Central Europe

Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany

Published

6 years ago

July 8, 2020

Reading Time: 2 minutes

German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’

The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.

‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’

Human resources managers rate serious games particularly positively

The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.

Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’

Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de

About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

Habanero goes live on Favbet Romania

Published

4 days ago

May 19, 2026

Wladimir P.

Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.

Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.

Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.

“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”

Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.

“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”

Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.

The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brightstar Global Solutions Corporation

Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery

Published

5 days ago

May 18, 2026

Wladimir P.

brightstar-lottery-signs-3-year-contract-extension-with-tipos,-slovakia’s-national-lottery

Brightstar Lottery PLC announced that its subsidiary, Brightstar Global Solutions Corporation, has signed a three-year contract extension with TIPOS, the government-owned lottery in Slovakia, to continue providing best-in-class lottery technology and lottery-related services.

TIPOS has been a valued Brightstar customer for more than 30 years. Under its most recent contract with TIPOS, signed in 2019 and which this agreement extends to 2032, Brightstar implemented in Slovakia a new lottery central system, next-generation retailer terminals, and related support services. Brightstar will further support TIPOS’ business expansion by delivering up to 2500 new mobile lottery terminals, handheld devices that provide lotteries expanded reach and enhanced convenience.

“Brightstar continues to deliver important services and innovative solutions to help us grow lottery in Slovakia. The success of our partnership funds a variety of good causes in Slovakia, including education and sports, and we are pleased to extend our agreement,” said Štefan Vyletel, Chairman of the Management Board and CEO of TIPOS.

“We are honored that TIPOS has entrusted us to serve Slovakia’s lottery for three decades. The handheld terminals we are deploying will enable TIPOS to convert offline instant ticket sales activities to online sales at the individual ticket level, while expanding the number of points of sale locations that players can purchase draw-based lottery games. We remain firmly committed to providing TIPOS and its players with exciting and innovative lottery solutions to help drive funding for good causes in Slovakia,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

The post Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central Europe

Tipico Casino Enters into Partnership with Holstein Kiel

Published

3 weeks ago

May 5, 2026

Wladimir P.

tipico-casino-enters-into-partnership-with-holstein-kiel

Tipico Casino, operated by Tipico Karlsruhe Ltd, has entered into a partnership with German second-division football club Holstein Kiel. The agreement marks the start of a long-term collaboration between two strong and trusted brands.

In April, Tipico Karlsruhe Ltd. launched a fully regulated online casino offering in Schleswig-Holstein – becoming the first private provider to do so in Germany. The licences were granted in September 2024 by the state’s Ministry of the Interior, Municipal Affairs, Housing and Sport. The partnership with Holstein Kiel reflects the strong regional commitment behind this new offering.

The aim is not only to deliver exciting entertainment to people in Schleswig-Holstein, but also to ensure a safe and responsible environment. Tipico is known for its high standards in player protection in Germany and applies the same approach to its online casino offering.

Holstein Kiel stands for authenticity, passion and down-to-earth values like few other clubs in northern Germany. At the heart of the collaboration is a long-term partnership built on trust, regional proximity and shared values.

Christian Heins, Director of iGaming at Tipico, said: “As someone who grew up in northern Germany, I feel a strong personal connection to the region. I’m therefore especially pleased that we’ve been able to bring together Holstein Kiel, a club with great tradition, and Tipico Casino. By joining forces, we aim to offer players a safe and engaging online casino experience.”

Wolfgang Schwenke, Vice President and Managing Director of KSV Holstein, said: “We are delighted to welcome Tipico as a partner that is actively contributing to developments in Schleswig-Holstein. As a club with strong roots in the region, it is important to us to build and strengthen local partnerships. At the same time, we share a clear commitment to providing a responsible environment.”

The post Tipico Casino Enters into Partnership with Holstein Kiel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.