Latest News

Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences

Published

6 years ago

July 8, 2020

Reading Time: 3 minutes

The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.

The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.

In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.

Key Takeaways of Mobile Augmented Reality Market Study

East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals

“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.

COVID-19 Proves Positive for Mobile Augmented Reality Market

The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.

The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.

According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.

E-commerce to Enhance Demand for Mobile Augmented Reality

The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.

Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.

Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.

These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights

iGaming Express

David Natroshvili Recognized as iGaming’s Leading Global Influencer

Published

7 minutes ago

June 2, 2026

Wladimir P.

david-natroshvili-recognized-as-igaming’s-leading-global-influencer

The annual ranking places the SPRIBE founder ahead of figures including Peter Jackson, Denise Coates and Ed Craven.

International industry publication iGaming Express has named SPRIBE Founder and CEO David Natroshvili the most influential person in the global iGaming industry in its annual ranking.

iGaming Express said Natroshvili “pioneered an entirely new category of crash games” and helped turn SPRIBE’s Aviator into a global hit. The publication added that SPRIBE’s growth and product approach have influenced player expectations and operator views on modern iGaming.

The ranking places Natroshvili ahead of U.S. President Donald Trump, Flutter Entertainment CEO Peter Jackson, Bet365 Co-CEO Denise Coates, and Stake Co-Founder Ed Craven.

“This recognition belongs to the entire SPRIBE team. Over the past few years, our goal has not simply been to build a successful product, but to create an experience capable of driving the industry in a new direction. I am delighted to see these efforts receive such high international recognition,” said David Natroshvili.

iGaming Express said Natroshvili’s influence extends beyond SPRIBE, pointing to innovation as a driver for creating new markets in iGaming.

The post David Natroshvili Recognized as iGaming’s Leading Global Influencer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conference

Danish regulator to speak at Gaming in the Nordics launch event

Published

7 minutes ago

June 2, 2026

Wladimir P.

danish-regulator-to-speak-at-gaming-in-the-nordics-launch-event

On Thursday, June 18, 2026, Gaming in the Nordics will bring together in Copenhagen key decision makers in the regulated (or soon-to-be-regulated) Danish, Swedish, Finnish, and Norwegian iGaming markets.

Gaming in the Nordics is the latest initiative from Gaming in Europe, which is well known for its annual Gaming in Holland, Gaming in Germany, and Gaming in Spain conferences.

The event will take place at the Better Collective HQ in Copenhagen, and will feature Mr. Anders Dorph, Director of the Danish Gambling Authority as its headline speaker.

Other confirmed speakers include:

Pontus Lindwall, CEO, Betsson
Jesper Søgaard, Co-Founder & Co-CEO, Better Collective
Morten Ronde, CEO, Danish Online Gambling Association (DOGA)
Fredrik Stenstrøm, Secretary General, Norway Association for Online Gaming (NBO)
Pekka Ilmivalta, Head of Office, Nordic Legal – Finland
Birgitte Sand, CEO, Birgitte Sand & Associates
Josh Hodgson, COO, H2 Gambling Capital
Peter-Paul de Goeij, Managing Consultant, QuodBonum.se (day chair)

Gaming in the Nordics founder, Willem van Oort commented: “We are extremely pleased that Mr. Anders Dorph has agreed to speak at the Gaming in the Nordics launch event. In my experience, it is always good to able to facilitate a dialogue between regulatory authorities and the industry – which in this case will be very capably represented by Betsson’s Mr. Pontus Lindwall, as well as several leading trade bodies. Although the Nordic markets are in varying states of regulation and market maturity, there nonetheless exist certain commonalities, which together provide a solid basis for the fruitful exchange of lessons learned and best practices.”

Launch event

This year’s Gaming in the Nordics launch event will be a small, half-day conference with a limited capacity for accommodating event attendees.

A full-size, annual Gaming in the Nordics Conference will be held in June in Copenhagen from 2027 onward.

Stay tuned for future updates!

Signup & waiting list

If you would like to attend this year’s Gaming in the Nordics launch event, please register your interest here: https://luma.com/605sboce

As only a very limited number of attendees can be accommodated, all registrants will initially be placed on a waiting list.

We will let you know as soon as possible whether we will have a seat available for you.

For press access, please contact: [email protected].

Video sessions

Key sessions of the Gaming in the Nordics launch event will be recorded and shared with the members of the Gaming in Nordics community.

If you would like to receive updates, including the links to the recorded sessions, please sign up for our Gaming in the Nordics mailing list at www.gamingin.eu.

Sponsorship opportunities available

Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.

The post Danish regulator to speak at Gaming in the Nordics launch event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Avanti Studios

Avanti Studios finalises seed round

Published

8 minutes ago

June 2, 2026

Wladimir P.

Disruptive live casino supplier, Avanti Studios, has announced the finalisation of its second instalment, raising €5m in this round giving a total of €10m in seed funding.

Having only recently opened the opportunity up to investors, the latest investment round quickly became oversubscribed and closed on 19 May. The oversubscription reflects strong investor confidence in the company’s vision, strategy, and long-term prospects, while providing additional capital to accelerate its growth and commercial execution.

Genting Casinos UK, a first round investor, provided additional investment during this second round, underscoring its continued belief in the new live casino vertical Avanti Studios is building.

The participants of the second investment round join Avanti Studios at a critical stage of its journey, with the deployment of its innovative casino content planned to take place in the coming weeks, June 2026. Operators have voiced continued excitement in bringing new and innovative content to their players in Spain and beyond.

Gustaf Hagman, Co-Founder at Avanti Studios, said: “I’m incredibly proud of the investor group we’ve assembled. Their backing demonstrates not just a belief in our company, but a belief in the future, and I’d like to give a special thank you to the board of Genting Casinos UK for their continued support, guidance and the overall contribution they’ve made to our journey so far.”

Jonas Delin, Co-Founder at Avanti Studios, said: “Avanti is thrilled to have finalised its second stage of funding in what has been one of the biggest investment rounds in an industry start-up this year. We strongly believe that the future belongs to real-time, lifelike, interactive digital humans, and to see so many investors share this vision with us indicates one thing… this is only the beginning!”

The post Avanti Studios finalises seed round appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.