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Sportradar Group Acquires Fresh Eight

Published

5 years ago

March 4, 2021

Reading Time: 2 minutes

Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering

Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.

The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.

Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.

Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.

Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.

“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”

Latest News

Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26

Published

1 day ago

February 20, 2026

GamingAmericas.com

bagelmania-backroom-comedy-night-lineup-announced-for-thursday,-feb.-26

The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.

Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.

Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.

Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.

The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.

The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.

Latest News

ACR Poker OSS XL Returns With $50M GTD

Published

1 day ago

February 20, 2026

Wladimir P.

ACR Poker has officially announced the return of its flagship Online Super Series (OSS) XL, running from March 1 to March 23, 2026, with a massive $50 million in guaranteed prize pools.

Following the success of its recent Dual Venom tournaments, which paid out more than $11 million, ACR Poker is once again delivering high-value online tournament action designed for players of all skill levels and bankroll sizes.

Three Main Events With $5 Million Guaranteed

The headline events of OSS XL include three major Main Events launching March 15:

$2,650 buy-in – $2 million guaranteed
$1,050 buy-in – $2 million guaranteed
$215 buy-in – $1 million guaranteed

These marquee tournaments anchor the series, offering players high-stakes competition alongside accessible mid- and low-stakes opportunities.

Phil’s Thrill XXL and Multi-Flight Action

Kicking off the series on March 1 is Phil’s Thrill XXL, featuring a $1.5 million guarantee and a $10,300 buy-in. Players can qualify for as little as $95 through ACR’s Road to the Big One promotion.

The schedule also includes a $630 buy-in Multi-Flight Event with $1.5 million guaranteed, with Day 1 flights beginning March 1 and Day 2 set for March 23.

For bounty hunters, OSS XL offers five Mystery Bounty Multi-Flight tournaments, including:

Three $500,000 guaranteed events ($109 buy-in)
A $150,000 guaranteed event ($33 buy-in)
A $100,000 guaranteed event ($5.50 buy-in)

These tournaments provide dynamic prize opportunities and strong value across all buy-in tiers.

$65,000 Leaderboard Contest

To enhance engagement, ACR Poker’s Leaderboard Contest returns with $65,000 in cash and tournament tickets across three buy-in tiers:

High Stakes: $15,000 top prize
Mid Stakes: $7,500 top prize
Low Stakes: $4,000 top prize

According to ACR Pro Chris Moneymaker, OSS XL stands out for its inclusive structure, substantial guarantees and daily leaderboard incentives that reward consistent participation.

With $50 million guaranteed and a broad mix of Main Events, Mystery Bounties and multi-flight tournaments, OSS XL reinforces ACR Poker’s position as a major force in the global online poker tournament landscape.

The post ACR Poker OSS XL Returns With $50M GTD appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate management system

Alanbase and Gamblers Connect announce new partnership

Published

1 day ago

February 20, 2026

Wladimir P.

alanbase-and-gamblers-connect-announce-new-partnership

Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced a new strategic partnership with Alanbase, a cloud-based SaaS “constructor” built to power advanced affiliate programme development.

The collaboration strengthens Gamblers Connect’s B2B Providers section, a curated hub designed to connect iGaming professionals with trusted, high-performance industry solutions. By integrating Alanbase into its ecosystem, Gamblers Connect enhances access to cutting-edge affiliate management technology tailored to competitive iGaming markets.

A Customizable SaaS Solution for iGaming Affiliates

Alanbase differentiates itself through its fully customizable SaaS architecture. Unlike traditional affiliate software, Alanbase allows operators to build dashboards, performance indicators and statistical tables using their own formulas. This “constructor” model ensures the platform adapts to each business workflow — not the other way around.

The cloud-based system also delivers high-speed data refresh capabilities, enabling operators to monitor player activity in near real time. This performance advantage provides deeper analytical insight and supports faster decision-making in fast-moving iGaming environments.

Gjorgje Ristikj, Founder of Gamblers Connect, highlighted that the partnership aligns with the platform’s mission to feature transparent, value-driven B2B providers. By adding Alanbase to its verified partner network, Gamblers Connect reinforces its commitment to showcasing tools that improve affiliate program scalability, operational efficiency and measurable growth.

Expanding the iGaming B2B Ecosystem

The partnership reflects growing demand for flexible affiliate SaaS platforms that prioritize customization, automation and performance tracking. As competition intensifies across global iGaming markets, data-driven affiliate management solutions are becoming a critical component of operator success.

With Alanbase now featured within Gamblers Connect’s B2B Providers hub, industry professionals gain streamlined access to enterprise-grade affiliate infrastructure designed for scalability and precision.

The post Alanbase and Gamblers Connect announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.