Latest News

TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming

Published

5 years ago

January 26, 2021

George Miller

Reading Time: 3 minutes

PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.

It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.

TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.

Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.

PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.

“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”

With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:

Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
Seamless online payments – that reduce fraud and chargebacks at any checkout.
Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.

PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:

Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.

Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.

“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”

Latest News

QTech Games adds UU Slots content in new supplier deal

Published

14 minutes ago

May 22, 2026

Wladimir P.

qtech-games-adds-uu-slots-content-in-new-supplier-deal

Partnership integrates UU Slots’ e-Games and slots catalogue into QTech’s aggregation platform for operator customers.

QTech Games has signed a new content partnership with UU Slots, adding the supplier’s slots and e-Games catalogue to QTech’s aggregation platform for its operator customers.

QTech said the integration brings titles including Bonanza Wilds Party, Golden Aztec Multiways, Ultimate Ace, Bolt of Olympus and the Mahjong Wilds series to its platform distribution.

UU Slots’ Board of Directors commented: “QTech is a natural habitat for our superior digital content. We are widening our scope across developing regions and their market-leading platform provides a flexible gateway to some previously overlooked regions.

“Operators are invited to take a dive deep into UU Slots’ vast ocean of slot games. Tailored for enthusiasts, our mobile slot game collection offers unparalleled gaming experiences, and we can’t wait to see how these titles now perform outside of our home territories.”

Philip Doftvik, QTech Games’ CEO, said: “It’s another welcome validation of our platform’s diversity to have integrated more premium content from UU Slots. They’re a dynamic supplier that offers some exciting localised games, which have long reigned supreme in Eastern markets. With their flagship features and adrenaline-packed gameplay, we’re now confident of taking this portfolio into new markets, continuing to raise the bar and shape a fresh experience for global players who, in many cases, will be new to the immersive worlds of UU Slots.”

The post QTech Games adds UU Slots content in new supplier deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A

Published

14 minutes ago

May 22, 2026

Wladimir P.

private-london-forum-connecting-igaming-leaders,-investors-and-advisers-on-growth-and-m&a

London’s status as a key global financial centre will serve as the backdrop to the launch of the industry’s first World Gaming M&A Summit (WGM&A). Taking place on 1 July and serving as the curtain raiser to iGB L!VE, the WGM&A represents the only dedicated forum for corporate development officers and M&A advisors working in iGaming.

The WorldGaming M&A Summit brings a dedicated focus on mergers and acquisitions in iGaming. Convening leadership from public and private operators alongside sector-focused investment banks, legal advisers and corporate finance specialists, attendees will benefit from a highly targeted opportunity to engage with key decision-makers, originate deal flow, assess strategic fit and gain insights from active market participants.

The event provides direct access to London’s deep sector expertise built over decades of transactions and its unparalleled ecosystem of strategic acquirers, potential targets, leading advisory firms and business leaders across the M&A value chain.

Industry expert and WorldGaming chairman Michael Caselli stated: “M&A is a business imperative in the current iGaming landscape and this event features insights from sector-specialist advisers and industry leaders including Morgan Stanley’s Laurence Hopkins and Paolo Della Rovere, and Bally’s Robeson Reeves.

“Also featuring strategic intent sessions, industry leaders will host round tables to explain their growth theses, define their M&A criteria and share their business’ vision for consolidation and growth. Following the sessions attendees are invited to the M&A Summit cocktail reception and dinner where conversations will continue and deals will be cemented.”

Explaining the background to the Tier 1 event, World Gaming managing director Stuart Hunter said: “Legislative and fiscal developments, including the increase in UK gaming taxes which were announced by the government in the November 2025 budget, evolving European regulations and wider global legislative adjustments, have prompted the introduction of the World Gaming M&A Summit.

“The WGM&A is part of a broader programme of business-critical events taking place at iGB L!VE. With so many investors and decision makers based in London, iGB L!VE is closer to the people who are critical to the future development of the iGaming industry.”

In order to maintain a focused, high-level attendance, the WorldGaming M&A Summit is limiting its attendance and tickets are by application only. Applicants should be actively seeking strategic partnerships or be an experienced adviser in the sector. Applications are being accepted at igblive.com/igb-live-ma-summit.

The post Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

asia-pacific

Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

Published

16 hours ago

May 21, 2026

Wladimir P.

groove-shortlisted-for-best-aggregator-at-sigma-asia-awards-2026

Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.