Central Europe

Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany

Published

6 years ago

July 8, 2020

Reading Time: 2 minutes

German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’

The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.

‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’

Human resources managers rate serious games particularly positively

The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.

Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’

Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de

About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Birgit Wimmer

Birgit Wimmer Named Chairwoman as NOVOMATIC AG Reshapes Supervisory Board

Published

4 days ago

January 20, 2026

Wladimir P.

birgit-wimmer-named-chairwoman-as-novomatic-ag-reshapes-supervisory-board

During the General Meeting of NOVOMATIC AG, Birgit Wimmer, MSc., MBA, was designated to the Supervisory Board and subsequently elected as its Chairwoman in the constitutive meeting. She steps into the role of Dr. Bernd Oswald, who served as a Member of the Supervisory Board of NOVOMATIC AG for roughly ten years and will now assume a different role within the company group.

As a co-shareholder, Birgit Wimmer has engaged for many years in key governance roles within the top holding companies, including stints as a Non-Executive Member of the Board of Directors for the Swiss holding companies and as Managing Director of NOVO Invest GmbH. She possesses substantial experience in investment and management, along with numerous years of involvement in the banking sector.

“As Chairwoman of the Supervisory Board, I look forward to working together with my colleagues on both the Supervisory Board and the Executive Board as we help to successfully shape the Group’s strategic and sustainable development,” says Birgit Wimmer.

Dr. Haig Asenbauer, an internationally experienced lawyer with particular expertise in cross-border M&A transactions, company reorganization, and complex investment structures, was elected to serve as Deputy Chairman. Martina Flitsch retains her position as a Member of the Supervisory Board. She has many years of experience in international group structures and in providing strategic and legal support for corporate investments. Dr. Robert Hofians, a recognized finance and capital markets expert who also has extensive experience in the fields of governance and regulation in his roles as a professor and public accountant, also remains a Member of the Supervisory Board.

As of January 1, 2026, the Supervisory Board of NOVOMATIC AG is now composed as follows:

Birgit Wimmer, MSc., MBA (Chairwoman)
Dr. Haig Asenbauer (Deputy Chairman)
Martina Flitsch (Member)
Dr. Robert Hofians (Member)

The post Birgit Wimmer Named Chairwoman as NOVOMATIC AG Reshapes Supervisory Board appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central Europe

Ring Casino in Nürburgring at the Finish Line with NOVOVISION

Published

1 week ago

January 15, 2026

Wladimir P.

ring-casino-in-nurburgring-at-the-finish-line-with-novovision

The Ring Casino at the Nürburgring Congress Hotel has successfully deployed Novomatic’s NovoVision Casino Management System. As a branch of Spielbank Bad Neuenahr, the property integrated this visionary CMS to centralize operations and modernize its daily workflow. Beyond operational efficiency, the move ensures full compliance with upcoming German regulatory shifts, leveraging NovoVision’s advanced modules to uphold the highest standards in player protection and responsible gaming.

The venue offers around 450 square metres of gaming fun for fans of high-speed entertainment, with 62 video slots offering a range of attractive jackpots. All the gaming terminals are now managed centrally via NOVOVISION Floor Control, and jackpot management, cash handling via TITO and accounting are also operated in real time via the diverse system functionalities of NOVOVISION. In particular, access control via NOVOVISION access, player management and database comparison of each visitor with the nationwide OASIS exclusion database were key decision-making criteria for the operator. Both during initial registration and on each subsequent visit to the casino, access at the gates is only granted after thorough verification of the guest’s identity and age, as well as re-/verification against the exclusion database.

Following the successful introduction of NOVOVISION at the Ring Casino am Nürburgring, rollout at the other two locations in Bad Dürkheim and in Bad Neuenahr will follow in the first quarter of 2026.

Marcin Kozlowski, Head of Product Development & Market Coordination NBS, said: “Being able to supply Spielbank Bad Neuenahr, a long-standing NOVOMATIC customer, with our CMS as the core of its casino operations is further confirmation of our excellent business relationship. I would like to take this opportunity to thank the management for the trust they have placed in us and the teams for their excellent cooperation both in the run-up to and during the implementation.”

Thomas Salinger, Technical Director of Gaming at Spielbank Bad Neuenahr GmbH & Co. KG, said: “The successful introduction of NOVOVISION at the Spielbank in Nürburg represents a first major and important milestone in the system implementation in our gaming venues. This powerful casino management solution, with its diverse system functionalities, enables us to meet the ever-growing regulatory requirements efficiently and in a future-proof manner. We look forward to continuing the joint implementation in our casinos with our long-standing business partner NOVOMATIC.”

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Central Europe

ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership

Published

1 month ago

December 17, 2025

Wladimir P.

scatterkings-adds-sugar-coated-spin-to-austria-with-bespoke-win2day-partnership

ScatterKings has made its debut in Austria, partnering with operator win2day to bring its vibrant, hand-crafted portfolio to one of Europe’s most tightly regulated markets.

Headlining the partnership is Sweet win2day, a mouth-watering title designed exclusively for the operator. Other standout ScatterKings games, including Coins of Cleo, Vikings and Hogs Christmas and Big Bob, have also hit the screens of win2day’s customers, with further releases scheduled to follow.

Win2day is operated by Austrian Lotteries, which was founded more than 50 years ago and holds the only licence to offer online casino gaming in the country. The brand has gained a rich heritage as a trusted name in the market, priding itself on being one of the industry’s most responsible operators.

Through this deal, the new and fiercely passionate provider is redefining what modern slot content looks like for local players.

For ScatterKings, every game stands as a testament to its philosophy – proven mechanics fused with genuine artistic vision. A true labour of love from battle-tested developers, the brand-new studio, years in the making, is channelling its expertise into games crafted with soul.

With a leadership team of seasoned industry veterans spanning years of experience, ScatterKings is primed to accelerate its global growth and continue building games that deliver non-stop thrills.

Steven Cross, CCO at ScatterKings, said: “Our launch with win2day is such a proud moment for us and it’s a partnership built on trust in both our vision and craft.

“Entering such an exclusive market is a powerful endorsement of the quality and personality our content brings. We’re here to deliver premium entertainment to players under the most respected regulatory standards.”

Georg Wawer, Managing Director at win2day, said: “As Austria’s only licensed online gambling operator, it is our responsibility to offer players exclusively high-quality, secure and fully compliant gaming content. With ScatterKings, we welcome a highly innovative partner whose technological excellence and creative strength perfectly match our uncompromising standards.

“The studio’s games are optimised to meet the strictest player protection requirements, ensuring that every title on our platform delivers not only great entertainment but also the highest level of safety and responsibility. Their growing portfolio will be a valuable and exciting addition to win2day.”

The post ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership appeared first on Gaming and Gambling Industry Newsroom.