Canada

PlayUSA.com: Super Bowl to generate $500 million in legal wagers

Published

5 years ago

January 29, 2021

U.S. bettors will place more than $500 million in wagers on Super Bowl LV at legal online and retail sportsbooks across 21 U.S. jurisdictions where sports betting in some form is legal, according to projections by PlayUSA, which provides news and analysis of the U.S. gaming industry. Whether those projections are met or surpassed, the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs on Sunday, Feb. 7, will almost certainly become the most legally wagered-on single event in U.S. history.

“With the expansion of legal sports betting over the last year, both in terms of new markets and growth within existing markets, a historic weekend is inevitable,” said Dustin Gouker, lead analyst for PlayUSA.com. “Half a billion dollars or more bet on one game seems almost unfathomable, but considering the direction of the U.S. market, that handle is easily within reach.”

With 20 states and Washington D.C., representing a population of about 120 million, now offering some form of legal sports betting, a year-over-year jump is certain. Last year, 14 states, representing a population of 70 million, allowed for legal Super Bowl bets. Those 14 states combined for an estimated Super Bowl handle of $300 million, according to PlayUSA.

The Super Bowl is always the most bet-on single sporting event in the U.S. In 2020, the American Gaming Association estimated that $6.8 billion was bet in the U.S., both legally and illegally.

For this year’s game:

Sports betting is legal in at least some form in Arkansas, Colorado, Delaware, Illinois, Indiana, Iowa, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington D.C., and West Virginia.
Two of the most populous legal states, Michigan and Virginia, launched online sports betting just last week.
Illinois, Colorado, and Tennessee did not offer any form of legal sports betting for last year’s Super Bowl. Together they represent three of the seven largest legal sports betting markets currently operating in the U.S. Michigan is also expected to quickly join the upper tier of U.S. markets.
Nevada, the second-largest market in the U.S., is expected to lead all U.S. markets with $125 million in bets on the big game, according to PlayUSA projections. No. 1 New Jersey, which is less event-driven than Nevada, is expected to take in $75 million in Super Bowl wagers.
PlayUSA projects Illinois to be No. 3 with $60 million in bets.

“The potential this year is enormous compared to last year, with legal sports betting available to 50 million more people than last year’s Super Bowl,” said Eric Ramsey, analyst for PlayUSA. “The U.S. market has changed so much over the last year. Not only has it nearly doubled in size, but bettors now make a higher percentage of their bets online compared with a year ago. And sportsbooks will utilize the Super Bowl to aggressively promote themselves to new customers, especially in fledgling markets like Michigan and Virginia.”

The Mahomes-led Chiefs are consensus 3-point favorites over the Brady-led Bucs, with an over/under that could surpass the Super Bowl record of 57 points by kickoff. Prop bets and in-game wagering will also add significantly to the handle, especially as bettors have become more accustomed to betting via mobile apps.

Already books are offering prop bets, including who will be the first player to score, who will win the coin toss, and the over/under on how many players will throw a pass during the game.

“It’s an intriguing matchup with two of the biggest names in the sport, Patrick Mahomes and Tom Brady, facing off, and that should help compensate for both teams being from relatively small markets,” Gouker said. “With the expansion of the sports betting market, it is close to a certain win for the industry, with the potential to reach more customers than ever before.”

Alberta

Greentube goes live in Alberta as province opens regulated iGaming

Published

6 hours ago

July 20, 2026

Wladimir P.

greentube-goes-live-in-alberta-as-province-opens-regulated-igaming

Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, as well as Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Greentube strengthens Canadian presence with Alberta debut as market opens

Published

6 hours ago

July 20, 2026

GamingAmericas.com

greentube-strengthens-canadian-presence-with-alberta-debut-as-market-opens

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has gone live in Alberta as the Canadian province opens as a newly regulated iGaming market, providing a significant new opportunity for the supplier in North America.

The Alberta market opening marks a key moment for the Canadian iGaming industry, becoming only the second province to regulate after Ontario, and the open framework officially replacing the long-held monopoly previously held by Play Alberta.

Greentube’s go-live follows a rigorous regulatory and technical due diligence process, with the company securing registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province.

The development builds on Greentube’s established presence in Canada, where the company has been live in Ontario since 2022, and represents a significant step forward in its continued North American expansion strategy.

As part of the Alberta launch, players gain access to a curated selection from Greentube’s portfolio. The initial rollout includes Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, alongside established player favourites Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

The mix has been carefully selected to reflect Greentube’s newest releases and strongest-performing titles, ensuring broad appeal for Alberta audiences from day one.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

The post Greentube strengthens Canadian presence with Alberta debut as market opens appeared first on Americas iGaming & Sports Betting News.

Canada

PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta

Published

3 days ago

July 17, 2026

GamingAmericas.com

penn-entertainment-launches-thescore-bet-sportsbook-&-casino-and-thescore-casino-and-hollywood-casino-standalone-apps-in-alberta

PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.

The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.