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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences

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The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.

The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.

In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.

Key Takeaways of Mobile Augmented Reality Market Study

  • East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
  • Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
  • Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
  • Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals

“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.

COVID-19 Proves Positive for Mobile Augmented Reality Market

The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.

The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.

According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.

E-commerce to Enhance Demand for Mobile Augmented Reality

The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.

Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.

Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.

These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights

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GRAI Publishes 2025-2027 Strategy Statement

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The Gambling Regulatory Authority of Ireland (GRAI) has published its Statement of Strategy for 2025 to 2027, setting out its strategic priorities over the next three years as it establishes a robust regulatory and licensing regime for the gambling sector and delivers on its public protection mandate.

Established on a statutory basis in March 2025, the Gambling Regulation Act 2024 sets out the framework and legislative basis for the GRAI which will operate as an independent, self-financing regulator under the remit of the Department of Justice, Home Affairs and Migration.

Minister Jim O’Callaghan TD, Minister for Justice, Home Affairs and Migration launched the new Strategy alongside Mr Paul Quinn, Chair of the Authority, and Anne Marie Caulfield, CEO of the GRAI.

The Statement of Strategy sets out the GRAI’s priorities over the next three years with particular focus on six functional areas with related strategic goals reflecting the GRAI’s legislative mandate:

• Licensing

• Monitoring and Compliance

• Enforcement

• Consumer Protection and Awareness

• People, Organisation, and Governance

• Digital First

Each goal is supported by objectives and deliverables which will guide the GRAI’s progress through to 2027.

Jim O’Callaghan TD, Minister for Justice, Home Affairs Migration, said: “I commend the Gambling Regulatory Authority of Ireland on the publication of its first Statement of Strategy, which is an important milestone for the Authority, the gambling sector in Ireland and for the wider public.

“This strategy is not just about regulation; it is about educating the public, protecting those vulnerable to gambling harm, and ensuring that the industry operates to the highest standards of integrity and social responsibility. As Minister for Justice, Home Affairs and Migration I am committed to supporting the Authority in delivering on its mandate.”

Paul Quinn, Chairperson of the GRAI, said: “As a newly established independent regulator, we have been entrusted with a vital public mandate: to ensure that gambling in Ireland is conducted in a safe, fair, and transparent manner, with the interests of individuals, families, and the wider community at its heart.

“Our work is grounded in the principles of prevention, protection, and evidence-based regulation. This Statement of Strategy sets out the roadmap to delivering a modern, fair, and trusted regulatory regime that reflects the constantly evolving nature of gambling and the expectations of the Irish public.

“Establishing the new licensing arrangements, compliance management, and enforcement functions during the term of this Strategy is central to reducing the likelihood of gambling harms and will underpin a well-regulated gambling market in Ireland.”

Anne Marie Caulfield, CEO of the GRAI, said: “The Statement of Strategy outlines the vision, mission, and values of the Regulator through to 2027. Each goal within the Strategy outlines a thorough approach to our main functions, from building a robust licensing regime that will ensure operators are consistently adhering to standards to supporting research and educational initiatives that enhance our capabilities as a Regulator.

“The GRAI’s Statement of Strategy 2025 – 2027 has been approved by the Minister for Justice, Home Affairs and Migration and we look forward to achieving our strategic goals together.”

The post GRAI Publishes 2025-2027 Strategy Statement appeared first on European Gaming Industry News.

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NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations

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The National Lotteries and Gaming Regulatory Board Uganda (NLGRB) intensified its nationwide crackdown on illegal gaming operations, seizing over 80 unauthorised gaming machines in Mbarara and Ibanda cities under its operation name “Mashine Haramu.”

According to the NLGRB Operations Manager, Mr. Steven Tabaruka, more than 6000 illegal gaming machines have so far been impounded across Uganda as part of the ongoing enforcement operation.

The operation targets unregulated gaming operators, suppliers, and manufacturers that exploit unsuspecting Ugandans and undermine the integrity of the industry.

Mr. Tabaruka said that the Board’s goal is to protect Ugandans by eliminating illegal gaming activities and promoting responsible gaming. He encouraged individuals in the gaming business to reach out to the NLGRB offices in Mbarara or the head office in Kampala to regularise their operations.

The National Lotteries and Gaming Regulatory Board continues to urge the public to report suspicious or illegal gaming activities as part of efforts to ensure a safe and regulated gaming environment for all.

The post NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations appeared first on European Gaming Industry News.

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ACMA Blocks More Illegal Online Gambling Sites

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The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

The latest sites blocked include Crown Gold, Maxispin Casino, Rain.gg, Didibet, LuckyBet, Malina Casino and Spins of Glory.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1338 illegal gambling and affiliate websites have been blocked. Around 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.

The post ACMA Blocks More Illegal Online Gambling Sites appeared first on European Gaming Industry News.

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