Latest News
Sportradar Group Acquires Fresh Eight
Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering
Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.
Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.
The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.
The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.
Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.
Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.
Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.
“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”
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Awards
Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026
Wildz Group brand Tuplaus has won the Slotsoo Finland Casino Awards 2026 “Pelillistämispäällikö” (Gamification Manager) title, according to a company announcement dated July 2026 from Ta ‘Xbiex, Malta.
Slotsoo’s organisers said: “Only a casino that has taken the gambling experience to a whole new level can be called a gamification manager.” Judges added that Tuplaus delivers “multidimensional gaming moments” that are “far from the monotonous spinning of classic slot machines”.
The judges also highlighted consistency in Tuplaus’ use of gamification from onboarding onwards. They said that “even with the welcome bonus, the player gets to progress step by step and unlock new benefits along the way, and not all the prizes fall into your lap at once. When you add in other promotions and gaming elements, the whole thing feels much more alive than the usual casino experience. Tuplaus shows that the best bonuses are not always the biggest, but they can also be the most fun”.
The company said the Slotsoo accolades assess “hundreds of brands” across multiple categories.
Tuplaus launched in 2025, when Wildz Group CEO Sam Brown said: “We’re exceptionally proud of this new product that will serve our players with the latest online casino experience. Our existing products, Wildz, Wheelz, Spinz, Caxino and Chipz already enjoy a convincing market share, and we’re optimistic that Tuplaus will meet with the same enthusiasm. We have a wide range of player rewards, bonuses, boosts, and more, [and] we’re confident players will love the latest addition to the Wildz Group family of online casinos.”
In the release, Tuplaus also pointed to Pay & Play functionality, no-registration onboarding, a catalogue of games from third-party providers, and frequent promotions as parts of its product proposition.
The post Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Elysium Studios
Swintt’s Elysium Studios launches Odyssey Hold & Win slot
Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x.
Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company. The theme draws on Greek mythology, with symbols including Odysseus, Calypso, Poseidon and Circe.
The core mechanic collects and pays all cash symbols on the reels whenever Odysseus lands, Swintt said. The release also includes a respin-style feature where three Athena symbols expand the grid, mirror cash values and award three respins, with the counter resetting when new cash symbols land.
A Free Spins feature triggers with three scatters and awards 10 spins, with cash symbols locking until collected, the company said. During Free Spins, Poseidon can combine all cash values into a single icon, Circe can add a random number of cash symbols, and Athena and Calypso can add spins or respins under specific conditions.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “The Odyssey is one of the most enduring tales of hardship, adventure and homecoming, making it the perfect inspiration for a slot that’s packed with memorable characters and exciting feature potential.
“With expanding reels, locked cash symbols, divine modifiers and wins of up to 3,317x, Odyssey Hold & Win is a fittingly epic addition to the Elysium Studios line-up and a title we believe will appeal strongly to operators looking to offer players a fresh take on Greek mythology.”
The post Swintt’s Elysium Studios launches Odyssey Hold & Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
alchemy gaming
Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot
Games Global has launched Rumble Kong CASHINGO
, a new jungle-themed online slot developed with exclusive studio partner Alchemy Gaming. The title went live on 23rd July 2026.
Rumble Kong CASHINGO
is a 5×5, 3,125 ways-to-win game built around an expanding CASHINGO
collection grid. Yellow Cash and Jackpot Bananas that land on the reels are reflected onto the grid during the base game and Free Spins, with completed horizontal, vertical or diagonal lines collecting and awarding the cash prizes and jackpot values shown.
The game also includes HOT MODE
, which can activate at random or after a 24-hour countdown. HOT MODE awards 5-10 spins where only Bananas appear on the reels, increasing the chance to add prizes to the CASHINGO
grid.
Bonus Tokens collected across all five rows trigger a Wheel Bonus offering jackpots, Free Spins or the 500x Free Spins feature. During Free Spins, a CASHINGO
Booster can apply multipliers of up to 200x across the grid, while a Super Scatter activates 500x Free Spins, applying a fixed 500x multiplier across the grid.
Marcus Thorpe-Fairall, Creative Director at Alchemy Gaming, said: “Rumble Kong CASHINGO
is built around the idea of giving players something to work towards on every spin. As the CASHINGO
grid grows, the game continues to open up, while HOT MODE
and the Wheel Bonus add extra variety and reward potential.
“Combined with the vibrant theme, it’s a title that is full of personality with plenty of opportunities to win.”
David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Alchemy Gaming has developed a title that combines familiar collection mechanics with a distinctive jungle theme and a strong line-up of engaging features.
“Rumble Kong CASHINGO
is another great addition to our portfolio, giving players an experience that evolves throughout the session while offering operators a feature-rich release with broad appeal.”
The post Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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