eSports
Veloce bolsters Esports and Racing commercial team
- London-based organisation recruits leading commercial talents to its team
- Guido Hakkenberg brings media expertise from Motorsport Network
- Former F1 exec James Robinson to consult on Veloce’s Extreme E effort
Veloce has strengthened its managerial team with the recruitment of Guido Hakkenberg and James Robinson, who bring with them a wealth of experience from the commercial side of motor racing – knowledge that will be invaluable in Veloce’s relentless march to the forefront of esports and Extreme E competition.
Both Hakkenberg and Robinson have established themselves as fixtures in the Formula 1 paddock over the last decade. Hakkenberg joins the team as Head of Partnerships for Veloce Esports, a position guaranteed to be fast-paced and constantly evolving. He arrives with an impressive commercial background following stints in business development and partnership roles at Black Book Motorsport and Manor Racing.
More recently, Guido has progressed through the ranks at Motorsport Network, holding the position of Partnership Development Director for the past year.
Robinson, meanwhile, cut his teeth in the Renault/Lotus Formula 1 ecosystem between 2006 and 2018 in a variety of different capacities.
In 2018, he joined Formula One Management (FOM) as Global Partnerships Director, a position he held until late 2020 when he founded Pace, a commercial agency representing the interests of brands and rights-holders in motorsport. He joins Veloce Racing as a Commercial Consultant.
Jack Clarke, Co-Founder and Chief Strategy Officer, Veloce Esports and Veloce Racing, commented:
“We’re really excited about our latest high-profile additions to the team. Guido and James have a tremendous amount of experience between them, a lot of which comes from time spent at the very highest levels of our industry.
“It’s safe to say that the pair’s arrival represents a significant boost to Veloce’s Partnerships division, and they will undoubtedly push the team forward during the inaugural season of Extreme E and what promises to be another record-breaking year for Veloce Esports.
“It’s an incredibly exciting time for Veloce as a brand, having recently announced Stéphane Sarrazin as our male driver in Extreme E and Squadsprint Season 3 on the Esports side. I have no doubt that 2021 is going to be a very big year for us.”
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Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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