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TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming

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  • PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.

  • It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.

TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.

Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.

PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.

“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”

With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:

  • Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.

  • Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.

  • Seamless online payments – that reduce fraud and chargebacks at any checkout.

  • Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.

  • Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.

PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:

  • Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.

  • Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.

  • Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.

  • Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.

  • Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.

  • A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.

“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”

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ELA Games Celebrates “Slot Newcomer of the Year” Nomination for Tea Party of Fortune

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ELA Games’ Tea Party of Fortune has been shortlisted for Slot Newcomer of the Year at the SiGMA Africa Awards 2026, highlighting the studio’s flair for narrative-driven design as the iGaming community prepares to convene at the Grand Arena in Cape Town this March.

An Inventive Take on a Classic Fairytale
Tea Party of Fortune earned its nomination thanks to its distinctive artistic style and multi-layered approach to the Hold & Win category. The slot moves beyond conventional static gameplay, featuring the “Overflowing Teacup” progression that builds anticipation during each spin.

The game’s charm lies in keeping players invested in the journey toward the Secret Garden through a range of active features. During the bonus round, colored tea-coins activate the cups’ magic, expanding the grid from 5×3 to 5×5, multiplying wins, and awarding extra respins, creating an experience as dynamic and whimsical as its theme.

Marharyta Yerina, Managing Director of ELA Games, commented:
“Having Tea Party of Fortune recognized at SiGMA Africa is a great moment for the team. We focused on bringing the characters to life through detailed animation and a story that unfolds as you play. Having our work acknowledged by the industry in such a vibrant market is a proud achievement for everyone at ELA Games.”

Cast Your Vote
The Slot Newcomer of the Year award is now open to public voting. ELA Games invites everyone who has enjoyed their whimsical trip to Wonderland to show support by casting a vote via the link below.

Vote for ELA Games and Tea Party of Fortune here: SiGMA Africa Public Voting Form

The post ELA Games Celebrates “Slot Newcomer of the Year” Nomination for Tea Party of Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

The legal view: DCMS ban on unlicensed sponsorships

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Legal commentary from Richard Bradley, partner at licensing law firm Poppleston Allen, on the most recent news from Lisa Nandy & co.

While the news that the DCMS is launching a consultation this spring on unlicensed operators’ sponsorship of sport teams in the UK may initially seem possible to have a negative impact on advertising revenue for clubs, it actually may provide fuller opportunity for British licensees to step in as sponsors.

The unlicensed sector is not necessarily illegal – if customers in the UK cannot access those websites – however, there are easy bypasses such as a VPN to do so, which takes revenue away from British operators.

Another benefit of the proposed ban is that it provides assurance for customers in the UK that marketing of gambling products via sponsorship is only for those appropriately licensed operators who are subject to the UK’s stringent regulatory standards.

This is also about customer protection as if legal advertising is only of British licensed products, there will be operational safeguards for players in GB, such as social responsibility controls and contractual protections. With the unlicensed sector, there is no guarantee of these sorts of vital player protections.

Finally, the proposed ban also provides tacit support for the licensed gambling industry in the UK and could assist in countering the black market.

The post The legal view: DCMS ban on unlicensed sponsorships appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Powering the Next Generation of Online Casinos: Inside DSTGAMING’s Scalable iGaming Ecosystem

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Interview with John Tan, Digital Marketing Analyst at DSTGAMING

Ahead of HIPTHER Prague Summit 2026, we speak with John Tan, Digital Marketing Analyst at DSTGAMING, to explore how their white label, turnkey, crypto-ready platforms, and powerful game aggregation solutions empower operators – from rapid launch and unified game integration to risk management, payments, and next-generation crypto deployment.

 

From your perspective, what are the biggest operational barriers new casino operators face today – and how does DSTGAMING address them through technology and infrastructure?

New casino operators often underestimate the complexity of launching and sustaining an iGaming operation. Beyond platform development, they face challenges related to licensing alignment, payment integrations, risk management, game provider negotiations, fraud prevention, and ongoing technical maintenance. Each of these components requires expertise, time, and significant capital investment.

DSTGAMING addresses these barriers by delivering a structured, technology-driven ecosystem that consolidates critical operational components into a single, unified infrastructure. Instead of managing multiple vendors and fragmented systems, operators gain access to a centralized platform that integrates game aggregation, payment gateways, compliance-ready frameworks, and backend management tools. This significantly reduces operational friction and allows operators to focus on market growth, branding, and player acquisition rather than technical troubleshooting.

DSTGAMING provides White Label solutions enabling casinos to go live in as little as a few weeks. What operational processes and technical frameworks make such rapid deployment possible?

