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Improving Accessibility Helps Grow the Sports Betting Market

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The legal battle for online sports betting has been a subject of debate for many years. But, in 2008, the online betting enthusiasts received positive news. New Jersey won a landmark ruling from the Supreme Court that potentially opened the door to multiple states being able to legalize betting on college and professional sports. Justice Samuel Alito, a New Jersey native, wrote the court’s opinion in the case. “Congress can regulate sports gambling directly, but if it elects not to do so, each state is free to act on its own,” Alito said according to an article by USA Today. “Our job is to interpret the law Congress has enacted and decide whether it is consistent with the Constitution.” Even though strict regulations by various governments are still an obstacle for the online market, according to a Zion Market Research report, the global sports betting market was valued at around USD 104.31 Billion in 2017 and is expected to reach approximately USD 155.49 Billion by 2024 while growing at a healthy CAGR of 8.83% between 2018 to 2024. FansUnite Entertainment Inc. (OTC: FUNFF) (CSE: FANS), Century Casinos, Inc. (NASDAQ: CNTY), Esports Entertainment Group, Inc. (NASDAQ: GMBL), International Game Technology PLC (NYSE: IGT), Boyd Gaming Corporation (NYSE: BYD)

As the legal infrastructure becomes more friendly towards sports betting, specifically in the online space, many companies in the gambling industry are investing in offering more sports betting options. According to a report by the Associated Press, companies like DraftKings are making serious strides in developing easy to use systems available to the public through partnerships with sports leagues. For example, The National Basketball Association and DraftKings had announced a multiyear partnership that will make DraftKings an authorized sports betting operator of the league. And, according to a report by MarketWatch, many have invested money into a new exchange-traded fund that tracks the sports betting and online gambling industries. This represents a “remarkable vote of confidence for a fund that’s only a few days old,” said Dave Nadig, a longtime industry veteran now at ETF Database. “I am a fan of this fund. If you believe online sports betting is the next big thing, this fund will capture everything from back-office infrastructure to front-facing retail plays.”

FansUnite Entertainment Inc. (OTC: FUNFF) (CSE: FANS) announced yesterday the, “acquisition target Askott Entertainment Inc. (“Askott”) has completed its second video game themed casino game ‘Crash Heist’. After the successful launch of ‘Loothunter’, Askott is ready to offer its second game in what will be a series of video game and esports themed casino games for online sportsbooks and casinos to offer.

RNG/casino games represent a large piece of the online real money gaming industry. Many sportsbooks offer casino games and with the recent COVID-19 pandemic, the importance of having such games has been magnified. Askott is developing games that will appeal to a broader target market that includes a growing younger demographic along with traditional gamers.

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‘We currently offer a betting solution for esports books and wanted to add RNG casino games to round out our partners’ betting offering to their customers,’ said Scott Burton, CEO of Askott Entertainment. ‘These additional offerings will result in more engagement from bettors and higher retention on our platforms. Without the need for live esports events, these games can be played 24/7 by our players allowing for more consistent betting and predictable revenue.’

‘As a leading developer of casino style games, we have now developed two games that can be leveraged on various platforms. Our partners will now be able to access our full suite of games, and other operators can license these games as stand alone products for their customers.’

The Askott suite of games will be a mix of pure chance games in addition to games that will combine some skill elements. ‘Loothunter’ was modeled on the popular loot case concept used in video games whereby you buy a key for a case and hope to get an item/reward greater than the price of the key. The game also allows you to earn key fragments for free to build out a key.

The Crash Heist concept has the users breaking into a bank vault for an entry fee of their choice. Once in the vault, their money rises steadily until they exit. If they get out of the vault before the police arrive, the money is theirs, if not they crash out.

‘We look forward to our stage of growth with Askott games where we will target casino aggregator partners that serve as an additional channel to leverage and distribute our games to a much broader audience,’ continued Scott Burton.

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All of the games are built on our own certified and tested random number generator with provably fair elements built in and adhering to the gaming jurisdictions where our partners have licenses.”

Century Casinos, Inc. (NASDAQ: CNTY) reported back in April that its Colorado subsidiaries received approval for three Sports Betting Master Licenses. The licenses were awarded during a special meeting of the Colorado Limited Gaming Control Commission held on April 2nd, 2020. In addition, the Commission awarded Circa Sports Colorado LLC, the Company’s partner for one of its Master Licenses, with a temporary Internet Sports Betting Operator License. The Commission is moving forward with licensing and will meet the May 1st, 2020 legislative launch date deadline. Due to impact of the pandemic on the sports betting industry, the Company is uncertain of the timeline that the Circa | Sports TM mobile sports betting app will launch.

