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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

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Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

 

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

  1. A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
  2. A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
  3. Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

 

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

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Infingame

Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo

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Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.

Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.

Reinforcing a Leading Position in Latin America

At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.

A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.

Supporting Growth in a Competitive Market

As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.

Jana Filagina, Head of Commercial at Infingame, said:

“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”

Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.

About Infingame

With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.

Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.

Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].

The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games Partners with Interwetten to Accelerate Expansion into Greece

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  • Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
  • Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.

By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.

An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.

Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”

The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games

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LuckyStreak, the Riga-based live casino provider, has unveiled significant upgrades to its live dealer portfolio with the launch of Prestige Blackjack, Signature Auto-Roulette, and Auto-Roulette Lounge.

The new releases form part of LuckyStreak’s ongoing product development strategy, aimed at enhancing the player experience while preserving the authenticity and trust that live casino players expect.

All three titles are broadcast live from LuckyStreak’s state-of-the-art Riga studio, streamed globally in 1080p HD and supported by secure, scalable infrastructure designed to ensure reliable delivery for operators and players worldwide.

A Refined Blackjack Experience

Prestige Blackjack introduces a sophisticated new take on one of the casino industry’s most iconic games. The studio environment has been carefully designed to replicate the feel of an exclusive private gaming lounge, combining contemporary aesthetics with subtle lighting and layered depth to create an immersive yet focused setting.

The result is a premium blackjack experience that honours the game’s heritage while modernising the atmosphere in which it is played. As with all LuckyStreak live titles, the game is hosted by expertly trained dealers who deliver each session with professionalism, warmth, and energy.

Reinventing Auto-Roulette

LuckyStreak has also expanded its roulette offering with two new versions of the popular automated format: Signature Auto-Roulette and Auto-Roulette Lounge.

Both titles feature enhanced studio environments designed to move away from traditional or dated aesthetics:

  • Signature Auto-Roulette presents a sleek, modern studio design with a contemporary backdrop.

  • Auto-Roulette Lounge offers a more relaxed atmosphere inspired by a private casino lounge.

While visually distinct, both games retain the core features players expect from live auto-roulette, including the transparency of a real-time roulette stream and high-speed gameplay capable of reaching up to 90 rounds per hour.

Introducing Cold Streaks

The new roulette titles also debut Cold Streaks, a statistical display showing the number of spins since a particular number last appeared. The feature provides players with additional data insights while remaining subtle and unobtrusive within the overall interface.

Supporting Long-Term Product Innovation

These enhancements are designed to increase engagement and immersion while maintaining the familiar mechanics that have made roulette one of the most enduring casino games globally.

The launches represent an important milestone in LuckyStreak’s broader product evolution following the appointment of Head of Product Neil Brookes, whose leadership has sharpened the company’s focus on quality, delivery, and innovation.

Neil Brookes, Head of Product at LuckyStreak, said:

“These releases represent a clear step forward in our approach to product development at LuckyStreak. Our aim was to refine and elevate classic casino experiences without losing the elements that players already love. Prestige Blackjack and the new Auto-Roulette environments are designed to feel modern, premium and immersive while remaining intuitive and authentic.

“Since joining LuckyStreak we’ve strengthened our product vision and raised our standards around quality and execution. These launches are the first of several purposeful upgrades we have planned as we build the foundations for an exciting year ahead.”

Through the continued expansion of its live casino portfolio, LuckyStreak is further strengthening its reputation for delivering high-quality live casino experiences supported by dependable technology and premium production values.

The new titles are available immediately to LuckyStreak’s global network of operator partners and can be seamlessly integrated via the company’s live casino platform and existing integrations.

The post LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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