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Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

Published

5 years ago

January 26, 2021

Reading Time: 3 minutes

Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.

Reminder of the legal framework

Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.

This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.

The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.

It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.

Points of vigilance common to operators for the 2021 strategies

The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:

A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).

The particular case of monopoly operators (FDJ and PMU)

An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.

The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.

*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.

Champions Club

Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame

Published

13 minutes ago

July 14, 2026

Wladimir P.

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GR8_TECH has partnered with Setanta Bet, a locally licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem. The collaboration marks another important step in GR8_TECH’s expansion across regulated markets, with Setanta Bet successfully launching the GREAT_SPORTSBOOK iFrame solution.

By joining the Champions Club—GR8_TECH’s exclusive network of ambitious operators powered by high-performance technology—Setanta Bet gains access to a sportsbook solution designed to accelerate growth, enhance player engagement, and maximize operational efficiency.

“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” said Vardan Hakobyan, Head of Sales at GR8_TECH. “The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”

“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” said Tamar Badashvili, CEO at Setanta Bet. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”

GREAT_SPORTSBOOK iFrame provides Setanta Bet with a scalable, high-performance sportsbook solution designed for rapid deployment and local-market adaptability. The solution delivers more than 180,000 monthly events across 50+ sports and esports disciplines, supported by 24/7 live betting coverage, AI-powered recommendations, embedded CRM capabilities, and extensive customization options.

The solution also includes a comprehensive suite of engagement and revenue optimization tools, including cashout, multi-bets, odds personalization, margin personalization, geo-targeted content, customizable widgets, and a fully mobile-first experience designed to meet the expectations of modern players.

Get in touch with GR8_TECH to learn how the GREAT_SPORTSBOOK iFrame can help launch, upgrade, or scale your iGaming business.

GR8_TECH. Platform for Champions

GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Awards

NuxGame Wins Casino Platform of the Year at the iGaming News Awards

Published

13 minutes ago

July 14, 2026

Wladimir P.

nuxgame-wins-casino-platform-of-the-year-at-the-igaming-news-awards

NuxGame has been named Casino Platform of the Year at the inaugural iGaming News Awards, the first edition of the awards programme run by industry publication iGaming News.

The Casino Platform of the Year category recognises the platform technology operators use to build and run their casino businesses — the core system behind day-to-day operation rather than any single feature or campaign. It is a meaningful marker for a B2B provider since it points to the technology operators actually rely on. Winning the category in the programme’s first year adds another point of industry acknowledgement for the NuxGame online casino software.

The award caps a strong year for the platform, one shaped by steady work on the product itself. NuxGame added new player-engagement tools such as Achievements, Spin Wheel, and Rakeback, expanded its game aggregator with thousands more titles, and opened up new markets by launching its Sweepstakes and Telegram products and gaining a Class II B2B licence in Romania.

The category win follows other recent recognition for the platform, such as Best Platform Provider at the 2025 SiGMA Eurasia Awards and Best Innovation in iGaming Technology at the 2025 European iGaming Excellence Awards. Together they create a steady awards record for the technology behind the company’s casino offering rather than for a single product or campaign.

“A casino platform is the part of the business an operator depends on every day, so this is the recognition that means the most to us,” said Daniel Heywood, CEO at NuxGame. “We’ve spent years keeping the platform stable, straightforward to scale, and simple to run day to day. And we work just as hard on the support quality behind it. Seeing that commitment recognised by the iGaming News Awards is a proud moment for the whole team.”

NuxGame says its direction for 2026 is to keep the platform dependable and easy to run. The company will also keep expanding the ecosystem around the platform so operators can add proven, pre-integrated partners as they scale rather than vetting and connecting each one on their own. The company reads the win as confirmation that the fundamentals it has invested in remain important for operators — and as a reason to keep strengthening them.

About NuxGame

NuxGame is a B2B iGaming software platform provider that has been helping online casino and sportsbook operators launch and grow their projects for more than 7 years. Founded in 2018, the company now supports more than 100 operators worldwide. What began as a platform provider only has developed into a unified ecosystem. Alongside its own flexible casino platform, turnkey casino and sportsbook solutions, sweepstakes-ready infrastructure, game aggregation and API integrations, NuxGame connects operators to a vetted network of proven partners, spanning CRM, payments, orchestration, aggregation, and traffic. All of it is backed by 24/7 support.

The post NuxGame Wins Casino Platform of the Year at the iGaming News Awards appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.