Season 4 of Bet It Drives has officially launched, opening with a candid and controversial debate between two prominent industry leaders. Cedomir Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, hit the road in Barcelona during ICE to confront the topics many in iGaming prefer to avoid.

From expo spending and marketing budgets to regulation loopholes and grey market growth, the season premiere delivers the unfiltered discussion the show has become known for.

Big Booths, Bigger Egos?

One of the episode’s standout moments comes in a single line that captures the tone of the discussion:

“If the booth is big, that’s growth. If the booth is very opulent, that’s ego.”

It’s a sharp observation that reflects the broader theme of the episode — questioning industry norms and exposing the realities behind high-profile conference appearances and award wins.

The CEOs dive deep into:

• How much iGaming companies really spend on conferences

• What percentage of budgets go toward marketing

• How much is allocated to affiliate partnerships

• When and why grey markets began accelerating

• What doesn’t make sense about regulation in the US and UK

Debate, Confessions and Prank Calls

Beyond boardroom-level discussions, the episode maintains the show’s signature mix of entertainment and unpredictability.

Filmed against the backdrop of rainy Barcelona during ICE, both guests take part in the “Confess or Call” segment, delivering dramatic prank calls. Cedomir Tomic shares stories from some of the wildest iGaming conference parties, while Oleksandr Feshchenko opens up about the shadiest thing he has done in his professional life.

The result is a fast-paced, unscripted conversation that balances serious insight with candid humour.

Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives, said:

“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes.”

What’s Ahead in Season 4

Season 4 continues with three more high-impact episodes, each maintaining the same uncompromising tone:

• Max Krupyshev explores crypto payments and their long-term impact on iGaming

• Akhil Sarin discusses streaming-first acquisition strategies and sponsorship power plays

• Marek Suchar examines esports betting infrastructure and where the ecosystem still falls short

With strong opinions and little room for safe answers, the new season promises even sharper debates and deeper industry insights.

Where to Watch and Listen

Season 4, Episode 1 of Bet It Drives is available on:

• YouTube

• Spotify

• Apple Podcasts

About Bet It Drives

Powered by GR8 Tech, Bet It Drives positions itself as the “Front Seat in the iGaming World.” The show brings industry leaders into a moving conversation format where bold questions, candid answers and quickfire games replace traditional scripted interviews.

Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, the podcast blends hard truths with light-hearted moments as guests discuss the challenges and opportunities shaping the future of iGaming — all while cruising past iconic landmarks around the world.

The post Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Online bingo brand Zingo Bingo is launching Your Era, a new social-first content series designed to celebrate iconic throwbacks, spark nostalgia, and bring people together through shared memories from past decades.

The first episodes will feature Atomic Kitten singer Kerry Katona and renowned radio and TV presenter Pat Sharp, with additional guests set to be announced throughout the year.

Celebrating the Moments That Shaped Us

Created specifically for short-form social media platforms including TikTok, Instagram, Facebook and YouTube, Your Era invites well-known personalities to reflect on the music, fashion, technology and pop culture moments that defined their era.

The format focuses on authentic conversation rather than overt promotion, allowing personality and shared experiences to take centre stage. The series reinforces Zingo Bingo’s positioning as a home for nostalgic fun and a community built around shared memories.

Each episode is structured around five themed throwback segments, designed to unlock memories, emotions and discussion.

Episode Format and Recurring Segments

Every guest takes part in five core segments:

The Memory Bag
Guests reveal five personal nostalgic items and share the stories behind them.

Flashback Files
A quick-fire interview covering music, fashion, technology and defining cultural moments.

Mixtape Memories
Guests select the throwback tracks that shaped them, contributing to a collaborative Your Era playlist.

Taste of the Past
Guests sample retro sweets and snacks, rate their nostalgia levels and share personal associations.

Yesterday’s News
A headline-guessing game featuring real throwback media stories with missing words, prompting humour and reflection on past press eras.

Developed with Blueprintx

Your Era was created in collaboration with long-term content partner Blueprintx, which has previously delivered digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.

The series launches in February, with new segments released weekly. Series One will feature six guests across 2026. Content will be distributed across dedicated social channels, shared by participating guests, and promoted on Zingo Bingo’s own platforms.

A Community-Driven Approach

Jack Watson, Brand Manager at Zingo Bingo, commented:

“Your Era is all about what we’re doing at Zingo Bingo — having fun while celebrating the moments that shaped us, the music we played on repeat, the old fads we cringe at and the memories that still make us smile.

We’ve created something for all audiences, with a focus on bringing people together through shared nostalgia and reminding everyone that bingo is about enjoying these moments together.

We have an amazing lineup of guests and are delighted to be working with Blueprintx to shape and bring the content to life — we can’t wait to share it all with the world.”

With familiar faces, cultural throwbacks and a strong community focus, Your Era positions Zingo Bingo as more than an online bingo brand — it becomes a platform for shared stories, connection and collective nostalgia.

The post Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.