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Toals launch new digital Racing Post display
Toals have accelerated their print-to-digital transition with the launch of new interactive Racing Post Digital Betting Shop Display (BSD) screens across their retail estate in Northern Ireland. Toals, who boast the largest betting shop in the UK and Ireland, continue their digital-first approach to betting by installing the new state-of-the-art interactive horseracing screens.
The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Toals customers are able to compare the detailed form for horses side by side.
For more casual racing customers, the new interactive touchscreens contain key Racing Post content, including Verdicts and the Predictor so they can make informed betting decisions.
The new screens were rolled out to three shops in Ballymena, Portadown and the flagship store in Belfast.
At the launch of the digital display, Toals CEO Gary Toal spoke about the advancement of the tech approach they have always taken in store.
He said “At Toals we pride ourselves on our tech-led approach and we’re delighted to join Racing Post on their print-to-digital transition. We’ve always considered ourselves leaders in tech-led betting shops and we’re excited to roll out these new Racing Post screens for horseracing punters.’’
Toal went on to discuss how vital it was that Racing Post was included in the tech transition.
“The Racing Post Betting Shop Display has been on every betting shop wall across the UK and Ireland for well over 20 years. It’s a key cog in the horseracing betting decision. It is vital for our customers to see Racing Post content available in our shops as we know just how valuable it is. Their content is just as good on the new screens as it was in the paper and I’m looking forward to introducing customers to it over the coming weeks.”
Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.
“The past few years have seen a shift in focus for the overall retail landscape. If you look at the high street, most stores are now becoming tech-driven and we know bookmakers are no different. Our newspaper and Betting Shop Display have been staples for bookmakers over the past 20 years and we are delighted now to be at the forefront of this digital transition with our new interactive screens. As always, Gary and his team at Toals are leading the tech race with the displays they already have in store. We’re delighted to be rolling out our number one product in his new stores.”
On the advancing tech behind the Racing Post display, he added: “The tech in the displays is second to none and we now offer customers more content than ever before. We used lockdown to update our tech using new Raspberry Pi technology which allows customers to set it and forget it to make our screens quicker and more cost-effective for our partners. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”
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European Gaming Media, the premier information hub for the gaming and gambling industry powered by HIPTHER, is excited to announce a strategic Media Partnership with ZettaOnline, part of Zetta Group Limited UK, a leading fintech service provider to regulated institutions worldwide.
As part of this collaboration, European Gaming Media will provide a platform for ZettaOnline’s communications, sharing their press releases and latest updates with our dedicated audience of over 200,000 monthly readers. ZettaOnline will leverage its platforms to spotlight this exciting partnership online and across social media.
Zoltan Tuendik, Co-Founder and Head of Business at European Gaming’s parent brand HIPTHER, stated about this partnership: ““We are thrilled to embark on this strategic media partnership with ZettaOnline, a leading innovator in fintech services. This collaboration aligns perfectly with our mission to deliver cutting-edge insights and valuable content to our audience. By joining forces with ZettaOnline, we not only enhance our ability to provide top-tier industry information but also foster a deeper connection between gaming and fintech sectors. Together, we look forward to driving meaningful engagement and shaping the future of both industries.”
Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, added: “Partnering with European Gaming Media is a significant step forward for ZettaOnline as we continue to drive innovation and provide cutting-edge technology solutions to the gaming sector. Our technical expertise in Software Development in the FinTech industry will enhance our market reach and strengthen our brand presence in the gaming industry, ultimately benefiting our clients with the best-in-class services and solutions. We are excited about the opportunities this partnership with European Gaming Media brings, enabling us to foster new relationships and expand our influence in the European gaming market.”
About European Gaming Media:
EuropeanGaming.eu is a top-tier online platform serving as a central hub for information in the gaming and gambling industry. Reaching more than 200,000 readers monthly, it delivers a wealth of content including daily news, press releases, exclusive interviews, and in-depth event coverage.
Focused on the ever-evolving gaming technology sector, EuropeanGaming.eu covers online and land-based gaming, betting, esports, regulatory changes, and tech advancements. Additionally, it hosts industry-specific virtual events, conferences, and provides detailed market reports, making it a one-stop destination for operators, suppliers, and enthusiasts in the European gaming landscape.
About ZettaOnline:
ZettaOnline, part of Zetta Group Limited UK, is a strategic fintech provider delivering a wide range of technology solutions to regulated institutions across regions such as the UK, USA, Germany, Malta, and South Africa. Initially offering reliable web hosting services, ZettaOnline has expanded into a comprehensive IT solutions provider, specializing in Software Development, DevOps, IT Governance, Information Security Consultancy, and Managed IT Solutions.
Through innovation and tailored solutions, ZettaOnline empowers businesses to navigate today’s complex digital environment, ensuring their technology needs are met with expertise and efficiency.
The post European Gaming Media and ZettaOnline Forge Strategic Media Partnership appeared first on European Gaming Industry News.
BETER, the leading provider of next-gen betting content and data covering sports and Esports, has extended its partnership with BVGroup, the top-flight online betting operator and B2B technology solutions provider.
According to the deal, BVGroup’s brands, including BetVictor, Betano UK and others, will be provided with BETER’s Esports Odds Feed, an end-to-end trading solution which covers 450+ esports tournaments worldwide with the highest odds uptime in the industry of 90%+.
This means that their players will get access to odds for more than 40,000+ live and pre-match events per year, further enriching and improving their Esports wagering experience with the brand.
Odds are calculated using official data and compiled by BETER’s in-house team of expert Esports traders for in-demand disciplines such as CS2, Dota 2, League of Legends, Valorant and many more.
The extended partnership further establishes BETER as the go-to provider of Esports content and data for the biggest operators in the business. Indeed, the provider’s fast-betting experiences have proved to be a big hit with significant player groups such as Millennials and Gen Z.
BETER and BVGroup have a longstanding partnership in place with the operator offering the provider’s proprietary ESportsBattle tournaments, which cover eFootball, eBasketball, eHockey and CS2, as well as Setka Cup table tennis tournaments to its players. Combined, this gives players access to more than 45,000 monthly events.
Gal Ehrlich, CEO of BETER, said: “We are thrilled to have strengthened our partnership with our good friends at BVGroup and for its brands to provide players with an enhanced Esports betting experience.
“Esports betting is a significant vertical in its own right with players demanding a great selection of markets and the best-priced odds. By combining official data with expert traders, we can provide our partners with highly accurate odds for Esports tournaments worldwide.
“We have already enjoyed a hugely successful partnership with BVGroup, but this enhanced agreement will really take it to the next level.”
Eoin Ryan, Director of Sportsbook at BVGroup, added: “BETER has proved to be one of our most important partners, allowing us to deliver fast betting content to players at our sportsbooks.
“The success of this made us want to deepen our collaboration by taking the provider’s global Esports data and odds, allowing us to offer bets on more than 40,000 events across major disciplines such as CS2, League of Legends, Valorant and others.
“It’s partnerships like this that ensure our sportsbooks remain the go-to sports and Esports betting brands of choice for players in core markets across the world.”
The post BETER and BVGroup extend partnership on global Esports coverage appeared first on European Gaming Industry News.
BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.
The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.
As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.
The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.
ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.
The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.
In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.
This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.
The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention
ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.
Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.
With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.
Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”
The post BETER Live becomes ICONIC21 appeared first on European Gaming Industry News.
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