eSports
Esports Entertainment Group Expands Existing Partnership with Dignitas, Securing Naming Rights to Legendary CS:GO Team
CS:GO Team Will Compete as Dignitas VIE.gg in Official Events
Esports Entertainment Group, Inc., a licensed online gambling company with a focus on esports wagering and 18+ gaming, is pleased to announce an expanded partnership with Dignitas, the esports vertical of New Meta Entertainment Inc. (NME) and one of the most successful esports organizations in the world. The Company’s online betting platform, VIE.gg, became an official multi-year partner of Dignitas in June 2019, and under the expanded partnership, it has now secured the naming rights of Dignitas’ famed CS:GO team.
“Dignitas is a true leader in the esports community,” said Grant Johnson, CEO. “Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in esports globally.”
In addition to VIE.gg’s integration into the CS:GO naming rights and jersey, the partners will roll out strategic digital and physical activations with the New Jersey marketplace as a core focus. In June 2018, New Jersey Governor Phil Murphy signed Assembly Bill 411, legalizing sports betting in New Jersey. One year later, Dignitas became the first esports organization to open a gaming facility in Newark, New Jersey, next to the famed sports and entertainment facility, Prudential Center. In addition to U.S. sports betting, the partnership also paves the way into the European marketplace through association with Dignitas’ famed CS:GO team hailing from Scandinavia.
“The partnership’s focus on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for our New Jersey gaming license,” continued Johnson.
Esports Entertainment Group, a member of ESIC, is working together with NME, to ensure that conflicts of interest and betting and age requirement rules are upheld throughout.
“We are honored to partner with an innovative, multinational brand like VIE.gg,” said Michael Prindiville, CEO of New Meta Entertainment and Dignitas. “Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide.”
“We are excited to further expand our partnership with Dignitas,” commented Magnus Leppäniemi, VP of Marketing and Head of Esports at Esports Entertainment Group. “As a committed long-term partner, we’re thrilled to have the opportunity to co-brand our VIE.gg platform alongside Dignitas’ legendary CS:GO team, an opportunity that can introduce our brand to millions of esports fans globally and help establish our status as a Tier 1 operator within esports betting.”
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BETER, the leading provider of betting content and data, and GRID, a first-party esports live data provider, extend their partnership to bring advanced data visualizations to BETER’s esports offering, enhancing the betting experience for all enthusiasts around the globe
GRID widgets include visualizations such as The Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets. The integration will also see a recently released GRID Stats Widget integrated into the BETER betting solutions, displaying various customizable statistics such as win rate, damage per round, First 5 kills, headshots, and many more.
Designed to be game title-agnostic, the GRID Widgets display real-time stats. They can be powered by any data source for any game in any genre, making them an entirely universal tool for data visualization across all esports content.
This new integration of data visualization will help bettors make more informed betting decisions and significantly increase their understanding of the game and its progress before, during, and after the game is live.
The widgets are versatile and fully customizable to match any partner’s branding and ensure the best experience can be scaled across mobile and desktop platforms.
Chuck Robinson, Chief Revenue Officer at BETER: “We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level. By leveraging GRID’s real-time data and customizable widgets with comprehensive statistics, we’re setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions.”
Mikael Westerling, Chief Sales Officer at GRID: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”
The post BETER and GRID Bring Advanced Data Visualizations to Esports Betting appeared first on European Gaming Industry News.
Esports betting in the United States is a yet to be fully tapped, and with more regulatory progress the total market and opportunity in esports continues to grow.
It’s why at PandaScore, we recently acquired our first license in the lucrative American market, in the esports-friendly state of Colorado. The move is a strong signal of our ambition in the US, but it also sets out our methodology for solving the uncertainty problem that US esports betting currently suffers from.
Supplier licensing should lead the way
The unknowns about what markets and lines can be offered are a key piece of the puzzle in many jurisdictions. Uncertainty around the legislation means operators are tentative to jump in with both feet. At PandaScore, we’re helping operators navigate US esports betting regulation on a state-by-state basis, so they can make business led decisions in markets with right balance of stability and opportunity.
Except for a few states, esports betting regulation is relatively new: there’s not a great deal of precedent to work from, and its quickly evolving nature means there’s likely more work to be done in the future. We plan to be at the forefront of making sure that esports betting works for the whole ecosystem: operators, suppliers, regulators and the betting public.
The regulatory framework across the country may be shifting at different paces, but almost all states are going in one direction: expansion.
Esports suppliers have a duty to show operators the way and give them the tools, knowledge and expertise to make the right decision. We don’t believe in going all guns blazing, but entering markets with some certainty around esports in a considered fashion.
