Latest News

Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

Published

5 years ago

January 26, 2021

Reading Time: 3 minutes

Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

casino games

High 5 Games marks 25 years of Green Machine with Green Machine Blitz

Published

33 minutes ago

July 15, 2026

Wladimir P.

high-5-games-marks-25-years-of-green-machine-with-green-machine-blitz

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz.

The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

“Green Machine has an incredible legacy, and it is always an honor to work on a game theme with this level of history and prestige,” said Jerry Wilson, Vice President of Creative at High 5 Games. “With Green Machine Blitz, our team wanted to respect everything players recognize and love about the brand while modernizing it with all-new gameplay, energy, and presentation.”

High 5 Games positioned Green Machine as a long-running land-based casino game that has expanded into a broader franchise across land-based and online gaming.

Release timing, platforms and operator rollout for Green Machine Blitz were not provided.

The post High 5 Games marks 25 years of Green Machine with Green Machine Blitz appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Angel Petrichev CEO of PFC Ludogorets

EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets

Published

33 minutes ago

July 15, 2026

Wladimir P.

egt-digital-signs-sponsorship-deal-with-bulgarian-champions-pfc-ludogorets

The partnership links the supplier to the club as it expands its Sportsbook offering and Ludogorets pursues a digital transformation drive.

EGT Digital has partnered with PFC Ludogorets as an Official Sponsor, the company said in a statement announcing the deal.

Financial terms, sponsorship assets, and the length of the agreement were not disclosed.

EGT Digital framed the partnership as a way to build visibility for its brand and support its Sportsbook offering. “Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution,” said Vladimir Dokov, CEO of EGT Digital. “Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.”

PFC Ludogorets said the sponsorship aligns with its plans around digital transformation. “We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world,” said Angel Petrichev, CEO of PFC Ludogorets.

Ludogorets is a 14-time champion of Bulgaria and a regular participant in European competitions, according to the announcement.

The post EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGS

AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates

Published

11 hours ago

July 14, 2026

Wladimir P.

ags-details-oiga-2026-lineup,-including-spectra-sl75+-and-revel-updates

Supplier confirms booth 732 at the July 20-22 show in Oklahoma City and outlines new game titles plus BSX table progressives.

AGS said it will attend the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show on July 20-22 at the Oklahoma City Convention Center, where it plans to present new slot content, cabinet updates, and its table progressive platform. The company will exhibit at booth 732.

In a statement, AGS CEO and President David Lopez positioned the show as a homecoming tied to the company’s Class II history in the state. ”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” Lopez said. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”

On the slots side, AGS said its showcase will include the large-format Spectra SL75+ cabinet, which supports the Spectra game library, including premium titles when leased. The company said the cabinet will be used to highlight five new titles: Rakin’ Bacon! Fu Zhu Bao Bao; Rakin’ Bacon! 5 Prosperity Pots; Cash Carriage Looter; Da Da Luo Boom; and Frightful Fortunes Popping Pumpkins.

AGS also outlined its mechanical stepper cabinet Revel®, available in both Class II and Class III, and said its latest Revel portfolio includes Crystal Reels® and Royal Reels®. The company added that Jackpot Legends and So Hot Cash® are set to debut in Class III later this year, with Class II launches following in 2027.

For tables, AGS highlighted its Bonus Spin Xtreme® (BSX) progressive platform, which the company said links table games across the pit and poker room. AGS did not disclose operator deployments, jackpot figures, or performance metrics tied to BSX in the announcement.

The post AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.