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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences

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The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.

The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.

In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.

Key Takeaways of Mobile Augmented Reality Market Study

  • East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
  • Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
  • Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
  • Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals

“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.

COVID-19 Proves Positive for Mobile Augmented Reality Market

The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.

The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.

According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.

E-commerce to Enhance Demand for Mobile Augmented Reality

The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.

Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.

Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.

These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights

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Spintec Shines at ICE Barcelona 2026 with Innovative Electronic Table Games and Jackpots

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Spintec took center stage at this year’s ICE Barcelona, captivating visitors with a stunning array of electronic table games, interactive experiences, and high-impact jackpots under The Merkur Group’s motto: “Spin with Power. Shine in Color.”

As one of the largest exhibitors, Merkur consistently drew large crowds, showcasing their latest innovations with entertaining presentations and immersive gaming setups.

Charisma Eye: Multi-Game Entertainment for 12 Players

Spintec’s Charisma Eye setting stole the spotlight, designed for up to 12 players. This versatile setup combines a roulette wheel and a dice shaker, allowing players to enjoy roulette, SicBo, and Craps simultaneously or individually. Enhanced with varied payouts, multipliers, and two thrilling jackpots—Galactic Jackpot on roulette and Dragon Jackpot on SicBo—Charisma Eye delivers nonstop excitement for both casual players and high rollers.

Galactic Spin: Three Roulette Games in One

Another major highlight was Galactic Spin, Spintec’s flagship roulette game. This year, the latest version integrates three game modes: classic roulette, Hot Spot, and Galactic Spin. Players can easily switch between modes, all designed to offer highly immersive and engaging gameplay.

Enhanced User Interface for Multi-Game Play

To elevate the player experience further, Spintec introduced a new touchscreen interface that splits the display, allowing players to monitor up to four games simultaneously. When one game becomes particularly engaging, it can expand to full screen, giving players complete control over their gaming experience.

Bestsellers That Continue to Impress Globally

ICE attendees also explored Spintec’s best-selling table games:

  • Charisma Amphitheatre: Ideal for live tournaments, this setting offers a wide variety of games playable at the same time, enhanced with vibrant graphics tailored for LED walls.
  • Charisma Stand-Alone: Perfect for individual players, featuring game selector buttons for smooth transitions and fully independent operation.
  • Charisma Blackjack (5 Play Stations): Brings the thrill of live blackjack to multiple players with five innovative side bets, capable of multiplying winnings up to 320x.
  • Charisma Roulette (8 Players): Spintec’s proven global bestseller, featuring Galactic Spin, GLI-certified technology, high visibility of the roulette wheel, and a two-sided LED animated topper for added flair.

Spintec at ICE 2026: Innovation Meets Player Engagement

From multi-player roulette and blackjack to immersive interfaces and high-value jackpots, Spintec reinforced its position as a leader in electronic table games. ICE Barcelona 2026 offered visitors the chance to experience firsthand the combination of player comfort, dynamic gameplay, and innovative design that continues to set Spintec apart in the global gaming industry.

The post Spintec Shines at ICE Barcelona 2026 with Innovative Electronic Table Games and Jackpots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GoldenRace and Spinmatic Partner with Lynon in Global iGaming Distribution Deal

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GoldenRace and Spinmatic, both part of Softquo Holding, have entered into a global distribution partnership with Lynon, an all-in-one iGaming platform, to integrate their full portfolios of Virtual Sports and Slots into the Lynon ecosystem.

The strategic agreement significantly expands Softquo’s global reach, making GoldenRace’s industry-leading Virtual Sports and Spinmatic’s innovative slot games available to a broader international audience. Under the terms of the deal, Lynon will gain access to the entire game libraries of both providers, enabling operators and players worldwide to benefit from high-performance, market-ready betting and gaming solutions.

Strengthening Lynon’s iGaming ecosystem

By adding GoldenRace and Spinmatic content, Lynon enhances its offering with some of the most advanced Virtual Sports and Slots products currently available. The integration further positions Lynon as a comprehensive iGaming platform capable of delivering diverse, engaging content to regulated markets across multiple regions.

The partnership also reinforces the market leadership of GoldenRace and Spinmatic, whose combined expertise spans data-driven Virtual Sports, immersive slot mechanics, and scalable global distribution.

“Teaming up with Softquo allows us to deliver a double-edged competitive advantage to our partners,” said Sona Grigoryan, Partnership Manager at Lynon. “By combining GoldenRace’s Virtual Sports expertise with Spinmatic’s creative slot excellence, we are significantly enhancing the value of the Lynon ecosystem on a global scale.”

