Betable

Betable powers trio of UK sportsbook launches

Published

3 weeks ago

April 16, 2026

betable-powers-trio-of-uk-sportsbook-launches

Betable has launched three UK sportsbooks on its platform under its UKGC licence, cementing its position as the go-to partner for brands looking to scale in the regulated UK market.

Among the launches are two new brands, Ivy Bet, a sportsbook sister brand of Ivy Casino, and new market entrant RightBet.

Meanwhile, established brand Bet442 switches to the Betable platform to enhance its sportsbook offering, providing players with improved performance, expanded market coverage and a seamless betting experience.

The multi-brand rollout marks a significant milestone for Betable as it continues to expand its role as a technology and regulatory infrastructure provider for operators targeting the UK’s highly competitive regulated market.

Charlie Noble, COO at Betable, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure. The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”

Mark Good, representing Ivy Bet, added: “The launch of Ivy Bet represents a natural progression following the success and rapid growth of Ivy Casino in the UK market. Extending the Ivy brand into sportsbook creates new opportunities for players who enjoy both casino and sports betting experiences, and Betable’s platform provides the regulated infrastructure required to support that ambition.”

The three launches reflect increasing demand from operators for flexible sportsbook technology capable of supporting both established brands and new market entrants in the UK.

All three brands will benefit from Betable’s regulated infrastructure, enabling them to operate within the UK’s highly regulated environment while focusing on player acquisition and brand growth.

To find out more, please visit: https://www.betable.com/

The post Betable powers trio of UK sportsbook launches appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Related Topics:Betable latest-news sports betting UK UKGC Licence

Up Next

Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards

Don't Miss

PropellerAds to Showcase Global Advertising Innovations at GTC 2026 Global Traffic Conference

Betable

Betable promotes Daniel Shannon to lead next stage of expansion

Published

4 weeks ago

April 8, 2026

Wladimir P.

betable-promotes-daniel-shannon-to-lead-next-stage-of-expansion

Turnkey iGaming platform Betable has promoted Daniel Shannon to the newly created role of Director of Growth, as the company prepares for its next phase of expansion in regulated markets.

In his new position, Shannon will lead Betable’s growth strategy across key territories, including the UK and the Philippines, with several major deals expected to be finalised in the near future.

Shannon previously served as Head of Acquisition at Betable and brings additional experience from senior roles at Manchester-based CBS Global Marketing.

As Director of Growth, he will be responsible for driving commercial performance, scaling revenue, optimising operations, and expanding Betable’s presence across global regulated markets.

Charlie Noble, COO at Betable, said:
“Dan has quickly become an integral part of the Betable team, and this promotion reflects both his impact and our confidence in his ability to lead the business forward. As we continue to grow in regulated markets, his commercial insight and operational focus will be invaluable.”

Daniel Shannon, Director of Growth at Betable, added:
“I’m excited to take on this role at such a pivotal time for Betable. We’ve built strong foundations, and the focus now is on scaling that success into new regulated markets, strengthening partnerships, and delivering consistent growth. There’s a significant opportunity ahead, and I’m looking forward to helping the business realise it.”

The post Betable promotes Daniel Shannon to lead next stage of expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.