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yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Published

4 years ago

November 25, 2020

Reading Time: 2 minutes

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies

Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published today by yellowHEAD , the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,” the report offers best practices, industry benchmarks and performance insights for all app marketers but especially those in the social casino industry. The complete report can be downloaded at https://resources.yellowheadinc.com/social-casino-benchmark-report.

The Ad Creative Benchmark Report offers many insights that contradict commonly used industry best practices. For example:

European Gaming Congress 2024 (Warsaw, Poland)

Showing a brand’s logo at the beginning of a video results in 7-day ROI that is over 41 percent higher than waiting until the end of a video to show the logo
When it comes to call-to-action design, purple boxes outperform blue and green boxes for 7-Day ROI by more than 30 percent
Voiceovers aren’t always necessary for video ads; in top-tier countries, ads without voiceovers actually have a slightly better ROI than ads with them
“Play now” is the most common call-to-action, but more specific directions such as “Spin” or “Claim now” showed higher conversion rates and ROI
Social casino gamers love cartoon characters and animal mascots, despite most ads using animated men and women characters
Spinning reels and dollar bills are among the most compelling animations social casino marketers can use

“Marketers only have a few seconds to grab people’s attention,” said Noa Miller, Marketing Creative Strategist at yellowHEAD. “With our latest Ad Creative Benchmark Report, social casino marketers can get a clear picture of the most effective and engaging creative practices without wasting time on strategies that don’t make an impression.”

With data from thousands of ads and over 300 million impressions, the report offers insights into best practices for logos, calls to action, animations, and many other creative strategies. The data was gathered by yellowHEAD’s proprietary Alison creative technology platform, which uses a combination of computer vision and machine learning to analyze and optimize ad creatives at scale. Alison analyzed millions of impressions from over 6,000 ads across 860 campaigns spanning a range of geographical locations, platforms, and mobile operating systems.

The full report contains KPIs for numerous creative strategies broken down by region, mobile OS, and ad platform. With social casino apps representing a multi-billion-dollar slice of the mobile pie, these insights could be invaluable to marketers.

Latest News

FeedConstruct Secures New Partnership with the Football Federation of Armenia (FFA)

Published

5 hours ago

December 16, 2024

George Miller

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FeedConstruct is excited to announce its new Exclusive, Multi-dimensional Partnership with the Football Federation of Armenia (FFA), marking a significant collaboration after a one-year pause.

We are entering a new, multi-layered contract with the FFA at this challenging but promising stage, providing a variety of solutions such as audio-visual, data, SaaS, and integrity-focused. The company aims to equip the FFA with the means to develop sports with its innovative solutions and protect from integrity risks.

As part of the partnership, FeedConstruct will secure exclusive video streaming and data rights for the FastEx Armenian Premier League, Armenian Cup, and Armenian Supercup, covering around 190 matches. This agreement reinforces FeedConstruct’s commitment to delivering high-quality, real-time sports data and video content to its partners. Additionally, rich odds data will be provided through FeedConstruct’s BetGuard – a combination of comprehensive Odds Feed and risk management service designed to deliver the highest level of data accuracy and security.

Founded in 1992, the Football Federation of Armenia is the governing body of football in the country and plays a crucial role in shaping Armenia’s football landscape. In this comparatively challenging but promising period for the Football Federation of Armenia, FeedConstruct aims to assist the FFA in protecting the integrity of sport and commercialize exclusive data and video rights for iGaming, global expansion and fan engagement purposes, supporting the federation’s continued success.

The post FeedConstruct Secures New Partnership with the Football Federation of Armenia (FFA) appeared first on European Gaming Industry News.

Latest News

Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine

Published

7 hours ago

December 16, 2024

George Miller

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Greco, the leading provider of innovative gameplay risk management solutions, has officially partnered with Bad Hombre Gaming to integrate its cutting-edge Gameplay Risk Engine into Bad Hombre’s advanced gaming and crypto platform.

