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Blue Ribbon and SuperSeven team up to launch “SuperPots”

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SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group’s (GiG) platform and will use BlueRibbon’s gamification solution as a significant component of its offering.

SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.

BlueRibbon’s content-agnostic solution perfectly aligns with SuperSeven’s goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.

The partnership between BlueRibbon and GiG allows all of GiG’s operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand’s objective of differentiating itself and providing a unique gaming experience.

BlueRibbon CMO Dan Fischer explained, “We’re looking forward to SuperSeven’s launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”

Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonussing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”

Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.

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Defy the Odds partners with BettingStartups to support gaming startups

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Defy the Odds (DTO) and BettingStartups have announced a strategic partnership aimed at supporting early-stage companies across iGaming and sports betting, with initial joint activity planned around SBC Summit Americas (June 9–11) in Fort Lauderdale.

DTO, which describes itself as a startup launchpad advising early-stage founders in iGaming, sports betting, sportstech and fintech, will work with BettingStartups, which focuses on the early-stage real money gaming ecosystem, to connect startups with investors, operators and established suppliers.

The organisations said the partnership will focus on improving access to three areas they view as critical for founders: community, collaboration and capital. The companies positioned the effort as a way to increase visibility for emerging businesses, support investor-readiness, and expand introductions between startups and industry stakeholders.

Kelly Kehn, Co-Founder of Defy the Odds said of the partnership, “Innovation doesn’t happen in a vacuum. It happens when founders connect, share ideas and push each other forward. That’s what community does. This partnership with BettingStartups is about bringing more startups together and making sure the wider industry pays attention to what they’re building. Because the future of our industry is being shaped by these founders.”

Jesse Learmonth, founder of BettingStartups, adds “We’ve always been about providing high-signal infrastructure for founders to scale. This partnership with DTO doubles down on that mission, linking our audience with a community that actually opens doors. Starting with the Startup Zone at SBC Americas, we’re giving founders a direct, affordable line to the operators and investors who define this industry.”

The post Defy the Odds partners with BettingStartups to support gaming startups appeared first on Americas iGaming & Sports Betting News.

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Scientific Games wins seven-year Minnesota Lottery systems modernization deal

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Momentum cloud platform to replace legacy tech across retail and digital channels, with an option to extend up to three more years.

Scientific Games has secured a new seven-year contract to modernize the Minnesota Lottery’s technology stack, replacing the lottery’s legacy system across its retail and digital networks. The agreement includes an option to renew for up to three additional years.

Under the deal, Scientific Games will deploy its cloud-based Momentum ecosystem, which the company says is designed to support omnichannel sales and performance. The rollout will include a systems conversion and new technology across the Minnesota Lottery’s retailer network.

“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”

Scientific Games said Momentum is anchored by its central gaming system, SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal, and INFUSE business intelligence platform. The Minnesota rollout also includes SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines, plus a second-chance digital promotions solution supported by the company’s CRM program.

Scientific Games said its systems technology has been selected by four North American lotteries in the past 18 months: Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. The Minnesota Lottery said it has generated more than $4 billion for state programs since 1990, including the environment, education, public safety and health and human services, and problem gambling.

The post Scientific Games wins seven-year Minnesota Lottery systems modernization deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scientific Games Technology to Power the Minnesota Lottery’s Omnichannel Sales

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Company’s Innovative Tech Solution Selected Based on Partnership and Growth

Scientific Games and the Minnesota Lottery are partnering on a major tech modernization initiative through a new seven-year contract focused on growth. The global lottery company’s new technologies will replace the Minnesota Lottery’s legacy system, delivering industry-leading performance and security to its retail and digital networks. The new technology contract may be renewed for up to three additional years.

Scientific Games will power the Minnesota Lottery with a flexible, cloud-based solution through its Momentum ecosystem—an integrated framework of technologies, applications and services designed to work together to optimize sales performance and drive growth.

“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”

Scientific Games has become the fastest growing lottery systems provider in the world, with the company’s technology selected by four North American lotteries in the past 18 months, including the Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. Globally, over the last decade, the company has completed 50+ lottery system implementations and conversions, most recently for the New Mexico Lottery, North Dakota Lottery, Lotto New Zealand and The National Lottery in the UK.

“Scientific Games looks forward to serving the Minnesota Lottery with the highest standards of excellence and all the flexibility a cloud-based ecosystem has to offer,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “A systems conversion requires a strong partnership and months of cooperation and collaboration. We will work closely with the Minnesota Lottery’s team to deliver another successful go-live, moving the Lottery into a sustainable future.”

The company’s Momentum ecosystem is anchored by its central gaming system, patented SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines—which can open new distribution channels—will be installed across the Minnesota Lottery’s retailer network. Additionally, a second-chance digital promotions solution supported by the company’s award-winning CRM program will be included.

Since 1990, the Minnesota Lottery has generated more than $4 billion for state programs, including the environment, education, public safety and health and human services, and problem gambling.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.

gem | intelligence®, INFUSE™, Momentum®, PlayCentral®, SCiQ®, SciTrak™, and WAVE™ are trademarks of Scientific Games. © 2026 Scientific Games, LLC. All Rights Reserved.

The post Scientific Games Technology to Power the Minnesota Lottery’s Omnichannel Sales appeared first on Americas iGaming & Sports Betting News.

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