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Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences

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The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.

The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.

In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.

Key Takeaways of Mobile Augmented Reality Market Study

  • East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
  • Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
  • Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
  • Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals

“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.

COVID-19 Proves Positive for Mobile Augmented Reality Market

The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.

The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.

According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.

E-commerce to Enhance Demand for Mobile Augmented Reality

The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.

Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.

Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.

These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights

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EGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB

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EGT is proud to announce that it is an official partner of the “Gaming Industry Gala Dinner”, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. The event will be held on November 25 and for the third consecutive year will bring together leading companies and figures from Bulgaria and abroad.

The motto of the gala dinner will be “Together in Europe” and will focus on European integration, professional collaboration, and a shared vision for a sustainable future of the industry.

Traditionally, the “Golden Spade’s” Awards will also be presented during the event. The prizes honor the greatest innovations and the most significant achievements in the sector over the past 12 months. EGT is among the finalists in the competition and will compete for the accolade in the “Most Successful Bulgarian Company Abroad of the Year” and “Slot Machine of the Year” categories.

EGT received the nomination for “Most Successful Bulgarian Company Abroad of the Year” as it is the biggest gaming equipment manufacturer in Bulgaria with 28 international offices on 5 continents. In 2025, it made a large number of installations and substantially increased its footprint in a number of markets. Currently, EGT’s products are present in over 100 jurisdictions around the world.

The company is also a contender for the “Slot Machine of the Year” award. It was shortlisted because of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. They immediately received high praise from both operators and players for the perfect combination of attractive design, exceptional convenience provided by their numerous ergonomic features, and compatibility with some of the most popular and beloved games from EGT’s portfolio. Supreme slot cabinets have already been installed in a number of gaming venues globally, where they continue to demonstrate excellent results and remain among customers’ favorites.

The post EGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB appeared first on European Gaming Industry News.

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The fragmented sports broadcast landscape: Why accuracy is everything

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For better or worse, the modern sports fan has never had more ways to watch their favourite events.

From traditional TV broadcasts to regional streaming platforms, geo-blocked services, and pop-up channels, the landscape has become a complex mosaic that is extremely tricky to get a firm handle on.

While abundance offers choice, it presents a significant challenge for industry stakeholders – particularly sports betting content sites – who rely on pinpoint accuracy to maintain user trust and integrity.

Maintaining a clear, accurate, and consistent view of which broadcast partner is showing what, where and when, is not only difficult; it’s a mission-critical, full-time operation. This is precisely the problem the Televised & Streamed Sports (TSS) service is able to solve.

Piecing together a global puzzle

The core issue here is fragmentation. What was once a relatively simple matter of listing a game being shown on a major channel has spiralled into an intricate jigsaw puzzle in every corner of the world. A single high-profile match might be split across multiple broadcasters, even within one territory. Streaming giants like Amazon Prime might secure a selection of specific games, while other fixtures in the same competition remain on traditional pay TV.

This issue is compounded by a series of factors:

Regional rights: The same competition is often broadcast on completely different networks in different countries. A game on DAZN UK is not necessarily on every other global DAZN feed.

Tailored needs: Clients now require listings far into the future for forward scheduling, or hyper-specific coverage tailored only to one sport from one regional competition.

The rise of niche platforms: Even non-traditional players like YouTube and social media platforms are buying up niche or partial rights, adding moving parts to an already complicated system.

For an affiliate site to manually source and verify every data point across various regions and platforms would require a major, continuous investment in human capital and infrastructure. It’s a burden that few can realistically sustain to guarantee real-time accuracy while retaining operational efficiencies.

Accuracy as the foundation of trust

For any partner, going from a large betting operator to a content-focused platform like FANZO or OneFootball, accuracy is the absolute, non-negotiable foundation of their product integrity proposition. Users reasonably expect to know exactly where and how to watch a live event, and they expect that information to be correct every single time.

If a content site provides a single incorrect listing or misses a crucial stream, it directly damages its credibility and erodes user trust, which is the lifeblood of any competitive industry. Precision is paramount. This commitment to accuracy is why we have evolved the TSS solution from a basic broadcast listings tool into a comprehensive global data service.

