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The Mill Adventure makes the ultimate step for player protection with Neccton

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Complete iGaming platform provider teams up with Neccton to implement mentor program for customer protection

iGaming platform provider The Mill Adventure has agreed a deal with player protection specialists Neccton for use of the company’s AI-based mentor program.

A safe online gaming environment is crucial for player loyalty and longevity,
so The Mill Adventure has placed mentor at the heart of its online gaming operation. mentor is an AI-based tool that tracks possible problematic gambling behaviour and works to help both player and operator to identify and address possible issues.

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mentor is now widely recognised as a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps players make better-informed decisions about their play.

Neccton director and head of development Dr. Michael Auer said: “We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming. We have shown that players who gamble responsibly are more loyal and the customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands across the world.”

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Wazdan signs deal with Casino777.es to secure further growth in Spanish market

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has strengthened its position in the Spanish market through a significant deal with Casino777.es, a leading Spanish operator.

The agreement sees Wazdan provide the operator with an initial batch of player-favourite titles, including 9 Lions™, Black HorseDeluxe, Choco Reels, Fortune Reels™ and Burning Stars 3™, with more releases expected to follow.

Casino777.es customers can also look forward to experiencing Wazdan’s popular special features that have proven to boost player engagement and retention, including the exciting Cash Infinity™ and Hold the Jackpot mechanics which offer massive win potential.

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As one of Spain’s top-tier online casinos, Casino777.es boasts a substantial and growing player base. The addition of Wazdan’s feature-rich, visually impressive games is set to significantly enhance the operator’s slot portfolio and provide its customers with fresh, immersive iGaming experiences.

This partnership marks another milestone in Wazdan’s expansion strategy in Spain, where the provider has been steadily growing its presence since entering the market. The collaboration with Casino777.es solidifies Wazdan’s position as a leading supplier of innovative slot content in the country.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are delighted to partner with Casino777.es, a prominent operator in the Spanish market. This collaboration allows us to further expand our reach and deliver our engaging titles to a wider audience of Spanish players.

“Spain has been a key focus market for Wazdan, and we are committed to strengthening our presence in the jurisdiction through partnerships with respected operators like 777es. We look forward to working together to provide players with the very best in online slot entertainment.”

César Paredes, Country Manager at 777.es, added: “We are excited to join forces with Wazdan to bring its innovative games to our platform. Its slot portfolio has already proven to be a hit with Spanish players, and we are thrilled to offer even more of its unique titles to our customers.

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“With iconic Wazdan games joining our platform, we can deliver even more world-class casino entertainment to our players. This partnership reinforces our position as a leading provider of premium iGaming content in Spain.”

The post Wazdan signs deal with Casino777.es to secure further growth in Spanish market appeared first on European Gaming Industry News.

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DIVE INTO A FRUIT-FILLED ADVENTURE WITH SWEET SPLASH FROM BOLDPLAY

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Embark on a journey of fruity delight with Sweet Splash, the latest addition to Boldplay’s slot game line-up. Designed to quench players’ thirst for excitement, the game invites them to immerse themselves in a vibrant world bursting with juicy rewards.

Featuring a 5×3 reel layout and 243 ways to win, Sweet Splash promises an adventure like no other, where every spin holds the promise of fortune and excitement. With its captivating cartoon fruit characters and delightful graphics, players will be transported to a refreshing world of fruity fun from the moment they hit play.

Sweet Splash also boasts an array of bonus features to enhance the gameplay experience. The Scatter Splash feature awards players a multiplier of the total bet when 3 or more scatter symbols grace the reels, adding an extra layer of excitement to every spin. Additionally, the studio’s trademark Boldplay Spins™ takes gameplay to new heights, offering players a unique choice of special free spins triggered by consecutive wins.

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Marcus Taylor, Head of Design at Boldplay, commented, “Sweet Splash is a fantastic example of our team’s creativity and dedication to delivering exceptional gaming experiences. With its vibrant visuals and exciting bonus features, we’re confident that players will be hooked from the very first spin.”

The post DIVE INTO A FRUIT-FILLED ADVENTURE WITH SWEET SPLASH FROM BOLDPLAY appeared first on European Gaming Industry News.

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Stake.com enjoys major growth surge during IPL after adding Indian rupees

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Stake has witnessed unprecedented levels of sports betting activity during the 2024 Indian Premier League (IPL).

The operator customised its global sportsbook for cricket-crazy customers this season by enabling deposits in Indian rupees (INR) for the very first time.

The Indian rupee is the latest of six fiat currencies available on the flagship Stake.com sportsbook, as well as 20 cryptocurrencies.

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The currency integration was launched in tandem with a generous promo, which saw punters paid out as winners, even if their team went on to lose the match, as long as they managed to hit a six during the first four overs.

The only stipulation was that bets must have been placed in INR with a maximum payout of up to US$25.

This occurred during 30 of 48 selected IPL matches, or 63%, leading to handsome rewards for punters who took advantage of the offer.

The bets would have been settled as losses on any other platform, but instead resulted in an extra US$30m of winnings for Stake customers.

The promotion also served as a savvy customer acquisition strategy. More than 80% of users to have redeemed the offer were new to Stake as first time depositors.

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“We are constantly striving to improve our product and want to make Stake easily accessible to as many players as possible,” said Stake’s director of commercial Jarrod Febbraio.

“With more than US$100m wagered this season alone, the IPL is soaring in popularity, and so is Stake.

“We wanted to spice things up for the 2024 season, and this promotion was perfect for our customers who don’t like cricket, they love it,” he added.

The IPL is the most popular cricket league in the world. The current season ends on Sunday 26 May.

The post Stake.com enjoys major growth surge during IPL after adding Indian rupees appeared first on European Gaming Industry News.

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