Blockchain
Digix partners with Axie Infinity to bring real gold in-game
First of its kind partnership will enable players to receive in-game gold through Axie-DGX tokens that will be redeemable for physical, investment grade gold
Digix, creator of the world’s first asset-backed digital gold token, has today announced a partnership with Axie Infinity, a game built on Ethereum that enables players to collect, raise and battle fantasy creatures. This partnership will enable Axie Infinity players to receive in-game tokens that are backed and redeemable for physical, investment-grade gold.
In an industry first, real gold rewards will be offered as an in-game currency via Axie-DGX tokens which can be exchanged for Digix’s native token, DGX— where 1 DGX is equivalent to 100,000 Axie-DGX. Axie Infinity is a digital pet community that lets players battle, collect, trade and raise Axis, where players can power-up these fantasy creatures through minigames, quests, contests, and special in-game events. Powered by Ethereum, the Axie Infinity marketplace is transparent, liquid, and secure, enabling players to have complete ownership of their Axies and the ability to trade and sell them in a secure manner.
Shaun Djie, COO and Co-Founder of Digix said: “This collaboration with Axie Infinity is not only a major milestone for Digix—but for the growth of digital gold, highlighting its benefits across a range of industries including gaming. By providing an in-game currency that is backed by gold, a time-tested, safe haven asset—we are remaining true to our vision of democratising access to gold and further showcasing the innovative use cases for digital gold.”
Starting from 20 July 2020 10 AM EST to 2 August 2020 10 AM EST, Axie Infinity players will have the chance to earn Axie-DGX tokens as they compete in this seasonal event. Axie-DGX tokens will be rewarded as a random in-game drop with a total prize pool of US $1500 Axie-DGX tokens.
Aleksander Leonard Larsen, COO and Co-Founder of Axie Infinity said: “This initiative elevates the play-to-earn narrative to new heights. For the first time, players can earn real gold by simply playing a game. User-focused experiments that benefit and reward users are key to furthering the adoption of blockchain technology.”
As part of this campaign, Bullionix will also craft limited edition 3D collectibles in the form of Axie-themed non-fungible tokens (NFTs) that are backed by Digix’s investment grade gold. Each Bullionix collectible has 0.25 DGX staked on-chain that belongs to the holder of the NFT. A 0.1 DGX minting fee is settled in the same transaction. These commemorative pieces are available to mint exclusively from 20th July until 9th August. Each NFT can then be interacted with in the Bullionix dapp, gifted or even resold on NFT marketplaces. Axie Infinity users are able to access their dashboard to transfer Axie-DGX into their personal wallet with the option to mint these limited edition collectibles.
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Blockchain
Blockchain.com Opens Malta Office to Anchor European Operations
Blockchain.com announced the official opening of its Malta office, marking the next step in the company’s European expansion and its long-term commitment to building regulated digital asset infrastructure across the region.
The new office will serve as a strategic hub for Blockchain.com’s operations across Europe following the company securing its Markets in Crypto Assets (MiCA) license from the Malta Financial Services Authority (MFSA). The license enables Blockchain.com to passport regulated crypto brokerage services across the European Economic Area under the EU’s first comprehensive digital asset regulatory framework.
“We didn’t pick Malta by accident. Malta has taken a thoughtful and forward-looking approach to digital asset regulation. At Blockchain.com, we’ve spent over a decade building a brand of trust and integrity, and we’re bringing that same professional-grade standard to users across Europe. This office represents our commitment to building trusted, compliant infrastructure for the crypto market,” said Nic Cary, Co-founder and Vice Chairman at Blockchain.com.
Blockchain.com’s Malta office will support a range of functions including regulatory engagement, operational development and retail client services across the European market. The company will soon launch its institutional business, partnering with some of the region’s leading licensed firms.
Blockchain.com operates in more than 70 jurisdictions worldwide. Since 2011, Blockchain.com has processed over $1.2 trillion in crypto transactions, created more than 90 million wallets and verified over 40 million users. As a global crypto brokerage, Blockchain.com provides individuals and institutions with secure access to digital assets while maintaining a strong commitment to compliance, transparency and security.
The post Blockchain.com Opens Malta Office to Anchor European Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blockchain
SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses
SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.
Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.
Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.
The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.
“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”
“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”
The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.
The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.
$SNACK token
Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments
Crypto Snack, the blockchain-based crypto infrastructure company behind the $SNACK token, has announced the full scope of its multi-vertical ecosystem — spanning a Premier League football partnership, institutional-grade real-world asset (RWA) tokenisation, licensed iGaming, a live consumer rewards platform and an integrated crypto wallet and payments app.
The announcement marks a strategic repositioning for the project, which has spent the past 18 months building infrastructure, securing partnerships and obtaining licences ahead of a coordinated 2026 launch across all five verticals.
“Most crypto projects pick one lane. We’ve built five — and every single one generates real revenue for the token. This isn’t a roadmap built on promises. The partnerships are signed, the licences are secured, and the technology is built. 2026 is about execution,” Stuart Morrison, CEO and Founder of Crypto Snack.
Premier League Partnership
Crypto Snack has secured a partnership with an English Premier League football club, making it the first project to process cryptocurrency payments for a PL club. The integration covers matchday ticket purchases, merchandise sales, LED stadium advertising, VIP hospitality packages, and Ticketmaster-integrated ticketing — with $SNACK enabled as a direct payment method.
The club name remains under embargo ahead of a formal joint announcement in the coming weeks.
Real-World Asset Tokenisation
Crypto Snack facilitated and represents the Alkemya Metacore Security Token Offering (STO), which is listing on a regulated tokenised securities exchange. The STO comprises 800 million tokens, with Crypto Snack holding a 3% allocation. Proceeds are received in USDT, with remaining tokens generating ongoing cash distributions.
The company is actively tokenising UK real estate, commodities, and securities at institutional scale, with projects valued at up to $1.5 billion.
Licensed iGaming
Snack Casino and Snack Bet — a fully licensed online casino and sportsbook — are scheduled to launch in 2026, operated by a strategic iGaming partner under a licensed agreement to use the Crypto Snack brand. All bonuses, rewards and referral incentives will be distributed exclusively in $SNACK tokens, creating a recurring demand mechanism for the token independent of speculative trading.
Live Consumer Rewards
Snack Rewards is already live in the US through a partnership with Affina Loyalty, offering cashback paid in $SNACK tokens across more than 2000 brands including Apple, Nike, IKEA and Uber. The merchant-funded model means brands fund the cashback directly, with Crypto Snack earning a 1% commission on every transaction. UK and European expansion is scheduled for Q3 2026.
Snack App and Wallet
The Snack App will serve as the central gateway to the entire ecosystem, featuring a built-in crypto wallet with virtual debit cards, buy/sell/trade functionality and unified access to all rewards and loyalty programmes. The app is designed for mainstream adoption, removing the technical barriers that typically prevent non-crypto users from entering the space.
The post Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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