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TrueLayer launches PayDirect, a new approach to seamless online payments in iGaming
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PayDirect, a new service from the UK’s open banking leader, TrueLayer, combines one-click verification with instant deposits and withdrawals to deliver the most complete payments experience.
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It delivers a higher-converting, lower-fraud payments approach when compared to card and bank transfer.
TrueLayer, the leading technology company building financial infrastructure that’s open to everyone today announced the launch of PayDirect, a new open banking-based payments method enabling iGaming firms to create a higher-converting, lower-fraud payments approach when compared to card and bank transfer. TrueLayer is working with a number of iGaming operators who are embracing opening banking as a more secure, cost-effective way to deliver superior player experiences.
Today, identity and verification flows and card-based payments typically generate avoidable friction along the customer journey, affecting adoption and retention rates and generating unnecessary costs. The introduction of Strong Customer Authentication (SCA) this year adds another layer of friction to cards with workarounds that deliver a poorer customer experience.
PayDirect is the answer to those issues, enabling firms to stay compliant while delivering a frictionless customer experience. Built on open banking and the fastest available bank payment rails, it provides firms with instant payments and withdrawals, while accelerating KYC and AML processes, to deliver the most complete solution on the market.
“As players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing. PayDirect builds on our payments expertise to solve some significant issues around onboarding, deposits and withdrawals to help operators deliver an experience that is fit for the digital age,” commented Ossama Soliman, Chief Product Officer at TrueLayer. “The ability to quickly and easily verify a customer’s identity, and move money instantly in and out of an account using bank to bank payments, while automatically complying with AML regulations, is hugely beneficial to both the player and the operator.”
With PayDirect iGaming operators, can deliver new levels of services to their customers, all from within their app, in a matter of minutes, through:
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Account verification – Instantly verify account ownership based on what’s on file at a customer’s bank.
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Instant account funding – users can initiate payments or move money between accounts effortlessly using open banking.
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Seamless online payments – that reduce fraud and chargebacks at any checkout.
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Instant withdrawals – users can initiate payouts, using the same method used for deposits, automatically meet AML requirements, while avoiding manual data entry like bank account number or IBAN.
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Instant refunds – providing customers to access their money faster, compared with up to 5 days using cards.
PayDirect improves the player experience and delivers a number of significant benefits to iGaming operators, including:
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Up to 3x faster onboarding: PayDirect gets players up and running in a matter of minutes, using open banking and biometric authentication that removes the need for users to remember usernames or passwords.
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Higher payment conversion rates: Once a player has successfully executed a deposit, payment failures tend to be four times lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and, more importantly, less time managing failed payments that can ultimately lead to customer churn.
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Increased customer loyalty: Card deposits take up to 3 days to settle, whilst withdrawals can take up to 5 days. PayDirect increases retention by offering customers what they want, instant deposits and withdrawals. Recent research into the iGaming market by YouGov for TrueLayer (Q4 2020) found rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their operators accordingly.
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Lower operating costs: PayDirect saves time and reduces cost by automating otherwise manual processes such as payment reconciliation or KYC checks. PayDirect also reduces costs when processing refunds, as they are automatically issued to the same bank account that was used to make the deposit. This reduces opportunities for human error compared to cheque or manual bank transfers as well as cutting down customer support cases on lost or never issued refunds.
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Reduced risk and fraud: With PayDirect account ownership and authentication is handled by the player’s bank. No more chargebacks, no credential sharing or password storage. Service providers can also meet AML requirements by paying out via the same method used for deposits.
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A fully white labelled payment method: integrated open banking capabilities, increase customer trust by the brand owning the end-to-end customer journey, and configuring payment flows.
“The race is on to reimagine the way people pay by leveraging Open Payments architectures. We have seen in banking and ecommerce that great onboarding and payments experiences increase conversion, trust, and retention. But many payment journeys today have not been designed for a digital first world,” added Francesco Simoneschi, co-founder and CEO at TrueLayer. “With PayDirect we’re calling time on cards and their monopoly. We have used our experience and expertise as a leading open banking platform to design a digital and mobile first payment product that combines instant bank payments with instant payouts, refunds and reconciliation capabilities. PayDirect delivers an effortless way to onboard new customers and enable them to quickly initiate payments and withdraw funds. It is the easiest way to create a better, safer and lower cost payments process.”
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TRUEiGTECH has announced the launch of an enterprise-grade prediction market platform, designed to help operators, platform owners, and institutions build outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face growing competition and regulatory complexity, prediction markets are emerging as a fast-growing adjacent category. By converting collective expectations into tradable probability signals, operators can offer differentiated products without the need for entirely new user acquisition channels.
TRUEiGTECH-built prediction markets are already deployed by operators across the USA and Europe, with additional rollouts underway. Once a niche, prediction markets are now becoming primary offerings for iGaming operators. Analysts forecast that leading platforms could handle $1 trillion in annual trading volume by 2030, up from roughly $10 billion today, with revenues potentially exceeding $10 billion.
Why Operators Are Turning to Prediction Markets
Prediction markets offer several advantages:
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“Bet-on-anything” model – create markets across business, finance, entertainment, politics, and emerging trends.
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Faster market entry – ideal for existing iGaming operators with infrastructure in place.
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Early-mover advantage – tap into a category still developing globally.
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Global momentum – strong uptake in the U.S. and other regulated markets where event-driven participation is growing.
Flexible Deployment Models
TRUEiGTECH co-founder Prish Kumar explained:
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
Operators can use TRUEiGTECH platforms to launch new prediction markets or extend existing offerings, with flexibility and scalability at the core. The platform is designed to be regulation-ready for markets in the USA, Europe, and other regulated jurisdictions.
TRUEiGTECH: Enterprise iGaming Solutions
TRUEiGTECH specializes in enterprise-grade betting and trading infrastructure, offering:
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Casino Platforms – AI-driven online casino software , multi-game aggregation, player account management, and compliance-ready architecture.
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Sweepstakes Platforms – legally structured software for markets with restricted real-money gaming.
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Sportsbook Software – advanced odds management, risk control tools, and real-time in-play betting.
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Casino Games – responsive slots and custom content optimized for performance and integration.
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Lottery Platforms – supporting draw-based, instant win, and hybrid formats with regulatory reporting.
All solutions are built for regulated markets across the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.
TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.
Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.
TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product.
Operators are increasingly drawn to this segment because it offers:
- A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
- Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
- Early-mover advantage in a category that is still taking shape globally.
- Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.
TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways
TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.
With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets.
About TRUEiGTECH
TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;
- Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
- Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
- Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
- Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
- Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.
TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Americas iGaming & Sports Betting News.
TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.
TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.
Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.
TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product.
Operators are increasingly drawn to this segment because it offers:
- A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
- Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
- Early-mover advantage in a category that is still taking shape globally.
- Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.
TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways
TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.
With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets.
About TRUEiGTECH
TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;
- Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
- Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
- Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
- Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
- Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.
TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
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