Latest News
Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
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Argentina
Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots
The Argentina rollout adds player tracking and QR-based cashless payments via Win Pay, the company says.
Win Systems has implemented its Wigos casino management system (CMS) at Casino City Center Rosario in Argentina, connecting more than 2,500 slot machines to operate and report in real time. The supplier announced the deployment on May 4, 2026.
According to Win Systems, the Wigos rollout centralizes operational management across gaming and customer-facing functions, with modular components spanning slots, tables, players, promotions, and payments. The company said the installation is designed to support operator oversight and decision-making through a single real-time view.
The project also introduces new functionality at the venue, including Player Tracking for player identification and management, and the activation of “Fun Plays.” Win Systems also said the site can enable a QR-based cashless option that allows players to load credit directly to a machine from a bank account or electronic wallet, via its Win Pay payment management platform.
Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”
Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.” Darío Zutel, Executive Chairman of Win Systems, said: “This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology.”
The post Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Win Systems drives its expansion with the implementation of Wigos CMS at Casino City Center Rosario
Win Systems takes another step forward in its international expansion plan with the launch of Wigos CMS at Casino City Center Rosario, strengthening its presence in one of Argentina’s leading entertainment destinations. The installation connects more than 2,500 slot machines, all operating and reporting in real time, reinforcing the operator’s efficiency, control, and decision-making capabilities.
Wigos is the casino management system designed to centralize operations, optimize processes, and provide a complete real-time view of the business. Its scalable and modular architecture allows it to adapt to large-scale operations, integrating slots, tables, players, promotions, and payment management, all under the highest security and regulatory compliance standards. This implementation at City Center Rosario further reinforces Wigos’ role as a key platform for the modernization and digitalization of casino operations.
Casino City Center Rosario is one of the country’s most important entertainment complexes, recognized for its broad offering of gaming, hospitality, gastronomy, and live shows, as well as for its continuous commitment to innovation and operational excellence. Its vision, focused on modernization and the continuous improvement of customer experience, makes it a benchmark within the gaming industry in the region.
This milestone also marks the beginning of new key functionalities within the operation, such as the implementation of Player Tracking for player identification and management, along with the activation of Fun Plays, which bring greater dynamism, engagement, and value to the player experience. In line with the industry’s shift toward increasingly digitalized environments, the project also introduces the possibility for players to load gaming credit directly onto the machine from a bank account or electronic wallet, securely and instantly, through an interoperable QR code. This solution, part of the Win Pay payment management platform, drives a more agile and secure cashless model aligned with the evolving demands of the market.
Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”
Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.”
“This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology,” said Darío Zutel, Executive Chairman of Win Systems. “Moving forward together with a benchmark such as City Center Rosario allows us to further strengthen our positioning and deliver real value to the operation.”
With this new installation, Win Systems reinforces its commitment to the Argentine market and continues to steadily advance its expansion strategy, supporting leading operators with state-of-the-art technological solutions.
The post Win Systems drives its expansion with the implementation of Wigos CMS at Casino City Center Rosario appeared first on Americas iGaming & Sports Betting News.
Aggregator
SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026
SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.
The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.
The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.
The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.
Technical performance and scale at the industry’s core
With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.
Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.
According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.
Innovation in retention and new prediction markets
The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.
These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.
The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.
This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.
With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.
The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.
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