Expanding Softquo’s international footprint

Softquo CEO and Founder Martin Wachter highlighted the agreement as a reflection of growing global demand for the group’s products and technology.

“Our teams are working incredibly hard to ensure we keep growing worldwide and bringing our top-tier products to players in every corner of the globe,” Wachter said. “This agreement with Lynon shows that leading industry platforms recognise the value of our portfolio. We are delivering the best tools to help our partners engage players and drive sustainable growth, and we are pleased to see our international footprint continue to expand.”

Global demand for Virtual Sports and Slots

The partnership underscores the increasing worldwide appetite for Virtual Sports and premium slot content, as operators look to diversify offerings and improve player engagement. By aligning with Lynon, GoldenRace and Spinmatic further strengthen Softquo’s position as a global supplier of innovative, high-quality iGaming content.

The post GoldenRace and Spinmatic Partner with Lynon in Global iGaming Distribution Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Testlabs Secures Minas Gerais License, Expanding iGaming and Sports Betting Certification in Brazil

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BMM Testlabs, the world’s longest-established gaming test laboratory, has been officially granted approval and accreditation as a Testing and Certification Laboratory in the Brazilian state of Minas Gerais, significantly expanding its regulated footprint in one of Latin America’s fastest-growing gaming markets.

The authorization, issued under the state’s formal lottery regime Loteria do Estado de Minas Gerais, allows BMM Testlabs to test and certify fixed-odds iGaming and sports betting products, including online sports wagering and instant games offered through LotoMinas.bet. The approval marks another key milestone in BMM’s long-term expansion strategy across Brazil’s evolving regulatory landscape.

Strategic expansion in Brazil’s second-largest state

Minas Gerais is Brazil’s second-largest state, home to more than 21 million residents and a major economic center in the country’s southeast region. Entry into this jurisdiction positions BMM Testlabs to support regulators, operators, and suppliers as the state develops its regulated online gaming and sports betting ecosystem.

With the Minas Gerais license, BMM Testlabs is now fully authorized to test and certify regulated gaming products across five Brazilian jurisdictions, including:

  • Federal-level accreditation in Brazil
  • State-level accreditation in Minas Gerais
  • State-level accreditation in Paraná
  • State-level accreditation in Maranhão
  • State-level accreditation in Rio Grande do Norte

This expanding portfolio reinforces BMM’s role as a trusted compliance partner in Brazil’s rapidly formalizing gaming sector.

Supporting regulators and sustainable market growth

Marzia Turrini, President of iGaming & Cybersecurity at BMM Testlabs, said the approval underscores the company’s commitment to supporting Brazil’s regulators and licensed suppliers with independent, high-quality testing services. “As the Brazilian market continues to evolve, regulators and suppliers require testing partners with deep technical expertise, global experience, and strong local knowledge,” Turrini said. “We are proud to support Minas Gerais with independent testing and certification services that help protect players, strengthen regulatory confidence, and enable sustainable market growth.”

Global experience with deep local reach

Founded in 1981, BMM Testlabs is the longest-standing private independent gaming certification laboratory in the world. The company has spent more than four decades testing and certifying a full range of gaming products, including land-based gaming systems, online and iGaming platforms, sports betting, lottery solutions, and emerging digital wagering technologies.

BMM has been recognized for its regulatory leadership, winning the Vixio Global Regulatory Award for Testing Service or Solution Provider of the Year in both 2024 and 2025. The company authored the first independent gaming standards in 1992 and the first online gaming standards in 2001, helping shape modern compliance frameworks worldwide.

Innovation, cybersecurity, and global scale

In addition to traditional testing and certification services, BMM operates the BMM Innovation Group (BIG), which delivers advanced technology solutions focused on cybersecurity through BIG Cyber and professional training through RG24seven Virtual Training.

BMM Testlabs employs more than 800 professionals across 16 global locations and holds more than 700 licenses worldwide, enabling it to support regulators and gaming suppliers across mature and emerging markets. The company’s global headquarters are in Las Vegas, with offices throughout the Americas, Europe, Africa, Asia, and Australia, including a growing presence in Brazil.

With its new Minas Gerais accreditation, BMM Testlabs continues to solidify its position as a leading testing and certification authority for Brazil’s regulated iGaming and sports betting market.

The post BMM Testlabs Secures Minas Gerais License, Expanding iGaming and Sports Betting Certification in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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