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Through collaborations with their partners including West Ham United and the All-Weather Championships, leading online bookmaker Betway helped drive last week’s conversation to enable people to gamble safely all year round.

The campaign led by the gambling industry aims to generate healthy dialogue between customers, staff and the wider public about safer gambling practices and sources of support and advice.

As the principal sponsor for West Ham, Betway worked with the team to ensure the players were shown wearing Safer Gambling Week branding during their pre-match warm-up in their Premier League game at Sheffield United on Sunday, shown live on Sky Sports.

Betway also secured incorporation of Safer Gambling Week messaging on the club’s website and app adverts, to further drive the key messaging to consumers.

They additionally leveraged their relationship as a leading horse racing backer, renaming nine sponsored races to ‘Betway supporting Safer Gambling Week’ during the period. The total making them the biggest contributor of race titles to the cause for the fourth year running.

Betway’s CEO Anthony Werkman said, “Safety when gambling is paramount all year round, we are committed to ensuring the industry, and the consumers are at the heart of the conversation. As an annual contributor we have been delighted to support the Safer Gambling Week campaign over the last few days.”

Alan Alger, Betway’s Head of Corporate Comms & PR, also featured in a dedicated video podcast with the Football Ramble to bring attention to Safer Gambling Week and the wider conversations around responsibility and betting sponsorship in the game.

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