Press Releases
Blue Ribbon and SuperSeven team up to launch “SuperPots”
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SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group’s (GiG) platform and will use BlueRibbon’s gamification solution as a significant component of its offering.
SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.
BlueRibbon’s content-agnostic solution perfectly aligns with SuperSeven’s goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.
The partnership between BlueRibbon and GiG allows all of GiG’s operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand’s objective of differentiating itself and providing a unique gaming experience.
BlueRibbon CMO Dan Fischer explained, “We’re looking forward to SuperSeven’s launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”
Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonussing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”
Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.
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executive-moves
Paysecure hires Entain’s Ganesh Iyer as Head of Product
The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.
Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.
Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.
The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.
Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.
Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”
Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.
The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Management
ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026
Winners will be announced on July 2 during iGB L!VE week in London.
Affiliate management platform ReferOn has been shortlisted for “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The winners will be announced live on July 2 during iGB L!VE week in London.
ReferOn said the nomination reflects its recent growth and product development, positioning the platform for high-volume affiliate programmes. The company said it processes “millions of data points” across partner networks and automates operational workflows to reduce admin overhead for operators and affiliates.
Alex Bukin, CEO at ReferOn, commented on the shortlisting: “Being shortlisted for an iGB Affiliate Award is a significant milestone for our team. As affiliate programmes scale, complexity often becomes the biggest obstacle to growth. Our goal is to remove that complexity by giving operators clearer insights, stronger automation, and full control over their affiliate operations. This nomination reflects the direction in which we’re continuing to invest in.”
The company also pointed to a recent platform update, Refie, described as a new user experience layer aimed at simplifying navigation of complex workflows. ReferOn said Refie provides clearer visual guidance across onboarding screens and system state pages, with the goal of improving visibility across operational processes.
ReferOn said it will attend iGB L!VE London to meet partners, operators, and affiliates.
The post ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
GGPoker opens satellites for WSOP Circuit CDMX México 2026
Big Bola Casinos hosts the stop at Hotel Barceló Santa Fe in Mexico City from Aug. 31 to Sept. 11, with online qualifiers running June 28–Aug. 23.
GGPoker has launched online satellite tournaments for WSOP® Circuit CDMX México 2026, a live series scheduled for August 31 to September 11 at Big Bola Casinos in CDMX, México, hosted at Hotel Barceló Santa Fe.
According to the company, the WSOP Circuit stop will include 12 World Series of Poker® gold ring tournaments, alongside side events, VIP activities, and international media coverage.
“WSOP Circuit CDMX calls on the region’s top poker talent to chase glory in Mexico, combining high-stakes competition with the electric, legendary energy of a true global metropolis” said Juan Carreño, Head of Spanish Latam at GGPoker.
GGPoker’s posted satellite schedule runs from June 28, 2026 to August 23, 2026 (UTC +0), with weekday $5 daily satellites feeding $33 steps, weekday $33 steps into a $215 weekly final (2 seats guaranteed), a Saturday freebuy (4x $33 daily steps guaranteed), and Sunday “last chance” and weekly final events.
The company said each event champion in CDMX México will also receive a $5,000 package to this year’s WSOP Paradise in the Bahamas, in addition to the prize pool payout and a WSOP Circuit gold ring.
The post GGPoker opens satellites for WSOP Circuit CDMX México 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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