Latest News
Yggdrasil and ReelPlay invite players to the City of Gold in El Dorado Infinity Reels™
Yggdrasil, the leading worldwide publisher of online gambling content, takes players to the mythical City of Gold in its latest release, El Dorado Infinity Reels
Inspired by a land of almost unlimited opportunity, each spin in the game provides a chance for a limitless number of reels to be added, also increasing the multiplier for all wins and boosting the chances of wealth.
Set in the Aztec Empire era where cities of gold flourished and treasures were plentiful, the game offers abundance of exciting features including the jackpot prize of 888x total bet when a player reaches 15 reels.
Any Temple Win awards 10 Free Spins which a player can choose to store, gamble, or play. The player’s decision will affect the level at which the Free Games are started with a higher level awarding bigger multiplier increases of +2, +3 or +4 per new reels added.
The game has been launched in partnership with ReelPlay and is the partner studio’s fourth slot game published through the YG Masters program. El Dorado Infinity Reels
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “ReelPlay’s fourth YG Masters title offers significant excitement with its thrilling Infinity Reels
“Paired with the striking design that ReelPlay is renowned for, this title will ensure players from across the globe are engaged and entertained as they are taken to the mythical city of El Dorado in search for gold.”
David Johnson, CEO at ReelPlay, said: “We are delighted to release another game developed through the YG Masters program. Yggdrasil’s GATI technology ensures that our content reaches new audiences in untapped markets, and we couldn’t be more pleased with this Aztec-themed release featuring our highly-popular Infinity Reels
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EMEA ESPORTS
MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS
TLDR:
- Movember is partnering with the League of Legends EMEA Championship (LEC), VALORANT Champions Tour (VCT) EMEA, and Game Changers EMEA Championship as the Official Mental Health Partner, supporting players, team staff and the wider community for the 2026 and 2027 seasons.
Date: January 20, 2026 [London]
What you need to know:
- Riot Games and Movember announce a multi-year partnership focused on embedding mental health and wellbeing into the EMEA esports ecosystem.
- The partnership will integrate mental health and wellbeing frameworks, support systems, and initiatives across the leagues.
- Movember will provide tools and resources to better manage competitive pressure, build healthier habits, and be encouraged to discuss mental health openly.
- Planned initiatives for the upcoming year include mental health training for players and staff, and player-only roundtables on stress and coping strategies, with a view to use this to cascade content and guidance to the wider esports community.
- Movember will share messaging on the broadcasts and on-site during events that highlight the importance of mental health and help reduce the stigma around honest discussions and seeking help when needed.
- Together, Movember and Riot Games aim to make the gaming environment a healthier environment for all.
Quote from Daniel Ringland, Head of VALORANT Esports, EMEA:
“Supporting the wellbeing of the VCT EMEA community, our players, and team staff is something we are committed to strengthening, so we’re thrilled to welcome Movember as a partner. While supporting open conversations and ensuring our players know trusted resources are available is a priority, this partnership also helps raise awareness around mental health and wellbeing across the wider VCT EMEA community. Movember’s expertise will help normalize these discussions beyond the competitive stage, and provide the tools so everyone connected to our ecosystem feels supported by professionals committed to making a positive impact.”
Quote from Maximilian Peter Schmidt, Director of League of Legends Esports, EMEA
“Partnering with Movember allows us to take our commitment to supporting the wellbeing of our players and teams to the next level. We want our community to feel empowered to speak openly about the challenges they face and know resources are available if needed. Gaming should be a safe and healthy space for everyone, and this partnership will help us ensure that the environment is maintained and strengthened.”
Quote from Dan Cooper, Global Director, Innovations at Movember:
“Movember is committed to bring community first solutions to today’s most urgent mental health challenges. Esports is a focus area for our work in mental health, and by working with Riot Games we aim to have a real impact and drive positive change in esports.”
The post MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2RBO Affiliates
2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards
2RBO Affiliates is proud to announce that it was honored with the Affiliate Marketing Campaign of the Year award at the 19th annual International Gaming Awards (IGA).
The ceremony took place on January 18th, at the Intercontinental Hotel Barcelona, bringing together the global elite from both the online and land-based gaming sectors.
The “Affiliate Marketing Campaign of the Year” is a highly competitive category designed to recognize innovative approaches to brand recognition and popularity. In selecting the winner, IGA judges evaluate the unique strategies that generate the most significant impact, drive sales, and successfully develop a business’s identity.
“We are incredibly honored to receive this recognition from our peers and industry insiders,” said Aviv Rosenblit, Head of Affiliates at 2RBO. “This award validates our commitment to pushing creative boundaries and delivering scalable, sustainable growth for our partners through innovation and transparency.”
2RBO Affiliates continues to set the pace for the industry with its advanced platform and a portfolio of leading iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet. By seamlessly integrating unique gamification features with state-of-the-art designs, the program delivers an unmatched user experience that maximizes partner profitability and long-term engagement.
Supported by renowned industry newspaper The iGaming Post, the IGA is celebrated as the “biggest and best charity event of the year.” By winning this nomination, 2RBO Affiliates solidifies its position as a high-performance leader dedicated to fostering long-term partnerships through personalized support and innovative tracking tools.
For more information about the affiliate program and their award-winning campaigns, visit 2rbo Affiliates.
About 2RBO Affiliates
2RBO Affiliates is a high-performance affiliate program representing top-tier iGaming brands. By combining modern gamification and flexible commission models with real-time performance data and proactive compliance measures, 2RBO delivers a superior experience for partners worldwide, ensuring growth and loyalty in a competitive landscape.
About the International Gaming Awards (IGA)
The International Gaming Awards (IGA) recognizes excellence across the global gaming industry. Bringing together professionals from every tier—from mobile gaming innovators to luxury casino operators—the IGA celebrates industry leadership while raising vital funds for deserving charities worldwide.
The post 2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
GameTimeTec Set to Access Emerging Markets Through QTech Games
QTech Games, the leading game aggregator for all emerging markets, has continued to maintain the momentum in its content pipeline, thanks to its latest deal with rising star supplier, GameTimeTec, a casino developer consistently producing dynamic content across slots, arcade, crash, dice, and card genres.
GameTimeTec’s ShowTime portfolio of slots and arcade-style games always brings something fresh, with popular titles now including Lucky Clover (Hold and Spin), Glory of Olympus (Unlocked), Air Gold (Miles Jackpot), Vikings Thunder, Chimon, SpinTop, Fortune Avengers, Sugar Love, and Celtic Bash. All these games ride on the back of exceptional maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.
The deal organically broadens GameTimeTec’s international footprint, unlocking unmined jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
CJ Shaw, CEO at GameTimeTec, commented: “We’re naturally thrilled to have teamed up with QTech Games to improve our distribution across emerging regions, seamlessly offering our fantastic games to a range of untapped operators.”
“It’s all about delivering more high-performing games, appealing to a broader range of players across the igaming spectrum – notably, slots, arcade, crash, dice, and card games. We strive to deliver balanced gameplay mechanics, varied volatility and sophisticated maths models, giving our games global appeal.”
Philip Doftvik, CEO, QTech Games, said: “GameTimeTec’s content brings a level of energy and engagement that we’re delighted to share across our sprawling network for emerging markets. Like us, they know that localised solutions comprise the key to success across this patchwork quilt of opportunities.”
The post GameTimeTec Set to Access Emerging Markets Through QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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