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Bingo is officially attracting a younger audience – and more young men than ever before
Annual insight report from WhichBingo warns Bingo industry will need to reinvent itself as more young people enjoy pastime online
More young men have taken up online bingo in the past twelve months due to the Coronavirus pandemic, in a seismic shift in how the game is played in the UK. WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, today releases its annual insight report which finds a significant shift in the Bingo industry to younger online consumers due to COVID-19.
Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:
- The percentage of men playing bingo more than doubled between 2020 and 2021
- 75% of online bingo users in the UK are now under the age of 44
- More than three quarters of online bingo users spend up to £50 every month
- Facebook is the social media platform of choice for bingo community groups
- Online versus attending bingo halls is now at a 48:52 split amongst Brits
There has been a significant increase in younger men playing online bingo. Despite this rapid growth increase in interest and engagement, the report’s findings show that women between the ages of 25 – 54 are still more likely grouping to play online bingo but the overall shift to a younger player demographic confirms an industry step-change.
The findings show how brands need to rethink marketing and commercial activities to target younger millennial and generation Z demographics, rather than the traditional middle-to-old-aged British bingo consumer.
The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.
Stuart Simms, CEO of XLMedia PLC Group: “The global Coronavirus pandemic forced – or in some cases accelerated – a change in the way people enjoy themselves and pass their leisure time when not at work. Our report shows the remarkable shift in the make-up of the typical bingo player. Although many may look forward to the return of those Saturday nights at the bingo hall, the industry is evolving and technology’s influence has been essential in helping bingo keep up with the realities of busy, modern life.”
“These changing macro behaviours and innovations, together with the new expectations of a dedicated younger audience who want to experience the same thrills and spirit of the bingo hall without leaving the house, mean that online bingo is most definitely here to stay.”
The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/
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The chaos-loving Joker returns in Cashin’ Joker, a vibrant 3-reel slot from Play’n GO that doesn’t play by the rules. As numbers tumble onto the reels and transform into powerful multipliers, players are thrust into a fast-paced experience full of surprises and dramatic shifts in momentum.
Every time the Joker symbol appears, the game shifts into another gear. A brand-new reel slides into view on the left, reshaping the grid and refreshing the possibilities. With each reel showing numeric symbols, the values combine to create the final outcome – a system built entirely around what’s on display. This clear, intuitive mechanic delivers instant impact while keeping things moving at speed.
A randomly triggered RE-SPIN feature further stirs the mix. When certain reel positions align, the game takes another shot at improving the outcome by spinning a single reel again. It’s a small touch that can make a big difference, especially when paired with the Joker’s signature transformation.
While Cashin’ Joker might feel like a spiritual cousin to earlier Play’n GO releases such as Fire Joker, it offers its own brand of mischief. Its single-payline structure and lean visual setup let the core concept shine – no clutter, just the raw energy of numbers landing in just the right places.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Cashin’ Joker shows how simplicity and smart design can still deliver compelling gameplay. It’s bold, punchy, and proves that numbers can be just as exciting as symbols.”
With its unpredictable pace and sleek mechanics, Cashin’ Joker is pure distilled fun – a game that thrives on quick decisions and bold results.
The post Cashin’ Joker multiplies mayhem on the reels appeared first on European Gaming Industry News.
Belatra Games, the specialist online slots developer, has agreed a new content partnership with EU-based software development company, Phoenix365.tech.
With partners across the world, Phoenix365.tech excels at providing modern and flexible gaming solutions. Its platform is paired with Phoenix365’s Player Account Management software, which is integrated with the industry’s leading suppliers of casino games content.
As part of the collaboration, Belatra’s portfolio of titles will be added to the Phoenix365.tech casino lobby. Among these titles are popular hits such as Mummyland Treasures, Rise of Zeus, Blast the Bass, Make it Gold, Bear’s Tricks and a selection of instant games.
Misha Voinich, Head of Business Development at Belatra, commented: “Phoenix365.tech powers some of the leading operators in the industry and we only work with reliable, trusted partners. Our games can now be showcased and enjoyed by even more players.”
Sergei Efimenko, Phoenix365.tech CEO, added: “We wish to work with only the industry’s top casino games content suppliers and Belatra’s studio is exactly that. Over the years they have curated a rich and diverse catalogue of games that our partners are set to greatly benefit from.”
The post Belatra signs content partnership with Phoenix365.tech appeared first on European Gaming Industry News.
BetOnValue, a versatile iGaming platform specialising in arbitrage betting and accurate sports predictions, has announced new additions to its services that enhance versatility and improve user experience.
Following a series of structural and visual improvements, BetOnValue continues to expand its offering. Owned and operated by GSH Online Media, the platform builds on its arbitrage betting background and has added new user-friendly tools and entertainment opportunities.
With its successful quest to provide a complete product, BetOnValue consolidates its capabilities and creates new upsides for its visitors.
As a multilateral platform meant to help users navigate the iGaming market, BetOnValue has added new amenities for an improved overall experience:
Social tournaments—Featuring an internal, state-of-the-art engine, BetOnValue provides social tournaments as an alternative to traditional iGaming solutions. They do not require any entrance fees or gameplay costs, making them completely free. These tournaments are offered in partnership with industry-leading brands and provide real-money winnings.
A highly varied database of bonuses—iGaming operators strive to acquire as many users as possible, regardless of their consumer profiles. BetOnValue now features a sizeable, industry-leading collection of casino offers from these operators. They also provide expert-generated evaluations and a reliable rating system.
An exceedingly efficient filtering system—Given the size of the aforementioned collection, BetOnValue recognises the need for efficient browsing. The platform provides an intricate filtration system that allows users to customise their search based on factors like offer validity, value and country-specific availability.
BetOnValue CEO Viorel Stan said: “BetOnValue is the reflection of a continuous effort that we make in the interest of our users. As the iGaming industry continues to grow on a global scale, BetOnValue keeps up with this reality by empowering users to navigate it better. We do so with a ready-made platform that has grown from its arbitrage betting background to a complete solution for players of all profiles. I am grateful for my team’s relentless work in realizing our vision!”
The post BetOnValue Announces Key Additions and Improvements to its Platform appeared first on European Gaming Industry News.
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