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W2 Release First Real Time Affordability Solution For UK Operators

Published

5 years ago

January 19, 2021

Reading Time: 2 minutes

W2, the award-winning provider of global regulatory compliance software to the gaming market, has announced its brand-new real-time affordability check, which will support the needs of operators as they adapt to evolving guidance from UK Gambling Gambling Commission (UKCG). UKGC guidance requires licence holders to put affordability at the heart of their safer gambling commitments for 2021 and it will undoubtedly become a central focus in the 2021 gambling act review.

The W2 affordability solution gives you a real time view of what a consumer earns on an individual level, and most importantly does not require additional customer interaction. Using authorised and compliant banking data feeds to provide current account turnover information that can be used for customer protection purposes, the solution can cover a period up to 24 months and across joint and sole accounts, as well as including multiple addresses. Data on this scale provides real insights on an individual customer level.

A Word From W2
Peter Murray, W2 Head of Sales commented “If you look at any of the pronouncements from the regulators in the UK and the upcoming review of the UK Gambling Act, front and centre to everything they’re doing is affordability. For us at W2 it is all about offering a solution which removes friction but is compliant, and we believe that this new affordability solution is suited to both the needs of the regulator, the challenges the operators face, and the consumers desire to be protected from harm.”

Kevin Fox, W2 Senior Product Manager responsible, said “the solution is split into two main parts. Level one offers an affordability index which leverages the data to give results on account activity including levels of income and turnover in the account and collates this into a score-based response. Level two offers more in-depth insight which allows the operator to collect and verify the declared income of the customer. These two components are a massive step in the right direction for safer gambling.”

Crucial Compliance
W2 will also be working with strategic partner, Gibraltar based Crucial Compliance, on the release of the affordability check. Working together, the two firms believe that this solution can have a positive impact on the industry as it aims to significantly help towards the issues surrounding responsible gambling and player protection.

Andy Masters, COO at Crucial Compliance commented “We are absolutely delighted to officially release this affordability solution. Since partnering with W2 in late 2020 we have combined our resources to bring to market a solution which is not only is frictionless and solves real time, real data affordability, but is also built into our player management solution. We have worked hard to ensure that this is as easy as possible for operators to continue to meet the needs of the regulators now and in the future”

Danny Gordon Head of Studio at DEGEN Studios

Zoomania: DEGEN Studios’ wild new frontier

Published

19 minutes ago

April 8, 2026

Wladimir P.

zoomania:-degen-studios’-wild-new-frontier

This isn’t an expedition. It’s the fittest that survive.

DEGEN opens the cage door to Zoomania, a 5-reel, 4-row video slot situated in a realm where instinct reigns and survival is far from assured.

Set in a landscape of steel, shadows, and flashing neon, Zoomania presents players with a lineup of powerful beings like lions, gorillas, and reptiles, each contributing their unique impact to this extremely high-volatility game.

A key aspect of Zoomania is the Top Feature Row, positioned above the reels, which can trigger strong modifiers at any time. Expanding Wilds, multipliers, Wild Converters, and even Super Scatters can appear unexpectedly, altering the grid and forming wins that seemed impossible moments before.

The outcome is a fundamental game that continually changes. One instant the reels seem stable, the next a feature activates and the result changes drastically.

Zoomania presents several bonus paths, each featuring varying levels of intensity. From the dynamic Prison Break feature to the unpredictable Feral Instinct and the extremely rare Beast Mode, the game enables players to encounter increasing degrees of disorder as the session progresses.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Zoomania shows a different side of DEGEN. It looks vibrant, but there’s an eerie edge running through it, and the gameplay keeps shifting under your feet. That tension creates something wildly unpredictable, where no two sessions play out the same.

Step inside. Trigger the chaos. Unleash the wild.”

The post Zoomania: DEGEN Studios’ wild new frontier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures

Published

19 minutes ago

April 8, 2026

Wladimir P.

gaming-in-europe-webinar-—-inside-the-rise-of-illegal-affiliate-marketing:-tactics-&-countermeasures

To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.

An increasing issue

Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.

The battle for recognition

Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.

This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.

A problem affecting all of Europe

Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.

#TakeBackTheMarket

Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”

Speakers

Timothy Malmros Genach, expert in SEO, Magenti Media

Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com

Frank op de Woerd, Hoofdredacteur, CasinoNieuws

Sign-up

Participation in this webinar is complimentary. Tap here to sign up.

The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Albert Zorrilla

Zitro Wins 2026 EXPOJOC Innovation Award

Published

19 minutes ago

April 8, 2026

Wladimir P.

zitro-wins-2026-expojoc-innovation-award

Zitro has been honored for the second consecutive year with the EXPOJOC Innovation Award, a recognition that positions the company as a leading example of innovation within the gaming industry and highlights its ongoing ability to bring new products to casinos, bingo halls, gaming venues and bars across Spain.

The award was accepted by Albert Zorrilla, General Manager of Zitro Spain, who expressed his gratitude on behalf of the entire company: “Receiving this award for the second consecutive year is a great honor for everyone at Zitro. It is also a reflection of the dedication and effort our team puts into developing products that truly make a difference for our clients — helping them drive better results from their operations and continuously offering them more innovative and competitive offerings.”

Zitro’s strong commitment to innovation is also evident in the significant investment the company makes in R&D, which has enabled it to develop in-house technology, expand its portfolio, and further strengthen its international footprint. A clear testament to this is its two technology campuses in Barcelona and Bangalore, together spanning over 20,000 square meters dedicated exclusively to game creation and development.

The post Zitro Wins 2026 EXPOJOC Innovation Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.