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TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming

Published

5 years ago

January 26, 2021

George Miller

Reading Time: 3 minutes

PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.

It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.

TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.

Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.

PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.

“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”

With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:

Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
Seamless online payments – that reduce fraud and chargebacks at any checkout.
Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.

PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:

Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.

Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.

“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”

G Gate Awards 2026

N1 Partners in Three G Gate Awards Nominations

Published

7 hours ago

June 9, 2026

Wladimir P.

n1-partners-in-three-g-gate-awards-nominations

N1 Partners has been shortlisted for the G Gate Awards 2026 in three categories. Following the first round of voting, N1 Partners remains in the race for victory in the following nominations:

iGaming Advertiser of the Year

PR Campaign of the Year

Event of the Year

Reaching the final stage of the G Gate Awards 2026 reflects N1 Partners’ key achievements over the past year, including the growth of its affiliate program and product portfolio, the launch of the N1 Puzzle Promo with a €500,000 prize pool, and the organisation of the “Because We Can” Grand Final during iGB Affiliate Barcelona.

The second and final voting round is now open and will run until June 22. The winners of the awards will be determined at this stage, and every vote counts.

How to Vote for N1 Partners

Supporting N1 Partners in the final round takes just a few clicks:

Visit the G Gate Awards website.
Select N1 Partners in the following categories:
- iGaming Advertiser of the Year
- PR Campaign of the Year
- Event of the Year
Click the “Vote” button.
Enter your phone number.
Confirm your vote via the incoming call or Telegram verification code.

Support N1 Partners at the G Gate Awards!

Each of these nominations reflects the work of the N1 Partners team, the trust of our partners, and the support of a community that continues to grow alongside the company.

There is not much time left until the final voting stage closes.

Your vote is very important — thank you for the support!

Why work with N1 Partners:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post N1 Partners in Three G Gate Awards Nominations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Canada

N1 Partners x RAZE Case: ROI+ in Canada within 3 Days

Published

7 hours ago

June 9, 2026

Wladimir P.

n1-partners-x-raze-case:-roi+-in-canada-within-3-days

Gambling traffic in Tier-1 markets rarely forgives mistakes. Especially when it comes to Facebook, where CPM costs are high, auction volatility is significant, and testing is expensive.

This was exactly the challenge the RAZE team faced when entering the Canadian market together with N1 Partners in spring 2026. The goal of the campaign was not just volume — the team needed to find a setup capable of maintaining FTD quality, preserving ROI, and scaling in one of the most expensive iGaming GEOs on the market.

In this case study, N1 Partners and RAZE will explain:

why only 2 out of 10 tested slots remained profitable;
how the acquisition strategy for Tier-1 Facebook was built;
how the N1 Partners funnel influenced conversion rates;
and what helped maintain ROI during scaling.

Initial Data

GEO: Canada

Vertical: Gambling (iGaming)

Traffic type: Facebook (PWA)

Campaign period: April, 20 – May, 8

Goal: FTD + ROI

Volume (FTD): ~300 deposits

N1 Partners brands: N1 Bet, RollXO, Slot Lounge, Slot Mafia, Lucky Hunter, Retro Bet и Goldex Casino

N1 Partners comment: At the start, we decided not to limit ourselves to a single brand and tested seven brands simultaneously to identify combinations with the highest conversion rates and profitability for the RAZE team’s approach. This allowed us to collect a larger data sample and thoroughly analyse traffic behaviour across our brands.

The main challenge remained traffic quality. In Tier-1 GEOs, generating deposits alone is not enough — it is crucial to understand how traffic performs over time and how players behave after making their first deposit.

Additionally, RAZE had limited historical data on running N1 offers in Canada, which created uncertainty regarding which approach, slot, and “creative + funnel” combination would deliver the best projected ROI.

Why Canada?

Canada was chosen as one of the most stable Tier-1 GEOs for the gambling vertical due to its highly solvent audience, large Facebook traffic volume, and consistent demand within the niche.

