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PlayMichigan.com: Online sportsbooks take in $115 million in 10 days while online casinos flourish

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Michigan’s online sportsbooks and casinos are off to a historic debut with more than $115 million in sports bets in the final 10 days of January, while online casinos generated $29.4 million in gross receipts. Combined with the state’s retail handle, Michigan’s sportsbooks are off to the best start of any state that offers both online and retail sportsbooks, but offers just a narrow window into the future for one of the most promising legal markets in the U.S., according to PlayMichigan analysts.

“The circumstances for Michigan’s online launch could not have been better ahead of two of the biggest sports betting holidays of the year,” said Dustin Gouker, analyst for PlayMichigan.com. “Ultimately, it’s a small sample size, and the results of which are less important than sportsbooks launching and engaging sports bettors and setting the groundwork to flourish for years. By that metric, Michigan’s launch was a success.”

Michigan’s online sportsbooks generated $115.2 million in bets in the 10-day period in January, according to official data released Wednesday by the Michigan Gaming Control Board. That produced $13.3 million in total gross sports betting receipts. With a typically promotion-heavy debut that whittled taxable revenue down to a combined loss of $5.2 million, January’s bets yielded $111,696 in state tax revenue.

Combined with January’s retail sportsbook handle, which reached $35.7 million in January, Michigan’s total sports betting handle hit $150.8 million. That makes Michigan the highest total monthly handle for a state debuting online sports betting in U.S. history, snapping Tennessee’s mark of $131.4 million set in November.

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In all, online sports betting accounted for 76.3% of the state’s handle. In fact, 10 days of online sports betting was almost as much as Michigan’s entire $130.8 million retail handle during 2020, a total hampered by pandemic-related restrictions on brick-and-mortar casinos.

“There is no questioning the power of online sports betting at this point,” said Matt Schoch, analyst for PlayMichigan.com. “January was just a snapshot, but online betting will eventually account for 90% or more of the state’s total handle, which would put it much more in line with other legal jurisdictions that offer both online and retail betting.”

Michigan got off to a quick start in large part because it launched on Jan. 22 with 10 online sportsbooks, more than any other state in U.S. history. That list includes the nation’s two largest operators FanDuel and DraftKings, as well as its main challengers, including Penn National’s Barstool-branded app, BetRivers, and BetMGM.

Of those, FanDuel, which partners with the MotorCity Casino, topped the market in the first month with $32.6 million in wagers. That produced just $622,372 in gross sports betting receipts. DraftKings/Bay Mills Indian Community was second with a $28.2 million handle, yielding $3.4 million in gross receipts. BetMGM/MGM Grand Detroit’s $22.8 million handle led to market-topping $5.1 million in gross receipts.

The market leaders were followed by:

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  • Barstool/Greektown Casino ($27.5 million handle; $3.3 million gross receipts)
  • PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($1.5 million handle; $388,381 gross receipts)
  • BetRivers/Little River Band of the Ottawa Indians ($1.1 million handle; $191,261 gross receipts)
  • William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($692,319 handle; $125,659 gross receipts)
  • Twin Spires/Hannahville Indian Community (327,661 handle; 39,792 gross receipts)
  • FOX Bet/Little Traverse Bay Bands of Odawa Indians ($160,052 handle; $70,737 gross receipts)
  • Golden Nugget/Keweenaw Bay Indian Community ($106,904 handle; $21,698 gross receipts)
  • Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($248,879 handle; 60,232 gross receipts)

“Launching with nine operators ready to go from the beginning is unlike anything else we’ve seen before,” Gouker said. “Having FanDuel and DraftKings, in addition to BetMGM, BetRivers, and Barstool, accepting bets on the first day of operation makes Michigan instantly one of the most competitive markets in the U.S. The vastness of choices is great for consumers, obviously. But it shows just how much confidence operators have in the future of the Michigan market.”

Online casinos and poker

Online casinos and poker enjoyed an impressive debut themselves, hitting $29.4 million in gross receipts, more than any other in U.S. history in online casino gaming’s first month. That yielded $4.3 million in tax revenue in its 10-day debut in January.

Online casinos and poker racked up $2.9 million per day in gross receipts, a per-day tally that has only been topped by New Jersey, the nation’s largest online gaming market.

The BetMGM/MGM Grand Detroit easily topped the market with $11.1 million in gross receipts, which generated $1.7 million in taxes.

“Online sportsbooks draw more attention, but online casinos are typically a far more consistent revenue generator for state governments,” Schoch said. “With nearly $30 million in 10 days, Michigan is well on its way to becoming one of the giants in online gaming. 

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For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

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ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

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The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

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Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.

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CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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