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Supersonic launches transparent and automated self-serve platform for hyper-casual developers

Published

6 years ago

on

July 22, 2020

By

George Miller

Reading Time: 2 minutes

Leading hyper-casual game developer and publisher Supersonic Studios, owned by mobile marketing company ironSource, announced the launch of its self-serve platform. The new platform opens up the market for all developers to test their game’s performance and discover its marketability. Bringing such automation to the game publishing process, will enable more potentially successful games to be discovered, and more developers to enter the market. To celebrate the launch, all games tested during Q3 get an additional testing bonus if they hit certain CPI KPIs.

The user-friendly, self-serve platform streamlines the process for mobile game developers to test the likelihood of their game’s ability to scale and be profitable. A developer may upload and test as many games as they wish to the platform, which are then checked by a member of the Supersonic team to ensure the games are in alliance with the terms and conditions of the app stores and market trends. The approved games are then easily viability tested, through ad campaigns, for a minimum of three days.

To kick start the launch, Supersonic is offering an immediate cash testing bonus to any developer who tests their game on the self-serve platform during Q3 and hits certain KPIs: those who hit a CPI of 20 cents or lower will get $15k, 30 cents or lower receive $5k and 40 cents or lower receive $3k. These CPIs are early indications of a game’s potential and are the starting point from where a publishing deal with Supersonic can be created, with the aim of turning the title into a larger, global opportunity.

“We have two goals here. One is to make the publishing process as easy as possible to allow for a quick and simple testing process and the other is to maintain a true partnership with the developer, ensuring total transparency,” explains Nadav Ashkenazy, GM of Supersonic. “The developers are our partners and it’s key that we give them an equal level of visibility into their game, so that we can make strategic decisions together about how to proceed.”

In the coming weeks, the platform will already undergo a major update offering all developers with published games access to advanced data and the highest level of transparency to their in-game metrics. This ensures that both the developers and Supersonic are equally aware of all activity within the games in order to optimize and maximize their LTV.

To access the platform and submit your game, visit: http://www.supersonic.com. The offer is subject to Supersonic’s terms and conditions.

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blask

When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

12 minutes ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.