Next-gen operator launches sport betting with award-winning platform provider

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.

As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.

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Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.

The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.

Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.

The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.

Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.

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“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”

Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.

“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”

BetConstruct is going to participate in the SBC Summit Lisbon 2025. The company will showcase its full spectrum of products and solutions and introduce latest innovations at the event.

Held at the Feira Internacional de Lisbon on September 16-18, SBC Summit Lisbon 2025 will unite thousands of delegates, hundreds of exhibitors and top-tier innovators from sports betting, online casino, affiliate marketing and emerging technologies. It is the arena where industry leaders connect, game-changing ideas are shared and the future is set in motion.

BetConstruct will be right at the heart of it, at Stand C120, bringing the full force of innovation, the intelligence of BetConstruct AI and a relentless drive for partner-focused growth. At the core of its platform lies the cutting edge AI suite including CRM AI, Umbrella AI and the Game Recommendation System. By predicting player behaviour, optimising engagement and powering strategies with unmatched precision, its AI ensures partners stay ahead of the game while unlocking the full potential of the BetConstruct ecosystem.

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Alongside AI tools and features, the company will present a powerhouse lineup of leading products including Sportsbook, Casino Suite and The Last Battle Universe, as well as other flagship BetConstruct solutions trusted by operators worldwide to power their growth.

BetConstruct’s solutions from immersive gaming experiences to growth-driving tools are built for performance, scalability and flexibility, designed to inspire, engage and empower. At SBC Summit Lisbon, the company will connect with key decision-makers, spark new collaborations and prove why BetConstruct is a driving force in the global iGaming industry. For three dynamic days, expect innovation on the floor and impact beyond it, with strategic side events and activations shaping the industry’s next chapter.

The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).

On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.

As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.

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Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.

The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.

The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.

Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.

The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.

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