This strategic partnership will empower Bad Hombre Gaming to strengthen player insights, streamline operational strategies, and optimise risk management across its portfolio of white-label partners.

Bad Hombre is widely recognised for its innovation in the crypto gaming space and its advanced suite of gaming platforms, sportsbooks, and multi-currency financial tools. With Greco’s Gameplay Risk Engine now part of its offering, Bad Hombre Gaming can deliver unparalleled risk management strategies to its partners.

“Integrating Greco’s powerful gameplay risk insights into our platform demonstrates our continued focus on technological innovation and operational efficiency. This partnership enables us to offer enhanced player risk evaluation, improved performance, and better analyse risks,” says Hugh Casey CPO of Bad Hombre Gaming.

Greco’s Gameplay Risk Engine provides operators with real-time insights using theoretical value modelling and behavioural risk analysis, enabling early decision-making to minimise risks, improve player experiences, and cut operational costs.

“Partnering with Bad Hombre Gaming is an exciting step forward. Their innovative approach to gaming aligns perfectly with our commitment to delivering cutting-edge risk management solutions. We’re confident this partnership will create significant value for their platform, players, and operational goals,” comments Ozric Vondervelden, Co-Founder and CEO of Greco.

The post Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine appeared first on European Gaming Industry News.

Latest News

Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game

Published

7 hours ago

December 16, 2024

George Miller

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Reading Time: 2 minutes

Galaxsys launches innovative turbo game with legendary footballer Luís Figo.

Galaxsys, an innovative games studio, is proud to announce its new branded game in partnership with football legend and Ballon d’Or winner, Luís Figo, called FlGOAL.

This is the first time Galaxsys has collaborated with the football icon to develop a branded game. Through this collaboration, Galaxsys has combined Figo’s legendary status and football legacy with its expertise in developing dynamic and engaging gameplay. The result is a game that not only celebrates a football legend but also resonates with players worldwide, highlighting Galaxsys’ commitment to producing creative, bold and innovative games.

Hayk Sargsyan, CEO of Galaxsys, commented on this special game launch, “Collaborating with Luís Figo on FIGOAL has been an extraordinary milestone and a project of high importance for the whole team. We were committed to making sure every detail was perfect, as this is not just a game but a celebration of Luís Figo’s incredible legacy. This collaboration also marks a huge step for Galaxsys, as we have partnered up with a football icon of this level to create a game that represents him and resonates with millions of football enthusiasts around the world.”

Vigen Safaryan, Chief Product Officer of Galaxsys, added, “From the very beginning, we knew this would be a big and challenging project, but we were incredibly excited to take it on. We dedicated extensive time to developing detailed storyboards and intricate game mechanics. Recognising the remarkable legacy and unique journey of this legendary football player, we introduced a special feature allowing players to choose Figo’s jersey from five options, representing the four clubs he played for and the Portugal national team. We’re proud of the outcome, and I’m confident it will resonate with partners and players, reflecting the care and dedication we put into every detail.”

About the Game

Figoal is a football-themed turbo game featuring the iconic footballer Luís Figo. To launch the game, players select their desired bet amount and press and hold the “Hold” button. This action sets Figo into motion as he starts freestyling the ball while a multiplier for potential winnings steadily increases. If players release the hold button before the ball falls, they secure a win multiplied by the current round’s multiplier.

The game features two bonuses and allows players to choose Figo’s jersey from five options, including the four clubs he played for and the Portugal national team jersey.

Game Highlights
Collaboration with Football Legend, Bonus Games, Team Kit Selection, x32,000 multiplier, Dynamic Animations, Provable Fairness

The post Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game appeared first on European Gaming Industry News.

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Anthony Attard6 days ago

Aquimo Announces First-of-its-kind Partnership with Sportsnet to Bring Interactive Mobile Gaming and Elevated Fan Experiences to Hockey Night in Canada Broadcasts