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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

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Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

 

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

  1. A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
  2. A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
  3. Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

 

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

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Costa Rica May Be the World’s Largest Crypto Casinos Hub

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Once an elephant in the room that many preferred to ignore, crypto has matured into a mainstream asset class, growing in acceptance across jurisdictions and industries in every corner of the world. More industries no longer hesitate and feel more comfortable accepting crypto as a payment method or otherwise integrating it into their infrastructure, and iGaming is no exception.

In fact, the industry has witnessed a rapid boom in “crypto casinos,” driven by players seeking stronger privacy, faster processing, and fewer geographic barriers that are impossible to maintain by traditional payment methods.

Becoming one of the fastest-growing iGaming verticals, the use of digital assets allows crypto casinos to benefit from lower transaction fees, faster processing, and faster decision-making cycles from customers not constrained by location restrictions. Nevertheless, their growing popularity does not remove the regulatory uncertainty surrounding the landscape.

Despite the rising popularity of such platforms, the vertical still lacks clarity and instead navigates a fragmented regulatory environment with uneven treatment of crypto across jurisdictions. Entrepreneurs setting up a crypto casino in jurisdictions traditionally favored by traditional gambling operators often discover too late their very harsh treatment of crypto, from costly licensing to rigid compliance demands.

In some cases, regulators indirectly complicate, to the extent possible, crypto integration and the whole future of such platforms, leaving firms navigating unclear and sometimes conflicting requirements from financial and gambling authorities. As such, the real complexity of starting a crypto casino lies not in technology setup or player acquisition but in finding where to establish a business today to operate with legal confidence in tomorrow. In response, a new category of next-generation licensing hubs has emerged, offering more flexible structures, lower costs, and a more friendly approach toward crypto-native business models.

Among flagship options, Costa Rica has gained notable momentum, being widely regarded as a top-tier choice for crypto casino registration, according to legal experts, particularly for entrepreneurs seeking to avoid excessive administrative friction. Reportedly, as most jurisdictions force crypto casinos to secure both gambling and crypto licenses, Costa Rica allows starting with a local entity incorporation and a data processing license, with no other barriers to entry.

The country maintains a business-friendly approach to crypto gaming, enabling play-and-earn projects, decentralized games, and smart contract-based solutions to grow with full confidence under its legal framework. This makes the jurisdiction a perfect fit for startups operating at the intersection of crypto and gaming, integrating crypto payments or other digital asset features into their platform.

While Costa Rica does not keep a publicly accessible register of licensed operators, it would be safe to assume it remains among the most attractive and popular destinations for crypto casino incorporation. What was once a less obvious choice is now seen as a solution, with some industry experts calling it “most suited for crypto casinos.”

The absence of excessive bureaucracy, combined with a pro-crypto stance, has helped Costa Rica build what can only be described as a vibrant crypto-gambling ecosystem, but it is not the only reason operators are paying attention. Behind Costa Rica’s growing popularity is a simple but powerful combination of lower costs compared to other alternatives, no taxation on foreign-sourced income, and relatively light-touch oversight of gambling activity.

Nevertheless, Costa Rica’s lighter-touch regime does not remove the need to register correctly and maintain continuous compliance. Given the uncertainties surrounding the vertical’s regulatory landscape, entrepreneurs can approach specialized law firms such as Inteliumlaw who have developed the sector-relevant know-how to effectively support Costa Rica gaming license acquisition and bring much-needed certainty to the crypto-gambling project setup.

With proven success in structuring online casino projects that “combines traditional gambling with blockchain technology,” they offer full-fledged support covering company formation, licensing, and continuous compliance for operators to build legally sound structures and succeed in the long term.

As digital assets move deeper into online gambling, crypto-friendly gambling models are becoming a necessity for operators targeting players who rely on digital assets. With this in mind, Costa Rica becomes especially relevant, offering an attractive option for legally serving this audience, with its prominence as a crypto casino hub likely to remain strong in the years ahead.

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Habanero goes live on Favbet Romania

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Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.

Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.

Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.

“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”

Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.

“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”

Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.

The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Allen Terleto VP Global Partners and Ecosystem at Cockroach Labs

Continent 8 launches managed CockroachDB service for global iGaming infrastructure

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Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, today announced the launch of its fully managed CockroachDB service. The offering expands Continent 8’s portfolio across AWS Outposts, hybrid cloud, and Kubernetes environments including AWS EKS – enabling operators and suppliers to deploy distributed, highly resilient data infrastructure.

The iGaming industry is entering a new phase defined by rapid scale, real-time player interactions, and increasingly complex regulatory requirements. Operators must support high-throughput transactional workloads across regulated markets while adhering to strict data sovereignty and compliance mandates – from the U.S. in each individual regulated state to country-specific regulations worldwide. At the same time, traditional monolithic databases are being pushed beyond their limits, struggling to scale dynamically and operate consistently across modern, distributed environments.

CockroachDB’s cloud-agnostic and PostgreSQL-compatible distributed architecture directly addresses these challenges by enabling strongly consistent transactions across regions and hybrid deployments. This allows operators to operate across markets while maintaining strict control over where data resides and how it is managed. Combined with Continent 8’s global footprint – spanning more than 100 locations across the globe in regulated jurisdictions – the service provides a foundation for deploying infrastructure closer to players without compromising compliance or performance.

“Continent 8 has always focused on delivering infrastructure that meets the unique demands of the iGaming industry – where performance, compliance, and uptime are non-negotiable,” said David Brace, Chief Alliance & Partnership Officer, AWS, at Continent 8 Technologies. “As our customers grow across regulated markets, the database becomes a critical component. Our managed CockroachDB service provides the consistency, resilience, and deployment flexibility required to support that growth.”

As operators scale into new markets and adopt hybrid deployment models spanning on-premises, cloud, and edge environments, the need for integrated, multi-region infrastructure continues to grow. By incorporating CockroachDB into its portfolio of hosting, cloud, connectivity, and cybersecurity solutions, Continent 8 delivers a unified platform designed to simplify operations while supporting massive scale in regulated environments.

“Partnerships like this are critical as operators move toward more integrated, ecosystem-driven infrastructure models,” said Allen Terleto, VP Global Partners and Ecosystem at Cockroach Labs. “By combining Continent 8’s managed services and AWS expertise with CockroachDB’s distributed SQL capabilities, we’re enabling customers to build and operate modern applications across hybrid environments with greater flexibility and control. It also strengthens the broader ISV ecosystem supporting iGaming, making it easier to bring new services to market on a data platform that can scale with the evolving demands of the industry.”

The post Continent 8 launches managed CockroachDB service for global iGaming infrastructure appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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