbauer – Director of Global Marketing
A marketing leader in the iGaming & payments space with previous leading roles at Tipico & KaFe Rocks.

“CashtoCode offers a second life to cash, which remains hugely popular despite the growth of card, open banking and online payments,” said CashtoCode CEO, Jens Bader. “We enable merchants to target a market sector that they couldn’t reach without an instant cash deposit partner. For example, in iGaming, helping operators capitalise on the growing intersection of iGaming and cash. During the pandemic, many venues and activities that would typically take cash payments were not open, but their customer-base never left. These are people who still prefer to pay by cash wherever possible, for privacy, self-control and security reasons. Many have not switched to online banking, but have instead utilised services like ours to pay with cash for their online activities.”

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Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths

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Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.

Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.

The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”

Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.

Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.

The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Atucha Strategic Advisory

Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth

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Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.

The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.

Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.

Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”

Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”

In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.

The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Greentube enters Slovenian market with Casino.si partnership

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Greentube, the digital gaming and entertainment arm of NOVOMATIC, has officially launched in the Slovenian iGaming market through a new collaboration with local operator Casino.si.

The agreement marks Greentube’s first go-live in Slovenia and represents another step in the company’s broader European expansion strategy.

As part of the rollout, Casino.si players will gain access to a curated portfolio of Greentube titles, blending new releases with well-known land-based classics that have performed strongly across Central Europe.

The initial launch features recent favourites such as Charming Lady’s Boom™ and the Cash Connection™ series, alongside iconic titles including Book of Ra™ deluxe, Sizzling Hot™ deluxe, and Lord of the Ocean™. The mix is designed to balance recognisable heritage content with modern online performance, offering broad appeal for Slovenian players.

The partnership further strengthens Greentube’s footprint across regulated European markets while enabling Casino.si to expand its online offering with established, high-performing content.

Opher Ben Zvi, Deputy Director of Global Sales & Key Account Management at Greentube, said the move represents an important milestone in the company’s regional growth:

“Entering the Slovenian market is a significant step for Greentube as we continue to expand across Europe. Casino.si is a respected operator with strong regional reach, and we are proud to introduce our portfolio of classic and new-generation titles to Slovenian players for the first time.”

Ksenija Bezek, Head of Online Operations at Casino.si, added:

“Greentube’s games are widely recognised by players across Europe, and we are pleased to welcome such a prestigious supplier to our platform. This partnership enhances our offering with proven titles that deliver both entertainment value and quality gameplay.”

The post Greentube enters Slovenian market with Casino.si partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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