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TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming
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PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.
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It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.
TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.
Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.
PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.
“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”
With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:
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Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
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Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
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Seamless online payments – that reduce fraud and chargebacks at any checkout.
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Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
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Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.
PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:
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Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
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Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
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Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
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Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.
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Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
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A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.
“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”
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While most gaming brands lean into February with predictable romance-themed campaigns, WinSpirit has taken a different path. Instead of hearts, roses, and sentimental messaging, the brand’s new UnValentine’s Day campaign embraces humor, honesty, and emotional relatability — offering players a refreshing alternative to seasonal clichés.
Reframing the Valentine’s Narrative
Valentine’s promotions in the gaming industry often follow the same script: romantic visuals, love-driven bonuses, and polished messaging designed to evoke idealized relationships. But WinSpirit identified a quieter audience segment — players who feel disconnected from the seasonal hype or simply tired of it.
UnValentine’s Day flips the script. Rather than amplifying traditional romance, the campaign creates space for lighthearted honesty. It invites players to laugh at overused Valentine’s tropes and engage with the brand in a way that feels authentic and current.
This isn’t anti-Valentine’s — it’s anti-generic.
A Simple Yet Strategic Engagement Mechanic
At the center of the campaign is a playful interactive poll hosted on a dedicated landing page. Users are asked to vote for the Valentine’s cliché they find most annoying, turning a simple click into a meaningful re-engagement touchpoint.
There’s no heavy gamification or aggressive conversion push. No complicated mechanics. Just:
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A quick interaction
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A sense of being heard
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A shared cultural moment
By lowering the barrier to participation, WinSpirit prioritizes emotional connection over transactional incentives — a subtle but powerful shift in campaign strategy.
Differentiation Through Empathy
What sets UnValentine’s Day apart is the strategic intent behind it. WinSpirit isn’t dismissing Valentine’s Day — it’s broadening the conversation. The campaign acknowledges that seasonal experiences aren’t universal and that humor can be one of the strongest tools for connection.
This empathy-driven positioning reflects a larger evolution in gaming marketing:
moving away from pressure-based promotions and toward relevance, personality, and genuine audience alignment.
UnValentine’s Day serves as a case study in how online casinos can stand out — not by shouting louder, but by listening better.
Built for Modern Player Expectations
Today’s players expect more than bonuses wrapped in holiday graphics. They value:
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Transparency
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Relatability
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Entertainment that respects individuality
WinSpirit’s approach demonstrates that engagement doesn’t need to be complex to be effective. It just needs emotional intelligence.
The campaign succeeds because it:
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Respects short attention spans
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Builds alignment without forced sentimentality
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Encourages organic conversation
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Reinforces the brand’s fresh, responsive identity
A Micro-Campaign with Macro Impact
In a market where seasonal messaging often feels interchangeable, UnValentine’s Day stands out by doing something simple — acknowledging reality.
It proves that thoughtfully designed micro-campaigns can:
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Strengthen brand voice
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Increase meaningful user touchpoints
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Drive engagement without relying on traditional promotional pressure
Now live on the WinSpirit platform, UnValentine’s Day invites players to engage differently this February — and signals a broader shift in how gaming brands can approach seasonal marketing.
For operators and marketers observing the evolution of player engagement strategies, it’s a campaign worth watching
The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Vegangster has unveiled a fully integrated lootbox system as a native feature within its iGaming platform, offering operators a powerful new tool to increase player engagement and unlock additional revenue streams. Early adopters report that lootboxes are already contributing between 5% and 7% of total Gross Gaming Revenue (GGR) within the first month of launch.
Unlike third-party game integrations, Vegangster’s lootboxes are built directly into the core platform. This native integration gives operators complete control over configuration, performance mechanics, and lobby placement. In addition, the revenue share model is significantly more favorable compared to external game providers, improving overall margins.
“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.
A Familiar, High-Engagement Mechanic
The lootbox model draws inspiration from popular video game mechanics. Players purchase a lootbox at a fixed price and receive a reward determined by predefined probability settings. Depending on configuration and chance, rewards can exceed the original purchase value, adding excitement and replay potential.