We can be more confident that those specific markets are built for esports, with Colorado being PandaScore’s first step for several reasons.
Why Colorado
When deciding which market to enter, we consulted heavily with our customers and whittled it down to states that had the right mix of commercial opportunity, solid regulatory environment and straightforwardness in licensing.
Since regulating esports, Colorado has had a friendly framework for esports. The catalogue for regular betting includes a wide range of esports titles based on approved games and tournaments by the publisher or regulator – which follows some similarities to how traditional sports betting is structured.
The process itself was simple and clear, with clear terms and commercials that promote investment, entrepreneurship and innovation – all key ingredients for growing new markets and ambitious organisations to build new audiences.
Colorado is the natural next step in PandaScore’s service-minded, client-first approach. There’s already a generation of bettors who are seeking out esports betting products, esports suppliers need to be the source of knowledge and expertise that helps guide and amplify the esports ambitions of their clients.
Service-minded approach, client-led growth
We bring operators into the licensing conversation from the outset, exploring the licenses most valuable to them and then leveraging our lean, efficient operating model to get it done.
We’ve proven we’re serious about the US market, and that we can get a license efficiently, so if an operator desires a specific jurisdiction, we base our decisions on the revenue potential, give them a clear, no-spin picture of the market, and put in the hard work of licensing to provide our services in the US.
Player age verification as a mandatory service
A huge part of that no-spin picture is addressing the concern and risk around player age verification in esports. Compliance is paramount for suppliers and operators alike, so knowing the requirements from state to state is essential.
PandaScore has been offering player age verification for years and is well established on this front thanks to years of servicing jurisdictions like Australia and Sweden. We already have an API that clients use for peace of mind, and are beefing it up as a standalone service intended to support regulators and governing bodies to ensure compliance, confidence and growth.
Suppliers need to lead from the front for US esports betting to succeed. It’s not just about having the best product – they need to be an expert on relevant regulation, genuinely serve the expansion interests of clients and be a truly safe pair of hands that actively supports and serves operators, bettors and regulators alike.
Author: Oliver Niner, Head of Sales at PandaScore.
eSports
HUAWEI AppGallery Sponsors PUBG MOBILE Rising Stars Season 4 to Support Emerging Esports Players in Turkey
HUAWEI AppGallery this year sponsored PUBG MOBILE Rising Stars season 4, Turkey’s biggest amateur esports tournament. Held annually, PUBG MOBILE Rising Stars’s purpose is to identify and nurture new talent, as participants engage in battle on the PUBG Mobile esports platform. The Grand Finals concluded on 1 September.
AppGallery Sponsorship: Attracting Youth Talent to Esports
AppGallery hopes to promote esports among young players, enabling them to pursue a meaningful esports career through exposure to professional teams and an offer of a monetary prize.
“Esports are a growing phenomenon across younger generations of gamers, to the point that some of them prefer to watch others playing games, than playing those games themselves! As such, the esports essence of ‘sharing fun, healthy competition with friends’ deeply aligns with AppGallery’s identity and commitment towards the gaming community,” Jaime Gonzalo, VP Huawei Mobile Services Europe, said.
He added, “PUBG MOBILE Rising Stars has become a key event in the Turkish esports scene, where players can flaunt their skills in the exciting PUBG Mobile arena and gives them the opportunity to be noticed by professional teams. An attractive prize pool of 600,000 TRY is awarded across the tournament, offering support and a potential future career path to emerging talent.”
The prize pool was distributed across the top 16 teams, and the ‘MVP’ and ‘WWCD’, the top team from each match.
Grand Finals Highlights
The Grand Finals was a crucible of competition. From 31 August to 1 September, 16 teams competed to determine the Rising Stars champion. This phase was held at the ESA Espor Arena in Maslak over two offline days, to an onsite audience of 1,300 and over 20,000 live viewers.
The team HADDINI BILBAO won this PUBG MOBILE Rising Stars Grand Finals by just 1 point after 12 closely contested matches.
Tournament Recap
PUBG MOBILE Rising Stars Season 4 played a crucial role in discovering and supporting aspiring esports athletes. Reflecting the popularity and importance of this tournament, a whopping 5,000 teams participated in the First Round of the tournament. Held from 12 August to 19 August, this Qualification Period comprised three matches daily and a point-based system.
The Group Stage consisted of the top 32 teams from the first round and featured two groups with a six-day broadcast. Only 16 teams qualified for the Grand Finals – the final phase had a two-day broadcast.
The post HUAWEI AppGallery Sponsors PUBG MOBILE Rising Stars Season 4 to Support Emerging Esports Players in Turkey appeared first on European Gaming Industry News.
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