Canada

PlayUSA.com: Super Bowl to generate $500 million in legal wagers

Published

5 years ago

January 29, 2021

U.S. bettors will place more than $500 million in wagers on Super Bowl LV at legal online and retail sportsbooks across 21 U.S. jurisdictions where sports betting in some form is legal, according to projections by PlayUSA, which provides news and analysis of the U.S. gaming industry. Whether those projections are met or surpassed, the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs on Sunday, Feb. 7, will almost certainly become the most legally wagered-on single event in U.S. history.

“With the expansion of legal sports betting over the last year, both in terms of new markets and growth within existing markets, a historic weekend is inevitable,” said Dustin Gouker, lead analyst for PlayUSA.com. “Half a billion dollars or more bet on one game seems almost unfathomable, but considering the direction of the U.S. market, that handle is easily within reach.”

With 20 states and Washington D.C., representing a population of about 120 million, now offering some form of legal sports betting, a year-over-year jump is certain. Last year, 14 states, representing a population of 70 million, allowed for legal Super Bowl bets. Those 14 states combined for an estimated Super Bowl handle of $300 million, according to PlayUSA.

The Super Bowl is always the most bet-on single sporting event in the U.S. In 2020, the American Gaming Association estimated that $6.8 billion was bet in the U.S., both legally and illegally.

European Gaming Congress 2024 (Warsaw, Poland)

For this year’s game:

Sports betting is legal in at least some form in Arkansas, Colorado, Delaware, Illinois, Indiana, Iowa, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington D.C., and West Virginia.
Two of the most populous legal states, Michigan and Virginia, launched online sports betting just last week.
Illinois, Colorado, and Tennessee did not offer any form of legal sports betting for last year’s Super Bowl. Together they represent three of the seven largest legal sports betting markets currently operating in the U.S. Michigan is also expected to quickly join the upper tier of U.S. markets.
Nevada, the second-largest market in the U.S., is expected to lead all U.S. markets with $125 million in bets on the big game, according to PlayUSA projections. No. 1 New Jersey, which is less event-driven than Nevada, is expected to take in $75 million in Super Bowl wagers.
PlayUSA projects Illinois to be No. 3 with $60 million in bets.

“The potential this year is enormous compared to last year, with legal sports betting available to 50 million more people than last year’s Super Bowl,” said Eric Ramsey, analyst for PlayUSA. “The U.S. market has changed so much over the last year. Not only has it nearly doubled in size, but bettors now make a higher percentage of their bets online compared with a year ago. And sportsbooks will utilize the Super Bowl to aggressively promote themselves to new customers, especially in fledgling markets like Michigan and Virginia.”

The Mahomes-led Chiefs are consensus 3-point favorites over the Brady-led Bucs, with an over/under that could surpass the Super Bowl record of 57 points by kickoff. Prop bets and in-game wagering will also add significantly to the handle, especially as bettors have become more accustomed to betting via mobile apps.

Already books are offering prop bets, including who will be the first player to score, who will win the coin toss, and the over/under on how many players will throw a pass during the game.

“It’s an intriguing matchup with two of the biggest names in the sport, Patrick Mahomes and Tom Brady, facing off, and that should help compensate for both teams being from relatively small markets,” Gouker said. “With the expansion of the sports betting market, it is close to a certain win for the industry, with the potential to reach more customers than ever before.”

AGCO

INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Published

9 hours ago

August 4, 2025

GamingAmericas.com

incentive-games-secures-ontario-gaming-license

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

AGLC

AGLC Announces New Board Chair

Published

1 week ago

July 28, 2025

GamingAmericas.com

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

Published

2 weeks ago

July 24, 2025

GamingAmericas.com

pinnacle-ontario-live-with-casinoengine-in-north-america-debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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