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GambleAware launches second phase of major public health campaign: Bet Regret telling sports bettors to ‘tap out’ to avoid Bet Regret

- The latest Bet Regret campaign introduces a new behaviour change technique which encourages people to pause and reconsider before they place a bet they may regret.
- Campaign evaluation to-date shows self-awareness amongst the campaign target audience is increasing, but there is still a need for more specific advice.
- The new advertisements feature a wrestler intercepting two unsuspecting gamblers who are about to place an ill-considered bet; he pins them down until they agree to ‘tap out’ of their apps for some time out and avoid Bet Regret.
- New Football Supporters Association (FSA) survey results, released alongside the latest campaign, found that almost three quarters (73%) of those fans who are likely to bet more this season will do so because they find it easier to bet at home rather than at a match.
GambleAware has launched the second phase of Great Britain’s largest national safer gambling campaign, Bet Regret, which is targeted at an estimated audience of 2.4m men aged 18-34 who gamble frequently on sport. To coincide with the launch, the Football Supporters Association has also conducted a survey of football fans on behalf of GambleAware, to provide a snapshot of the current attitudes and behaviours of male sports bettors.
The first advert of the 2020 campaign premieres on Saturday 12th September during the kick-off match of the Premier League – Fulham v Arsenal at 12.30pm. The campaign will consist of two TV adverts alongside a radio and digital campaign. Drawing on the nostalgia and popularity of wrestling, the TV adverts look to dramatize the concept of ‘tapping-out for time out’ to encourage sports bettors to pause before making an impulsive bet.
The public health campaign, which originally launched in February 2019 to raise awareness of impulsive betting in order to encourage moderation and reduce gambling harms, will see the introduction of behaviour change techniques. These are designed to help frequent sports bettors, who want to avoid the feeling of Bet Regret, by encouraging them to ‘tap out’ of their phones before placing an online bet. The advice for bettors to ‘tap out’ is part of a strategy to encourage adoption of a new specific and easy to follow behaviour of pausing before placing a bet, to reconsider the bet.
When evaluating the first year of the campaign, researchers at Ipsos MORI1 found that self-awareness amongst 18-34-year-old men who gamble frequently on sport is increasing, and that behaviour is starting to change but there is still a need for more specific advice. Subsequent findings from the researchers show that after a drop in football betting due to the absence of live sport, by August it was back to normal levels, with over a quarter (27%) of the campaign audience saying they are betting more than three months ago, and the proportion who have bet on football online in the past month increasing by 62%.
In addition to these campaign evaluation findings, the FSA survey indicates that watching more matches at home rather than at the stadium is likely to increase in-play betting levels, with 83% of fans who bet in-play on football matches saying they bet in-play more when watching a match at home rather than in a stadium. Of those who say they will probably bet more this season, almost three quarters (73%) gave the reason that it is easier to bet at home than at a match.
Professor Sian Griffiths, Chair of the Safer Gambling Campaign Board and GambleAware Trustee, said: “The first year of the Bet Regret campaign had a positive impact on our target audience. We are looking to build on that success by influencing behaviour change through encouraging sports bettors to ‘tap out’ of their gambling app and take a moment to reflect before placing a risky, impulsive bet. This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms.”
Jo Churchill MP, Minister for Prevention, Public Health and Primary Care, said: “The impacts of a gambling problem can be devastating for an individual and those around them.
“It is excellent news that the Bet Regret campaign is entering its second year and encouraging those who may be placing a bet to pause and reconsider. It also helps ensure that anyone who needs it can get advice and support to protect them from gambling-related harm.”
Nigel Huddleston MP, Minister for Sport, Tourism and Heritage, said: “Safer gambling messaging has a vital role to play in protecting people from gambling-related harm. This new GambleAware campaign is a creative and engaging way to urge people to pause and reflect on the implications of their actions.”
Bet Regret is being funded through additional donations to the independent Safer Gambling Board in line with a commitment given to the government by the broadcasting and gambling industries. Sky, BT Sport, ITV and Channel 4 are amongst those who are supporting the campaign.
The campaign is one part of GambleAware’s wide-ranging actions to reduce gambling harms by considering individuals, the products and the environment in which they are found.
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Spinomenal grows UK presence with Lottomart collaboration

Spinomenal, the leading iGaming content provider, has grown its UK presence following a collaboration with casino and lottery betting operator Lottomart.
Thanks to this partnership, Lottomart players can now enjoy Spinomenal’s library of captivating and engaging online slot games. These include popular hits such as Majestic King, Buffalo Rampage, Trout’s Treasure – Fishing Season and more. The games will be integrated into Lottomart’s casino lobby via the Aristocrat Interactive platform.
This latest move from Spinomenal will consolidate its reputation as one of the esteemed online casino content providers in the UK as it continues to build a strong presence in 2025.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “The UK continues to be a key part of our growth strategy, and partnering with Lottomart – a respected and innovative operator – allows us to bring our games to an even broader and esteemed audience in this important market.”
Chris Ruddock, Commercial Director at Lottomart added: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Spinomenal’s titles do exactly that. Their distinctive style, engaging features, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
The post Spinomenal grows UK presence with Lottomart collaboration appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Joins Forces with TechIsland to Support Fire-Affected Areas in Cyprus

