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Sportradar Group Acquires Fresh Eight

Published

5 years ago

March 4, 2021

Reading Time: 2 minutes

Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering

Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.

The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.

Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.

Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.

Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.

“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”

GGPoker

GGPoker adds Action Voice packs featuring Doyle Brunson and other pros

Published

5 hours ago

July 9, 2026

Wladimir P.

ggpoker-adds-action-voice-packs-featuring-doyle-brunson-and-other-pros

New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.

GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.

The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”

Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.

“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”

GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.

The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Action Voice

The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker

Published

5 hours ago

July 9, 2026

GamingAmericas.com

the-godfather-of-poker-returns-to-the-table:-doyle-brunson’s-voice-comes-to-ggpoker

GGPoker introduces Action Voice, letting players hear poker icons – including Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and more – call their action at the tables

GGPoker, the World’s Biggest Poker Room, today unveiled Action Voice, a unique feature that gives players the option to replace GGPoker’s standard table announcements with those voiced by some of poker’s most iconic figures. For the first time, players can bet, raise, call, and fold to the voice of ten-time WSOP bracelet winner and back-to-back Main Event champion Doyle Brunson – alongside a growing roster of legends including Daniel Negreanu, Michael “The Grinder” Mizrachi, Kevin Martin, and additional names to be confirmed in the near future.

Action Voice is now available to all GGPoker players, who can select their preferred voice pack in the GGPoker software and hear it call their action while playing their favorite GGPoker games, including cash games, tournaments, and exclusive formats such as All-In or Fold and Spin & Gold.

“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”

To select a new voice from within the desktop software, click on ‘My Page’, then ‘My Action Voice’. Choose your preferred voice by selecting the avatar, click ‘Apply’ and you are ready to hit the tables!

Additional voices will be revealed in the coming weeks as GGPoker rolls out the full Action Voice roster.

The post The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker appeared first on Americas iGaming & Sports Betting News.

Haaland

International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash

Published

12 hours ago

July 9, 2026

Wladimir P.

international-bettors-back-haaland’s-norway-to-beat-england-in-world-cup-quarter-final-clash

Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals

As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals.

Predicting the teams to qualify to the semi-finals (selections from the “To Qualify” market):

Norway backed by 75% of users to qualify over England
Argentina favoured by 80% of users to win over Switzerland
Spain narrowly predicted to come out on top over Belgium with 55% of users’ bets
France has been selected by 67% of users to pass through Morocco

With regards to two of the biggest surprises of the tournament this far, Brazil’s defeat to Norway and Germany’s elimination by Paraguay, it seems that for Betano users the shock wasn’t that big. In fact, 42% of users had seen Paraguay’s qualification coming, and 45% had predicted Norway getting through Brazil to reach the quarterfinals.

*The data shared has been extracted on the morning of July 8, 2026 from across 18 markets, excluding the UK. The international data sources may vary according to betting option availability per market.

The post International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.