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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

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Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

 

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

  1. A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
  2. A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
  3. Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

 

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

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Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers

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Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.

Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.

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Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.

The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”

The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Inspired launches Wolf It Up! Roulette 54 and Big Wheel for Hybrid Dealer

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Inspired Entertainment, Inc. (NASDAQ: INSE) has launched two new iGaming titles: Wolf It Up! Roulette 54™ and Wolf It Up! Big Wheel™. The games were announced June 9, 2026 and are powered by the company’s Hybrid Dealer® format and its Cash Bank™ mechanic.

Wolf It Up! Roulette 54 is positioned as a roulette-style product delivered in a Hybrid Dealer presentation with pre-recorded hosts and a CGI studio environment. Inspired said the game’s layout uses numbers 1 to 50 plus four special symbol segments, built to support Cash Bank bonus rounds.

Wolf It Up! Big Wheel is built around an automated 54-segment wheel and uses a roulette-inspired betting interface. Inspired described the game as a faster-paced, gameshow-style alternative within the same Wolf It Up!™ theme, with Cash Bank features and “character-driven upgrades.”

Chris Campbell, Product Director at Inspired Entertainment, said: “These two titles are designed to complement each other. Roulette 54 version is for players who want an immersive, live-style experience, and Big Wheel is for those after something faster and more streamlined. Underpinning both is our Cash Bank mechanic, making this duo a particularly exciting addition to our Hybrid Dealer portfolio.”

The post Inspired launches Wolf It Up! Roulette 54 and Big Wheel for Hybrid Dealer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Groove confirms SBC Summit Americas 2026 attendance in Fort Lauderdale

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Groove will attend SBC Summit Americas 2026, taking place June 9–11 at the Broward County Convention Centre in Fort Lauderdale, Florida. The company said its leadership team will be on site, including Co-Founder and CEO Yahale Meltzer and Business Development Director Giusy Campo, to meet operators, regulators, and affiliates.

The appearance follows Groove’s participation at SiGMA Asia in Manila, where the company said it joined a panel on regulatory resilience in the “Jurisdiction Jungle”. In Fort Lauderdale, Groove plans to continue discussions focused on navigating fragmented regulatory environments across North and Latin America.

Giusy Campo, Business Development Director at Groove, said: “When we move into a new region, we don’t arrive empty-handed. We come with a platform built on structural resilience: predictive auto-scaling, atomic transactions, and a real-time compliance mesh that adapts to jurisdictional demands, not the other way around. Operators in the Americas face many of the same pressures as their counterparts in Asia: banking scrutiny, shifting regulations, and the need for flawless execution. Our ‘Unseen Architecture’ was built for exactly this moment.” She added: “They need a partner whose platform won’t introduce compliance or operational risk into their business. That’s what we deliver. From Manila to Miami, the questions are the same. And we have the answers.”

Groove said it enters the event after what it described as a “transformative 2025,” including securing a license to operate in Brazil and establishing regulated activity in Argentina, alongside expansion across Europe, Africa, and Asia. The company also said it offers “over 15,000 games from more than 150 providers unified through a single API.”

Meltzer said: “We don’t do ‘one-off’ events. We build continuous relationships across the markets that matter. Asia was about demonstrating structural resilience in the face of fragmentation. The Americas require the same rigour: a platform that can scale from a single operator in Argentina to a national lottery in Brazil without breaking compliance or trust. Our nomination in Manila wasn’t an endpoint. It was a signal. Now we take that signal to Fort Lauderdale, where the real work begins.” He also pointed to Groove’s offices in Israel, Georgia, and Malta, and its 24/7 multilingual support team as part of its operating model.

The post Groove confirms SBC Summit Americas 2026 attendance in Fort Lauderdale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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