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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences

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The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.

The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.

In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.

Key Takeaways of Mobile Augmented Reality Market Study

  • East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
  • Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
  • Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
  • Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals

“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.

COVID-19 Proves Positive for Mobile Augmented Reality Market

The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.

The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.

According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.

E-commerce to Enhance Demand for Mobile Augmented Reality

The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.

Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.

Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.

These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights

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NdP INTERAZAR 2026 – Participación de Melilla en Interazar

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Interazar reunirá de nuevo a Operadores, empresas y administraciones en Madrid los próximos días 28 y 29 de abril

Interazar volverá a ser el gran escaparate donde se mide el pulso real de la industria nacional, y en esta nueva edición contará nuevamente con la participación activa de la Ciudad Autónoma de Melilla, que refuerza así su compromiso con un Sector clave para su estrategia de crecimiento económico y tecnológico.

En este contexto, Melilla llega a la Feria Española del Juego los próximos días 28 y 29 de abril con la intención de seguir ganando visibilidad como destino atractivo para el Juego online y para las empresas tecnológicas que orbitan en torno al Sector. La ciudad ha ido construyendo un entorno competitivo basado en un marco fiscal favorable, acompañamiento institucional y una apuesta clara por la innovación aplicada al Juego.

Interazar se presenta, así, como un escenario natural para seguir avanzando en esta estrategia. La participación de Melilla refleja una estrategia continuada, con resultados visibles, que busca afianzar su posición como uno de los polos emergentes del Juego online y la innovación en España.

 

The post NdP INTERAZAR 2026 – Participación de Melilla en Interazar appeared first on Americas iGaming & Sports Betting News.

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SportsGrid to return to NEXT NYC 2026

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Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.

NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.

This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.

Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.

Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.

Confirmed speakers include:

  • Adam Greenblatt, CEO of BetMGM;
  • Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
  • Benjie Cherniak, Principal at Avenue H Capital;
  • Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
  • Roger Ehrenberg, Managing Partner at Eberg Capital;
  • Ramy Ibrahim, Managing Director at Moelis & Company;
  • Joey Levy, Founder and CEO of Betr;
  • and Gavin Isaacs, Former CEO of Entain.

The programme will also feature voices from across the regulatory, legal and association landscape including:

  • Tres York, VP of Government Relations at the American Gaming Association;
  • Paul Burns, President & CEO of the Canadian Gaming Association;
  • Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
  • and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.

From the casino floor to emerging tech and capital markets, sessions will also include:

  • Brooke Hilton, Head of Casino at PointsBet Canada;
  • Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
  • Davis Catlin, Managing Partner at Discerning Capital;
  • Jeffrey Haas, Venture Partner at DreamCraft VC;
  • Jamison Selby, CEO of Rubystone;
  • Desiree Dickerson, Founder of THNDR;
  • Kevin Scott, Chief Technology Officer at PGA of America;
  • and Darren Woodson, Former NFL Player.

“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.

“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”

SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.

This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.

For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/

 

The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.

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GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region

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GR8 Tech will exhibit at Booth 103 at SAGSE Latam on March 18–19 in Buenos Aires, Argentina.

With Latin America a major growth market for the company, GR8 Tech brings regional expertise and the full platform ecosystem to the floor to showcase capabilities that turn ambitious operators into the next iGaming Champions.

Five flagship solutions make up the lineup, each built for operators competing in dynamic, high-growth markets:

  • ULTIM8 Sportsbook—Flexible, high-performance sportsbook perfect for fast-moving Latam markets
  • Hyper Turnkey—End-to-end iGaming business infrastructure for fast, reliable market entry and operations
  • Crypto Turnkey—A platform built to attract and retain VIP and crypto-first players
  • Aff.Tech—Affiliate management that tracks performance and optimizes acquisition across channels
  • Infinite Casino Aggregation—A wide game catalog accessible through a single integration

Each solution is part of GR8 Tech’s Platform for Champions—a proposition that goes beyond technology into expertise, genuine partnership, and a community built around pushing each other to the top.

“When people talk about Latam iGaming, Brazil often gets most of the attention, but the opportunity across the rest of the region is substantial and largely underserved by platforms built for larger markets,” said Yevhen Krazhan, CSO at GR8 Tech. “SAGSE Latam is the right room to bring the conversation to the potential of markets like Argentina, Chile, Colombia, Paraguay, Peru, Uruguay, and we’re looking forward to connecting with new partners.”

Book a meeting with the GR8 Tech team at SAGSE Latam and start your move to dominate the region.

 

The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Americas iGaming & Sports Betting News.

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