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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
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1spin4win
1spin4win partners with Alea to extend its classic portfolio reach
1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.
With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships.
The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles.
Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.
The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”
“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win
1spin4win partners with Alea to extend its classic portfolio reach
1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.
With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships.
The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles.
Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.
The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”
“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Americas iGaming & Sports Betting News.
Blockchain
SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses
SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.
Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.
Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.
The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.
“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”
“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”
The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.
The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.
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