Latest News

TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming

Published

5 years ago

January 26, 2021

George Miller

Reading Time: 3 minutes

PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.

It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.

TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.

Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.

PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.

“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”

With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:

Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
Seamless online payments – that reduce fraud and chargebacks at any checkout.
Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.

PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:

Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.

Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.

“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”

Brook Bakery

MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

Published

53 minutes ago

February 23, 2026

Wladimir P.

midnite-parades-giant-chip-butty-ahead-of-steel-city-derby

Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Stakelogic goes live with Spanish entertainment giant Luckia

Published

53 minutes ago

February 23, 2026

Wladimir P.

stakelogic-goes-live-with-spanish-entertainment-giant-luckia

Stakelogic has partnered with Luckia to expand its presence in the regulated online market of Spain.

Through the agreement, a selection of Stakelogic’s slot portfolio will be integrated into Luckia’s online platform via the Light & Wonder aggregation system. The rollout includes both classic and modern video slots featuring a wide range of themes and gameplay styles designed to appeal to diverse player preferences.

Founded in 1972, Luckia has evolved from a traditional slot machine operator into a multi-channel entertainment provider offering sports betting, casino games, bingo, and slots across online and retail channels, supported by more than 2,500 employees.

Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Luckia is one of Spain’s most prominent and long-standing gaming and entertainment groups, with a significant retail heritage and a growing digital presence. Partnering with a brand of this scale and reputation is a major step for Stakelogic in the Spanish market. We are excited to bring our slot portfolio to Luckia’s platform and are confident their players will enjoy the variety, quality and gameplay depth our titles are known for.”

Eloy Fernandez, Head of Product Team at Luckia, added: “Adding Stakelogic’s content allows us to further diversify the entertainment we offer online, with games that combine distinctive design and well-balanced gameplay. Strengthening our slot portfolio in this way is an important part of ensuring our digital platform continues to evolve in line with player expectations and market trends.”

The post Stakelogic goes live with Spanish entertainment giant Luckia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baltics

HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset

Published

53 minutes ago

February 23, 2026

Wladimir P.

hipther-baltics-launches-in-vilnius-with-agenda-revealing-lithuania’s-2026-regulatory-reset

A new Baltic-focused conference era begins on 21 April 2026, uniting iGaming, fintech, compliance, and innovation leaders in Lithuania’s digital-first capital

HIPTHER officially announces the agenda for HIPTHER Baltics: Vilnius 2026, the inaugural event of its newly launched Baltic conference series, taking place 21 April 2026 at the Hilton Garden Inn Vilnius City Centre.

Marking the evolution of the landmark MARE BALTICUM Gaming & TECH Summit, the new HIPTHER Baltics format introduces targeted, country-focused gatherings designed to deliver deeper regulatory insight, stronger regional dialogue, and practical strategic value for decision-makers operating across gaming, fintech, and digital innovation.

At the heart of the Vilnius edition lies a defining theme: Lithuania’s Great Regulatory Reset — a decisive transition toward stricter supervision, strengthened compliance frameworks, and sustainable, quality-driven growth across financial services and iGaming.

Lithuania 2026: From Easy-Access Hub to Compliance-Driven Ecosystem

As Lithuania sharpens oversight across banking, fintech, blockchain, and gaming, the conference agenda explores four structural shifts shaping the market:

Banking: Cyber-resilience stress testing, the rise of specialised institutions, and a pivot toward sustainable profitability
Fintech: Account-to-account dominance, international B2B expansion, and the emergence of agentic AI beyond chatbot automation
Blockchain: Post-MiCA enforcement, strengthened AML leadership requirements, and institutional tokenisation of real-world assets
iGaming: Advertising restrictions, ISP blocking acceleration, and intensified identity and source-of-funds compliance

Together, these forces signal a new operational reality for regulated digital industries in the Baltics.

Agenda Highlights Across Two Strategic Stages

Stage 1 — Strategy, Compliance & Banking

Key discussions will include:

Regulators’ Panel: Bank of Lithuania and FNTT on MiCA transition and new iGaming ISP-blocking protocols
Banking Transformation: How credit unions and specialised banks challenge Nordic incumbents
Post-MiCA Survival: Maintaining VASP licensing under 2026 regulatory structures
iGaming Advertising Ban: Operator strategies in a zero-marketing environment
AML 2.0: Implementing enhanced source-of-wealth requirements for high-stakes players
Cross-Industry Debate: Can tokenisation solve transparency challenges between blockchain and iGaming?

Stage 2 — Innovation, Blockchain & iGaming Tech

Agentic AI in Fintech: From conversational tools to autonomous financial advisors
Tokenising the Real World: Real-estate and debt instruments on-chain in the Baltics
Next-Generation Payments: A2A integration across gaming and retail ecosystems
Digital Euro & CBDCs: Technical readiness for the European Central Bank’s 2026 roadmap

A Boutique Summit Built for Decision-Makers

HIPTHER Baltics: Vilnius 2026 will gather 100+ senior attendees, 30+ expert speakers, and 15+ key industry topics in a one-day, high-impact format combining:

High-level regulatory and industry panels
Curated networking among operators, fintech leaders, regulators, legal experts, and investors
A premium, centrally located boutique conference environment

The event is designed for iGaming operators, fintech and payment providers, compliance professionals, regulators, affiliates, startups, and regional investors seeking actionable intelligence in a rapidly tightening regulatory landscape.

From MARE BALTICUM Legacy to HIPTHER Baltics Future

Reflecting on the transition, Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, stated:

“Lithuania is entering one of the most defining regulatory transitions in its modern digital economy. With HIPTHER Baltics in Vilnius, we are creating a focused platform where regulators, financial institutions, fintech innovators, and iGaming leaders can engage in honest, high-level dialogue about what sustainable growth truly means in 2026 and beyond.”

With HIPTHER Baltics launching in Vilnius, the Baltic region enters a new phase of dialogue — closer to local markets, deeper in expertise, and stronger in cross-industry collaboration.

The journey begins in Vilnius on 21 April 2026.

The post HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.