Canada
DOORDASH BECOMES THE FIRST-EVER ON-DEMAND DELIVERY PLATFORM OF THE NBA, WNBA AND NBA 2K LEAGUE
– New Partnership Tips Off This Week with Launch of DoorDash’s
#PlayItForward Challenge in Support of Black-Owned Restaurants Across North America –
DoorDash, the nation’s leading last-mile logistics platform, and the National Basketball Association (NBA) today announced a multiyear marketing partnership that makes DoorDash the Official On-Demand Delivery Platform of the NBA, WNBA and NBA 2K League.
DoorDash is tipping off the partnership today to coincide with the start of the 2020 NBA Playoffs. As the NBA’s first partner in the on-demand delivery platform category, DoorDash is launching its #PlayItForward Challenge, a new social media campaign designed to unite communities and encourage fans to support Black-owned restaurants. Ensuring greater inclusion of Black-owned and operated businesses across NBA business activities addresses a central goal of the 2019-20 NBA season restart, which is to find tangible and sustainable ways to address racial inequality across the country.
As part of the #PlayItForward Challenge, DoorDash will continue its commitment to support Black communities and donate $1, up to $100,000, to the National Urban League for every order placed from a Black-owned restaurant* on the DoorDash platform through the end of August. DoorDash will also offer $0 delivery fees** from all merchant partners in DoorDash’s program to support Black-owned businesses on DoorDash through the end of 2020. Hundreds of Black-owned, independent restaurants across the nation opted into DoorDash’s program to support Black-owned businesses and are searchable on DoorDash by keyword “Black owned”.
The challenge encourages participants to use their social platforms to highlight Black-owned restaurants in their neighborhoods, while challenging followers and fans to #PlayItForward by supporting and bringing awareness to Black-owned restaurants. In partnership with the National Basketball Players Association (NBPA), the #PlayItForward Challenge tipped off on social media with support from more than 10 NBA Players, including Bradley Beal, Shai Gilgeous-Alexander, Aaron Gordon, Jrue Holiday, CJ McCollum, Donovan Mitchell, Ja Morant, Jamal Murray and Dennis Schröder.
DoorDash will also become the first-ever Presenting Partner of the NBA 2K League Playoffs and Finals, executing in-game activations that will bring fans special moments and relevant experiences through custom integrations and features. The 2020 NBA 2K League Playoffs delivered by DoorDash will take place Thursday, Aug. 20 and Friday, Aug. 21 at 5 p.m. ET and Saturday, Aug. 22 at 2:30 p.m. ET, and culminate with the 2020 NBA 2K League Finals delivered by DoorDash on Saturday, Aug. 29 (time TBA). All Playoffs and Finals games will air live on the NBA 2K League’s Twitch channel in addition to select matches airing live on ESPN’s digital platforms and the NBA 2K League’s YouTube channel. ESPN2 will air games live Friday, Aug. 21 from 6 p.m. – 11 p.m. ET and Saturday, Aug. 22 from 3 p.m. – 5 p.m. ET.
“Growing up in Illinois as an avid basketball fan, I have always loved the sport and the joy it brings to communities. We are so proud to be the inaugural on-demand food platform partner for the NBA, an innovative and dynamic league,” said Tony Xu, DoorDash CEO and Co-founder. “This partnership will bring together food, sports, culture and technology to create memorable experiences for fans, while at the same time advancing our shared values of diversity, access and empowering local communities.”
When fans across the U.S. and Canada tune in to NBA, WNBA and NBA 2K League games from their homes, DoorDash aims to elevate the gameday experience by creating exclusive offerings throughout the partnership. DoorDash will also become an associate partner of future marquee events during NBA All-Star.
“This new partnership is a timely first for us as DoorDash is uniquely positioned to amplify our efforts to engage with fans who are watching games from their homes while also stepping up to support the Black-owned businesses in their communities – a key priority and area of focus across our leagues,” said Dan Rossomondo, Senior Vice President, Head of Media & Business Development, NBA.
DoorDash also launched today a new multi-platform ad campaign titled “Food Is Life” that spans TV, digital and social media. The TV spot merges the world of authentic fan footage with attention-grabbing graphics, taking consumers on a visual journey that highlights the breadth of cuisines available through DoorDash and the feelings evoked by the NBA’s greatest moments.
*National Urban League donation terms: Offer valid from 8/17/20 to 8/31/20. $1 donation for every order placed at a merchant who’s opted into DoorDash’s program to support Black-owned businesses. Valid only with participating merchants with a store banner indicating their participation in this program. DoorDash will donate $1 to the National Urban League through Round It Up America®, up to $100,000. Subject to availability. $0 delivery terms: https://drd.sh/VzIGgb/
About the NBA:
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About DoorDash:
DoorDash is a technology company that connects customers with their favorite local and national businesses in more than 4,000 cities and all 50 states across the United States, Canada, and Australia. Founded in 2013, DoorDash empowers merchants to grow their businesses by helping to solve mission-critical challenges, such as customer acquisition, on-demand delivery, insights and analytics, merchandising, payment processing, and customer support. By building the last-mile delivery logistics platform for local cities, DoorDash is bringing communities closer, one doorstep at a time. Read more on the DoorDash blog or at www.doordash.com.
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Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.
The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.
OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”
Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”
The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.
“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.
“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.
In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.
To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.
Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.
The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.
MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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