Press Releases
Blue Ribbon and SuperSeven team up to launch “SuperPots”
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SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group’s (GiG) platform and will use BlueRibbon’s gamification solution as a significant component of its offering.
SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.
BlueRibbon’s content-agnostic solution perfectly aligns with SuperSeven’s goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.
The partnership between BlueRibbon and GiG allows all of GiG’s operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand’s objective of differentiating itself and providing a unique gaming experience.
BlueRibbon CMO Dan Fischer explained, “We’re looking forward to SuperSeven’s launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”
Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonussing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”
Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.
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Sponsorship covers the Premiership, Championship and Women’s Premiership and is NIFL’s first deal valued above £1m, per the league.
BOYLE Sports has signed a three-year agreement to become Title Partner of the Northern Ireland Football League (NIFL), expanding its existing relationship with the competition. The sponsorship spans the BOYLE Sports Premiership, BOYLE Sports Championship and BOYLE Sports Women’s Premiership.
The operator had been the League’s Official Betting Partner since December 2025. Under the expanded deal, BOYLE Sports retains existing rights including title sponsorship of the BOYLE Sports Women’s Cup.
NIFL said the agreement is its first partnership valued at more than £1 million. The league also pointed to what it described as a record-breaking season, citing over 100 million digital views last season alongside its strongest performance for viewership and commercial revenue.
Activation will include branding across clubs’ playing kit, matchday environments, broadcast highlights, scoreboards, player of the match activations and league content across social channels. BOYLE Sports will also launch a responsible gambling awareness initiative across NIFL clubs, using matchday and digital platforms to promote safer betting information and conversations.
Vlad Kaltenieks, CEO of BOYLE Sports, said: “Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.
“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong. This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”
Gerard Lawlor, Chief Executive Officer of the Northern Ireland Football League, added: “We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership. This is a major commercial moment for NIFL and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”
The post BOYLE Sports signs as Northern Ireland Football League title partner in three-year deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Plaza Hotel & Casino will hold two days of events in downtown Las Vegas to mark the 250th anniversary of the United States, with festivities scheduled for Friday, July 3 and Saturday, July 4.
The property said the weekend will include two fireworks displays. The July 3 Welcome to the Weekend Summer Friday Fireworks show is set for 9:10 p.m., with viewing available from the rooftop pool party or Main Street’s Carousel Bar area, according to the company. A separate July 4 grand finale fireworks show is scheduled for 9 p.m.
On July 4, Plaza also plans an all-day rooftop pool party with a DJ, drink specials and food options, with free admission for hotel guests and paid entry for non-hotel guests starting at 7 p.m. Additional activations include The Great American Wing Contest at 5 p.m. at Carousel Bar, with the first-place eater set to win $1,000, and a Happy Dad Beer Pong Tournament at 7 p.m. on the rooftop pool deck with prizes valued up to $400.
On the gaming side, Plaza—home to downtown Las Vegas’ only bingo room—said it will run a $250,000 Super Bingo event tied to the 250th anniversary, with registration priced at $250 per person and game play on Saturday, July 4 and Sunday, July 5. The casino floor will also host the first night of the Plaza’s $5,000 Spark & Spin Slot Tournament on July 3, with the tournament scheduled every Friday in July from 8 to 9 p.m.
Plaza said it is also offering its All-Inclusive Package over the summer, including the holiday weekend, which the company said waives resort fees and includes various on-property amenities and dining and beverage inclusions.
The post Plaza Hotel & Casino plans July 3-4 events for America’s 250th anniversary appeared first on Americas iGaming & Sports Betting News.
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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