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Blue Ribbon and SuperSeven team up to launch “SuperPots”

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SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group’s (GiG) platform and will use BlueRibbon’s gamification solution as a significant component of its offering.

SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.

BlueRibbon’s content-agnostic solution perfectly aligns with SuperSeven’s goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.

The partnership between BlueRibbon and GiG allows all of GiG’s operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand’s objective of differentiating itself and providing a unique gaming experience.

BlueRibbon CMO Dan Fischer explained, “We’re looking forward to SuperSeven’s launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”

Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonussing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”

Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.

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G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship

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Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.

G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.

The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.

The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.

Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.

The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe

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BETBY, the provider of B2B sportsbook solutions, has been named Best eSports Supplier at the SiGMA Europe Awards 2026, further reinforcing its position as one of the industry’s leading innovators in esports betting.

The awards ceremony took place at Casino Maltese in Valletta, Malta, bringing together key stakeholders from across the global iGaming industry to recognise companies driving excellence, innovation, and growth across the sector.

This latest accolade highlights BETBY’s continued investment in its proprietary esports feed, Betby Games, which has become a central pillar of the supplier’s sportsbook offering.

Built to deliver fast-paced, high-frequency betting content, Betby Games combines 35+ titles with scalable event coverage, engaging market depth, and strong customisation capabilities to help operators strengthen player engagement across both mature and emerging markets.

The award also reflects the continued evolution of BETBY’s esports strategy, which has expanded beyond standard content to include localised titles, including eKabaddi and eVaquejada, innovative formats, and technology-driven enhancements designed to support operator differentiation.

Through Betby Games, BETBY continues to provide partners with a flexible esports solution that can be adapted to regional preferences, audience behaviours, and market opportunities.

The win marks BETBY’s fifth industry award in less than six months, following recent recognitions at the SiGMA South America Awards for Best eSports Product, the EGR Europe B2B Awards for Best European Marketing Campaign of the Year, the Global Gaming Awards for Breakthrough Company of the Year, and the European iGaming Awards for Sportsbetting Platform of the Year.

Commenting on the achievement, Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Winning Best eSports Supplier at the SiGMA Europe Awards is another proud moment for BETBY and a strong recognition of the work our team continues to deliver. eSports has long been one of our key areas of focus, and this award reinforces the strength of our vision, our technology, and our ability to create products that bring real value to operators.

“To receive five major awards in less than six months is a remarkable milestone, but more importantly, it reflects the consistency of our progress. We are continuing to invest in localisation and product depth, ensuring that BETBY remains at the forefront of sportsbook innovation.”

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

The post BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe appeared first on Americas iGaming & Sports Betting News.

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Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026

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Tickets cover the EGRB2B Awards ceremony in London on June 3, with half chosen by comment quality and half via random draw.

Endorphina is running a LinkedIn-only giveaway offering 10 tickets to the EGRB2B Awards 2026 ceremony in London on June 3.

According to the company, participants can enter by tagging the company and/or a person they want “to see in the room” and explaining why.

Endorphina said five tickets will be awarded to the “strongest & most convincing LinkedIn comments,” while the remaining five will be selected via a random draw from all entries.

In its announcement, the supplier added: “Let’s put together the most legendary EGRB2B event table ever and bring together the best service providers in the iGaming industry.”

The post Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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