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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences
The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.
The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.
In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.
Key Takeaways of Mobile Augmented Reality Market Study
- East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
- Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
- Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
- Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals
“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.
COVID-19 Proves Positive for Mobile Augmented Reality Market
The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.
The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.
According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.
E-commerce to Enhance Demand for Mobile Augmented Reality
The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.
Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.
Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.
These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights
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3 Oaks Gaming adds Super Jackpot slot to 4 Pots series
4 Clover Pots: Hold and Win introduces a fourth Pot and a Super Jackpot worth up to 10,000x the bet.
3 Oaks Gaming has launched 4 Clover Pots: Hold and Win, expanding its 4 Pots slot portfolio with a new Irish-themed title that adds a fourth Pot and a Super Jackpot mechanic.
The 5×3, 25-line game builds on the supplier’s 3 Clover Pots release. The new fourth Pot introduces the chance to trigger a Super Jackpot worth up to 10,000x the bet, according to the company.
The title’s Super Bonus Game is triggered by collecting Super Bonus Symbols. When activated, the grid expands from 5×3 to 5×5 and can introduce up to three bonus features at once. The Super Jackpot is awarded if all 25 cells are filled during the feature.
The slot also includes a Hold & Win Bonus Game, triggered via three Pots that fill with Bonus Symbols. In the bonus, Gold Clover Bonus Symbols can reveal Mini, Minor and Major Jackpots, while filling the entire grid awards the Grand Jackpot. 3 Oaks Gaming said the Pots add modifiers including Multi (up to x5 multipliers), Collect (gathers symbol values) and Mystery (awards higher-value Bonus Symbols or Mini to Major Jackpots), with a Rainbow Coin able to activate an additional feature or upgrade an existing one.
Federico Miele, Acting Head of Account Management at 3 Oaks Gaming, said: “The 4 Pots series has consistently delivered strong results for our operator partners, and 4 Clover Pots: Hold and Win represents the next evolution of the concept.
“By combining the proven appeal of Hold & Win gameplay with the addition of the Super Pot, expanded bonus functionality and a standout Irish theme, we’ve created a title that offers operators a compelling mix of familiarity, innovation and long-term engagement potential.”
The post 3 Oaks Gaming adds Super Jackpot slot to 4 Pots series appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt
Swintt launches football slot Champions Of The Spin with three bonus features
The Premium title is a 5-reel, 50-payline game with respins, a penalty-kick multiplier bonus, and local jackpots up to 3,000x.
Swintt has released Champions Of The Spin, a football-themed Premium slot designed around a “summer soccer tournament” backdrop, according to the supplier.
The game runs on five reels with 50 paylines and includes a custom kit symbol alongside boots, gloves and trophies. Swintt says the title offers maximum wins of up to 3000x.
Champions Of The Spin includes three bonus mechanics. The Football Feature triggers when six or more football symbols land, awarding three respins that reset when a new symbol appears. Silver footballs collect the values of regular footballs, while gold footballs collect both silver and regular values. Filling all 15 reel positions triggers what Swintt calls the MEGA jackpot for 1000x the selected stake.
A Mystery Bonus triggers with golden whistles on reels 1, 3 and 5, prompting players to choose a penalty placement to reveal a multiplier of up to 100x. Swintt says this can be randomly upgraded to a Pot Pick feature, where three matching jackpot names award the corresponding prize. In the base game, trophy wilds can also expand to cover a full reel.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Nothing quite beats the excitement of a summer soccer tournament, but a football-themed slot with three thrilling features runs it pretty close! In Champions Of The Spin, players can win free respins, big-money multipliers and one of four huge local jackpots, making it a timely addition to operators’ line-ups.”
The post Swintt launches football slot Champions Of The Spin with three bonus features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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