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W2 Release First Real Time Affordability Solution For UK Operators

Published

5 years ago

January 19, 2021

Reading Time: 2 minutes

W2, the award-winning provider of global regulatory compliance software to the gaming market, has announced its brand-new real-time affordability check, which will support the needs of operators as they adapt to evolving guidance from UK Gambling Gambling Commission (UKCG). UKGC guidance requires licence holders to put affordability at the heart of their safer gambling commitments for 2021 and it will undoubtedly become a central focus in the 2021 gambling act review.

The W2 affordability solution gives you a real time view of what a consumer earns on an individual level, and most importantly does not require additional customer interaction. Using authorised and compliant banking data feeds to provide current account turnover information that can be used for customer protection purposes, the solution can cover a period up to 24 months and across joint and sole accounts, as well as including multiple addresses. Data on this scale provides real insights on an individual customer level.

A Word From W2
Peter Murray, W2 Head of Sales commented “If you look at any of the pronouncements from the regulators in the UK and the upcoming review of the UK Gambling Act, front and centre to everything they’re doing is affordability. For us at W2 it is all about offering a solution which removes friction but is compliant, and we believe that this new affordability solution is suited to both the needs of the regulator, the challenges the operators face, and the consumers desire to be protected from harm.”

Kevin Fox, W2 Senior Product Manager responsible, said “the solution is split into two main parts. Level one offers an affordability index which leverages the data to give results on account activity including levels of income and turnover in the account and collates this into a score-based response. Level two offers more in-depth insight which allows the operator to collect and verify the declared income of the customer. These two components are a massive step in the right direction for safer gambling.”

Crucial Compliance
W2 will also be working with strategic partner, Gibraltar based Crucial Compliance, on the release of the affordability check. Working together, the two firms believe that this solution can have a positive impact on the industry as it aims to significantly help towards the issues surrounding responsible gambling and player protection.

Andy Masters, COO at Crucial Compliance commented “We are absolutely delighted to officially release this affordability solution. Since partnering with W2 in late 2020 we have combined our resources to bring to market a solution which is not only is frictionless and solves real time, real data affordability, but is also built into our player management solution. We have worked hard to ensure that this is as easy as possible for operators to continue to meet the needs of the regulators now and in the future”

GCGRA

South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw

Published

25 minutes ago

May 11, 2026

Wladimir P.

south-african-expat-wins-aed-5m-in-the-uae-lottery’s-wednesday-lucky-day-draw

A 39-year-old South African expat, Branden Tekram, has won AED 5 million in The UAE Lottery’s Lucky Day draw, according to the operator. The company said the win marks “the first time the second prize has been won on a Wednesday draw since its recent introduction.”

Tekram said he discovered the result while checking email. “It’s still overwhelming and unbelievable. I don’t know how to explain it. I mean, I’m a millionaire in Dubai,” he said. He added that he told his wife at home and they “sat there in disbelief.”

The winner said the family plans to take a staged approach to using the money, including funding a prototype linked to a patent application his wife is working on, and potentially moving into a villa. He also said the win could help them access additional support for their son.

The operator said it has awarded more than AED 300 million in prizes to more than 340,000 winners across its portfolio, including Lucky Day, Scratch Cards, and E-Instants. Lucky Day draws run every Wednesday and Saturday, with prizes including the AED 30 million grand prize and AED 5 million second prize. The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA).

The post South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game release

Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio

Published

25 minutes ago

May 11, 2026

Wladimir P.

spinomenal-adds-desperado-drifter-hold-&-hit-3×3-to-slot-portfolio

Spinomenal has released The Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio.

The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.

When Bonus Collect lands alongside one or more Bonus symbols, the game triggers an Instant Win Feature that collects the values and adds them directly to the player’s balance. The same symbol combination also starts the Bonus Game, with triggering symbols locked in place and three spins awarded initially.

During the Bonus Game, only Bonus and Bonus Collect symbols can appear. Spins can apply multipliers of x1, x2, x5, x7, x10 and x15, and the feature includes jackpots set at Mini (x25 total bet), Minor (x50 total bet), Major (x150 total bet) and Grand (x5,000 total bet) for filling all nine positions. The spin counter resets each time a new symbol lands.

Spinomenal CO-CEO, Omer Henya, commented: “The Desperado Drifter Hold & Hit 3×3 gives players the chance to join a high-stakes Wild West adventure. Smart visuals, nail-biting gameplay and a four-tier jackpot peaking at x5,000 make this a title that will keep players coming back for more.”

The post Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Kwiff appoints RavenTrack as primary affiliate tracking provider

Published

25 minutes ago

May 11, 2026

Wladimir P.

kwiff-appoints-raventrack-as-primary-affiliate-tracking-provider

Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.

The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.

Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”

Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”

Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.

The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.