Press Releases

Blue Ribbon and SuperSeven team up to launch “SuperPots”

Published

6 years ago

January 7, 2021

Reading Time: 2 minutes

SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group’s (GiG) platform and will use BlueRibbon’s gamification solution as a significant component of its offering.

SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.

BlueRibbon’s content-agnostic solution perfectly aligns with SuperSeven’s goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.

The partnership between BlueRibbon and GiG allows all of GiG’s operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand’s objective of differentiating itself and providing a unique gaming experience.

BlueRibbon CMO Dan Fischer explained, “We’re looking forward to SuperSeven’s launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”

Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonussing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”

Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

4 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

4 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

4 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.