Together with the FIFA World Cup, N1 Sport Promo, a six-week campaign for partners working with sports and Prediction Markets traffic, has come to an end. Throughout the promotion, participants received increased payouts based on the volume of acquired FTDs.

N1 Partners experts reviewed the campaign results, analyzed the performance, and highlighted the key takeaways: which traffic sources delivered the best results, how audience behavior evolved, and which strategies can help affiliates achieve stronger performance with sports campaigns.

N1 Sport Promo In Numbers

• Duration: June 10 – July 20

• Top 3 GEOs: CA, DE, AU

• Top traffic sources: SEO, ASO, Facebook

• Best-converting brand: N1 Bet

• Brands participating in the promotion: N1 Bet, Lucky Hunter, RollXO

3 Key Campaign Takeaways

1. Which traffic sources and approaches performed best?
   “The most effective traffic sources were those that allowed affiliates to quickly adapt to the sports agenda. 

SEO performed well with users already interested in specific matches, Facebook made it possible to rapidly scale campaigns around trending sporting events, while ASO helped attract more users during periods of high demand for apps.

Match- and tournament-specific creatives delivered the strongest results,” said Daria Smirnova, Affiliate Team Lead, N1 Partners.

2. What were the most common mistakes affiliates made?
   “The biggest issues were weak alignment with current sporting events and generic creatives use instead of materials tailored to specific matches. The faster affiliates update their content during major tournaments, the more effectively they can capitalize on peak demand,” commented Daria Smirnova, Affiliate Team Lead, N1 Partners.
3. What should affiliates keep in mind when preparing for major sporting events?
   “It is essential to prepare for major tournaments in advance. Keep track of key matches, plan your creatives ahead of time, and update your content promptly. An event-driven approach helps scale betting traffic more effectively,” said Daria Smirnova, Affiliate Team Lead, N1 Partners.

Product Analytics

In addition to summarizing the results of N1 Sport Promo, the N1 Partners product team analyzed player behavior during the FIFA World Cup 2026 to identify the key factors influencing player engagement.

As the tournament progressed toward the knockout stage, user activity steadily increased. The decisive matches attracted greater attention, drove higher betting volumes, and increased the share of live betting. Players were more likely to follow matches in real time and placed bets more actively as the games unfolded.

• Spain vs Argentina final delivered peak player activity. Fans were almost equally divided between the two teams, which helped maintain high engagement throughout the entire match.
• France vs Spain and England vs Argentina semi-finals were among the most discussed matches of the tournament. They ranked among the leaders in terms of audience response and the number of live bets placed.
• The average bet size during the semi-final matches was approximately 30% higher than during the group stage. This demonstrates that the tournament’s key matches encouraged significantly more active player participation.
• Match scheduling also had a noticeable impact on performance. Games held at convenient times for players attracted more users than some of the late-night matches during the group stage.

Monetization and Retention After the Tournament

The end of a major tournament is not the end of the opportunity.

To preserve the value of the acquired audience after the tournament, N1 Partners recommends:

• Continue engaging users after the tournament ends.
  Maintain communication with players who may switch to other sporting events and continue their betting activity.

• Prepare the next entry points in advance.
  Build acquisition funnels for upcoming tournaments and championships to retain the traffic you have already received.

• Use cross-promotion and refresh your offers.
  Expand user engagement opportunities by combining sports and Prediction Markets traffic.

• Focus on long-term player value.
  Work with players with a long-term perspective — not only generate FTDs during periods of peak demand but also maintain user activity after the tournament.

N1 Partners team would like to thank all partners for participating in the N1 Sport Promo. More campaigns and even more growth opportunities with N1 Partners are ahead — stay tuned for upcoming updates!

Reasons to work with N1 Partners:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

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