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adidas and Team Vitality unveil VIT.02, the second version of its limited-edition sneakers

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Team Vitality and adidas continue to elevate its collaboration with the launch of VIT.02 which has been inspired by the manga Dragon Ball Z merging elements from the real and virtual worlds.

With performance at the forefront, the VIT.02 comes complete with adidas’ BOOST technology and unique colour-changing elements.

adidas and leading global esports organisation Team Vitality are excited to unveil the VIT.02, new limited edition sneakers which have been designed from a culture of performance and a longstanding innovative partnership. The new and exclusive “X9000L3” which have been influenced by Dragon Ball Z will see sneakerhead culture collide with the world of esports and manga. The limited-edition VIT.02 shoe is available starting from today.

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This new model co-created by adidas and Team Vitality is the outcome of a long-term partnership which started three years ago. The sneakers have been specially designed by Team Vitality esports athletes to fulfil their needs, creativity and aspirations. The X9000 model also draws inspiration from one of the most famous manga in the world, Dragon Ball Z. The sneakers name echoes “Over 9000”, an expression referring to an impressive power or extraordinary ability which is often used throughout the manga series. Channelling it’s Dragon Ball Z influence the new sneakers have been designed to symbolise performance while being both stylish and wearable.

The sneakers are also embedded with the adidas’ revolutionary BOOST technology which provides unrivalled energy return. The design is focused around an elegant black colour and features graphic details mirroring Team Vitality’s branding values and colour themes. The organisation’s slogan “V for Victory” has been placed on the right sole and the signature team icon, a bee, on the left foot sole. The mixture of materials and Team Vitality’s signature yellow colour showcases the sneakers dimensionality. As an ultimate finishing touch, the VIT.02 model’s reflective stripes provide unique colour-changing elements. The sneakers will change colour according to the light conditions, revealing new stylised details, which pay tribute to Team Vitality.

The new sneaker launch is yet another opportunity for adidas and Team Vitality to create an exclusive product reflecting joint inspiration and innovation while embodying core values of both brands’ DNA.

Since the beginning of their partnership in 2017, adidas and Team Vitality have been committed to providing unique experiences and products that not only bridge both the esports and sports sectors but go beyond what is being traditionally done. adidas was the first sports kit supplier to invest in the French esports market. VIT.02 marks the second sneaker iteration from Team Vitality and adidas. Last year the VIT.01 made its official debut becoming the first-ever esports sneaker and went onto sell out worldwide within a week.

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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