eSports
Veloce Racing announces TW Steel as Official Timing Partner
Today, (Friday, 20 November) Veloce Racing has announced an all-new partnership with world-renowned watchmaker TW Steel, with the pairing set to compete against the clock together during the inaugural season of Extreme E, commencing on 20 March, 2021.
The Dutch watchmaker operates out of Amsterdam in the Netherlands and has enjoyed several long-standing affiliations with reputable motorsport brands across the industry. It is now extending this association to Veloce Racing and into the next-generation, all-electric Extreme E championship.
Veloce Racing, meanwhile, is expanding its ever-growing list of partners following a successful livery reveal during the Extreme E Virtual Global Series Launch. Fellow partner, ART Grand Prix is currently preparing the car and livery at its facility in France.
The partnership itself will incorporate combined marketing campaigns, watch designs adorning the race gloves as well as a limited-edition range of TW Steel/Veloce watches to go on sale, with multiple models designed to appeal to both Veloce’s Extreme E and esports audiences.
Daniel Bailey, Veloce Racing CEO commented:
“We’re all really excited to welcome TW Steel to the fray as our Official Timing Partner. It’s important for us to have such a recognisable brand on-board for our first season in Extreme E, and to have one that is so established in the motorsport industry is an added bonus.
“Veloce has been touted as an innovator and disruptor in this space, and we’re delighted to be partnering with like-minded organisations. I think I speak for everyone when I say this collaboration is going to be a huge success!”
Jordy Cobelens, TW Steel CEO added:
“Having worked with several Formula 1 teams and numerous high-profile drivers, Veloce Racing was a natural fit for us and this partnership enables us to transition into the ever-growing world of electric motorsport.
“The Veloce-branded watches we’re planning to release will be a fun project for us. We’ll also be accessing two brand new audiences in the shape of virtual motorsport fans and those who are passionate about the environment.”
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PandaScore, the premier provider of esports betting odds, data, and innovative products, has announced an exciting new collaboration with BET99, one of Ontario’s top-ranking sportsbook and casino operators. This marks another major milestone for PandaScore as it continues to build its network of high-profile operators.
The deal gives BET99 access to PandaScore’s industry-leading Odds feed, which delivers comprehensive coverage of the world’s most popular esports titles, including Counter-Strike 2 (CS2), Dota 2, and League of Legends (LoL). Powered by advanced algorithms and supported by a team of specialized traders, PandaScore’s feed enables operators like BET99 to offer competitive odds while hitting a standard-setting margin of 6%.
In addition to PandaScore’s Odds feed, BET99 will integrate cutting-edge features such as BetBuilder and MicroBetting markets. These tools empower players to customize their wagers and enjoy dynamic, fast-paced betting experiences, aligning perfectly with the demands of today’s esports audiences.
The move into esports betting comes at a pivotal moment for the sector, which continues to see exponential growth. PandaScore recently surpassed €1 billion in esports bets processed through its platform, underscoring its expertise and leadership in this space.
Oliver Niner, Head of B2B, PandaScore, said: “Esports betting is rapidly becoming a cornerstone of the betting industry, and we’re thrilled to support BET99 as they take this exciting step. With our powerful Odds feed and innovative products like BetBuilder, BET99 is uniquely positioned to deliver a premium esports betting experience to players across Ontario.
“Our collaboration with BET99 is representative of the incredible momentum PandaScore has built in expanding our operator network. We’re excited to collaborate with BET99 and support their ambitious plans to become a leader in esports betting.”
Andre Bewerungen, Head of Sportsbook, BET99, added: “At BET99, our mission has always been to deliver a world-class player experience through personalization and innovation. With esports rapidly emerging as a key vertical, we see an incredible opportunity to engage the next generation of bettors who are passionate about this dynamic space.
By collaborating with PandaScore, we can provide tailored, engaging, and cutting-edge betting options that resonate with esports fans. Their comprehensive odds feed and advanced betting tools allow us to create a seamless, interactive experience that enhances player engagement and builds lasting connections with this growing audience. We’re excited to collaborate with PandaScore and take esports betting to the next level in Ontario.”
BETER and VeliTech Partner to Enhance Betting Esports and Sports Content
BETER, an award-winning supplier of fast betting content and data, has joined forces with technology B2B provider, VeliTech, in a deal that will significantly increase the reach of its fast betting products.
Through this collaboration, the VeliTech platform will feature BETER’s 24/7 esports and sports content, including live streams, real-time data, and odds. It includes ESportsBattle tournaments, which offer round-the-clock action on popular titles such as eFootball, eHockey, and eBasketball. This addition enables operators to enhance engagement and diversify offerings in the competitive sports betting market.
Besides that, BETER provides the platform with an esports odds feed covering 450+ tournaments worldwide, with 40,000+ live and pre-match events per year. Odds are based on official data for popular titles such as CS2, Dota 2, LoL, Valorant, and more.
BETER’s sports content, such as Setka Cup table tennis tournaments, will also be available on the VeliTech platform. In total, bettors can wager on over 46,000 fast-paced esports and sports monthly events.
Gal Ehrlich, CEO of BETER, said, “This is an important partnership for us as it significantly expands the reach of our sports and esports products among high-calibre operators in core markets worldwide.
“VeliTech offers a suite of solutions powered by advanced technologies that sportsbooks rely on to deliver superior bettor experiences. Fast betting content is now a must-have for operators, and our products are recognized as the best in the industry.
This makes the deal between BETER and VeliTech a win for both parties, but more importantly, for the sportsbooks that can now access our in-demand products.”
Tamar Skhirtladze, Head of VeliSports at VeliTech, stated, “Partnering with BETER allows us to provide high-quality betting content like Dota 2, LoL, CS2, ESportsBattle tournaments, and Setka Cup to our clients, reinforcing VeliTech as a trusted technology partner supporting leading operators.”
The post BETER partners up with VeliTech appeared first on European Gaming Industry News.
Australian wagering giant Tabcorp selects French supplier PandaScore as its dedicated esports data and odds provider
One of Australia’s biggest operators, Tabcorp, has partnered with specialist esports supplier PandaScore to expand its esports offering in Australia.
Tabcorp will initially incorporate PandaScore’s esports data and odds services for the Big 3 esports titles: Counter-Strike, League of Legends and Dota 2. Tabcorp is keen on integrating the full suite of PandaScore titles, markets and products to drive future expansion in esports.
The agreement will see Tabcorp offer an expanded range of markets and market lines, including PandaScore’s lucrative player markets.
Powered by PandaScore’s market-leading esports products, Tabcorp’s multichannel distribution will see its levelled up esports offering available over digital and physical options, including web, mobile app, betting shops and terminals in licensed venues.
For Tabcorp Trading General Manager, David Beirne, “this partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”
Oliver Niner, Head of B2B at PandaScore stated that he’s “very excited about working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”
The post PandaScore signs landmark deal with Tabcorp appeared first on European Gaming Industry News.
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