Another factor was the state of the Facebook auction. During the campaign period, competition in Canada was lower than in several other English-speaking GEOs, allowing for more comfortable CPMs and faster scaling of successful setups.

However, along with volume came the primary Tier-1 challenge — the high cost of mistakes. As a result, the team deliberately avoided a single-offer strategy and opted for broad testing instead.

RAZE Strategy

Facebook PWA is the core traffic source and key media-buying specialization for the RAZE team.

To begin, the team requested a list of top-performing slots for Canada from N1 Partners and analyzed them using spy tools: which approaches were already active in the auction, what mechanics competitors were using, and which creatives were generating the highest CTR.

N1 Partners comment: Along with a list of top-performing slots, the RAZE team received recommendations regarding Canadian audience specifics, target metrics, and minimum data thresholds required to evaluate traffic quality from N1 Partners. This enabled RAZE to build tests based on advertiser-focused metrics rather than operating blindly.

A custom funnel featuring N1 Partners bonuses was also created.

At the same time, three optimisation models were launched:

Auto Bid
Min CPA Cap (when triggered, budgets were aggressively scaled up to ~$10,000+ for optimal delivery)
Max Bid

The primary goal was to quickly determine which model provided the best buying control and allowed Facebook’s algorithm to learn most effectively under expensive Tier-1 traffic conditions.

N1 Partners’ involvement extended beyond simply providing offers and slots.

N1 Partners comment: In addition to recommendations regarding top slots and audience specifics, it was important for us to evaluate how partner traffic interacted with different brands. Therefore, from the very beginning, we established profitability benchmarks and KPIs that became our key reference points after the first tests.

One of the main characteristics of Tier-1 Facebook traffic was its inconsistency even within high-quality traffic segments. Because of this, campaigns could not be evaluated too early — the algorithm needed sufficient time to accumulate data.

This later became one of the key factors behind the campaign’s success.

RAZE Strategy Analysis

At launch, the RAZE team tested 10 slots from N1 Partners. The slots were analyzed through spy tools to determine which creatives were running and which approaches were currently trending.

After evaluating the feasibility of each approach, the team selected 2 slots and developed custom creatives based on identified patterns.

However, initial tests revealed that most hypotheses were not economically viable.

Only two slots from the N1 Bet brand remained profitable:

Gates of Olympus 1000
Coin Volcano

Examples of Coin Volcano creatives that were used

Approaches That Worked and Why

The Coin Volcano funnel delivered the best results in terms of the traffic-to-FTD conversion path.

N1 Partners comment: From the N1 product side, this performance was further supported by the funnel structure itself: users were sequentially presented with a welcome bonus, available payment methods, and the most popular games for their region.

On the N1 Partners side, the team evaluated not only the final number of deposits but also the efficiency of the entire funnel. Average campaign performance reached 39.83% for Click-to-Registration (Click2Reg) and 37.99% for Registration-to-Deposit (Reg2Dep). This made it possible to identify specific buyer–creative–product combinations with strong potential for further scaling.

As a result, users understood the offer faster and the overall setup became more cohesive. This is especially important in Tier-1 GEOs, where the cost of mistakes at every stage is significantly higher.

PWA and landing page design featuring the advertiser’s bonus offer

N1 Partners comment: One of the key success factors was a properly structured funnel. The landing page focused exclusively on essential information and guided users through a clear post-registration flow: a welcome bonus as the primary hook, payment methods, top regional games, and continued interaction with the product.

Additionally, the N1 Partners team continuously monitored page loading speed and technical landing page performance to minimise traffic losses before registration.

Creatives and Approaches

During testing, the team experimented with several approaches:

video creatives
reaction-style scenarios
offline casino aesthetics
classic static ads

However, nearly all complex approaches underperformed compared to simple static creatives.

The best-performing setups were the most straightforward combinations: slot + bonus + winnings + clear CTA.

Static creatives offered lower installation costs, enabling faster offer changes, slot rotation, and testing of new angles without rebuilding production assets from scratch. As a result, most of the budget was ultimately shifted toward static creatives.