Vigorous verification is essential. Every piece of data at TSS goes through a rigorous confirmation process, combining manual data collection from multiple official sources with expert oversight and extended validation checks. Real-time alerts within the TSS system allow our specialist team members, each with expertise in specific regions, to quickly identify and resolve broadcast changes – which might include postponements, channel swaps or late announcements of coverage – as they happen.

By accessing a client’s API, TSS can map events directly to their own event IDs, ensuring all data aligns perfectly with internal systems, thus dramatically reducing the need for time-consuming reconciliation.

Localisation is key

While sport is global, broadcasting is inherently local. An accurate data solution must be designed with this in mind. TSS localises its service for every region we cover, ensuring that listings, providers, and content are tailored to the local audience and rights holders.

This means accounting for regional broadcasters, in terms of knowing which channel has the specific rights in the UK, Italy, or Brazil, for example. It also means ensuring that start times are correct for the end-user’s geography, and adopting local naming conventions, ensuring instant recognition of a competition in that market.

It’s also crucial to offer a layer of flexibility. We work with clients to fulfil specific, ad-hoc channel requests based on their unique commercial deals with broadcasters. This ensures their end-users see the content advertised on the channels relevant to that specific partnership, all while remaining true to the underlying, verified broadcast reality. This localisation and flexibility layer makes TSS feel completely native in every market it serves, from Europe and South America to Australia and New Zealand.

Easing the burden

Without a dedicated product like TSS, clients would face major, resource-intensive challenges in sourcing, verifying, and standardising their own data. They would be forced to conduct weekly, or even daily, checks on fragmented global rights, a task that has become logistically nightmarish.

The TSS solution removes this enormous burden. By gathering verified data from trusted sources across thousands of broadcasts annually and delivering it in a consistent, easy-to-integrate format, it provides our clients with a single source of truth in an increasingly fragmented environment. In essence, Abelson Sports turns what would otherwise be a constant risk of data inaccuracy and user churn into a clear, reliable, and scalable competitive advantage.

 

By: Brad Gonsalves, Head of Televised & Streamed Sports (TSS) at Abelson Sports

The post The fragmented sports broadcast landscape: Why accuracy is everything appeared first on European Gaming Industry News.

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Coolbet Reaffirms Commitment to Responsible Gaming with Donation to BetBlocker

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Coolbet is proud to announce a renewed donation to BetBlocker, a leading responsible gaming charity offering free access-control tools to players worldwide. This marks the second time Coolbet has supported the organisation’s mission to help individuals manage their gambling habits and play responsibly.

Two years ago, Coolbet’s contribution and volunteer efforts enabled BetBlocker to launch its app and website in Spanish, expanding accessibility to millions of users across Latin America and other Spanish-speaking regions. The renewed donation underlines Coolbet’s ongoing commitment to ensuring such vital tools remain free and available to all.

“Responsible gaming has always been a cornerstone of who we are,” said Fjodor Rauten, Responsible Gaming Manager at Coolbet. “We strongly believe that tools like BetBlocker must remain free for anyone who needs them. By supporting BetBlocker again, we’re helping ensure that players everywhere have access to the help they might need, without barriers.”

BetBlocker’s free software allows users to self-restrict access to online gambling sites and apps for periods of their choice. Its unique Scheduler feature enables users to block access during moments of increased vulnerability, such as weekends, holidays, or paydays.

Coolbet’s renewed donation will help BetBlocker continue expanding its reach, maintaining multilingual support, and improving its technology for global users. The partnership aligns closely with Coolbet’s guiding principle: “Stay Cool. Bet Responsibly.”

“Last week, BetBlocker passed a quarter of a million active users in 2025,” said Duncan Garvie, Founder and Trustee of BetBlocker. “That is an astronomical level of uptake. We couldn’t deliver support to so many people, all over the world, without socially conscientious operators like Coolbet. Their ongoing contribution demonstrates genuine commitment to player protection and ensures that essential tools remain accessible to those who need them most.”

Coolbet first partnered with BetBlocker in 2023, contributing financially and through staff-led volunteer translations that made the service available in Spanish. The collaboration has since been recognised as a milestone in responsible gaming accessibility for Spanish-speaking audiences worldwide.

The post Coolbet Reaffirms Commitment to Responsible Gaming with Donation to BetBlocker appeared first on European Gaming Industry News.

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