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Sportradar Group Acquires Fresh Eight

Published

5 years ago

March 4, 2021

Reading Time: 2 minutes

Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering

Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.

The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.

Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.

Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.

Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.

“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”

HIPTHER

HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026

Published

4 hours ago

February 6, 2026

Wladimir P.

hipther-announces-media-partnership-with-nightrush-ahead-of-prague-summit-2026

HIPTHER is proud to announce a new Media Partnership with Nightrush, officially launching alongside the highly anticipated HIPTHER Prague Summit 2026. The event will take place on 24–25 March 2026 at the OREA Hotel Andels Praha, bringing together leading voices from across Gaming and Technology.

Recognised as one of Europe’s premier boutique events for industry decision-makers, the Prague Summit unites professionals from iGaming, fintech, blockchain, AI, compliance, and digital innovation. Across two immersive days, attendees will engage in expert-led discussions, curated networking opportunities, and hands-on learning experiences designed to address the most pressing challenges and opportunities shaping regulated digital industries.

This new collaboration marks an important step in expanding industry dialogue and strengthening global connections within the iGaming ecosystem.

Strengthening Industry Connections Through Media Collaboration

Nightrush has rapidly established itself as a trusted media platform dedicated to connecting operators, providers, and players through in-depth content, expert reviews, industry news, and community-driven engagement. What began as a focused review platform has evolved into a dynamic hub that promotes collaboration, delivers practical insights, and supports responsible gambling initiatives across the wider iGaming landscape.

Under the leadership of Brand Manager Olesea Naidion, Nightrush continues to expand its influence within the global iGaming community. Olesea will also take the stage at Prague Summit 2026, sharing expertise on brand strategy, digital marketing, user acquisition, and long-term player loyalty.

Through this Media Partnership, HIPTHER and Nightrush will collaborate to amplify key industry conversations, increase visibility for thought leadership, and support meaningful engagement among stakeholders before, during, and beyond Prague Summit 2026.

Prague Summit 2026: Celebrating a Decade of Impact

Marking 10 years of impact across Gaming and Technology, the 2026 edition of the HIPTHER Prague Summit will feature its most ambitious programme to date. The event will host four dedicated stages, covering compliance, expert panels, strategic industry themes, and practical education through the HIPTHER Academy.

Attendees can expect:

In-depth regulatory and compliance discussions
Responsible Gaming and Player Safety sessions supported by international regulators
High-level networking with operators, suppliers, innovators, and policymakers
The prestigious GamingTECH CEE Awards 2026

Within this context, the partnership with Nightrush will play a key role in advancing knowledge sharing, fostering transparency, and supporting long-term growth across regulated digital industries.

A Shared Vision for the Future

HIPTHER and Nightrush are united by a shared vision: to build stronger connections across the iGaming community and enable collaboration that drives innovation, trust, and sustainable industry development.

The Media Partnership debuting at Prague Summit 2026 represents the start of a broader collaboration focused on year-round content creation, community engagement, and cross-industry dialogue—further strengthening the foundations of the global iGaming ecosystem.

The post HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dream Play

Hyper Gems — A New Cosmic Adrenaline Release from Dream Play

Published

6 hours ago

February 6, 2026

Wladimir P.

hyper-gems-—-a-new-cosmic-adrenaline-release-from-dream-play

Dream Play continues to grow its lineup with Hyper Gems, a space-themed slot designed around speed, rising tension, and escalating multipliers.

Set within a deep cosmic environment of glowing nebulae and radiant crystal symbols, the game delivers a sharp, modern visual style. The bottom control panel reflects Dream Play’s signature polish — a centered spin button, sleek metallic controls, and a clean layout that keeps attention firmly on momentum and gameplay.

Fast Base Game, Reactive Multiplier

The base game moves at a rapid pace thanks to avalanche mechanics, where winning symbols disappear and new ones fall into place seamlessly.

Multipliers in the base game apply on a per-spin basis.
If a multiplier lands and connects with a win during that same spin, the payout is instantly boosted. Miss the connection, and it resets — keeping each spin dynamic and unpredictable.

The experience feels fast, immediate, and full of energy.

Bonus Game — Where the Adrenaline Builds

The pace shifts dramatically in the Bonus Game.

Once triggered — or activated through the Buy Bonus option — the atmosphere intensifies. The background changes, colors grow bolder, and symbol connections trigger subtle grid shake effects that add impact to every win.

The biggest change comes with the multiplier behavior.

In the bonus round, the multiplier no longer resets. Instead, it accumulates with every spin, even when no win lands. Tension builds as the value climbs spin after spin, until a winning cascade finally connects and the entire payout is multiplied by the full accumulated total.

Several quiet spins can stack significant potential, only for one sudden cascade to unleash it all at once. This is where Hyper Gems delivers its core rush.

Pop-Ups, Sound & Visual Identity

Hyper Gems features distinct Big Win, Epic Win, and Mega Win pop-ups, each with unique animations and visual styling. Transitions are smooth, modern, and fast, designed to maintain momentum rather than disrupt it.

Every win feels lively and visually rewarding.

The soundtrack reinforces the pace with a driving, space-inspired rhythm that rises alongside multiplier growth and intensifies during cascades.

Combined with strong visual effects and subtle grid movement in the bonus round, Hyper Gems delivers a cohesive, high-energy experience.

With its avalanche gameplay, accumulating bonus multiplier, and maximum win potential of x1000, Hyper Gems stands out as a release focused on escalation, tension, and momentum.

Step into the cosmic arena and experience Hyper Gems:
https://api.dreamplay.games/launch/virtual?game=hyper-gems

The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dream Play

Hyper Gems — A New Cosmic Adrenaline Release from Dream Play

Published

6 hours ago

February 6, 2026

GamingAmericas.com

Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.

Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.

The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.

Fast Base Game, Reactive Multiplier

The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.

Here, the multiplier works per spin.

If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.

It’s fast. Immediate. Energetic.

Bonus Game — Where Adrenaline Builds

The real shift happens in the Bonus Game.

Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.

Most importantly, the multiplier no longer resets.

Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.

Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.

That is where Hyper Gems delivers its core adrenaline.

Pop-Ups, Sound & Visual Identity

Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.

Every win feels energetic and visually impactful.

The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.

Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.

With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.

Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems