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TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming
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PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.
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It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.
TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.
Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.
PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.
“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”
With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:
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Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
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Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
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Seamless online payments – that reduce fraud and chargebacks at any checkout.
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Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
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Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.
PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:
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Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
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Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
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Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
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Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.
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Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
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A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.
“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”
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Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025
Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.
Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.
These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.
This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.
“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”
To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.
The post Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025 appeared first on European Gaming Industry News.
B2B gaming supplier Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features.
Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.
Developed with a clear focus on enhancing player engagement, Fang City combines suspense-driven features with a bold aesthetic to deliver a memorable gaming experience. The game reintroduces some of Push Gaming’s most popular mechanics in fresh and innovative ways, ensuring both familiarity and a new perspective.
A standout element is the revitalised Reveal Feature, previously seen in titles such as Big Bamboo and Razor Returns. In Fang City, this mechanic returns with added depth, enabling players to uncover collectors, converters, multipliers, and the high-stakes max win coin, a symbol that awards the top prize instantly when triggered.
The free spins feature adds an extra dimension, incorporating a persistent multiplier that builds throughout the round. This structure has been designed to foster anticipation and provide a strong sense of progression, aligning with Push Gaming’s commitment to creating immersive, volatile gameplay that holds player attention.
Fang City reflects Push Gaming’s continued commitment to delivering innovative, player-first design. By blending proven features with fresh presentation, it caters to evolving player preferences while offering operators a compelling new addition to their portfolios.
Mike Engan, Game Producer at Push Gaming, said: “With Fang City, we wanted to create something that felt recognisable but still full of surprises. The reveal feature has always been one of our most exciting mechanics, and giving it a new edge, especially with the max win coin, takes the thrill to the next level.”
“This is a game built around excitement and anticipation, from the pay anywhere layout to the growing multiplier in free spins. It’s dark, it’s stylish, and it packs plenty of bite.”
The post Push Gaming sinks its teeth into mystery in Fang City appeared first on European Gaming Industry News.
EGT Digital is already an authorized iGaming provider for Belgium. The company has recently received its license from the Belgian Gaming Commission, thanks to which its core products – the X-Nave platform, the Gaming Aggregator, and its in-house slot and dice games, are now available on the local market.
“The Belgian gaming community can enjoy our full range of premium products, which have proven to be the preferred choice in numerous jurisdictions around the world,” said Marieta Peleva, Sales Manager for Belgium, Poland, and the Czech Republic at EGT. “In addition to our established portfolio, we have also recently developed a dedicated line of dice games tailored specifically for the Belgian Class B+ market, which reflects our devotion to providing localized, compliant, and engaging gaming solutions. Whether operators are looking for a complete solution for their business or want to enrich their betting sites with attractive and diverse content, they can always count on us.”
EGT Digital’s iGaming platform, X-Nave, provides operators with everything they need to achieve success in the online gaming sector. Its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway, can function as part of the turnkey solution or as standalone modules, as they are able to integrate with third-party solutions.
With a rich portfolio of 24,000 games from over 300 popular providers and numerous player engagement features, the Gaming Aggregator enables operators to create personalized offerings that perfectly fit their customers’ tastes.
EGT Digital’s vast range of casino solutions, covering over 160 in-house developed slot titles and several top-performing jackpots, are widely preferred by different types of players because of their great thematic diversity and numerous attractive bonuses.
Tsvetomira Drumeva, Head of Sales at the company, concluded: “EGT Digital’s license for Belgium is a substantial accomplishment, which not only solidifies our position as a leading iGaming provider but also reaffirms our commitment to contributing to the development of the global gaming environment.”
The post EGT Digital with a license to operate in Belgium appeared first on European Gaming Industry News.
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