Scaling and Optimization

Initially, the team tested three acquisition models simultaneously: Auto Bid, Min CPA Cap, and Max Bid. The primary focus was not only deposit cost but also FTD quality, which meant decisions were made only after collecting sufficient data.

Working Approaches

- Min CPA Cap + aggressive scaling.
  Once a stable CPA was achieved, budgets were increased aggressively, reaching approximately $10K in some cases. This allowed the team to capture volume while maintaining ROI.

GEO segmentation.
English-speaking provinces with lower CPMs delivered the strongest performance.
Time-based optimisation.
Most conversions occurred during evenings and weekends, so budgets were allocated more aggressively during those periods.
Delayed campaign evaluation.
Traffic quality improved after 30-40 deposits, so campaigns were not shut down prematurely. N1 Partners analytics played a major role here.
The product team analysed performance by individual buyers and setups, allowing them to assess traffic quality more deeply than standard CPA or initial deposit metrics and provide timely recommendations regarding scaling or stopping campaigns.

N1 Partners comment: Across numerous tests, we observed that campaigns generating 40+ FDs were significantly more likely to deliver stable profitability. Prematurely stopping campaigns with limited volume often resulted in shutting down potentially strong setups before the algorithm had fully learned.

At the same time, aggressive scaling only worked for proven setups. Increasing budgets too early caused CPM and CPA to rise faster than the volume of quality deposits.

N1 Partners comment: Before launch, we established the following profitability benchmarks:

Week 1 → >30% DepSum/Payout
Week 2 → >45%
Week 3 → >50–55%
Week 4 → >65–70%

Average deposit count: from 2.2.

Players with only one deposit: no more than 70%.

This enabled us, as the advertiser, to receive traffic of the required quality while allowing the partner to maintain profitability during scaling.

Where Profit Was Lost

Only 2 out of 10 tested slots remained profitable, meaning part of the budget was spent on ineffective tests.
Video and reaction-based approaches lost to simple static creatives featuring slots and bonuses.
Premature scaling of weak ad sets increased CPM and CPA without improving FTD quality.
Some campaigns were stopped before Facebook had enough time to complete its learning phase.

Campaign Results

Over 18 days, the team achieved:

FTD Volume: ~300 deposits
Traffic: 2,659 installs
CTR: 0.9–1%
CPC: $2.5–4
CPA: $140–156
Best Optimization Model: Min CPA Cap + aggressive budget scaling

Positive ROI was achieved as early as the third day of traffic acquisition.

After the first 30 deposits, the team stabilized at approximately 30 daily FTDs and, on some days, reached up to 50 deposits despite account bans and market turbulence.

Ad Account #1

Ad Account #2

Day 1 of Ad Campaign

Day 3 of Ad Campaign

One of the key success factors from the N1 Partners side was the continuous feedback exchange between the media-buying and product teams.

N1 Partners comment: Simply acquiring players is not enough. For long-term cooperation, traffic profitability must work for both the advertiser and the buying team. Regular feedback and in-depth traffic analysis by buyer and setup enabled us to quickly determine which campaigns truly deserved scaling.

Case Takeaways

The RAZE × N1 Partners case once again proved that in Tier-1 markets, finding a strong creative or a winning slot alone is no longer enough.

Success comes only when several factors work together:

strong Facebook media buying;
deep traffic quality analytics;
an effective product funnel;
continuous data exchange between partner and advertiser;
scaling only validated setups.

N1 Partners comment: Even before launch, both teams established unified traffic quality criteria and scaling benchmarks. This approach accelerated decision-making, eliminated subjective evaluations, and helped focus on setups that were profitable for both parties.

FAQ: RAZE x N1 Partners Case Study

1. What was the main insight of the campaign?

“The main insight was that in Tier-1 GEOs, you cannot rely solely on creatives or bidding. Canadian traffic is expensive, and if your funnel fails to meet user expectations, you start losing money.