Esports Entertainment Group, Inc. (NASDAQ: GMBL) announced earlier this month that it has signed a definitive agreement to acquire LHE Enterprises Ltd, the holding company of online sportsbook and casino operator Argyll Entertainment AG and its operating subsidiaries. Closing of the acquisition is expected to occur on or before July 31st, 2020. “Reaching a definitive agreement to complete our first acquisition as a NASDAQ company is a major milestone,” commented Grant Johnson, CEO of Esports Entertainment Group. “Argyll CEO Stuart Tilly and CFO Dan Marks already joined our senior leadership team in June as Corporate Secretary and Chief Financial Officer, respectively. They are a great addition to our organization and will help us build on Argyll’s base of more than 100,000 registered users, placing us in a great position to grow revenue moving forward.”

International Game Technology PLC (NYSE: IGT) announced last month that its PlaySports platform will power retail and mobile sports betting at Wild Card Saloon and Sasquatch Casino in Black Hawk, Colo. Owned and operated by privately held gaming company, Ed & Shirley’s Inc., both casinos will leverage IGT PlaySports kiosks, platform and mobile technologies to give their patrons choice and convenience for how, when and where they place sports bets. “Offering omni-channel sports betting via the IGT PlaySports solution will introduce an exciting new dimension of gaming to Wild Card Saloon and Sasquatch Casino that sports fans throughout Colorado are ready to embrace,” said Ed Smith, Ed & Shirley’s Inc. President.

Boyd Gaming Corporation (NYSE: BYD) and FanDuel Group announced last year the debut of FanDuel Sportsbooks at four Boyd Gaming properties: Blue Chip Casino Hotel and Spa in Michigan City, Indiana; Diamond Jo Casino in Dubuque, Iowa; Diamond Jo Casino in Northwood, Iowa; and Belterra Casino Resort in Florence, Indiana. The openings follow the successful debut of the FanDuel Sportsbook at Boyd Gaming’s Valley Forge Casino Resort in King of Prussia, Pennsylvania, in March, as well as the companies’ launch of mobile sports betting across the state of Pennsylvania in July. In the coming months, the two companies also plan to introduce mobile sports products under the FanDuel brand in both Iowa and Indiana, pending the receipt of required regulatory approvals. “Together, Boyd Gaming and FanDuel Group continue to successfully capitalize on the historic opportunity afforded by the legalization and expansion of sports betting in new states across the country,” said Keith Smith, President and Chief Executive Officer of Boyd Gaming.

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SOURCE FinancialBuzz.com

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CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform

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Blueprint Gaming, the leading UK slots developer and member of the Merkur Group, has doubled down on its Canadian footprint following a partnership with industry leading online casino and sports betting company, Rush Street Interactive, in Ontario.

The agreement will see a host of Blueprint’s top performing games made available to a new wave of slot enthusiasts, including its Megaways™ offering featuring Napoleon Megaways™ and Majestic Fury Megaways™, as well as the company’s renowned branded library offering the likes of Rick and Morty™: Strike Back and The Lost Boys™.

Founded in 2012, RSI has become a market leader in online casinos and sportsbooks across the Americas and is set to have its expansive portfolio of slots elevated by Blueprint’s engaging titles featuring sought after mechanics.

The agreement underlines Blueprint’s ever-expanding global footprint and aligns with its strategic roadmap for Canada where its games continue to resonate with players across the country.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “The popularity of Blueprint slots continues to grow across Canada and the Americas, and so we are delighted to go live with an industry renowned operator in the region.

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“This exciting deal pays further testament to how our games can resonate with players in multiple markets worldwide and we look forward to seeing the response from BetRivers players.”

Richard Schwartz, CEO for Rush Street Interactive, said: “Blueprint Gaming boasts a growing collection of exciting titles, and we are thrilled to be working with them to bring these games to our BetRivers players in Ontario.

“We are happy to partner with Blueprint Gaming and look forward to watching this collaboration flourish.”

The post Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform appeared first on Gaming and Gambling Industry in the Americas.

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Nearly half of Ontarian viewers wagering on Super Bowl LIX

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The latest sports betting survey from the Responsible Gambling Council (RGC) shows the majority of Ontarians plan to watch Super Bowl LIX (63 per cent) and almost half of viewers will place a wager on the big game (48 per cent).

Over a third of Ontario adults have initiated a bet after seeing a gambling advertisement online or on TV (35 per cent); more so among populations at-risk for problem gambling, including those under age 44 (42 per cent) and Black, Indigenous, and People of Colour (BIPOC) individuals (44 per cent).

