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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

Published

5 years ago

January 26, 2021

Reading Time: 3 minutes

Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

1spin4win

1spin4win presents Lucky 1spin4win Hold and Win to mark its 5th anniversary

Published

4 hours ago

May 15, 2026

Wladimir P.

1spin4win-presents-lucky-1spin4win-hold-and-win-to-mark-its-5th-anniversary

On May 14, 2026, 1spin4win reached a significant milestone — five years on the iGaming market. The anniversary motto, The Gold Standard of Classic Slots, reflects the studio’s evolution into a recognized name in the classic slot niche, built on years of industry expertise and commitment to delivering authentic gambling experiences.

Today, its portfolio features more than 200 games combining timeless appeal, advanced mathematics, and strong performance. In 2025, 1spin4win achieved a 52.06% increase in bet count and a 56.62% rise in GGR compared to 2024. This growth has helped the provider earn the trust of over 1,000 global operators, including leading brands such as SOFTSWISS, EveryMatrix, Alea, SoftGaming, Digitain, and BetConstruct.

As part of the milestone celebration, 1spin4win introduces Lucky 1spin4win Hold and Win, a special slot highlighting the studio’s landmark titles and renowned characters. Alongside traditional fruit, bells, and sevens, the colorful 3×3 grid features Wild symbols shaped as red bezel-set diamonds. When activated, they illuminate the “5 Years” sign, reinforcing the game’s anniversary theme.

The celebratory atmosphere continues through the slot’s rewarding features. Landing nine identical symbols doubles the win, while three or more Coins trigger the exciting Hold and Win Bonus round. With three starting respins, players get the chance to claim two festive Jackpots — the x100 Minipot Coin and the x1000 Megapot.

To mark the 5-year anniversary, 1spin4win is also launching special promotional campaigns in collaboration with Olymp and Selector. To give players additional opportunities to join the celebration, the partners will distribute exclusive promo codes, which will also be available to the registered users of the provider’s Players Room platform.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Five years in the industry is an important testament to how far 1spin4win has come. Since 2021, we’ve grown into an acknowledged iGaming brand trusted by top global companies. Looking ahead, we plan to keep expanding across African and Latin American markets, deepen our relationships with regional operators, and further strengthen our presence in Europe. For us, this anniversary is not only about celebrating past achievements, but also about building the next stage of 1spin4win’s journey.

Olga Bogdanova, Art Director at 1spin4win, shared, “Lucky 1spin4win Hold and Win is dedicated to the 1spin4win 5th anniversary in the casino industry. The game’s design brings together iconic characters and signature symbols from our previous releases, well-known to both our players and partners. The result is a vibrant product featuring engaging Hold and Win mechanics and the recognizable 1spin4win classic style. We invite everyone to join the celebration of our anniversary, test their luck in the slot, compete for festive jackpots, and revisit their favorite 1spin4win games!”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win presents Lucky 1spin4win Hold and Win to mark its 5th anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Games

Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side

Published

4 hours ago

May 15, 2026

Wladimir P.

stake-releases-zoo-casino-game:-a-fast,-multiplayer-stake-original-where-players-bet-on-the-wild-side

A new live-round Stake Original where every player bets on the same outcome – six animals, a 20-tile track, three results per round, and wins up to 1,000x in play.

Stake, the world’s largest online casino and sportsbook, has today launched its Zoo casino game, a new multiplayer Stake Original that brings every player into the same live round to bet on six animals across a 20-tile track. Available worldwide on Stake, Zoo is the latest title to join the growing Stake Originals collection.

Zoo takes the shared-round excitement that has made games like Crash a Stake Originals staple and pairs it with simpler, more visual decision-making. Each round, six animals – Lion, Cheetah, Elephant, Crocodile, Rhino, and Penguin – appear on a 20-tile circular track, with each animal showing up a different number of times to create clear volatility tiers and payout differences across the board. Players have ten seconds to back one or more animals before the track spins up and locks in three result tiles in the center of the screen.

Zoo launches with a 98% RTP, a top multiplier of 1,000x per round, and full auto bet controls that let players preset their wager amount, number of rounds, and chosen animals. Designed as a simpler, more visual evolution of popular casino games like Roulette and Sic Bo, Zoo strips back the complexity without compromising on depth. The rarer the animal, the bigger the reward – Lion and Cheetah each appear only once on the track, Elephant and Crocodile twice, Rhino four times, and Penguin ten, giving players a clear read on the risk and payout of every play. With three result tiles drawn each round, players win based on how many times their chosen animal lands across all three.

“Zoo is exactly the kind of game we want Stake Originals to be known for – fast, simple to pick up, and genuinely fun to play in an online setting filled with other players. There’s real tension in watching the three tiles land for the whole table at once, and we think players are going to find their favourite animals pretty quickly,” said Stake’s Chief Marketing Officer, Akhil Sarin.

Zoo joins a growing line-up of in-house multiplayer game creations on Stake Casino, with the goal of keeping every Stake Original easy to learn, quick to play, and a little bit different from anything else in the iGaming industry.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake.com

[email protected]

The post Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Games

Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side

Published

4 hours ago

May 15, 2026

GamingAmericas.com

A new live-round Stake Original where every player bets on the same outcome – six animals, a 20-tile track, three results per round, and wins up to 1,000x in play.