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Latest deal secured via exclusive content distribution agreement

Push Gaming is set to bolster its international expansion after integrating its content with IGT technology to supply its digital games to Norsk Tipping, Norway’s state lottery operator and a member of the World Lottery Association.

The new deal with IGT will further enhance Push Gaming’s already dominant presence across the Nordic markets.

Under the agreement, Push Gaming will join a select group of tier-one suppliers providing digital content to Norsk Tipping through IGT, including NetEnt and Elk Studios.

Four of Push Gaming’s proven chart-toppers, Joker Troupe, Jammin’ Jars, Razor Shark and Wild Swarm will be available to Norsk Tipping’s customers during the launch, with further titles being added throughout the year.

Set to go live in September, Push Gaming’s UKGC and MGA-licensed platform has been added to the IGT Connect integration layer.

Commenting on the deal, Fiona Hickey, Head of Sales at Push Gaming, said: “Entering dynamic new markets and increasing our global audience is what we strive for here at Push Gaming. It’s fantastic to have joined forces with IGT and to continue expanding our presence in regulated markets worldwide. We look forward to a long and productive partnership together.”

Enrico Drago, IGT PlayDigital Senior Vice President added: “By leveraging the seamless content aggregation technology within our IGT PlayCommand platform product suite, IGT successfully added Push Gaming’s innovative digital games to our growing stable of titles for Norsk Tipping, and further supported our goal of delivering unrivalled gaming experiences that engage players.” 

The latest deal in a series of recent tier one operator agreements, including GVC and William Hill, Push Gaming has continued to go from strength-to-strength this year with one of the industry’s most sought-after games catalogues.

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