During a challenging time for Cyprus, which is currently facing the devastating consequences of recent wildfires, SOFTSWISS, the global tech company providing software for iGaming, stands in solidarity with local communities. The company is actively participating in TechIsland’s fundraising initiative, aimed at providing immediate relief to those affected and supporting recovery efforts.
As a member of the local tech ecosystem, SOFTSWISS is contributing to the broader TechIsland initiative, which brings together Cyprus’s IT and innovation community to provide immediate emergency relief and long-term recovery support.
The company has made a financial donation, which will be directed toward three key areas:
- Wildfire prevention and fire protection infrastructure;
- Installation of early warning systems;
- Urgent assistance for families impacted by the fires.
This initiative reflects a broader pattern of social responsibility. SOFTSWISS consistently responds promptly to natural disasters, especially in countries where its employees, clients, or partners are based. In 2023, the company launched the HELP Brazil campaign following catastrophic floods and also supported a charitable initiative in Poland under similar circumstances.
Through these efforts – from Latin America to Europe and now Cyprus – SOFTSWISS reinforces its commitment to standing with communities in times of crisis. The company continues to lead not only as a tech innovator, but as a responsible global citizen.
“Supporting the country that hosts our employees and partners is not just a responsibility – it is a moral commitment. We have been closely monitoring the situation with deep concern and wanted to provide tangible aid to the fire-stricken areas, beyond words of solidarity. We are proud to be part of the TechIsland initiative and remain open to offering further support wherever it is needed,” stated Ivan Montik, Founder of SOFTSWISS.
With its contribution, SOFTSWISS hopes to inspire more companies within and beyond the tech industry to act swiftly and decisively in times of crisis. Supporting the communities we live and work in is not just a responsibility – it’s a core part of who we are.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Conferences in Europe
SBC Summit 2025 to Tackle Regulation and Retention in Europe’s Most Competitive Gaming Markets

SBC Summit 2025 will sharpen its focus on one of the world’s most tightly regulated and commercially significant regions with the launch of the Global Markets – Western Europe track.
Taking place on Wednesday, 17 September at Lisbon’s Feira Internacional de Lisboa (FIL), the track will deliver strategic insights into how major operators are navigating escalating compliance demands, shifting player expectations, and intensifying global competition.
As part of the summit’s broader Global Markets programme, the Western Europe track will equip delegates with actionable strategies for thriving in regulation-heavy markets like Italy, the Nordics, the Netherlands, and Portugal. From revised licensing frameworks to new consumer protection mandates, the sessions will unpack the real-world challenges and opportunities facing operators on the ground. Whether expanding regionally or maintaining position in legacy markets, attendees will gain critical tools to drive innovation, compliance, and player retention in a changing European landscape.
Rasmus Sojmark, Founder and CEO of SBC, said: “Western Europe has long set the standard for gambling regulation, but the landscape continues to evolve. Today’s leading operators must build strong relationships with regulators, drive responsible innovation, and retain customers in an increasingly complex global environment. This track provides the practical insight and expert guidance delegates need to succeed in Western Europe.”
The track will open with the European Leaders Panel: Old World, New Way Forward – How the Most Established Brands Are Rethinking Regulation and Retention, bringing together some of the industry’s most prominent voices to discuss how operators can navigate tightening regulations, foster player loyalty, and remain competitive. Pascal Chaffard (CFO & Strategy Officer, FDJ), Axel Hefer (CEO, Tipico), Vlad Kaltenieks (CEO, BoyleSports), Mattias Wedar (CEO, LeoVegas), and moderator Martin Collins (Chief Business Development Officer, Soft2bet) will share their strategies for maintaining compliance while continuing to innovate, engage players, and thrive in Western Europe’s highly regulated markets.
Conversation will then turn to Italy’s post-licensing landscape in Italy’s New Online Gambling Regime: A Game-Changer for the Industry. The session will explore how stricter regulations, higher licensing fees, and enhanced player protection measures are reshaping the market. Industry leaders Fabio A. Bufalini (Country Director Italy, Stake), Marco Castaldo (CEO, Microgame), Will Shuckburgh (CEO, eCogra), Nicola Tani (Chief Editor, Agipro), Stefano Tino (Managing Director Italy, Betsson), and Marco Tiso (Managing Director, Sisal), will examine whether this transition has the potential to strengthen market sustainability or create unforeseen roadblocks, as they offer delegates practical strategies for navigating Italy’s new framework.
The session Portugal: Smooth Sailing or Danger Ahead? will bring together Tiago Bessa (Partner, Vieira de Almeida), Tomas Goncalves (Managing Director, Apostas Sociais (Santa Casa)), Americo Loureiro (Director, Solverde), Rui Magalhães (CEO, Estoril Sol Digital), Bernardo Neves (Secretary General, APAJO), and Tiago Pereira (Head of Portugal, LeBull.pt) to examine the current state of Portugal’s sports betting and iGaming market. With iCasino activity growing while sports betting declines, the panel will consider whether this could signal tighter regulation.
Other sessions featured in the track include Over the Finnish Line: Regulation in the Nordics, which will analyse Finland’s upcoming move to open its market to private operators, and Dutch Courage: Collaboration in the Changing Face of Regulations, which will look at Dutch proposals to raise the age threshold for online slots and introduce stricter deposit limits.
The Global Markets – Western Europe track forms part of SBC Summit 2025’s Global Markets series. Other markets explored across 16–18 September include Global Markets – Latin America and Brazil, and Global Markets – North America, each offering delegates region-specific insights to support international growth and strategic market entry.
The post SBC Summit 2025 to Tackle Regulation and Retention in Europe’s Most Competitive Gaming Markets appeared first on European Gaming Industry News.
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