Latest News
Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
Powered by WPeMatico
The companies point to growth in Africa, with East Africa cited as a standout market since the relationship began on January 7, 2021.
GoldenRace and Spinmatic say they have reached the five-year mark of their partnership with Playlogiq, dating the start of the relationship to January 7, 2021. The companies positioned the collaboration as focused on distributing GoldenRace Virtual Sports and Spinmatic casino content via Playlogiq’s platform.
In the announcement, the companies pointed to Africa as the main growth region for the partnership, with East Africa highlighted as a particularly strong market. They also said mobile and online channels have been central to traffic volumes and content performance.
“Our collaboration with Playlogiq has always been about more than just a business transaction; it is a very strong and productive relationship between two companies that share a drive for excellence. By offering our full suite of verticals, Playlogiq has proven to be a vital partner in our mission to dominate key markets in Africa.” Martin Wachter, GoldenRace CEO and Founder.
Playlogiq CEO Baha Yahya said Spinmatic’s content has been a top performer on its network, adding: “Working with GoldenRace and Spinmatic since 2021 has allowed us to consistently provide our operators with the most engaging content on the market. The traffic we see, particularly through mobile and online channels, is a testament to the quality of the games. We’ve seen Spinmatic become our most successful product line by far, with the Sizzling Blaze series generating incredible engagement across the board.”
The companies also said GoldenRace Virtual Sports remains part of Playlogiq’s ongoing offering, while Spinmatic’s slots have led results within the partnership. No financials, GGR figures, or operator-level performance data were disclosed.
The post GoldenRace and Spinmatic mark five years with aggregation partner Playlogiq appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.
NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.
NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.
The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.
Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”
Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”
The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace, líder mundial en deportes virtuales y soluciones de apuestas, y Spinmatic, innovador desarrollador de juegos de casino de alta calidad, celebran cinco años de una exitosa asociación con Playlogiq, una de sus colaboraciones más duraderas.
Desde el 7 de enero de 2021, GoldenRace y Spinmatic han trabajado codo con codo con el equipo de Playlogiq para ofrecer experiencias de juego de primer nivel en todo el mundo. Han sido más de cinco años de objetivos compartidos, sinergia técnica y, lo más importante, resultados inmejorables.
Esta asociación ha sido un motor fundamental para el crecimiento en el continente africano. Al aprovechar la sólida plataforma de Playlogiq y el contenido líder en el sector de GoldenRace y Spinmatic, han logrado proporcionar a los operadores una ventaja competitiva que conecta con los jugadores locales.
Aunque el alcance del acuerdo es amplio, se ha obtenido un éxito excepcional en África Oriental, donde el interés por contenidos de apuestas de alta calidad y ritmo trepidante sigue disparándose. Al centrarnos en las ofertas online y móviles, las compañías han llegado al corazón del mercado africano moderno de las apuestas, donde la accesibilidad y el rendimiento son las claves para alcanzar altos volúmenes de tráfico.
“Nuestra colaboración con Playlogiq siempre ha sido algo más que una simple transacción comercial; se trata de una relación muy sólida y productiva entre dos empresas que comparten el afán por la excelencia. Al ofrecer nuestra gama completa de verticales, Playlogiq ha demostrado ser un socio fundamental en nuestra misión de dominar los mercados clave de África”.
Martin Wachter, director ejecutivo y fundador de GoldenRace.
Uno de los aspectos más destacados de esta colaboración es el compromiso de Playlogiq con la innovación: siempre se encuentran entre los primeros en integrar e implementar los últimos lanzamientos de GoldenRace y Spinmatic, lo que garantiza que sus operadores tengan acceso a una oferta variada y emocionante.
“Trabajar con GoldenRace y Spinmatic desde 2021 nos ha permitido ofrecer constantemente a nuestros operadores el contenido más atractivo del mercado. El tráfico que observamos, especialmente a través de los canales móviles y online, es una prueba de la calidad de los juegos. Hemos visto cómo Spinmatic se ha convertido, con diferencia, en nuestra línea de productos más exitosa, con la serie Sizzling Blaze generando una increíble participación en todos los ámbitos”.
Baha Yahya, director ejecutivo de Playlogiq.
La línea de productos Spinmatic se ha erigido como la campeona indiscutible de esta asociación. Es, con diferencia, la línea de productos más exitosa que se ofrece a Playlogiq.
Aunque los slots de Spinmatic lideran actualmente la oferta, los deportes virtuales de GoldenRace siguen siendo un pilar fundamental de la oferta de Playlogiq. Proporcionan una fuente de ingresos constante y fiable, y son especialmente apreciados por los entusiastas de las apuestas deportivas.
Lo que hace que esta colaboración sea realmente especial no es solo el GGR o las estadísticas de tráfico, sino la sólida relación entre las empresas, las cuales hablan el mismo idioma en lo que respecta a la calidad y a una visión común sobre el futuro del igaming.
The post Los cinco años de una asociación ganadora entre GoldenRace, Spinmatic y Playlogiq appeared first on Americas iGaming & Sports Betting News.
-
BNL7 days agoPaneles SiGMA South America concentran debates claves para Brasil
-
ALL FOR ONE Studios6 days ago
Unlock the Sands’ Bounty — Games Global and ALL FOR ONE Studios introduce rewards in Queens of Ra Rising Coin Collect
-
Alea6 days ago
Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage
-
Andrew Humphreys Chief Product Engineering Officer at Bede Gaming6 days ago
OLG Launches Innovative New React Native Mobile App with Bede Gaming
-
bets7 days ago
SiGMA South America panels focus on key debates to Brazil
-
Booming Games5 days ago
Booming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content
-
Best Slot Developer6 days ago
Amusnet Named Best Slot Developer at GamingTECH Awards 2026
-
Evoplay6 days ago
Evoplay Embarks on a Heart of Africa: Lion Way