Operators maintain full control over both technical and commercial settings. Prize categories, win probabilities, and RTP logic are configured directly within the Vegangster platform. This flexibility allows operators to tailor lootboxes to different player segments, campaigns, and strategic objectives.
Available rewards can include:
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Cash prizes
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Digital assets
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NFTs
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Physical merchandise
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Custom operator-defined rewards
Once a player receives a reward, they can choose to keep it or sell it back for cash. This streamlined process keeps gameplay transparent while offering operators multiple payout and value-structuring options.
A Versatile Tool for Acquisition and Retention
Lootboxes can also be deployed as part of promotional campaigns. Operators may offer lootbox-based free spins to players, affiliates, or marketing partners. Different configurations can be aligned with specific goals, whether driving new player acquisition, increasing engagement, or improving retention metrics.
Part of a Broader Platform Roadmap
Lootboxes represent the first release in Vegangster’s roadmap of platform-native mini-games planned through 2026. Upcoming additions will include fast, session-based mechanics inspired by crash-style games, along with enhanced social engagement features designed to further boost player interaction.
About Vegangster
Vegangster delivers a full-stack iGaming platform engineered for speed, scalability, and operational control. Its turnkey, white-label, and sweepstakes solutions combine casino and sportsbook content, payments, CRM, compliance tools, and social features into a unified, mobile-first ecosystem. The platform enables operators to launch quickly and scale confidently in competitive markets.
Press Contact
Romans Kozlovskis
[email protected]
The post Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
While most gaming brands flood February with romantic visuals and heart-shaped incentives, WinSpirit has chosen to challenge tradition with an unexpected twist. The brand’s new seasonal campaign, UnValentine’s Day, moves away from idealized love stories and toward something many players crave more—relatable honesty and lighthearted fun.
Reframing the Valentine’s Narrative
Traditional Valentine’s campaigns often follow a familiar formula: roses, candlelit dinners, and generic love messaging. But WinSpirit saw an overlooked segment — those who feel disconnected from the seasonal hype, or even fatigued by it.
With UnValentine’s Day, WinSpirit offers something different: a moment of comic relief, emotional resonance, and brand interaction. Instead of pretending every player is in the mood for romance, the brand invites them to speak their truth — and laugh about the clichés that usually go unspoken.
A Simple Yet Strategic Mechanic
The core of the campaign centers around a playful, interactive poll hosted on a dedicated landing page. Users are encouraged to vote for the Valentine’s cliché that annoys them the most — with the act of voting becoming a low-barrier touchpoint for re-engagement.
There’s no gamification overload or pressure to convert. Just one click, a sense of being heard, and a chance to take part in a conversation that feels current and real.
Brand Differentiation Through Empathy
What makes this campaign noteworthy isn’t just its originality — it’s the strategic mindset behind it. WinSpirit isn’t mocking Valentine’s Day; it’s expanding the dialogue around it. The brand acknowledges that not everyone experiences the season the same way and that humor can be a powerful connector.
This kind of empathy-driven positioning reflects a broader shift in how brands build engagement — moving away from promotional pressure and toward emotional relevance and genuine user alignment. UnValentine’s Day stands as a strong case study in how casinos can apply this approach in a meaningful, scalable way.
Built for Today’s Players
WinSpirit’s approach reflects a broader evolution in user expectations. Today’s audiences value transparency, relatability, and entertainment that respects their individuality. Campaigns like UnValentine’s Day show that engagement doesn’t have to be elaborate — just emotionally intelligent.
It’s an activation that:
- Respects user attention spans
- Builds emotional alignment without sentimentality
- Generates conversation organically (without incentives as the main driver)
- Reinforces brand identity as fresh, responsive, and non-generic
The Bigger Picture
As seasonal messaging becomes increasingly homogenized across the gaming sector, WinSpirit’s UnValentine’s Day stands out by simply listening. It proves that thoughtful micro-campaigns can both elevate brand voice and increase user touchpoints — without relying on traditional promotional pressure.
UnValentine’s Day is now live on the brand’s platform and serves as an open invitation to engage differently this February. For operators and marketers watching the evolution of seasonal gaming engagement, it’s a campaign worth noting.
The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Americas iGaming & Sports Betting News.
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