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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences
The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.
The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.
In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.
Key Takeaways of Mobile Augmented Reality Market Study
- East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
- Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
- Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
- Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals
“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.
COVID-19 Proves Positive for Mobile Augmented Reality Market
The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.
The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.
According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.
E-commerce to Enhance Demand for Mobile Augmented Reality
The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.
Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.
Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.
These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights
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100 Bulky Dice
Amusnet Releases its New Slot, 100 Bulky Dice
Reading Time: < 1 minute
Amusnet adds another vibrant title to its Online Casino collection with 100 Bulky Dice, a game that combines classic dice symbols with modern, feature-packed gameplay. Set across 5 reels and 4 rows with 100 fixed paylines, the game is bursting with colour, energy and endless opportunities for entertainment.
At the heart of the action is the Clown Wild symbol, appearing on the 2nd, 3rd and 4th reels, while two Dice Scatter symbols add extra layers of excitement and variety. Together, these symbols create dynamic possibilities that keep the gameplay engaging and full of anticipation.
Adding to the thrill, the game features a Gamble option, inviting players to test their luck and elevate the excitement of each round. The Mystery Jackpot Cards game, with four levels, can trigger at any time, offering a surprise element that adds another dimension of fun and unpredictability to the experience.
With its bright visuals, lively mechanics and clever mix of classic and modern elements, 100 Bulky Dice delivers an experience that is both familiar and fresh. Every spin is infused with energy, making it a standout addition to Amusnet’s growing portfolio.
Roll the dice and explore the colourful, dynamic world of 100 Bulky Dice – where fun and surprises await on every spin.
Expanding Wild
The Clown Wild symbol can appear and expand on reels 2, 3 and 4, substituting for all other symbols except the two Scatter symbols.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its New Slot, 100 Bulky Dice appeared first on European Gaming Industry News.
Andrew Jackson
Scientific Games Adds to Information and Security Management Certifications, Continues Setting Global Industry Gold Standard
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Scientific Games’ UK, Channel Islands and Ireland facilities are the latest in the company’s global operations to achieve international certifications, further strengthening its information security framework and commitment to setting the lottery industry’s gold standard for integrity. The newest certifications are from the World Lottery Association and the British Standards Institute, as Scientific Games continues to expand its business serving government-regulated lotteries worldwide.
Scientific Games’ new National Logistics Centre in Warrington, UK serving The National Lottery, SG Studios digital game development center in Jersey, Channel Islands and lottery retailer technology facility in Ireland have earned certification to the WLA’s Level 2 Security Control Standard. This international security standard for WLA members specifies the required practices for an effective security management structure to maintain the integrity, availability and confidentiality of information vital to the company’s secure operation.
All three facilities also earned a Certificate of Registration for Information Security Management System, achieving the International Standards Organization’s ISO/IEC 27001:2022, the world’s best-known standard for information security management systems. This certification confirms that Scientific Games has implemented a comprehensive framework to manage risks related to data security in accordance with internationally recognised best practices and principles.
“Earning these certifications is about much more than compliance—it’s about trust. Our customers and their players rely on us to protect data and uphold the integrity of every transaction. These certifications reflect the dedications of our teams in the UK, Channel Islands and Ireland, and across our worldwide operations, to maintaining the highest standards of excellence when it comes to information security,” said Andrew Jackson, VP of Corporate Responsibility for Scientific Games.
Scientific Games has also achieved international certifications for operational best practices, including Quality Management Systems (ISO: 9001), Environmental Management (ISO: 14001), Occupational Health and Safety (ISO: 45001) and the World Lottery Association’s Responsible Gaming certification.
With operations spanning five continents and serving 150 lotteries in 50 countries, Scientific Games earned its latest information security management certifications following an extensive independent, international auditing process.
The post Scientific Games Adds to Information and Security Management Certifications, Continues Setting Global Industry Gold Standard appeared first on European Gaming Industry News.
Australia
BetMakers Signs Multi-Year Agreement to Launch CrownBet
Reading Time: 2 minutes
BetMakers Technology Group Ltd announced that it has entered into an exclusive five-year agreement with Betfair Australia (Betfair) as the sole technology provider for the launch of the premium Australian wagering brand CrownBet.
Highlights:
• BetMakers signed an exclusive five-year technology and services agreement with Betfair to deliver a full wagering stack for the development of CrownBet.
• BetMakers to supply its complete end-to-end solution, including a fully customised deployment of the Apollo wagering platform, trading and risk services, a content engine and the core Apollo technology.
• The agreement marks the most significant commercial milestone for the Apollo products and establishes a Tier-1 strategic partnership with Betfair, part of the Crown Resorts group.
• Commercial terms include a hybrid of fixed fees and revenue share, designed to expand recurring revenue and align BetMakers’ with the long-term success of CrownBet.
• CrownBet is targeting to launch in Q1 CY26, with platform activation and compliance workstreams already underway.
Under the agreement, BetMakers will deliver its full wagering stack for CrownBet, including a fully customised deployment of the Company’s Apollo wagering platform, trading and risk management, content engine and core platform technology. The end-to-end solution positions BetMakers as the technology and operational backbone of the CrownBet offering from launch.
The partnership represents the most significant commercial milestone to date for the Apollo platform and further validates BetMakers’ strategy to provide a complete, vertically integrated B2B wagering solution to Tier-1 operators globally. The agreement also establishes a landmark alignment with Betfair and its parent company, Crown Resorts – one of Australia’s most recognised entertainment and hospitality groups.
The agreement contains customary terms and conditions for a contract of this nature, including with respect to termination.
BetMakers COO, Martin Tripp, said: “This partnership is a major endorsement of our end-to-end B2B strategy and a milestone for the Apollo platform. To be selected by Betfair to power the return of CrownBet demonstrates the scalability, performance and commercial flexibility of our technology stack. By combining our Apollo platform with deep industry expertise and talent within Betfair, we are confident we can deliver a market-leading wagering experience and help to position CrownBet as a formidable player in the Australian market.”
Amy Zavros, CEO of Betfair, added: “Betfair is evolving to meet the changing needs of Australian customers by introducing a new fixed odds product under the CrownBet brand and required a technology partner capable of delivering a top tier product from day one. Following a rigorous RFI and evaluation process, BetMakers was the clear choice. Their technology, trading and services capability provides the foundation we need to bring CrownBet to market at the intended scale and complement our Betfair betting exchange, giving customers greater choice, value and innovation. The launch of CrownBet is targeted for early 2026.”
The post BetMakers Signs Multi-Year Agreement to Launch CrownBet appeared first on European Gaming Industry News.
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