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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
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Interazar reunirá de nuevo a Operadores, empresas y administraciones en Madrid los próximos días 28 y 29 de abril
Interazar volverá a ser el gran escaparate donde se mide el pulso real de la industria nacional, y en esta nueva edición contará nuevamente con la participación activa de la Ciudad Autónoma de Melilla, que refuerza así su compromiso con un Sector clave para su estrategia de crecimiento económico y tecnológico.
En este contexto, Melilla llega a la Feria Española del Juego los próximos días 28 y 29 de abril con la intención de seguir ganando visibilidad como destino atractivo para el Juego online y para las empresas tecnológicas que orbitan en torno al Sector. La ciudad ha ido construyendo un entorno competitivo basado en un marco fiscal favorable, acompañamiento institucional y una apuesta clara por la innovación aplicada al Juego.
Interazar se presenta, así, como un escenario natural para seguir avanzando en esta estrategia. La participación de Melilla refleja una estrategia continuada, con resultados visibles, que busca afianzar su posición como uno de los polos emergentes del Juego online y la innovación en España.
The post NdP INTERAZAR 2026 – Participación de Melilla en Interazar appeared first on Americas iGaming & Sports Betting News.
Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.
NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.
This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.
Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.
Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.
Confirmed speakers include:
- Adam Greenblatt, CEO of BetMGM;
- Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
- Benjie Cherniak, Principal at Avenue H Capital;
- Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
- Roger Ehrenberg, Managing Partner at Eberg Capital;
- Ramy Ibrahim, Managing Director at Moelis & Company;
- Joey Levy, Founder and CEO of Betr;
- and Gavin Isaacs, Former CEO of Entain.
The programme will also feature voices from across the regulatory, legal and association landscape including:
- Tres York, VP of Government Relations at the American Gaming Association;
- Paul Burns, President & CEO of the Canadian Gaming Association;
- Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
- and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.
From the casino floor to emerging tech and capital markets, sessions will also include:
- Brooke Hilton, Head of Casino at PointsBet Canada;
- Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
- Davis Catlin, Managing Partner at Discerning Capital;
- Jeffrey Haas, Venture Partner at DreamCraft VC;
- Jamison Selby, CEO of Rubystone;
- Desiree Dickerson, Founder of THNDR;
- Kevin Scott, Chief Technology Officer at PGA of America;
- and Darren Woodson, Former NFL Player.
“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.
“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”
SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.
This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.
For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/
The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.
GR8 Tech will exhibit at Booth 103 at SAGSE Latam on March 18–19 in Buenos Aires, Argentina.
With Latin America a major growth market for the company, GR8 Tech brings regional expertise and the full platform ecosystem to the floor to showcase capabilities that turn ambitious operators into the next iGaming Champions.
Five flagship solutions make up the lineup, each built for operators competing in dynamic, high-growth markets:
- ULTIM8 Sportsbook—Flexible, high-performance sportsbook perfect for fast-moving Latam markets
- Hyper Turnkey—End-to-end iGaming business infrastructure for fast, reliable market entry and operations
- Crypto Turnkey—A platform built to attract and retain VIP and crypto-first players
- Aff.Tech—Affiliate management that tracks performance and optimizes acquisition across channels
- Infinite Casino Aggregation—A wide game catalog accessible through a single integration
Each solution is part of GR8 Tech’s Platform for Champions—a proposition that goes beyond technology into expertise, genuine partnership, and a community built around pushing each other to the top.
“When people talk about Latam iGaming, Brazil often gets most of the attention, but the opportunity across the rest of the region is substantial and largely underserved by platforms built for larger markets,” said Yevhen Krazhan, CSO at GR8 Tech. “SAGSE Latam is the right room to bring the conversation to the potential of markets like Argentina, Chile, Colombia, Paraguay, Peru, Uruguay, and we’re looking forward to connecting with new partners.”
Book a meeting with the GR8 Tech team at SAGSE Latam and start your move to dominate the region.
The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Americas iGaming & Sports Betting News.
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