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Instant payments and 100% of tips for millions of streamers: VibePay partners with StreamElements

Published

6 years ago

December 18, 2020

Reading Time: 2 minutes

VibePay, which powers account to account payments between consumers, friends and businesses, today announces the integration with content creator tools and services provider StreamElements to transform the way the gaming community makes and receives tips.

Integrating VibePay with the fastest growing production platforms for live streaming, means gamers can instantly send and receive money from viewers and subscribers, directly from account to account for free. Gamers will no longer be burnt by unfair payment fees and have to waste time sharing bank details through unsafe methods, instead they can now focus on what they love doing the most and receive 100% of their tips.

VibePay is disrupting payments within the gaming industry, benefitting gamers, streamers and their audiences. Partnering with StreamElements and other platforms in the space accelerates VibePay’s mission to make account to account payments the default way to pay and get paid.

Luke Massie, CEO of VibePay, said: “Gaming is one of the most creative and rapidly growing industries in the world, yet the community is still making and receiving tips through dated payment methods. As streaming is the main source of income for many people, they shouldn’t have to pay unfair fees and wait days, or even weeks, to receive tips which they rely on to live. Payments should be instant and seamlessly integrated into the streaming experience with no fees. Through our new partnerships, we want to make content creators’ lives easier and also help others who want to make the streaming dream a reality.”

Shay Ben Yacov, Product Manager at StreamElements, said: “StreamElements provides content creators with the platform to turn their passions and talents into a business. With streaming becoming the main profession for many users on our platform, VibePay will help these creators get paid easily through tips while being able to keep 100% of what they are given. This is just the start of the journey with the team at VibePay and we can’t wait to see what 2021 has in store.”

Rewarding streamers for views

To mark the new partnerships with StreamElements, VibePay is also launching its affiliate programme, which rewards streamers for connecting their viewers to VibePay. This includes referral rewards, sponsored giveaways and competitions.

Through the programme, VibePay will be targeting the biggest names in the streaming world to continue to grow its community, which includes award-winning grime artist, JME, who actively takes part in #VibePayFriday and recently promoted the testing of the product on Twitter.

Massie concluded: “We are on a mission to power the workforce of the future, and the gaming industry is at the heart of this. By integrating with the world’s largest production platform for livestreaming, we will bring our forward-thinking, innovative approach to the gaming community to make VibePay the go-to way to pay and get paid in the streaming world.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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