We succeeded through a comprehensive approach: we took top-performing slots from the advertiser, validated them using spy tools, filtered out weak hypotheses through testing, built a custom funnel around a specific slot, and only then began scaling.

Ultimately, we realised that the right funnel can be just as important as the creative itself. It directly impacts FTD quality and overall profitability. “— Artem Mayskiy, Team Lead at Media Buying, RAZE.

2. What surprised you during launch?

“What surprised us was how traffic quality improved with scale. Initial deposits do not always provide an objective picture: campaigns may appear unstable, CPA fluctuates, and at that point the temptation to stop everything is very strong.

However, traffic quality turned out to be better than expected. After 30-40 deposits, it became clear that the algorithm was finding the right audience much more effectively. That was a very important signal for us.” — Artem Mayskiy, Team Lead at Media Buying, RAZE.

3. What is scalable from this campaign and what is not?

“From the advertiser’s perspective, it is crucial to monitor profitability benchmarks and quickly disable underperforming traffic. Before launch, we agreed with our partner on minimum acceptable traffic thresholds and adhered to them.

The percentage of players making only a single deposit (without repeats) could not exceed 70%. By strictly following these metrics during testing, we received traffic of the quality we required as an advertiser, while the partner maintained profitability.” — Alexey Gusarov, Team Lead of Affiliates, N1 Partners.

4. One piece of advice for affiliates and the market.

“Don’t stop campaigns too early. Keep driving installs and determine your acceptable deposit and install costs. This allows you to evaluate any funnel objectively and make informed decisions rather than guessing. It’s also important not to spread yourself too thin.

We tested 10 slots, but only 2 remained in active use. Growth started when we stopped distributing budget across numerous hypotheses and focused on setups that had already demonstrated proven audience interest.

It’s better to fully optimise one working funnel than to superficially test ten.” — Artem Mayskiy, Team Lead at Media Buying, RAZE.

“It’s important not only to monitor your own metrics as an advertiser but also to understand your partner’s needs.

Everyone talks about win-win relationships between advertisers and media-buying teams, but in practice, this only works when both sides genuinely understand each other’s objectives and make decisions based on overall traffic economics rather than isolated metrics.

This approach is exactly what allowed the team to become profitable by the third day and maintain stable volume in one of the market’s most expensive GEOs.” — Alexey Gusarov, Team Lead of Affiliates, N1 Partners.

Subscribe to the RAZE team on Telegram, where they share fresh case studies, campaign results, proven setups, and scaling insights based on real-world experience rather than theory.

Work with N1 Partners and scale gambling traffic alongside a team that helps build long-term profitable setups:

14+ casino and sportsbook brands with strong Reg2Dep performance
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be Number One with N1!

The post N1 Partners x RAZE Case: ROI+ in Canada within 3 Days appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

G Gate Awards 2026

N1 Partners in Three G Gate Awards Nominations

Published

7 hours ago

June 9, 2026

GamingAmericas.com

N1 Partners has been shortlisted for the G Gate Awards 2026 in three categories. Following the first round of voting, N1 Partners remains in the race for victory in the following nominations:

iGaming Advertiser of the Year

PR Campaign of the Year

Event of the Year

The second and final voting round is now open and will run until June 22. The winners of the awards will be determined at this stage, and every vote counts.

How to Vote for N1 Partners

Supporting N1 Partners in the final round takes just a few clicks:

Visit the G Gate Awards website.
Select N1 Partners in the following categories:
- iGaming Advertiser of the Year
- PR Campaign of the Year
- Event of the Year
Click the “Vote” button.
Enter your phone number.
Confirm your vote via the incoming call or Telegram verification code.

Support N1 Partners at the G Gate Awards!

Each of these nominations reflects the work of the N1 Partners team, the trust of our partners, and the support of a community that continues to grow alongside the company.

There is not much time left until the final voting stage closes.

Your vote is very important — thank you for the support!

Why work with N1 Partners: