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Sportradar Group Acquires Fresh Eight
Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering
Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.
Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.
The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.
The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.
Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.
Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.
Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.
“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”
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3 Oaks Gaming adds Super Jackpot slot to 4 Pots series
4 Clover Pots: Hold and Win introduces a fourth Pot and a Super Jackpot worth up to 10,000x the bet.
3 Oaks Gaming has launched 4 Clover Pots: Hold and Win, expanding its 4 Pots slot portfolio with a new Irish-themed title that adds a fourth Pot and a Super Jackpot mechanic.
The 5×3, 25-line game builds on the supplier’s 3 Clover Pots release. The new fourth Pot introduces the chance to trigger a Super Jackpot worth up to 10,000x the bet, according to the company.
The title’s Super Bonus Game is triggered by collecting Super Bonus Symbols. When activated, the grid expands from 5×3 to 5×5 and can introduce up to three bonus features at once. The Super Jackpot is awarded if all 25 cells are filled during the feature.
The slot also includes a Hold & Win Bonus Game, triggered via three Pots that fill with Bonus Symbols. In the bonus, Gold Clover Bonus Symbols can reveal Mini, Minor and Major Jackpots, while filling the entire grid awards the Grand Jackpot. 3 Oaks Gaming said the Pots add modifiers including Multi (up to x5 multipliers), Collect (gathers symbol values) and Mystery (awards higher-value Bonus Symbols or Mini to Major Jackpots), with a Rainbow Coin able to activate an additional feature or upgrade an existing one.
Federico Miele, Acting Head of Account Management at 3 Oaks Gaming, said: “The 4 Pots series has consistently delivered strong results for our operator partners, and 4 Clover Pots: Hold and Win represents the next evolution of the concept.
“By combining the proven appeal of Hold & Win gameplay with the addition of the Super Pot, expanded bonus functionality and a standout Irish theme, we’ve created a title that offers operators a compelling mix of familiarity, innovation and long-term engagement potential.”
The post 3 Oaks Gaming adds Super Jackpot slot to 4 Pots series appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt
Swintt launches football slot Champions Of The Spin with three bonus features
The Premium title is a 5-reel, 50-payline game with respins, a penalty-kick multiplier bonus, and local jackpots up to 3,000x.
Swintt has released Champions Of The Spin, a football-themed Premium slot designed around a “summer soccer tournament” backdrop, according to the supplier.
The game runs on five reels with 50 paylines and includes a custom kit symbol alongside boots, gloves and trophies. Swintt says the title offers maximum wins of up to 3000x.
Champions Of The Spin includes three bonus mechanics. The Football Feature triggers when six or more football symbols land, awarding three respins that reset when a new symbol appears. Silver footballs collect the values of regular footballs, while gold footballs collect both silver and regular values. Filling all 15 reel positions triggers what Swintt calls the MEGA jackpot for 1000x the selected stake.
A Mystery Bonus triggers with golden whistles on reels 1, 3 and 5, prompting players to choose a penalty placement to reveal a multiplier of up to 100x. Swintt says this can be randomly upgraded to a Pot Pick feature, where three matching jackpot names award the corresponding prize. In the base game, trophy wilds can also expand to cover a full reel.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Nothing quite beats the excitement of a summer soccer tournament, but a football-themed slot with three thrilling features runs it pretty close! In Champions Of The Spin, players can win free respins, big-money multipliers and one of four huge local jackpots, making it a timely addition to operators’ line-ups.”
The post Swintt launches football slot Champions Of The Spin with three bonus features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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