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Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany

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German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’

The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.

‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’

Human resources managers rate serious games particularly positively

The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.

Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’

Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de

 

About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Central Europe

GGL Study Says Regulated Online Offerings Make Up the Majority of the Market

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The Joint Gambling Authority of the German Federal States (GGL) has published the results of the study “Investigation of the Black Market and Channeling of Online Gambling Based on a Survey of Gamblers”. The study was commissioned by the GGL and conducted by Blockchain Research Lab gGmbH.

The study concludes that the market volume of illegal and unregulated online gambling is 22.97%. This results in a channeling rate of 77.03%, meaning that legal or regulated offerings account for more than three-quarters of the online gambling market.

“The scientifically calculated channeling rate confirms our previous assumptions about the size of the black market. The results support the fact-based regulatory approach within the framework of the 2021 Interstate Treaty on Gambling,” said Ronald Benter, CEO of GGL.

The study also confirms the methodological approach of the GGL.

The investigation also confirms the GGL’s methodological approach to analysing the black market. The study’s findings are essentially consistent with the agency’s existing knowledge.

In particular, the method of reference value-based analysis, which has been used by the countries so far and adopted by the GGL, has been scientifically assessed as suitable for estimating the size of the illegal gambling market on the Internet.

Contribution to the evaluation process of the State Treaty on Gambling

The study has already been presented to the state gambling authorities. The results will be incorporated into the ongoing evaluation process of the 2021 Interstate Treaty on Gambling.

“We are in discussions with the states regarding the extent to which the results of this study may necessitate adjustments to the legal requirements. Furthermore, we are awaiting the results of the currently ongoing study on online player protection,” said Benter.

Consistent fight against illegal online gambling

The GGL’s aim is to further reduce the share of illegal online gambling offerings. The authority pursues a holistic approach, addressing the entire value chain of illegal online gambling, from game developers and providers to payment service providers and marketing and platform structures.

“Our measures will also be reflected in market shares in the medium term. However, the fight against illegal online gambling is a marathon, not a sprint,” explains Benter.

Networking and coordinated approaches are crucial here. A key component of the strategy is therefore cooperation with legal providers and other European regulatory authorities to limit the reach of illegal operators. The GGL reiterates its appeal to legal providers to make greater use of their options to curb illegal services.

In order to be able to observe developments over time, the GGL plans to continue the survey in a suitable form.

“A reliable database is crucial for effective regulation of the gambling market. Therefore, we will continue to systematically incorporate scientific findings into our work,” said Benter.

The post GGL Study Says Regulated Online Offerings Make Up the Majority of the Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Central Europe

Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026

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HIPTHER proudly announces the return of the Endorphina Club Awards Party & Ceremony, the official celebration of the GamingTECH CEE Awards 2026, taking place on 24 March 2026 at 20:00 at the iconic Buddha Bar Prague.

Organised by Endorphina, the Awards & Party Sponsor of the HIPTHER Prague Summit 2026, the evening marks one of the most anticipated moments of the summit’s 10th anniversary edition, bringing together industry leaders, innovators, and decision-makers to celebrate excellence across the Central and Eastern European gaming and technology ecosystem.

This year’s edition continues the successful partnership between HIPTHER and Endorphina, which began in 2023, with the Endorphina Events Team once again curating an unforgettable awards celebration concept and selecting one of Prague’s most elegant venues for the occasion.

A Celebration of Innovation, Community, and Excellence

The GamingTECH CEE Awards shine a spotlight on the companies, products, teams, and individuals shaping the future of gaming and technology across the region.

As part of the HIPTHER Prague Summit 2026, the awards recognise outstanding contributions across a wide spectrum of categories spanning iGaming innovation, compliance leadership, technological advancement, and industry growth.

The Endorphina Club Awards Party elevates the awards ceremony into a full evening experience, where the community gathers to celebrate achievements in a relaxed and vibrant atmosphere.

Guests can expect an exclusive evening where sophistication meets the spirit of Asia, featuring premium drinks, vibrant entertainment, and the unmistakable energy of one of Prague’s most iconic venues.

RSVP Required for Summit Participants

All HIPTHER Prague Summit 2026 participants who wish to attend the Awards Party are invited to confirm their participation in advance.

