Canada
PlayIllinois.com: Sportsbooks catapult to more than $430 million in bets
Illinois sportsbooks hastened an already historic pace in October with more than $430 million in bets during the month, reaching a level in only four full months that no other jurisdiction has reached in fewer than 16 months. It’s been a stunning start only made possible by the dismissal of the state’s in-person registration requirement for online sportsbooks among other factors, according to analysts for PlayIllinois.
“Illinois is exploding at a pace we’ve never seen before, putting it on track to join the largest markets in the country by year’s end,” said Jessica Welman, analyst for PlayIllinois.com. “This wouldn’t have been possible if lawmakers’ original intentions were met. If Gov. J.B. Pritzker hadn’t suspended the in-person registration mandate, as was originally required, there is no way Illinois could have reached these heights so soon.”
Illinois sportsbooks drew $434.6 million in bets in October, according to official data released Thursday. That is up 42.4% from $305.2 million in September and the fourth largest handle among legal jurisdictions in the U.S., behind only New Jersey, Nevada, and Pennsylvania.
By comparison, the nation’s largest sports betting market, New Jersey, did not surpass $430 million in handle until its 16th month after launch. It took Pennsylvania even longer, reaching the mark with $462.8 million in September 2020, 23 months after launch.
“Illinois has long been an intriguing market, but nobody expected this kind of start,” said Joe Boozell, analyst for PlayIllinois.com. “The market is still nowhere near maturity and yet it may still challenge Pennsylvania and Nevada in the coming months. We projected the market to one day take in $10 billion in bets annually, and while that is still likely a few years away, it could come quicker than anyone dreamed, too.”
With a sports schedule that included a full month of NFL football, the World Series, the NBA Finals, and the return of Big Ten football, October’s bets yielded a whopping $42.2 million in adjusted gross revenue, up dramatically from $6.8 million in September. Those gains resulted in $6.3 million in state taxes.
Regional interest was a key contributor to October’s results. Football led all sports by attracting $186.7 million in bets, up from $91.4 million. That was bolstered by a 5-1 start to the season, in addition to hot starts by Northwestern and Notre Dame.
“In every regulated market, when local teams do well a corresponding uptick in betting is expected, so it’s not a surprise to see that in Illinois,” Welman said. “That said, the weeks since October haven’t been as kind for the Bears. But that early interest has been baked in, so it shouldn’t get in the way of overall market growth.”
Online sports betting accounted for 94.3% of all bets in October, or $409.8 million, and the three largest operators continue to dominate the market. DraftKings/Casino Queen led the market for the first time with $141.4 million in overall handle, including $138.5 million online. That is up from $98.3 million overall and $95.9 million online in September. BetRivers/Rivers Casino continued to capitalize on its early launch with $115.5 million overall and $101.5 million online, up from $112.7 million overall and $98.6 million online in September. FanDuel/Par-A-Dice Casino made gains, too, with $105.6 million overall and $105.2 million online, up from $78.6 million overall and $78.4 million online.
“BetRivers has really done well in getting a head start on DraftKings and FanDuel, but holding off the two largest sportsbooks operators in the country is all but impossible,” Boozell said. “That said, with a bevy of new competitors set to launch in the coming months, the landscape should significantly change behind the state’s three biggest operators.”
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayIllinois.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliation to any casino — commercial, tribal, online, or otherwise.
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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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