Canada
PlayUSA.com: Super Bowl to generate $500 million in legal wagers
U.S. bettors will place more than $500 million in wagers on Super Bowl LV at legal online and retail sportsbooks across 21 U.S. jurisdictions where sports betting in some form is legal, according to projections by PlayUSA, which provides news and analysis of the U.S. gaming industry. Whether those projections are met or surpassed, the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs on Sunday, Feb. 7, will almost certainly become the most legally wagered-on single event in U.S. history.
“With the expansion of legal sports betting over the last year, both in terms of new markets and growth within existing markets, a historic weekend is inevitable,” said Dustin Gouker, lead analyst for PlayUSA.com. “Half a billion dollars or more bet on one game seems almost unfathomable, but considering the direction of the U.S. market, that handle is easily within reach.”
With 20 states and Washington D.C., representing a population of about 120 million, now offering some form of legal sports betting, a year-over-year jump is certain. Last year, 14 states, representing a population of 70 million, allowed for legal Super Bowl bets. Those 14 states combined for an estimated Super Bowl handle of $300 million, according to PlayUSA.
The Super Bowl is always the most bet-on single sporting event in the U.S. In 2020, the American Gaming Association estimated that $6.8 billion was bet in the U.S., both legally and illegally.
For this year’s game:
- Sports betting is legal in at least some form in Arkansas, Colorado, Delaware, Illinois, Indiana, Iowa, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington D.C., and West Virginia.
- Two of the most populous legal states, Michigan and Virginia, launched online sports betting just last week.
- Illinois, Colorado, and Tennessee did not offer any form of legal sports betting for last year’s Super Bowl. Together they represent three of the seven largest legal sports betting markets currently operating in the U.S. Michigan is also expected to quickly join the upper tier of U.S. markets.
- Nevada, the second-largest market in the U.S., is expected to lead all U.S. markets with $125 million in bets on the big game, according to PlayUSA projections. No. 1 New Jersey, which is less event-driven than Nevada, is expected to take in $75 million in Super Bowl wagers.
- PlayUSA projects Illinois to be No. 3 with $60 million in bets.
“The potential this year is enormous compared to last year, with legal sports betting available to 50 million more people than last year’s Super Bowl,” said Eric Ramsey, analyst for PlayUSA. “The U.S. market has changed so much over the last year. Not only has it nearly doubled in size, but bettors now make a higher percentage of their bets online compared with a year ago. And sportsbooks will utilize the Super Bowl to aggressively promote themselves to new customers, especially in fledgling markets like Michigan and Virginia.”
The Mahomes-led Chiefs are consensus 3-point favorites over the Brady-led Bucs, with an over/under that could surpass the Super Bowl record of 57 points by kickoff. Prop bets and in-game wagering will also add significantly to the handle, especially as bettors have become more accustomed to betting via mobile apps.
Already books are offering prop bets, including who will be the first player to score, who will win the coin toss, and the over/under on how many players will throw a pass during the game.
“It’s an intriguing matchup with two of the biggest names in the sport, Patrick Mahomes and Tom Brady, facing off, and that should help compensate for both teams being from relatively small markets,” Gouker said. “With the expansion of the sports betting market, it is close to a certain win for the industry, with the potential to reach more customers than ever before.”
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Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening.
Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus.
The supplier went live with Entain’s joint venture BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Gaming Corps and Entain are also preparing for Alberta’s regulated iGaming market opening in July, with Gaming Corps content “ready to go live from day one with BetMGM” and Party Casino & Sports Interaction to follow.
Outside Canada, Gaming Corps said it completed a full content launch in Brazil with Sportingbet and Betboo in May, and launched 3 Pigs of Olympus exclusively across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June. The company also said additional launches are being prepared for Portugal, Spain and New Zealand.
The latest phase includes football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, alongside the supplier’s 3 Pigs IP. Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain deal with Ontario live and Alberta launch planned appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
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