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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
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Downtown Las Vegas event runs from 4 p.m. around the Carousel Bar under the Main Street dome, with themed food, drinks and a large piñata.
Plaza Hotel & Casino will host its Cinco de Mayo celebration on Tuesday, May 5, starting at 4 p.m., in and around the property’s Carousel Bar in downtown Las Vegas.
The event is free to attend and will feature DJ Exodus, according to the casino. The DJ is scheduled to play a mix of “top radio hits with a mix of Latin music” under the Plaza’s Main Street dome.
The property said the party will also include “downtown’s largest piñata” and a photo area with themed props.
Food options listed for purchase include churros from Churros 101 and street tacos and esquites from Fresh Mexican Grill. Carousel Bar will run drink specials, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12). Nearby, Pinkbox Doughnuts will offer Cinco de Mayo-themed doughnuts.
More information is available at plazahotelcasino.com/entertainment/cinco-de-mayo/.
- Plaza Hotel & Casino Cinco de Mayo event page; https://www.plazahotelcasino.com/entertainment/cinco-de-mayo/ Primary source for event details, timing and location provided by the operator.
- Plaza Hotel & Casino official website; https://www.plazahotelcasino.com/ Reference point for property information and related entertainment listings.
The post Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Supplier plans product demos at Stand C50 on April 29–30, including sportsbook, casino aggregation, affiliate tools, retail and AI suite.
BetConstruct AI will exhibit at SBC Summit Malta 2026 on April 29–30, taking Stand C50 in Malta to present its iGaming product ecosystem to operators and other industry stakeholders.
The company said it will demo multiple components including its Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions and AI Suite. BetConstruct AI stated its Sportsbook Platform includes more than 140,000 pre-match events and over 12,000 monthly esports live events.
For casino, BetConstruct AI said its Casino Platform integrates 350+ providers via a unified aggregation API. It will also spotlight its Affiliate ecosystem, which it said includes 7,000+ vetted affiliates supported by AI-based scoring.
On omnichannel, the supplier said its Retail Solutions are designed to connect land-based and digital channels. The company’s AI suite will also be part of the stand presentation, including CRM AI, Umbrella AI, an AI Game Recommendation System and Betting Mate AI, which it said covers “everything from churn prediction and risk management to real-time personalisation and conversational betting.”
BetConstruct AI said a focus at Stand C50 will be “the Best Sportsbook for the World Cup 2026,” supported by two “zero-cost products” — Powerfull for pre-tournament engagement and Bet on League for an in-tournament hub — which it said require “zero development effort from operators.”
More relevant data as follows:
- SBC Summit Malta; https://sbcevents.com/sbc-summit-malta/ Official event page for dates, location, and exhibitor information.
- BetConstruct; https://www.betconstruct.com/ Company site for product and platform background referenced in the announcement.
- Malta Gaming Authority (MGA); https://www.mga.org.mt/ Primary regulator in Malta; useful context for readers tracking Malta-based iGaming activity.
The post BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
NASDAQ-listed MRDN posts $2.3m net income and cuts net debt 62% after recent rebrand and ticker change.
Meridian Holdings Inc. (NASDAQ: MRDN), the Las Vegas-headquartered gaming and technology group, reported first-quarter 2026 revenue of $50.1 million, up 17% year over year, and net income of $2.3 million. The company said it was the first profitable quarter under the Meridian Holdings brand, following a rebrand and the start of trading under the MRDN ticker on the NASDAQ Capital Market less than two months ago.
Meridian also reported a lower debt position versus the prior year. Total debt fell by more than half year over year, while net debt decreased 62% to $13.4 million. The company ended the quarter with $16.2 million in cash.
“This quarter marks an important milestone in our growth journey,” said William Scott, Chief Executive Officer of Meridian Holdings. “We delivered revenue in line with our guidance, exceeded our profitability target, and continued strengthening our balance sheet, all while expanding our presence across regulated markets and investing in proprietary technology. We are well-positioned for sustained growth through 2026 and beyond.”
Meridianbet, the group’s main operating subsidiary, generated $34.9 million in Q1 revenue, up 26% year over year, representing nearly 70% of group revenue, the company said. Meridian reported nearly 500,000 new customer registrations in the quarter (+41% YoY) and active users up 21% to 333,700.
Across other units, Expanse Studios expanded to 1,519 active operator sites and secured new regulatory certifications in Latvia, Estonia, Sweden, and Portugal, while continuing certification efforts in Ontario, Canada. RKings Competitions posted sales of $7.7 million, Classics for a Cause reported VIP subscriptions surpassing 10,000 for the first time in 12 months, and Mexplay more than tripled new registrations year over year to 74,000.
For Q2 2026, Meridian guided to revenue of $51 million to $53 million, implying 18% to 23% year-over-year growth.
More relevant data as follows:
- Meridian Holdings quarterly results; https://meridian-holdings.com/quarterly-results Source for the full earnings release, investor deck, and call replay referenced in the announcement.
- Meridian Holdings investor relations; https://meridian-holdings.com Company site for corporate background, filings links, and investor materials.
- NASDAQ: MRDN quote and company profile; https://www.nasdaq.com/market-activity/stocks/mrdn Independent listing page to corroborate ticker, exchange, and market data context.
The post Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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