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Sportradar Group Acquires Fresh Eight

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Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering

 Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.

The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.

Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.

Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.

Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.

“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”

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Danielle Calafato CCO at Gaming Corps

Gaming Corps signs distribution deal with Elantil

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In-demand provider’s content now available to operators powered by the innovative iGaming platform

Gaming Corps, a publicly-listed game development company based in Sweden, has agreed to add its portfolio of games to the marketplace of cutting-edge platform provider, Elantil.

Under the deal, Gaming Corps’ full suite of games will be integrated into the Elantil platform and made available to operators using its sophisticated technologies to power their online casinos.

Gaming Corps has developed in-demand games in Slots, Multiplayer Games, Table Games, Plinko and its proprietary Smash4CashTM titles.

This ensures operators can target the largest audience of players, meeting all preferences from classic slots and video slots to non-traditional formats.

Just some of the titles now available to operators powered by Elantil include the super popular 3 Pigs of Olympus, recent release, Anubis V Horus: Twin Titans and the trademarked Piggy Smash 2.

The partnership between Gaming Corps and Elantil brings together two innovative companies leveraging the latest technologies to deliver superior products and experiences.

Elantil has reimagined how platforms should work from the ground up, being fully modular and extremely agile.

Its crypto-native platform equally supports regulated markets, features multi-wallet and multi-active bonus capabilities and offers speedy supplier integration.

Built for customers with big ambitions and technical expertise, Elantil is the alternative to clunky, monolithic systems that slow down progress.

Danielle Calafato, CCO at Gaming Corps, said: “This is an important partnership for us, putting our growing portfolio of content in front of high-calibre operators looking to offer their players a superior experience.

“Each of our games, whether a casino slot, table game, multiplayer game, plinko title or one from our Smash4Cash series, has been designed to put players on the edge of their seats and deliver the fun and thrilling experiences they are seeking.

“Titles from our Smash4Cash series allow operators to offer something a little different and are performing incredibly well in markets across the world – so too are our plinko titles as the demand for non-traditional content continues to rise.

“Of course, our core slots and table games offering provides both quantity and quality, allowing operators to add value and value to their lobbies.”

John Debono, CTO at Elantil, added: “Gaming Corps has emerged as a must-have provider for operators, and we are delighted to have integrated its entire portfolio into our platform.

“Our operator partners are always looking to keep their lobbies fresh with new content, and in Gaming Corps, we have a provider whose portfolio covers a wide range of formats and with plenty of firm player favourites in the mix.”

The post Gaming Corps signs distribution deal with Elantil appeared first on European Gaming Industry News.

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Frogo: Real Time Fraud Prevention at SiGMA Rome

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This November 4-6, Frogo invites you to stand #1047 at SiGMA Rome – where everyone will have the chance to see how our next-generation fraud prevention platform helps businesses stay one leap ahead of every threat in real time.

At SiGMA Rome, Frogo – a RedCore’s brand – will be on-site to present how its intelligent tools, from device fingerprinting and AI-powered scoring to graph-based forensics, work together to deliver instant visibility into user behavior and fraud patterns. Frogo empowers companies across iGaming, e-commerce, fintech, and beyond to detect anomalies, respond in real time, and protect their profits with confidence.

But Frogo’s appearance in Rome isn’t just about technology – it’s about redefining how businesses approach risk in a world where threats evolve every minute.

“Fraud doesn’t wait  and neither do we,” says Frogo CEO Volodymyr Todurov. “Our goal is to make fraud prevention not just smarter, but simpler. We want to show how companies can shift from chasing fraud to predicting it  and even turning those insights into profit.”

Visitors to the Frogo stand will be able to explore the platform’s all-in-one environment, designed to centralize everything anti-fraud teams need – from automated scoring policies to AI-powered insights and dynamic rule management.

Where to Find Frogo
Frogo will be present at stand #1047, ready to connect with businesses that want to take control of risk, automate their processes and strengthen customer trust without slowing down operations. Whether you’re looking for a scalable solution or just exploring what’s next in fraud prevention – Frogo’s team is ready to meet you.

About Frogo
Frogo is a next-generation anti-fraud product built for companies that take fraud seriously. With solutions combining device fingerprinting, AI-powered scoring and forensic-level analysis, Frogo empowers teams to detect smarter, respond faster and act with confidence.

The post Frogo: Real Time Fraud Prevention at SiGMA Rome appeared first on European Gaming Industry News.

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CommsHub

Simplifying Connections: Meet Communications Hub at Rome

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Meet Communications Hub (CommsHub) in Rome, Italy – November 4-6  at SiGMA stand#𝟭𝟬𝟱𝟳𝗚  with its cutting-edge communication management platform.

Developed by industry experts and now operating as a standalone brand within the RedCore business group, Communications Hub brings together a complete suite of tools – from SMS to flash calls and alpha name registration – all under one interface.

Reimagining Communication Management

In today’s fast-paced digital world, businesses can’t afford to lose time or messages. Communications Hub streamlines every stage of communication management – from onboarding of new service providers to real-time performance analytics – helping companies save resources and boost efficiency.

At its core, the platform simplifies complex integrations, offering: 75 % faster onboarding, smart routing and backup mechanisms, advanced analytics and flexible communication control.

What’s waiting for you at our booth? Live demo, case studies tailored to your stack, networking with our experts, giveaways and a few surprises.

Built for Businesses That Move Fast

From iGaming and affiliate marketing to fintech, e-commerce and digital agencies, Communications Hub is designed for industries where communication speed, reliability and insight make all the difference.

“We created a Communications Hub to make communication management effortless,” said Viktoriia Yefimenko, CEO of Communications Hub. “Our platform is the result of years of expertise and one clear goal – to make integration smooth, delivery reliable and results measurable. Communication shouldn’t be complicated. It should simply work.”

See CommsHub Live in Rome

Visitors to the event in Rome will have the exclusive opportunity to experience Communications Hub firsthand, explore the platform’s unique capabilities and meet the team behind it. Meet Communications Hub at stand #𝟭𝟬𝟱𝟳𝗚

The post Simplifying Connections: Meet Communications Hub at Rome appeared first on European Gaming Industry News.

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