Two thirds believe their sports knowledge gives them an edge in predicting outcomes (67 per cent), particularly men and those aged 18-44 (70 per cent). While knowledge and skill does inform a bet, it doesn’t guarantee a win. The misconception that one can accurately predict an outcome can lead to over confidence that their knowledge will give them an advantage and ultimately, a win. This is known as the illusion of control. This false belief paired with persuasive gambling advertising can increase risk, influencing some to bet more than they can afford to lose. More than a third report doing so in the past 12 months (36 per cent).

Key survey highlights

How Ontarians plan to bet:

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  • 50 per cent will bet online with a sportsbook website
  • 30 per cent will bet with family and friends
  • 27 per cent will buy sport-based lottery tickets
  • 20 per cent will bet in a pool

How much they plan to wager:

  • 55 per cent say they will bet $100 or less
  • 19 per cent will bet between $101 and $500
  • 8 per cent plan to wager more than $500

Number of bets they’ll make:

  • 55 per cent will bet a single time on the outcome of the game
  • 25 per cent will bet multiple times throughout the game using one sportsbook website
  • 15 per cent will bet using several sportsbook websites

“Gambling is random but your plan shouldn’t be,” says Sarah McCarthy, CEO, Responsible Gambling Council. “Perceived knowledge of the game, persuasive advertising, and substance use can all influence how we gamble. A smart plan includes being mindful of the illusion of control and remembering that even with sports expertise, understanding the game, players or stats won’t boost your chances of predicting a random outcome.”

RGC tips for safer sports betting

  • Be mindful of the illusion of control. Remember that even with sports expertise a win is not guaranteed and understanding the game, players or stats won’t boost your chances of predicting a random outcome
  • Be aware that time spent, and knowledge gained won’t help you “beat the odds”
  • Plan before you play – pre-set betting limits and stay within your budget
  • Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food
  • Never chase losses by trying to win back what you’ve lost
  • Limit your alcohol, cannabis, and/or other substance intake
  • Don’t bet if you are upset or stressed
  • View sports betting as entertainment, not a way to make money

Detailed survey insights

Half of those who will wager on the Super Bowl say their main reason to bet is to win money (48 per cent), followed by adding to the excitement of the game (47 per cent). About a fifth bet because they believe they are knowledgeable about the teams and players (22 per cent), they feel confident about their chances of winning (20 per cent), or because their favourite team or player is playing (18 per cent). One in ten bets in a mistaken attempt to make up for last year’s losses (10 per cent).

Over half of those who will bet on the big game will place their bets while consuming substances, which are associated with the additional risks of impaired judgement and decision-making (52 per cent). The majority plan to consume alcohol while betting (86 per cent).

While men and women are similarly likely to watch the Super Bowl, men are slightly more likely to place a wager (49 vs 45 per cent). Age and ethnicity also play significant roles. Ontario sports bettors aged 45+ are more likely to bet on the big game (52 per cent) than those aged 18-44 (45 per cent). White individuals are significantly more likely to bet on Super Bowl LIX (54 per cent) compared to BIPOC Ontarians (42 per cent).

Staying onside

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Of those planning to bet on the Super Bowl, the most common strategies to manage their gambling risk remain the same as last year: deciding on a pre-set betting limit (37 per cent), betting to have fun and not to make money (31 per cent), and not betting more to recoup losses (25 per cent).

A quarter of all respondents say they always or often feel anger or frustration at losing a bet (25 per cent), while a third sometimes do (36 per cent). This increases when placing bets while using substances. A third report their gambling has caused them to experience health problems, including feelings of stress or anxiety (36 per cent) over the last 12 months, and that they might have a problem with gambling (36 per cent). These rates are highest among BIPOC Ontarians and those aged 18-34.

As a result, more Super Bowl betters are now paying attention to mood and state of mind when they gamble. Encouragingly, a quarter will avoid betting when feeling emotionally distressed (25 per cent) and a fifth will refrain from betting while under the influence of alcohol or drugs (21 per cent).

To help keep online gambling safer, all regulated sportsbook websites have responsible gambling features. Of those who plan to use online sportsbooks to bet during the Super Bowl, a quarter read online information about the odds of winning and how certain games work (25 per cent) or use money limit-setting tools (23 per cent). A fifth use personalized spending reports or take a cooling off period (20 per cent). Notably, a third don’t plan on using any features to help them manage their betting (33 per cent).

Methodology
An online survey of 1,147 Ontario residents aged 18+ was completed between November 22 – December 6, 2024, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-2.9%, 19 times out of 20.

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The post Nearly half of Ontarian viewers wagering on Super Bowl LIX appeared first on Gaming and Gambling Industry in the Americas.

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