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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences
The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.
The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.
In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.
Key Takeaways of Mobile Augmented Reality Market Study
- East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
- Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
- Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
- Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals
“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.
COVID-19 Proves Positive for Mobile Augmented Reality Market
The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.
The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.
According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.
E-commerce to Enhance Demand for Mobile Augmented Reality
The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.
Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.
Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.
These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights
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27 Eternal Hot Buy Bonus
Amusnet Releases its Latest Video Slot “27 Eternal Hot Buy Bonus”
Amusnet has released 27 Eternal Hot Buy Bonus, a fiery new title that blends the timeless charm of classic fruit symbols with modern gameplay mechanics designed to keep the excitement burning from start to finish. Fast-paced, colourful and packed with engaging features, this gaming experience delivers nonstop energy across the reels.
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The post Amusnet Releases its Latest Video Slot “27 Eternal Hot Buy Bonus” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casinò Portorož
SYNOT Games Enters Slovenian Market with Casino Portorož Partnership
SYNOT Games continues its European expansion by officially entering the Slovenian market through a strategic partnership with the renowned Casino Portorož and its platform Casino.SI. This marks the provider’s first collaboration in Slovenia and a significant milestone in strengthening its presence across regulated European jurisdictions.
As part of the launch, SYNOT Games has successfully certified an extensive portfolio of 190 games for the Slovenian market – effectively making its full suite of content available to local players. The offering includes a comprehensive range of products, from top-performing slots to popular alternatives such as crash games and roulette, enabling Casino Portorož to deliver a diverse and engaging gaming experience.
The go-live will be supported by the introduction of a SYNOT Progressive Bonus with a €10,000 jackpot pool, designed to keep player engagement from day one. Looking ahead, the partners aim to further expand the integration by fully leveraging SYNOT’s proprietary ecosystem of promotional and engagement tools. The long-term plan is to introduce the full portfolio, including PEAK, Feature Free Rounds and Free Round Bonuses, enabling Casino.SI to maximise player engagement, boost retention, and deliver highly personalised, dynamic bonus experiences.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to enter the Slovenian market through our partnership with Casino Portorož, a respected and established operator with a strong local presence. Bringing nearly our entire portfolio to Slovenian players demonstrates our commitment to delivering premium content tailored to regulated environments.”
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The post SYNOT Games Enters Slovenian Market with Casino Portorož Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
G2 Esports
G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON
G2, one of the world’s leading entertainment and esports brands, announced the upcoming English-language launch of its original fantasy-action series, Red Aura, on WEBTOON, a leading digital comics platform. Launching on Saturday, 6th June under the platform’s WEBTOON Originals label, the series marks the next step in G2’s expansion into digital-first entertainment. Inspired by the defining moments and competitive spirit behind G2’s rise, Red Aura reimagines the organisation’s legacy through bold shonen-inspired storytelling.
After debuting in Japan on LINE MANGA in October 2025, where it reached #9 in New Series on the opening weekend, Red Aura now launches on WEBTOON’s English-language platform as an Originals series. With 20 episodes available immediately, including 15 free episodes and 5 Fast Pass chapters, Red Aura offers readers expanded access to the series from day one, ahead of weekly releases across a planned 42-episode first season.
At the centre of the series is Asa, a young girl who dreams of becoming the greatest Nomad who ever lived. Driven by the same pursuit of greatness at the heart of G2, Red Aura unfolds in a fantasy-action world shaped by rivalry, perseverance and competition, where Asa must learn to master her abilities while facing dangerous enemies and the brutal consequences of ambition.
Red Aura was brought to life through collaboration with KISAI Entertainment, the studio behind the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, alongside Japanese Art Director Runbel, who works on the previously #1 action fantasy series in Japan and Korea – Skill Master Levels Up. Designed specifically for WEBTOON’s vertical-scroll format, the series also experiments with platform-native creative techniques, including a chapter that visually integrates music into the reading experience.
To celebrate the launch, G2 creator and VALORANT streamer Shanks will host a live reading of Red Aura, with further details to be announced soon.
“Red Aura was created as a way to reimagine the ambition and competitive spirit that have defined G2 over the last decade. Following the response to the Japanese launch, we’re excited to now bring the series to a global audience through WEBTOON. Expanding into original entertainment has been a major focus for G2, and Red Aura is only the beginning of what we want to build,” said Sabrina Ratih, COO of G2.
“The world of Red Aura is fresh and original, which made it really enjoyable to work on. It was a lot of fun working with producer Daniel using camera work to create cool action panels that have never been seen before, and I was always inspired by his passion to try new things. I am very honored to have been a part of it. I hope you enjoy it.”
Since its inception over a decade ago, G2 has expanded beyond esports through ventures across entertainment, culture, and original content. From collaborations with Smiley and Solo Leveling, to the launch of G2’s 62 media house and expansion into Gerard Piqué’s Kings League, Red Aura represents G2’s continued investment in anime-inspired entertainment and original storytelling designed for digital-first audiences.
The post G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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