Press Releases
Blue Ribbon and SuperSeven team up to launch “SuperPots”
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SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group’s (GiG) platform and will use BlueRibbon’s gamification solution as a significant component of its offering.
SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.
BlueRibbon’s content-agnostic solution perfectly aligns with SuperSeven’s goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.
The partnership between BlueRibbon and GiG allows all of GiG’s operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand’s objective of differentiating itself and providing a unique gaming experience.
BlueRibbon CMO Dan Fischer explained, “We’re looking forward to SuperSeven’s launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”
Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonussing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”
Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.
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Altenar
Altenar joins CIBELAE as associate member
Altenar has joined CIBELAE as an associate member, linking the sportsbook supplier with the Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain and Portugal.
CIBELAE, founded in 1988, promotes collaboration, best practices and responsible gaming standards among public and private operators in the region. The organisation is also a member of the World Lottery Association (WLA).
Altenar said the membership supports its expansion across regulated markets in Latin America and Europe by increasing engagement with institutional stakeholders and providing a platform to contribute to industry dialogue and market development.
Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”
“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”
The post Altenar joins CIBELAE as associate member appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem
Membership acknowledges provider’s commitment to integrity, collaboration and high standards
Altenar, a leading sportsbook provider, has become a member of CIBELAE – the leading Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain, and Portugal.
Founded in 1988, CIBELAE promotes collaboration, best practices, and responsible gaming standards among public and private operators in the Ibero-American region.
The organisation is a respected member of the World Lottery Association (WLA) and is supported by some of the most established lottery and gaming authorities globally.
The membership marks a strategic step in Altenar’s continued expansion across Latin America and Europe regulated markets, by strengthening the provider’s engagement with key institutional stakeholders. It also provides a valuable platform to contribute to industry-wide dialogue, innovation and the sustainable development of regulated gaming markets.
Ibero-American countries have shown strong growth potential for operators recently, but they also present real challenges, including fragmented regulation, rapidly evolving compliance requirements, and strong localisation demands. Thanks to its flexibility, scalability, and localisation, Altenar’s sportsbook technology helps brands navigate regulatory complexity while staying fully compliant.
Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”
“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”
The post Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem appeared first on Americas iGaming & Sports Betting News.
AI
OpticOdds enhances WNBA player props with The Crowd’s Line AI
Enhancement provides sportsbooks with fully proprietary, model‑driven WNBA player prop pricing through the OpticOdds API
OpticOdds, the premier provider of real-time sports betting data feeds and trading solutions, has enhanced its WNBA offering through its ongoing partnership with The Crowd’s Line AI (TCL AI), bringing a real-time AI‑driven player prop pricing solution via the OpticOdds API.
The solution provides WNBA player prop lines built entirely from TCL AI’s in‑house models, with no market averaging or consensus dependency. The independent pricing creates a unique signal that allows sportsbooks to offer differentiated WNBA markets.
Each player prop is delivered with full probability distributions and confidence‑adjusted vig, enabling operators to better manage risk, steer action toward higher‑confidence markets, and price alternate lines with greater precision.
The platform combines TCL AI’s machine‑learning engine with OpticOdds’ API and trading infrastructure. Through the integration, clients can access fair value prices, identify mispriced lines and deploy WNBA player props with minimal operational effort.
The update reflects the continued expansion of the WNBA betting market, as growing fan interest and standout player narratives drive increased demand for deeper, more sophisticated wagering markets ahead of the start of the new season.
The enhanced WNBA pricing model builds on OpticOdds’ existing ecosystem, further strengthening its AI-driven pricing capabilities.
Ryan Weinstock, Vice President at OpticOdds, said: “Working with The Crowd’s Line AI to deliver model‑driven WNBA pricing through our API reinforces OpticOdds’ focus on bringing advanced, market‑grade intelligence to developing sports betting markets.
“This enhancement allows us to scale a truly differentiated offering, using our infrastructure to help sportsbooks deploy high‑quality WNBA player prop markets quickly and efficiently.”
Anthony Lage, CEO at The Crowd’s Line, added: “Our continued collaboration with OpticOdds enables us to deliver differentiated WNBA player prop pricing at scale, empowering sportsbooks to attract new users and improve margins with minimal operational lift.
“OpticOdds makes integration seamless, allowing clients to move quickly and confidently in one of the fastest‑growing sports betting markets.”
The post OpticOdds enhances WNBA player props with The Crowd’s Line AI appeared first on Americas iGaming & Sports Betting News.
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