Rapid deployment is made possible through a pre-configured yet flexible platform architecture. DSTGAMING’s White Label solution is built on a modular infrastructure where essential systems — player management, payment integrations, risk control, reporting dashboards, and game aggregation — are already technically optimized and tested.

Instead of building from scratch, operators plug into an established framework that supports domain setup, branding customization, provider configuration, and payment integration within a structured onboarding workflow. Automated compliance tools, ready-made back-office dashboards, and scalable cloud infrastructure further streamline the process. This approach minimizes development cycles while maintaining operational stability and performance.

The Turnkey solution focuses on full branding flexibility, user-friendly management, and extensive game libraries. How does this differ strategically from White Label in terms of operator control and long-term scalability?

Strategically, the White Label model is ideal for operators seeking speed-to-market with lower upfront investment and reduced technical responsibility. It provides a comprehensive operational framework where much of the infrastructure and maintenance is centrally managed.

The Turnkey solution, however, is designed for operators who require greater autonomy and long-term strategic control. It offers full branding flexibility, deeper system customization, independent licensing alignment, and enhanced scalability options. From a business standpoint, Turnkey allows operators to build their own technology identity while retaining access to DSTGAMING’s infrastructure backbone. This structure supports expansion into multiple jurisdictions, diversified payment ecosystems, and tailored player engagement strategies over time.

DSTGAMING’s Casino Game Aggregator provides access to more than 10,000 games from 100+ providers – how do you approach game content management, performance consistency, and provider diversity to ensure long-term player engagement?

Managing a large-scale aggregation portfolio requires structured curation rather than simple volume expansion. DSTGAMING focuses on performance analytics, regional player preferences, and technical optimization when onboarding providers.

Game content is continuously monitored for performance indicators such as session duration, retention rates, and conversion metrics. Low-performing titles can be rotated, while trending categories — whether slots, live casino, or crash games — are strategically highlighted. Provider diversity is carefully balanced to include established industry brands alongside emerging studios offering innovative mechanics.

From a technical standpoint, standardized API integration protocols and server optimization ensure latency consistency and stable gameplay across regions. This combination of analytics-driven curation and infrastructure reliability supports sustained player engagement rather than short-term spikes.

DSTGAMING also offers crypto-focused casino deployment. How is cryptocurrency reshaping payment flows, compliance considerations, and global player acquisition strategies?

Cryptocurrency is fundamentally reshaping cross-border transaction efficiency and player accessibility. Traditional payment systems often involve processing delays, regional banking restrictions, and high transaction fees. Crypto payments reduce these friction points by enabling faster settlement, lower costs, and broader global reach.

However, crypto integration also requires structured compliance frameworks. Responsible implementation includes wallet verification systems, AML alignment, transaction monitoring, and jurisdictional risk assessment. DSTGAMING integrates crypto-ready infrastructure within a controlled environment to balance operational efficiency with regulatory awareness.

From a growth perspective, crypto expands access to digitally native audiences and markets where conventional banking infrastructure may limit participation. Operators can position themselves competitively by offering both fiat and digital asset payment options within a secure and scalable ecosystem.

What key iGaming technology or business trends should operators watch most closely heading into 2026?

Heading into 2026, operators should closely monitor three primary areas: infrastructure scalability, payment diversification, and data-driven personalization.

First, scalable cloud-based architectures will become increasingly important as competition intensifies and multi-market expansion accelerates. Second, payment ecosystems will continue diversifying, including alternative payment methods, regional wallets, and cryptocurrency adoption. Third, advanced data analytics and AI-driven personalization will play a central role in player retention, segmentation, and responsible gaming monitoring.

Additionally, regulatory adaptability will remain critical. Operators must design systems that allow compliance updates without disrupting operational continuity.

DSTGAMING is joining the HIPTHER Prague Summit 2026 as the Lanyard Sponsor. What would you like operators and partners to take away from engaging with your team there?

DSTGAMING’s participation at the HIPTHER Prague Summit 2026 as Lanyard Sponsor reflects its long-term commitment to industry collaboration and technological advancement.

At the summit, the objective is not simply to present solutions, but to engage in strategic discussions with operators and partners about sustainable growth models, market expansion strategies, and infrastructure optimization. Visitors should walk away with a clear understanding that DSTGAMING provides more than a platform — it delivers a structured ecosystem designed to support rapid launch, scalable expansion, diversified payments, and long-term operational stability.

The focus remains on building partnerships grounded in technology reliability, strategic flexibility, and measurable business outcomes as the industry moves into its next phase of evolution.

The post Powering the Next Generation of Online Casinos: Inside DSTGAMING’s Scalable iGaming Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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