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Betsafe Officially Launches in Kenya

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Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

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“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.

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Africa

SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.

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Africa

888bets Goes Live in Malawi

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888bets has launched in Malawi, expanding the online operator’s presence across Africa.

The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.

888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].

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“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”

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EGT and Gaming IQ to provide high-quality gaming experience to players in Congo

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EGT is proud to announce one more large-scale installation in Africa. Now, the Caesars Casino in Kinshasa, Congo, owned by the leading operator Gaming IQ, is entirely supplied with gaming equipment from the Bulgarian manufacturer.

The guests of the establishment have the opportunity to enjoy top-performing developments from EGT’s portfolio, including the well-known Premier Series slot cabinets P 24-24 Up, P 27-27 St Slim, P 42 V St Curved, as well as the G 27-27 St model of the General Series, for which this is the first installation in the country. The company’s rich gaming variety is represented by the multigame mixes of the Collection Series. In addition the players can hit even bigger winnings by trying their luck with the jackpots Premium Link, Lady’s Cards, as well as the absolute bestseller Bell Link. EGT’s casino management system Spider is also implemented to ensure that the organization of the daily activities on the casino floor will run smoothly.

“I am very happy that we have carried out this installation, which is the largest we have done so far in Congo,” said Lilia Georgieva, Director of EGT’s office in Tanzania. “I would like to thank Gaming IQ for once again placing their trust in us and accomplishing together another ambitious initiative that allows the gaming audience in Kinshasa to have access to state-of-the-art casino products with a proven reputation on a global level. I believe that we will quickly establish ourselves as leaders in the local market, given the excellent performance of our machines and games to date and especially the impressive results of Bell Link. By the end of the year, we plan to make installations in two more establishments of Gaming IQ in Uganda and Angola, and we will continue with more in 2025.”

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Delcho Petrov from Gaming IQ also shared his positive evaluation regarding the collaboration with the Bulgarian company: “We are very happy that EGT has provided us with their top-notch gaming solutions for another of our establishments. I am confident that Caesars Casino will now unfold its enormous potential and become a preferred location for both the gaming audience in Congo and for players coming from other countries. Inspired by the magnificent outcome of our partnership to date, together we will continue to contribute to the modernization of the African gaming landscape and the transformation of local gambling facilities into world-class casino floors.”

The post EGT and Gaming IQ to provide high-quality gaming experience to players in Congo appeared first on European Gaming Industry News.

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