Africa
Scientific Games Will Supply Lottery Instant Games, e-Instants And Latest Generation WAVE™ Retailer Technology For SISAL In Morocco
Scientific Games Corporation will supply and deploy lottery instant games, e-instant digital games, and WAVE lottery retailer terminals to SISAL S.p.A. (“SISAL”) in Morocco beginning this month. This represents a very important step in Scientific Games’ objective of dramatically growing its footprint in the rapidly developing African lottery market.
Scientific Games will provide e-instant games through an integration of its Open Gaming System, lottery instant scratch cards, and the Company’s latest generation WAVE retailer terminals to support SISAL in developing the national lottery of Morocco’s retailer network.
Pat McHugh, Lottery Group Chief Executive for Scientific Games, said, “We are honored by the continued trust that SISAL has placed in our ability to deliver a variety of value-added products and services that maximizes sales and proceeds for a number of their international lottery operations. We are particularly excited about supporting the national lottery in Morocco and deploying our games and technology in the African market.”
SISAL is one of Italy’s largest, most prominent and responsible gaming operators holding significant marketshare in the lottery, betting, AWP machines, video lottery and digital gaming sectors. Scientific Games supported SISAL in its preparation of the Moroccan national lottery bid of Societe de Gestion de la Loterie Nationale. In February 2018, SISAL was awarded the 10-year concession to operate the Moroccan lottery, which launched in January 2019.
Marco Caccavale, Managing Director of Lottery and International Business of SISAL, said, “We are extremely pleased to have been awarded the concession to operate the national lottery in Morocco. Most recently, we have enjoyed significant market successes with the award of the concession to operate parimutuel games (GNTN) in Italy, and winning the bid to operate the national lottery in Turkey with our partner Şans Dijital, an affiliate of Demirören Holding, one of Turkey’s largest companies. For all of these significant opportunities, Scientific Games offers relevant, innovative products and services for several growth segments of our businesses. The extent of the collaboration we have with Scientific Games in Morocco, Italy and Turkey is clear evidence of the strength of our strategic partnership.”
Scientific Games has provided lottery retail technology to SISAL since 1997, with SISAL relying on the Company for the vast majority of its retailer terminals in Italy. In 2017, Scientific Games and SISAL further strengthened their collaboration, entering into a strategic partnership agreement.
Currently the largest lottery technology provider in Europe and the fastest growing in the U.S., Scientific Games supplies games, technology and services to more than 150 lotteries in 50 countries, and sports betting solutions to 24 lotteries and numerous private operators. The Company is a responsible gaming supplier.
© 2020 Scientific Games Corporation. All Rights Reserved.
SOURCE Scientific Games Corporation
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10bet
Ellis Park Stadium signs five-year naming rights deal with 10bet
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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