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Leading brand to partner Champions Hockey League’s Swedish home matches

Innovative betting operator CampoBet will be the exclusive sponsor of the Champions Hockey League (CHL) in Sweden for the seasons 2020-21 until 2022-23.

Top Swedish teams participating in the competition include Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm, Lulea HF (2014/2015 winners), as well as current champions and four-time victors Frölunda Indians.

As an Official Sponsor of one of ice hockey’s most watched tournaments, the CampoBet logo will appear on rink boards and media backdrops in Sweden during the television broadcast of the initial eight highly anticipated matches in the cities of Karlstad, Ängelholm, Luleå and Gothenburg during the 2020-21 season. The brand will also feature on under-ice advertising should any Swedish teams progress to the round of 16.

The online sportsbook will also give its customers the chance to win signed souvenirs from Swedish teams, VIP tickets to attend the games and behind the scenes passes to selected matches for a few lucky participants.

Recently launched in the territory, CampoBet is a hugely popular continental brand and boasts a varied selection of sports betting events and options.

Boris Chaikin, CEO of CampoBet’s platform, said: “CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so.

“We are delighted to be involved with one of hockey’s best-known competitions and look forward to tuning in to its eagerly awaited fixtures.”

Michael Witta, Infront Vice President Marketing Sales, said: “Sweden continues to be one of the most decorated nations in the CHL and its clubs have seen huge success in the competition. We are happy when brands like CampoBet can leverage that success and take full advantage of both the domestic and pan-European reach the CHL enjoys. We are excited to welcome them to the sponsorship roster.”

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