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Sportradar Group Acquires Fresh Eight
Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering
Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.
Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.
The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.
The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.
Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.
Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.
Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.
“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”
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casino
Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5
Downtown Las Vegas event runs from 4 p.m. around the Carousel Bar under the Main Street dome, with themed food, drinks and a large piñata.
Plaza Hotel & Casino will host its Cinco de Mayo celebration on Tuesday, May 5, starting at 4 p.m., in and around the property’s Carousel Bar in downtown Las Vegas.
The event is free to attend and will feature DJ Exodus, according to the casino. The DJ is scheduled to play a mix of “top radio hits with a mix of Latin music” under the Plaza’s Main Street dome.
The property said the party will also include “downtown’s largest piñata” and a photo area with themed props.
Food options listed for purchase include churros from Churros 101 and street tacos and esquites from Fresh Mexican Grill. Carousel Bar will run drink specials, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12). Nearby, Pinkbox Doughnuts will offer Cinco de Mayo-themed doughnuts.
More information is available at plazahotelcasino.com/entertainment/cinco-de-mayo/.
- Plaza Hotel & Casino Cinco de Mayo event page; https://www.plazahotelcasino.com/entertainment/cinco-de-mayo/ Primary source for event details, timing and location provided by the operator.
- Plaza Hotel & Casino official website; https://www.plazahotelcasino.com/ Reference point for property information and related entertainment listings.
The post Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem
Supplier plans product demos at Stand C50 on April 29–30, including sportsbook, casino aggregation, affiliate tools, retail and AI suite.
BetConstruct AI will exhibit at SBC Summit Malta 2026 on April 29–30, taking Stand C50 in Malta to present its iGaming product ecosystem to operators and other industry stakeholders.
The company said it will demo multiple components including its Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions and AI Suite. BetConstruct AI stated its Sportsbook Platform includes more than 140,000 pre-match events and over 12,000 monthly esports live events.
For casino, BetConstruct AI said its Casino Platform integrates 350+ providers via a unified aggregation API. It will also spotlight its Affiliate ecosystem, which it said includes 7,000+ vetted affiliates supported by AI-based scoring.
On omnichannel, the supplier said its Retail Solutions are designed to connect land-based and digital channels. The company’s AI suite will also be part of the stand presentation, including CRM AI, Umbrella AI, an AI Game Recommendation System and Betting Mate AI, which it said covers “everything from churn prediction and risk management to real-time personalisation and conversational betting.”
BetConstruct AI said a focus at Stand C50 will be “the Best Sportsbook for the World Cup 2026,” supported by two “zero-cost products” — Powerfull for pre-tournament engagement and Bet on League for an in-tournament hub — which it said require “zero development effort from operators.”
More relevant data as follows:
- SBC Summit Malta; https://sbcevents.com/sbc-summit-malta/ Official event page for dates, location, and exhibitor information.
- BetConstruct; https://www.betconstruct.com/ Company site for product and platform background referenced in the announcement.
- Malta Gaming Authority (MGA); https://www.mga.org.mt/ Primary regulator in Malta; useful context for readers tracking Malta-based iGaming activity.
The post BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
earnings
Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY
NASDAQ-listed MRDN posts $2.3m net income and cuts net debt 62% after recent rebrand and ticker change.
Meridian Holdings Inc. (NASDAQ: MRDN), the Las Vegas-headquartered gaming and technology group, reported first-quarter 2026 revenue of $50.1 million, up 17% year over year, and net income of $2.3 million. The company said it was the first profitable quarter under the Meridian Holdings brand, following a rebrand and the start of trading under the MRDN ticker on the NASDAQ Capital Market less than two months ago.
Meridian also reported a lower debt position versus the prior year. Total debt fell by more than half year over year, while net debt decreased 62% to $13.4 million. The company ended the quarter with $16.2 million in cash.
“This quarter marks an important milestone in our growth journey,” said William Scott, Chief Executive Officer of Meridian Holdings. “We delivered revenue in line with our guidance, exceeded our profitability target, and continued strengthening our balance sheet, all while expanding our presence across regulated markets and investing in proprietary technology. We are well-positioned for sustained growth through 2026 and beyond.”
Meridianbet, the group’s main operating subsidiary, generated $34.9 million in Q1 revenue, up 26% year over year, representing nearly 70% of group revenue, the company said. Meridian reported nearly 500,000 new customer registrations in the quarter (+41% YoY) and active users up 21% to 333,700.
Across other units, Expanse Studios expanded to 1,519 active operator sites and secured new regulatory certifications in Latvia, Estonia, Sweden, and Portugal, while continuing certification efforts in Ontario, Canada. RKings Competitions posted sales of $7.7 million, Classics for a Cause reported VIP subscriptions surpassing 10,000 for the first time in 12 months, and Mexplay more than tripled new registrations year over year to 74,000.
For Q2 2026, Meridian guided to revenue of $51 million to $53 million, implying 18% to 23% year-over-year growth.
More relevant data as follows:
- Meridian Holdings quarterly results; https://meridian-holdings.com/quarterly-results Source for the full earnings release, investor deck, and call replay referenced in the announcement.
- Meridian Holdings investor relations; https://meridian-holdings.com Company site for corporate background, filings links, and investor materials.
- NASDAQ: MRDN quote and company profile; https://www.nasdaq.com/market-activity/stocks/mrdn Independent listing page to corroborate ticker, exchange, and market data context.
The post Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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