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3.5 Billion ‘Gamers’ Globally by 2024, but Cloud Gaming Must Evaluate Business Models in Order to Survive

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Report by ABI Research and InterDigital confirms cloud gaming providers should favor subscription-based pricing models to take advantage of market potential
A new report from ABI Research has found almost half of the expected population in 2024 will be gamers. To take advantage of this huge market potential, telecommunications companies, internet service providers (ISPs), and original equipment manufacturers (OEMs) must evaluate different business models to determine whether the service will succeed or fail.

Commissioned by InterDigital, the report “Cloud gaming: Enabling a next generation gaming and streaming paradigm” states that the video gaming market is now among the largest entertainment industries in the world. Currently, more than 2.3 billion individuals play video games, and the number of gamers is expected to grow substantially over the next four years to more than 3.5 billion gamers by 2024. The Asia-Pacific region represents the largest gaming base with 51% of the worldwide total. The Americas, at roughly 20% of the player base, represent the second largest revenue opportunity.

The report suggests that for cloud gaming operators to capitalize on this growing industry, they must evaluate their business models while the market is in the early stages of its life cycle. Over-the top media services, like online video streaming, offer the most pragmatic and consumer-friendly option thanks to monthly, quarterly, or annual subscription plans. Consumers favor unlimited subscription plans over time-based payment plans, even if they end up paying more than what they would on a usage payment plan.

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Subscription models are also intended to shape user behavior. A parallel can be drawn with mobile data, where caps were implemented to increase revenue, but also to dictate usage. While usage-based fees are less popular, they could prove to be the optimal strategy for market players in early cloud gaming days, especially when it might be challenging to convert the core gaming audience from gaming PCs and consoles.

Furthermore, the future of cloud gaming doesn’t solely lie in traditional video games. According to the report, there are increasing opportunities for market players to add gaming elements to non-gaming activities and content. Gamification can increase flexibility in delivery and consumption, opening new use cases and applications, such as within workplace collaboration tools and fitness applications. Augmented Reality (AR) and Virtual Reality (VR) also have inherent synergy with gaming and, more specifically, with cloud gaming.

“The cloud gaming market is rapidly growing, and it’s clear those who act now will capitalize on this opportunity. But these players need to act fast if they want to take advantage of everything this exciting market has to offer,” said Laurent Depersin, R&I Senior Lab Director at InterDigital. “As developments in 5G and Wi-Fi penetrate the mainstream, enabling more products and services to become gamified, we’ll see Gaming-as-a-Service (GaaS) really come to life—pulling in new gamers, and encouraging existing ones to make the transition to the cloud, thanks to its user friendly business model. For cloud gaming and GaaS to succeed, players need to ensure they deliver both the right business model and the right user experience to drive mainstream adoption.”

To access the full report ‘Cloud gaming: Enabling a next generation gaming and streaming paradigm’ please click here.

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INSPIRED LAUNCHES EGYPTIAN-THEMED SLOT, GATE OF HORUS™

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Inspired Entertainment, Inc. , a leading B2B provider of gaming content, systems, and solutions, is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market.

From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.

The Gate of Horus Free Spins feature is triggered by landing three or more bonus symbols, either partially or fully visible on active reels. Initially players can win up to 20 Free Spins with the potential to win more during the bonus.

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A standout feature in this slot is the Rising Horus expanding symbol. When this symbol appears partially or fully in view on active reels, depending on game mode it can expand to unlock top reels activating additional win lines 51-100, increasing the potential of bigger wins. These additional win lines are exclusively available during the Rising Horus expansion.

Players have the option to customise their game play by activating Fortune Spins. There are four Fortune Spins games available, each with a guaranteed feature update, played on five reels with four symbols and 100-win lines. Upon feature entry, players must match three Fortune Spins symbols on the centre win line to win five spins of their chosen Fortune Spins game. If the Rising Horus symbol appears in view partially it will expand to full height unlocking the top screen reels.

Gate of Horus also features a gamble feature, presenting players with two gamble wheels. The left wheel offers the opportunity to multiply winnings by 1.5x, 2x or 3x and the right wheel offers the chance to win up to 100 Free Spins.

“Building on the success of the popular Bell-Fruit title Rise of the Samurai, we’re proud to introduce Gates of Horus—an exhilarating expanding reels game set in ancient Egypt” said Matthew Crane, UK Market Product Director of Inspired. “With its powerful theme and dynamic gameplay, this latest release reinforces our commitment to developing strong brands and delivering quality games to our B3 estates.”

This slot’s exciting features and theme are perfectly suited to give player’s a memorable experience. Gate of Horus is now available to the UK LBO, B3 market.

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The post INSPIRED LAUNCHES EGYPTIAN-THEMED SLOT, GATE OF HORUS™ appeared first on European Gaming Industry News.

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SPAYZ.io announces new brand identity, enters new growth stage

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SPAYZ.io, a leading innovator in global payment solutions, has announced the launch of a new brand identity, logo, and website, marking a significant milestone in the company’s evolution as a leading fintech.

The updated brand reflects SPAYZ.io’s commitment to accessibility, inclusivity, and sustainability. It embodies the core values that have been integral to the growth of SPAYZ.io in recent years, including trust, simplicity through innovation, reliability and security.

The refreshed identity represents the fintech’s expanded vision as it prepares to introduce new products, enter new markets, and deepen relationships with existing customers and partners.

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Ksenia Telukh, Marketing Manager at SPAYZ.io, spoke about the significance of this announcement.

“Everything about our rebrand has been carefully selected. The choice of dark anthracite, bright red and light grey symbolises dedication, security, growth and energy. Together, SPACE Grotesk and Montserrat fonts create a harmonious balance that reflects our innovative spirit and commitment to quality. We have created a graphic system to accurately resemble the financial system and payments ecosystem, celebrating simplicity through complexity.”

SPAYZ.io has successfully built a business centred around its clients. Leading payments professionals are involved at every stage of the business, from product and business development, sales and marketing, IT and analytics, to client support, legal and compliance, finance and operations.

Its portfolio of solutions includes Open Banking, Payouts, Local Bank Transfers, eWallets, Online Banking and Bank Card Processing. Each solution is designed to ensure smooth performance and versatility for different business needs across various platforms.

This is backed by a global solution, with geos including India, Indonesia, Japan, Bangladesh, Pakistan, Malaysia, Thailand, Philippines, Vietnam, Ghana, Kenya, Congo, Nigeria and Europe.

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In light of these achievements, a refreshed brand identity was both timely and necessary.

“This is a symbolic reimagining of SPAYZ.io, adopting an identity that embodies its values and the ongoing evolution of the company,” Ksenia commented. “Since being founded, we have had to adapt and adjust to new market conditions, seizing new opportunities and creating a service that reflects the direct needs of our partners. We’ve continued to go from strength to strength, making it essential to create a new brand that truly reflects our journey.”

The post SPAYZ.io announces new brand identity, enters new growth stage appeared first on European Gaming Industry News.

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

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The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.

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