Daily Fantasy Sports
Footstock Signs Chris Kamara as Brand Ambassador for 2020/21 Season
Footstock, the unique player trading and fantasy football platform, has signed the hugely popular ex-player and broadcaster Chris Kamara.
Footie legend ‘Kammy’ will front the brand for the 2020/21 season, with a range of marketing and PR activations planned to help boost Footstock’s awareness and UK customer base.
Kammy will voiceover Footstock’s upcoming debut national radio advertising campaign on talkSPORT. He will also share exclusive content and his own Footstock recommendations with his heavily-engaged 1.7m Twitter following.
Licensed by the UK Gambling Commission, Footstock has built its player pool exponentially since launching in April 2019.
Kammy said: “Ever since gaining my lucky break being spotted playing for the Royal Navy, I’ve always embraced life’s opportunities and working with Footstock is another exciting prospect.
“The game allows football followers to utilise their knowledge in a fun and responsible way. I can’t wait to test my competitive spirit on the platform and work with the Footstock team to entertain our loyal and growing userbase.”
The football betting app allows users to buy and sell player cards – stocks in Premier League stars – for real money, with the aim of locking in a profit. A player’s real-life performances on the pitch improves their in-game stats on Footstock, dictating their price and scarcity accordingly. Lucky dip-style player packs are also available to buy, offering users the chance to win random players.
Once a collection of players has been assembled, a selection of games, including daily fantasy contests based on real-life fixtures and Stat Roulette, can be played to win prize pots and other user’s cards. New for the 2020/21 season, Footstock is offering a £100k free-to-enter fantasy contest.
James Copeland, Footstock CMO, said: “When we decided to bring in a brand ambassador for Footstock we had a shortlist featuring one name. We’re absolutely thrilled that Kammy wanted to join us too.
“As one of football’s most-loved presenters, there’s really no one else quite like Kammy. Whether he’s astutely analysing on the Goals on Sunday sofa or causing mayhem with his in-game reports, his thirst for the sport is unquenchable and his personality is a perfect fit for Footstock.”
Kammy has been integral to Sky Sports’ coverage for more than 20 years. The fan favourite’s versatile presenting style has seen him branch into mainstream TV and become a household name with appearances on shows ranging from Loose Women to Have I Got News for You to Emmerdale.
Having started out representing the Royal Navy, Kammy signed for Portsmouth in 1974 and played nearly 800 professional games. He was part of Leeds United’s 1989-90 second division-winning team and was a regular for Sheffield United and Middlesbrough in the top flight. After retiring he steered Bradford City from the third to the second tier as manager in 1996.
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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.
“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.
Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.
The post PrizePicks Named Official Daily Fantasy Sports Partner of Los Angeles Dodgers appeared first on Gaming and Gambling Industry in the Americas.
Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market
PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.
Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.
Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.
PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.
An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.
But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.
It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.
1 – There is a kick-off call to align on goals, timelines and fantasy formats.
2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build
3 – The dedicated integration manager ensures effortless onboarding and a successful launch
By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.
Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.
“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.
“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.
“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”
The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.
The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships. “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
The post PrizePicks Named Official Daily Fantasy Partner of The Houston Astros appeared first on Gaming and Gambling Industry in the Americas.
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