To secure a place on the official Endorphina Club guest list, attendees should contact the organiser to RSVP, at:

[email protected]

Due to the exclusive nature of the venue and limited capacity, online RSVP is mandatory.

Celebrating a Continued Partnership

The ongoing collaboration between HIPTHER and Endorphina has become a cherished tradition within the Prague Summit experience, with each edition introducing new creative concepts and memorable venues for the industry’s celebration night.

Commenting on the partnership, Zoltan Tundik, Co-Founder and Head of Business at HIPTHER, stated: “The GamingTECH CEE Awards have always been about recognising the people and companies who push our industry forward. Over the years, the Endorphina Club celebration has become one of the most anticipated moments of the Prague Summit. It’s a place where competitors turn into collaborators and the community comes together to celebrate innovation, resilience, and creativity. We are thrilled to once again partner with the Endorphina team to host this special evening in one of Prague’s most iconic venues as we mark the summit’s 10-year milestone.”

The Endorphina Club Party for GamingTECH Awards 2026 takes place during the HIPTHER Prague Summit 2026, held on 24–25 March 2026 at OREA Hotel Andel’s Praha, gathering regulators, operators, technology providers, affiliates, fintech innovators, and industry leaders from across Europe and beyond.

“Prague is our home – and as a Czech company, there’s nowhere we’d rather bring the industry together! Hosting The GamingTECH CEE Awards here isn’t just convenient, it’s personal. That’s why our collaboration with HIPTHER means so much to us: together we get to welcome partners, friends, and colleagues from across the industry to the city that made Endorphina what it is today. The Endorphina Club evening is one of those nights we pour our hearts into-because home games are always the best ones.” Irina Veselkova, Head of Marketing at Endorphina

Under the theme “Decoding the Future: 10 Years of Impact,” the summit explores the intersection of technology, regulation, and innovation through expert panels, workshops, and curated networking opportunities.

HIPTHER and the Endorphina Club Awards Party promises to deliver an unforgettable evening celebrating the achievements, creativity, and spirit of collaboration that define the gaming and tech community.

More information about HIPTHER Prague Summit 2026:
https://hipther.com/events/prague/

The post Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Austria

Blueprint Gaming Strengthens European Reach with Austria Debut on win2day

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Collaboration allows the UK’s top slot provider to introduce a range of high-performing games to Austria’s sole licensed online gaming platform.

Blueprint Gaming™ has reinforced its presence in Europe by launching in the Austrian iGaming sector with win2day.

The significant partnership with Austria’s sole regulated operator will allow win2day players to enjoy a selection of Blueprint Gaming’s renowned titles, with Eye of Horus and Cash Strike making up the initial set of available games.

Blueprint has established a solid reputation for providing feature-rich, localized content for various countries throughout the continent, and its newest market entry marks another phase in its ongoing European growth and greater global focus.

win2day is managed by Austrian Lotteries, established over 50 years ago and is the sole licensed online casino operator in Austria. The brand has developed a strong legacy as a reliable name in the market, taking pride in being one of the most accountable players in the industry.

The partnership is poised to enhance the entertainment experience for Austrian players by merging Blueprint’s esteemed status for creating immersive games with engaging mechanics and win2day’s strong market presence.

Samuel Haggblom, Director of Business Development at Blueprint Gaming™, said: “Entering Austria with win2day represents a significant milestone in our European growth strategy. As the country’s only licensed online casino operator, it sets the standard for quality and responsibility, and we are proud to see our content launch on such a dynamic platform.

“Our portfolio has consistently delivered strong performance across regulated markets, and we look forward to introducing Austrian players to iconic titles, with more high-performing releases set to follow.”

Georg Wawer, Managing Director of win2day, added: “As Austria’s only licensed online gaming operator, win2day is committed to delivering premium, secure and fully compliant entertainment to our players. With Blueprint Gaming, we are adding a well-established and internationally recognised studio to our portfolio, known for its strong brands and high production standards.

“In close cooperation, we ensure that every title is carefully aligned with Austria’s strict regulatory framework and our comprehensive player protection policies. This guarantees that innovation and entertainment always go hand in hand with responsibility and safety. Blueprint Gaming’s portfolio will be a strong and exciting enhancement to the win2day offering.”

The post Blueprint Gaming Strengthens European Reach with Austria Debut on win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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