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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

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Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

 

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

  1. A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
  2. A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
  3. Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

 

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

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Betano inaugura canchas revitalizadas en Brasilia con obras firmadas por artistas locales

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Evento en el Parque da Cidade contó con la presencia de autoridades, deporte y arte, con obras de Mão y Toys; la acción forma parte de la iniciativa Betano en Movimiento

Con motivo de su 66.º aniversario, Brasilia recibió un regalo especial de Betano: dos canchas revitalizadas en el Parque da Cidade Sarah Kubitschek, en el corazón de la capital federal.

El nuevo espacio, que cuenta con obras de los artistas locales Toys (@toys) y Mão (@mao.arte), fue inaugurado en un evento este sábado (11) y contó con un circuito de básquet 3×3 organizado por CUFA-DF y presentaciones culturales.

El evento marcó un nuevo capítulo en la historia del parque, reconocido como el mayor parque urbano de América del Sur y uno de los más grandes del mundo.

La revitalización de las canchas forma parte de la iniciativa Betano en Movimiento, que busca ampliar el acceso al deporte y a la actividad física mediante la recuperación de espacios públicos y la promoción de actividades deportivas comunitarias.

Es una alegría estar en un momento tan simbólico, entregando un regalo que será un legado para la ciudad. Para las obras de las canchas, buscamos valorar artistas locales que aportaran la identidad de Brasilia al espacio, conectando arte y deporte”, afirmó Guilherme Figueiredo, Director de Relaciones Institucionales de Betano.

Inauguración con canasta y corte de cinta

La inauguración comenzó con una primera canasta anotada por Renato Junqueira, Secretario de Deporte y Ocio del Distrito Federal.

Tras recibir una asistencia de los artistas Mão y Toys, el secretario encestó en ambas canchas.

Nos sentimos muy honrados de recibir este regalo de Betano para nuestra ciudad.

Este parque es icónico, democrático y accesible, y esta alianza es fundamental. Estoy seguro de que todos los que vengan a jugar aquí luego comentarán lo bonito y colorido que es el espacio.

Se convertirá en una referencia dentro del parque”, declaró durante la ceremonia.

También presente en el evento, la gobernadora del Distrito Federal, Celina Leão, destacó la importancia de la revitalización.

Queremos sumar aliados que aporten valor. Hoy aquí se puede ver movimiento, arte y deporte ocurriendo al mismo tiempo. Estoy muy feliz de participar. Soy atleta, me gusta el deporte y lo practico todos los días.

Estoy segura de que abre puertas y cambia la mentalidad de las personas. Agradezco a los socios que hicieron posible este momento.

Las canchas están tan bonitas que dan ganas de quedarse”, comentó, tras también encestar en las canchas.

Obras inspiradas en Brasilia

Con colores vivos en tonos de azul, naranja y amarillo, las intervenciones artísticas rinden homenaje a los íconos, la arquitectura y el paisaje de Brasilia.

La ejecución técnica estuvo a cargo de Hoopers, dando continuidad a un proyecto iniciado en Río de Janeiro, con una cancha inaugurada por el jugador de baloncesto Giannis Antetokounmpo, estrella de los Milwaukee Bucks en la NBA.

El artista Daniel Morais, conocido como Toys, explicó que buscó trasladar al espacio las líneas rectas y angulares típicas de los edificios de la ciudad, además de rendir homenaje a su fundador.

La historia de Brasilia y de sus pioneros es increíble. Juscelino Kubitschek fue el primer soñador: creyó en una idea y la hizo realidad al construir la capital. Es muy especial ver mi arte formando parte de la vida de las personas, como si ellas también participaran en la obra”, afirmó.

Por su parte, Luis Fernando Santos, conocido como Mão, incorporó elementos icónicos y de la fauna local, destacando el lobo-guará, el caracará y la Plaza de los Cristales.

Fue una experiencia muy especial poder hacer un trabajo para Brasilia, aún más en el Parque da Cidade. Intenté representar los colores del lugar, la fauna, la flora y también sus monumentos. Es muy gratificante ver a la gente usando la cancha que pinté.

Espero que sigan aprovechando este espacio y que los inspire a conectarse cada vez más”, señaló.

Impulso al deporte y la cultura

El evento también incluyó un circuito de básquet 3×3 en colaboración con la Central Única de las Favelas (CUFA-DF). En esta modalidad, equipos de tres jugadores compiten en partidos rápidos en media cancha.

Gana el equipo que alcanza primero los 21 puntos o, si se cumple el límite de 10 minutos, el que haya anotado más canastas.

En la categoría masculina participaron equipos como Guariroba Raptors, ESCS, Capital Basquete y Gama 3×3, mientras que en la femenina compitieron Ipê Rosa, AAAESCS, PCDF y AVABRA.

Durante los intervalos, el público disfrutó de presentaciones de breaking con los b-boys Navarro 061, Breakmove y Nathan, y la b-girl Thaty. La música estuvo a cargo del DJ Afrika, y la conducción del evento por Alex Hadda y Cami Abreu.

Unidad móvil de mamografías ofreció exámenes gratuitos

Como parte de la acción, la unidad móvil de mamografías de la Fundación Laço Rosa ofreció exámenes gratuitos para la detección precoz del cáncer de mama.

La unidad también estará presente en Cidade Estrutural y en la Rodoviária los días 14 y 15 de abril. Para participar, es necesario registrarse previamente en el sitio www.mamografiasalva.com.br.

Sobre Kaizen Gaming | Betano

Kaizen Gaming es una de las mayores empresas de GameTech del mundo.

Con foco en tecnología y personas, busca mejorar continuamente la experiencia de juego online que ofrece a millones de clientes en todo el mundo, además de entretener a los aficionados al deporte de manera divertida y responsable.

Es propietaria de Betano, una marca premium de apuestas deportivas y juegos online con presencia en Europa, América y África.

La empresa cuenta con más de 3.000 empleados a nivel global.

En Brasil, Betano está presente en las dos principales competiciones del país, el Brasileirão Betano y la Copa Betano de Brasil, además de ser socio oficial del Flamengo.

Kaizen Gaming ha sido reconocida como una de las principales compañías del sector, recibiendo premios como “Operador del Año” en los EGR Operator Awards y en los SBC Awards 2025.

Vea más en www.betano.bet.br

The post Betano inaugura canchas revitalizadas en Brasilia con obras firmadas por artistas locales appeared first on Americas iGaming & Sports Betting News.

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Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party

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Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.

Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.

The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.

On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.

Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.

Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.

Relevant data as follows:

The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MEGA hires Leapfox founder Patrick Collins as VP of Growth

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The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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